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Great Speaking Vol. 4 Number 16
Welcome to our many new subscribers who signed up through,
Antion.com, public-speaking.org,Zmedia, and our many other signup
partners.
(see bottom if you no longer wish to receive "Great Speaking")
Brand New Taped TeleSeminar With Tom Antion this week.
HOW TO START AND RUN A PROFITABLE MENTOR PROGRAM
(see details below)
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GREAT SPEAKING
Circulation 139,087
The largest speaking ezine in the world
Vol. 4 Number 16 - Oct. 28, 2002
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2002
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No one ever lost credibility by
being interesting.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
***** TELESEMINAR WITH TOM ANTION ******
HOW TO START AND RUN A PROFITABLE MENTOR PROGRAM
Learn how you can coach and mentor others for significant fees
right from the comfort of your own home or office.
Tom's TeleSeminar and audio tape with f^ree shipping are included
in your Tele Phone Seminar registration fee.
Wednesday, October 30th 8:00 PM Eastern Standard Time
Telephone bridge space is limited and Tom's events sell out
quickly so sign up today.
Can't make the call? Don't worry we'll ship you the tape as soon
as it's recorded and duplicated.
http://www.GreatInternetMarketing.com/teleseminars.htm
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1. Quick Presentation Skills Tip
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ADAPTERS by Tom Antion
More and more people are using sound from their laptop as part of
their presentation. It is a really good idea to have an adapter
set with you because you just can't depend on A/V setups in many
places to have what you need.
Sure most hotels with an A/V department can usually handle your
needs, but what about the church, community center or chamber of
commerce meeting center? You don't want to be stuck.
This quick tip section can't really tell you all the adapters and
cords you need, but here's a short list and bare minimum.
Male Stereo Miniplug is usually what plugs into your laptop.
You might have to convert to:
1/4 inch male mono
Canon male or female
RCA male or female
If you don't have a clue what I'm talking about, then you may not
be competent to save yourself when no one is around to help. Make
a trip down to Radio Shack and take a copy of this article and
have them put you together a small array of adapters so you'll be
covered when the time comes.
** TOM'S LIVE INTERNET MARKETING CAMP SCHEDULE **
Sunday, Nov 10, Ann Arbor, MI
Sunday, Nov 17. Lakeland, FL
Once you attend, you attend all regular ButtCamps for f^ree
for life. Your teenagers always attend with you for free.
Register now for early bird discounts in Ann Arbor, MI and
Lakeland, FL.
http://www.antion.com/buttcamp.htm
Can't make it? The six-hour audio tape set is on sale now! Learn
to sell a ton on the web, just like Tom does.
http://www.GreatInternetMarketing.com/buttcamptapes.htm
*****************************************************
*** ONE THOUSAND DOLLARS PER TIP ***
If you don't earn one thousand dollars for every speaking tip you
find in this new TipZine, we'll give you one hundred times your
subscription price back with interest. . . . Of course the
subscription costs you nothing, but it was a generous offer
wasn't it? :)
Sign up for "The Professional Speaker" weekly TipZine at
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and we will guarantee you a 1000 percent effort to put great
stuff in every issue. Sign up today.
**********************************
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2. Advanced Presentation Skills Article
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A POWERFUL PRESENTATION DESERVES A POWERFUL INTRODUCTION
by Michael Hart
Whether you are speaking to inspire, educate, or motivate, you
have one primary goal, to convince your listeners to agree with
your point of view.
The most effective way to accomplish this goal is to open your
presentation with a strong compelling opening statement. However
before you begin, you must establish your credibility, that is,
to tell your listeners who you are and what you, an authority on
the subject, plan to discuss. In other words, what gives you the
right to be speaking on this particular subject in the first
place?
Your introduction should be the first step in creating this
needed credibility. Unfortunately many presenters have no idea
how to create a compelling, emotionally charged introduction or
why they should introduce themselves at all.
Keep it to one or two paragraphs. For example, lets assume you
are about to address city leaders on the virtues of your firms
new cast iron pipe product line. Perhaps you have vast experience
working with or for municipalities. In your career you have seen
the pit falls associated with making a major purchase with
taxpayers money. Be sure to make this information available to
your audience before you start talking about your firm, its
product merits or any potential solutions.
The members of every group you address have some issue, dilemma,
or concern they must handle. Before you can attempt to help them
solve their problems, they need to know you understand their
situation.
Thus your introduction should include more than your name and who
or what you represent. It should convince your listeners that you
understand what they are going through, and that you understand
their needs.
You will be amazed how much more they will understand and agree
with your presentation, which should be structured to back up the
ideas you expressed in your compelling opening statement. No
amount of whizbang technology and PowerPoint slide shows can make
up for what you fail to declare in your introduction. Take the
time to craft one worthy of your expertise and the presentation
you are about to make.
NOTE: Next issue Tom will give you a great formula for your
introduction and some advanced tips on creating it.
Michael Hart's firm helps Professional Sales People,
Entrepreneurs and Small Business Owners. in Prospecting, Selling
and Publicity Strategies. Learn how to get priceless exposure for
your firm or cause by getting free media exposure. Promote your
ideas and sell your products through public speaking. Advanced
networking techniques, and powerful sales closing skills.
