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Great Speaking Vol. 4 Number 15
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GREAT SPEAKING
Circulation 142,811
The largest speaking ezine in the world
Vol. 4 Number 15 - October 2, 2002
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2002
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=============================================
IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
Visit the Speaker Shop for the finest in professional level
speaking training
http://www.antion.com/speakershop.htm
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1. Quick Presentation Skills Tip
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HIDE YOUR STUFF by Tom Antion
OK. I'm guilty of this. Sometimes my stage area is a mess, but
for the most part I try to hide my boxes, laptop and projector
cases, product boxes and other misc. stuff I used to get to and
to get ready for my presentation.
This is not much of a problem with big events because your stuff
is hidden back stage. In smaller presentations though you may
have limited room to put things. Many times you can hide your
cases and boxes under a skirted table or behind the projection
screen. Avoid putting them in a service hallway outside the room
because they just might disappear forever. At the very least you
can stack your boxes nicely in a corner of your presentation room
so you can keep an eye on them.
Unless it's your "schtick" to appear disorganized, you usually
want a clean an neat appearance around you in the stage area. It
sends a subtle message to your audience that you are organized
and in control.
** TOM'S LIVE INTERNET MARKETING CAMP SCHEDULE **
Sunday, Oct. 13, Ft. Lauderdale, FL (Early bird ends today)
Sunday, Oct. 20, Norfolk, VA
Sunday, Nov 10, Ann Arbor, MI
Sunday, Nov 17. Lakeland, FL
Once you attend once, you attend all regular ButtCamps for free
for life. Your teenagers always attend with you for free.
Register now for early bird discounts in Ft. Lauderdale, Norfolk,
VA, Ann Arbor, MI and Lakeland, FL.
http://www.antion.com/buttcamp.htm
Can't make it? The six-hour audio tape set is on sale now! Learn
to sell a ton on the web, just like Tom does.
http://www.GreatInternetMarketing.com/buttcamptapes.htm
*****************************************************
********** GET FUNNY **********
with John Connor's one-on-one comedy training
seminar. Learn comedians' secrets for creating laugh-out-loud
moments in your speeches, including writing and performance.
http://www.JohnConnor.com/get_funny.php
mailto:John@JohnConnor.com
*******************************
THE PEOPLE THAT READ THIS BOOK ARE TAKING YOUR SPEAKING
ENGAGEMENTS
"Click: The Ultimate Guide to Electronic Marketing for Speakers"
FOR SAMPLE AND LOTS OF EXCERPTS VISIT:
http://www.buttcamp.com/clicksample.htm
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2. Advanced Presentation Skills Article
=====================================================
RATE YOUR PRESENTATION SLIDES Part II By Dave Paradi
In the last issue we talked about Slide Design, Text and Text
Movement http://www.antion.com/ezine/v4n14.txt In this issue
we'll tackle Graphics.
GRAPHICS/MULTIMEDIA
GRAPHICS/CLIP ART - The most important rule when adding a graphic
to a slide is that the image be appropriate for the topic of the
slide. Check to make sure that a graphic has not been added
simply because the presenter thought it looked nice.
COPYRIGHTED MATERIAL - Make sure that you have permission
to use whatever graphics or multimedia elements you include on
your slides. Many major conferences are now having presenters
sign agreements related to this topic. If you have any questions
in this area, consult a legal professional for the best advice.
AUDIO/VIDEO - When appropriate, audio and video can be used very
effectively to make a point. Make sure that the audio or video
clip used is enhancing the message, not there because it looked
or sounded nice.
CHARTS - Charts or graphs can be a very effective way to present
information. Make sure that the chart is readable based on the
size and colors chosen. Also consider which type of graph or
chart would best highlight the most important data. Error on the
side of too little supporting data over putting too complex of a
chart or graph on a slide.
EASE OF UNDERSTANDING
FIT OF SLIDES WITH TOPIC - Make sure that the structure of the
slides matches that of the overall presentation. Always map out
the presentation before you decide whether slides are appropriate
for that topic.
LET PEOPLE KNOW WHERE YOU ARE - Top presenters use text or
graphics at the bottom or side of their slide to subtly let
people know where they are in the presentation. There are many
ways of doing this, including numbers for each section, section
titles or pie-type graphics. This reminds the audience of the
context and allows latecomers or those who miss a portion of the
presentation to quickly find out where the presenter is and
quickly be up to speed with the topics being discussed.
By using the criteria listed above, you can check the
effectiveness of your current presentation slides and make some
improvements that will increase the understanding of your
audience.
©2002 Dave Paradi Dave Paradi helps people effectively use
technology to communicate. He is the author of the "Build &
Deliver Effective Presentation Slides" CD training product and
the bi-weekly e-zine "Communicating Using Technology". Access
more articles at his web site
http://www.communicateusingtechnology.com
or contact Dave by e-mail at
mailto:dave@communicateusingtechnology.com .
Dave also has posted a FREE 34 question "RATE YOUR PRESENTATION
SLIDES AUDIT" on his web site that will help people specifically
rate the effectiveness of their presentation slides.
*********** SPEAKERS ***********
If you are looking for places to speak, I've found an excellent
resource that can save you lots of time. This online, searchable
database of speaking opportunities available now is simply the
best, most economical resource of its kind available."
http://www.public-speaking.org/simplyspeaking.htm
********************************
*** FREE 7 Day Electronic Marketing Mini Course ***
mailto:minicourse.GS046@aweber.com
***************************************************
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3. HUMOR TECHNIQUE
=====================================================
BUZZWORD BINGO by Tom Antion
Did you ever sit in a meeting where people where paradigming and
core compentencying you to death? A game has developed out of
these trite words that you could easily have your audience play
when you are the presenter. The nice name for it is "Buzzword
Bingo." The "real" name for it is "BS Bingo" and you know what
that stands for.
The people in the audience have bingo cards that you make up with
all kinds of the stupid words corporate folks like to bandy
around to make themselves feel smart and important. The game is
"supposed" to be played without the presenters knowing that
people are listening for these words in an attempt to complete
their bingo card. You turn that around as a fun learning
experience by using words that you gleaned from your pre-program
research that mean something to them. Every time you say one,
they can mark their cards while listening for the words. The one
who gets five in a row yells out something and wins a prize. You
could make what they yell out and the prize funny or non-
sensical. It doesn't really matter.
WARNING: If you are an outsider, some of the other presenters or
their own corporate people may be totally guilty of using all
these fancy words. If you bring it to light either before or
after they present you could embarrass someone, so make sure this
is cleared with several people before you do it.
Here are a couple sites that will get your started:
http://isd.usc.edu/~karl/Bingo/
http://www.btinternet.com/~mr.nik/business/buzz-bingo/
Click on "Mission/Vision" for rules and playing instructions.
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Available in softcover or for immediate download in pdf
format
http://www.antion.com/wakebook.htm
For a FREE Chapter visit
http://www.antion.com/articles/freechap.htm
**********************************************
=====================================================
4. SPEAKER MARKETING TIP
=====================================================
HOW TO PUBLISH A SELF-HELP BOOK WITHOUT A PHD
by Suzanne Falter-Barns
It¹s no secret that writing a book is a key piece of any
speaker's climb to success. Published books give you a broader
market for your message, plus more clout and better back-of-the-
room sales. And why do you need mainstream publishers when you
can sell your own e-book from your site? It can mean the
difference between selling 1000 copies of your book, and selling
100,000, not to mention major media, greater credibility, and
advance checks that carry 5 or 6 digits. That said, it can be
tough to publish self-help material if you don't have academic or
medical credentials, or a PhD. I don't, yet I was able to do a
two-book, six figure deal with one of the biggest publishers in
the world on my motivational book, "How Much Joy Can You Stand?"
Here are some street smarts I discovered along the way:
1. You need a killer idea. What is the universal problem that
your material solves? Check amazon.com and find out who else is
tackling the problem and how. Then give your concept a unique
spin.
2. You need a great title. Think viscerally, and think hard. This
is your five second ad for the power of your book concept.
Without it, yours is just another book on the big pile on an
editor or agent's desk.
3. You need a professional book proposal. This is a systematic
presentation of your material that spans 15-30 pages, and covers
not only the outline of chapters and basic premise of your book,
but why you are qualified to write it, who the market is, unique
selling ideas, special markets (group sales), competing titles
and their performance, etc.. This is as much a marketing pitch as
a chance to convey the power of your work. Books abound on this
subject. You can also take my Self-Help Author's Crash Course,
which takes you step-by-step through creating such a pitch. (See
below.)
4. You need a literary agent. Publishers almost never buy books
from authors; instead, they make deals with agents who represent
you. You pay these people 10-20% of your fee, but without them,
there truly is no deal. They also sell ancillary rights for
additional income.
5. You can find that agent by being specific. There are a
gazillion agents out there, so hone in on who sells your type of
material. One industry trick is to look in the acknowledgements
page of similar books to yours. Authors often list their agent.