For your free subscription to the eMagazine "Publicity
Prospecting" simply mailto:subscribe@MichaelpHart.com For
Booking, Consultation or Tele-Seminar Information Contact us at
(205) 672-8039 http://www.MichaelpHart.com
*********** SPEAKERS ***********
If you are looking for places to speak, I've found an excellent
resource that can save you lots of time. This online, searchable
database of speaking opportunities available now is simply the
best, most economical resource of its kind available."
http://www.public-speaking.org/simplyspeaking.htm
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*********** SPONSOR ***********
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mailto:minicourse.GS047@aweber.com
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3. HUMOR TECHNIQUE
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BABY PICTURES by Tom Antion
Showing a surprise picture of you as a baby or small child almost
always gets a laugh.
I show a brief segment on my multimedia CD product
http://www.antion.com/buttcampcd.htm where I'm telling the
audience that I'm going to insert a graphic into a website. The
graphic is a picture of me when I was five years old. As soon as
the graphic shows I get a laugh.
Then to get another bigger laugh I make a comment about my hair
lick which is reminiscent of the character "Alfafa" in the old
"Spanky and Our Gang" series. (Note: if the audience was too
young to remember the series they would not understand that
line.)
A very funny guy Steve Kissell uses his baby picture (I'm not
really sure it is him, but I suspect that it is) in his
professional listings and on his business card. He's telling you
right away that he is going to be fun and funny.
Go through your scrapbooks and pull out all your youthful
pictures and don't limit yourself to baby pictures. There are
probably many cute, funny and embarrassing pictures you could use
in your professional presentations.
When you make fun of yourself, people really fall in love with
you and will be much more likely to laugh at your other funny
lines.
THE PEOPLE THAT READ THIS BOOK ARE TAKING YOUR SPEAKING
ENGAGEMENTS
"Click: The Ultimate Guide to Electronic Marketing for Speakers"
FOR SAMPLE AND LOTS OF EXCERPTS VISIT:
http://www.buttcamp.com/clicksample.htm
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
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4. SPEAKER MARKETING TIP
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PARALLEL TRACKS by Tom Antion
This is a fairly simple and extremely powerful concept that is
not well known to speakers who must write their own promotional
copy. It has to do with the fact that some potential buyers like
to skim and make quick decisions. Other potential buyers are more
analytical. They read every word.
THE SKIMMERS
To take care of the skimmers you brainstorm a bunch of good
headlines like you normally would for any ad. You pick what you
think is the best one and make it the headline of the sales page.
You take the best of the leftover headlines and make sub headings
out of them. Make sure that jumping from headline to subhead to
subhead tells your story. Make the subheads intriguing and
provocative.
Along the way put "Contact Me Now" links if this is on a website
or your phone number in printed material so the skimmer can make
a decision to get in touch with you and do so (many times before
they get to the bottom of the page).
ANALYTICALS
Just fill in the blanks between subheads with your normal good
copywriting techniques.
Having two tracks means your train is heading for a sale.
There is an outrageously good deal on a copywriting course and
ebook on 2001 Headlines at
http://www.professionalspeaker.com/copywritingcombo.htm
Shopping cart system that Tom uses. You get a three-hour taped
orientation with Tom narrating to lead you through the basic set
up and advanced sales strategies.
http://www.kickstartcart.com
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
*** THIS PRODUCT IS NO LONGER GUARANTEED ***
Make the plunge into professional speaking either full time or
part time. My 14 years experience and over 2100 paid engagements
will cut your learning curve by many years and save you tons of
frustration. Please don't respond if you're not serious. I'm
taking the guarantee off the website because of too many
tirekickers and worthless slugs that aren't willing to work for
something worthwhile. You also get three hours of my consulting
time
included in the deal which totally personalizes the course for
you. That's
another reason I don't want to waste my breathe on people who
aren't smart
enough to take advice from someone who is where they want to be.
If you really want this, visit
http://www.antion.com/speakervideo.htm
If you are a tire kicker, go watch TV and don't waste my time or
yours.
****************************
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5. SPEAKER HUMOR
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=> Governmental machinery is the marvelous device which
enables ten men to do the work of one.
=> Gas prices are so high that when I pulled into a station and
asked for a dollar's worth, the attendant dabbed some behind my
ears.
=> Consultation: A medical term meaning "share the wealth."
=> Our speaker always gives the most refreshing talks.
Everywhere he goes the audiences always feel good when they wake
up.
=> The cheapest way to have your family tree traced is to
run for public office.
=> A man I know solved the problem of too many visiting
relatives. He borrowed money from the rich ones and
gave it to the poor ones. Now none of them come back.
=> A wife is the only person who can look into the top
drawer of a dresser and find a man's socks that aren't there.
=> Every married man should forget his mistakes. There is no
use in two people remembering the same thing.
=> Crime has gotten so bad in places, that citizens figure
mugging into their budgets.
=> Don't confuse this confusion with disorganization...because
we're not that organized yet.
=> Perfect timing is the ability to turn off the "hot" and "cold"
shower faucets at the same time.
=> I won't say he's neurotic, but when the teams go into a
huddle he wonders if they are talking about him.
=> My kids sister has a superiority complex...she thinks
she's almost as good as me.
=> One of the great mysteries of life is how that idiot who
married your daughter can be the father of the smartest
grandchildren in the world.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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http://www.anecdotage.com Navigation buttons on this site aren't
very
obvious, but the content is useful.
http://www.bemorecreative.com/ A site dedicated to creativity
http://themagazineboy.com/ This site and the site below help you
search for
all kinds of articles in newspapers and magazine along with
helping you
search for newspapers and magazines themselves.
http://thepaperboy.com
http://firstladies.org/ Bibliographies of almost all US First
Ladies
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depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
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