Then check that agent's current location in Literary Market
Place, a library reference book, or on the Web at various writing
sites that list literary agents.
6. Send a great package. Include a brief cover letter that is
attention getting, plus a beautifully presented proposal. You can
also include a few chapters. Make sure you've done your homework
here, as you only get one quick shot.
7. If all else fails, hit the small presses. Small presses will
publish titles that major publishers are afraid to i.e. great
self-help material by authors who don't have PhD's. Big
publishers regularly re-publish such books, especially if they
have a proven track record, i.e. book club sales, a word of mouth
readership, a built-up author ezine list, etc. This can happen
(less frequently) with e-books. You can learn more by visiting
the Small Press Center at http://www.smallpress.org
8. Approach the agents again. If you couldn't find an agent the
first time around, this is a great chance to re-approach, with
book and sales in hand. Agents love placing small press books
with big houses, and are important partners in helping you make
that transition.
If you've got a self-help book idea, check out Suzanne Falter-
Barns' Self-Help Author's Crash Course. Through teleclasses,
coaching and e-lessons, she helps you hone your book idea, and
create a professional book proposal in seven weeks. Details are
at http://www.howmuchjoy.com/selfhelpbook.html You can also
contact Suzanne at mailto:info@howmuchjoy.com More resources
including a free ezine, The Joy Letter, are available on her
website, http://www.howmuchjoy.com
Shopping cart system that Tom uses. You get a three-hour taped
orientation with Tom narrating to lead you through the basic set
up and advanced sales strategies.
http://www.kickstartcart.com
The email list management company Tom uses
http://www.postmastergeneral.com/?affiliate=antion
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
*** THIS PRODUCT IS NO LONGER GUARANTEED ***
Make the plunge into professional speaking either full time or
part time. My 14 years experience and over 2100 paid engagements
will cut your learning curve by many years and save you tons of
frustration. Please don't respond if you're not serious. I'm
taking the guarantee off the website because of too many
tirekickers and worthless slugs that aren't willing to work for
something worthwhile.
If you really want this, visit
http://www.antion.com/speakervideo.htm
If you are a tire kicker, go watch TV and don't waste my time or
yours.
****************************
=====================================================
5. SPEAKER HUMOR
=====================================================
=> When people have trouble communicating, the least they can do
is shut up.
=> The reason 30+ year old women get carded is because the
cashiers and bagboys make bets on how OLD you really are and
someone has to find out.
=> I work for myself and even MY boss is an idiot.
=> Help stamp out and eradicate superfluous redundancy.
=> Psychiatrist to patient: "You have nothing to worry about -
anyone who can pay my bill is certainly not a failure."
=> Don't use a big word where a diminutive one will suffice.
=> I cna ytpe 300 wrods pre mniuet.
=> This [send money] is a [send money] subliminal [send money]
message.
=> High heels were invented by a woman who was kissed on the
forehead.
=> The best way to get most husbands to do something is to
suggest that perhaps they're too old to do it.
=> Anything not nailed down is a cat toy.
=> Where Are We Going And Why Am I In This Handbasket?
=> It is said that if you line up all the cars in the world end
to end, someone would be stupid enough to try and pass them.
=> Never do card tricks for the group you play poker with.
=> If you are supposed to learn from your mistakes, why do some
people have more than one child.
=> Ever notice that people who spend money on beer, cigarettes,
and lottery tickets are always complaining about being broke and
not feeling well?
=> The one thing that unites all human beings, is that, deep down
inside, we ALL believe that we are above average drivers.
=> The five most essential words for a healthy, vital
relationship "I apologize" and "You are right."
=> When I'm feeling down, I like to whistle. It makes the
neighbor's dog that barks all the time run to the end of his
chain and gag himself.
=> Two Cardinal Rules of Success:
1) Never tell them everything you know.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
=====================================================
6. USEFUL WEBSITES
=====================================================
http://www.dismal.com Economic data you can use in your speeches.
http://www.tsnn.com/ If you work trade shows, this site helps you
find the upcoming shows in all kinds of industries
http://kids.discovery.com/KIDS/cams/pet.html Puppy and Kitten
cam. See animals that can be adopted.
http://www.public-speaking.org/simplyspeaking.htm On line
database of available speaking engagements.
http://www.lifeminders.com/ Did you forget to call the speakers
bureau who wanted to talk to you about a 20 speech deal? You
won't if you visit this site.
http://www.corporateinformation.com/ Excellent site to research
the organization or industry you will be speaking to.
****** EARN BIG REFERRAL COMMISSIONS ******
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