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Great Speaking Vol. 6 Number 02
Welcome to our many new subscribers who signed up through,
Antion.com, public-speaking.org, and our many other signup
partners.
(see bottom to leave "Great Speaking")
Headlines:
Are you committing the seven sins of speaker marketing?
Advanced back of the room sales technique
Great Microphone Tutorial
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GREAT SPEAKING
Circulation 92,389
The largest speaking ezine in the world
Vol. 6 Number 2 - April 22, 2004
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2004
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No one ever lost credibility by
being interesting.
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In this issue
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
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Heck, even I study this guy's newsletter because he really knows
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************************************
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1. Quick Presentation Skills Tip
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Take a Peek by Tom Antion
I usually have notes hidden around the stage, but the audience
never knows that I'm looking at them.
I look at my notes that are lying flat on my table when
1. The audience is laughing
2. When I'm pushing buttons on my laptop
3. When I walk past the table looking down and holding my chin
as if I'm thinking.
4. When I go to the table to pick up a prop or piece of paper.
5. When the audience is watching short videos on the screen.
Some people tape their notes to the floor when they are on a
raised stage, but I don't like that because you have to look down
too often for no apparent reason.
Another good trick is to lightly pencil in notes to yourself on
the edge of flip chart pages. The audience can't see them, but
you can when you are near the flipchart.
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*********************************************
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2. Advanced Presentation Skills Article
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C'mon Down by Tom Antion
Want to move part of your audience to a higher level of
commitment? . . . maybe to locate the real buyers in the group .
. . or maybe to locate the leaders of the group.
Put reserved signs on several rows of chairs right up front so
nobody sits in them. As you go through your presentation you can
put out a challenge to the group, or simply ask a question like,
"Who would like to take this to the next level?"
When people raise their hands you can say something like, "If you
are really serious, pick up your materials and come down and sit
in these front rows."
You would do this maybe 1/4 to 1/2 of the way into your
presentation, or at least after you have shown them some value in
your material. Then you would have 3/4 or 1/2 of your
presentation left to really connect with them. (People sitting
closer will have a much greater connection with you.)
Another thing I better warn you of . . . you better be pretty
darn good on stage and confident of yourself because you will
look pretty bad if no one jumps up to move to the front. Also,
you should be very cognizant of the type of group you try this on
because it probably won't work well on really conservative
groups.
Once the chairs fill up you could give out some kind of bonus
which rewards them for being bold and decisive. Later on in the
speech they will be more likely to be bold and decisive in doing
whatever you ask them, because you have shown them rewards for
doing so.
This technique is very good for identifying people that are
likely to buy your back of the room products or your coaching /
consulting programs.
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********************************
**** Most Great Speakers Read Alot ***
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most powerful and easy to use reading program on the Internet,
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***************************************
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3. Humor Technique
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Visit a Party Supply Store by Tom Antion
I was getting ready for a speech recently and visited my trusty
party supply store. This is the kind of store that has wedding
favors, birthday stuff for all ages of birthday parties, candy,
pinatas, etc.
My mind really races when I visit this store. I get more ideas
for funny skits and gags than I could ever use in any one speech.
On this trip I picked up graduation signs that were cutouts of a
male and female head with graduation caps on. I got two people on
stage with me and told them they were going to "graduate" from
their old way of thinking. I had them hold the cutouts in front
of their faces and we had pictures taken.
I also got some little clappers that looked like hands. They had
a rope on them so you could hang them around your neck. When ;you
waved them in the air they made a loud and obnoxious clapping
sound. (I'm sure many moms wish they had never bought these for
the kids at a party)
I saw Hulk boxing gloves, all kinds of oddball "sugar rush"
candies, hula skirts and tons of other props and idea stimulants
that would make for a great and funny routine on stage.
Contest:
Want to win our CD Album "Make 'em Laugh"? ($89.95 value) Visit a
party store and report to us the best and funniest idea for
something you could do on stage and the grand prize winner will
win the above album and I'll think up some great runner up prizes
too. Email your idea to mailto:tom@antion.com (don't forget to
verify yourself through my spam filter when it responds to you)
We'll report the results of the contest next issue.
********* Great Speaker Reference *******
Be the hit of your next presentation!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
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4. Speaker Marketing Tip
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Using Google Adwords by Tom Antion
One of the smartest search engines you could ever use is the pay
per click portion of Google. This program has made me and saved
me a fortune, but there are some tricks of the trade you need to
know about.
Saving time and money
So how could a search engine save me time and money? Using Google
Adwords, I can test concepts in less than a couple hours to see
if there is interest in the marketplace for my product idea. Once
you learn how to use their system you can be driving
traffic to your website in less than an hour (sometimes when they
are busy it could be a couple hours.) If I find no interest, then
I don't develop the product.
Get cheaper clicks than your ignorant competition
Google has brilliantly set up their pay per click system so that
if you write a better ad and more people click on it, you get
cheaper clicks.
Let's say I write an ad and one person out of one hundred clicks
on it. That's a one percent click through ratio (CTR).
Let's say you write an ad and two people out of one hundred click
on it. That's a two percent CTR.
You only pay half the price that I pay for the click, or looking
at it a different way, for the same amount of money you get twice
the number of visitors.
Google is rewarding you for writing a better ad that gets people
to click.
Google Adwords is one of my main Internet tools to test ideas and
to get extremely targeted people, fast. And it will work for both
product sales and speaking engagements. There are lots of details
to using the program. For a good starter manual on how to use
this powerful program, I recommend Perry Marshall's ebook. Check
it out at:
http://www.1shoppingcart.com/app/aftrack.asp?afid=133415
Shopping cart system that Tom uses. You get a five-hour
orientation with Tom narrating to lead you through the basic set
up and advanced sales strategies.
http://www.kickstartcart.com
*** Secrets to Their Success ****
This is a site dedicated to successful Internet entrepreneurs
(I've been featured on the site) It is a tremendous idea
generator that shows you many ways that people are running their
business on the Internet
http://dynamic.secretstotheirsuccess.com/t.cgi/12273
*********************************
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5. Speaker Humor
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=> Here at First National, you're not just a number - you're two
numbers, a dash, three more numbers, another dash and another
number.
=> Why is it that if someone tells you that there are 1 billion
stars in the universe you will believe them, but if they
tell you a wall has wet paint you will have to touch it to be
sure?
=> When someone asks you, "A penny for your thoughts," and you
put your two cents in, what happens to the other penny?
=> Old is when..... Your friends compliment you on your new
alligator shoes and you're barefoot.
=> We don't devote nearly enough scientific research to finding a
cure for jerks.
=> We childproofed our home 3 years ago and they're still
getting in
=> I finally quit smoking by using the patch. I put six of
them over my mouth.
=> If a man is alone in the forest, without any women, is he
still wrong?
=> A doctor gave a man six months to live. The man couldn't pay
his bill, so he gave him another six months.
=> The main purpose of holding children's parties is to remind
yourself that there are children more awful than your own.
=> Only drug dealers and software companies call their customers
"users."
=> Age doesn't always bring wisdom. Sometimes age comes alone.
=> A Zen master once said to me, "Do the opposite of whatever I
tell you." So I didn't.
=> If it's tourist season, why can't we shoot them?
=> Every time I walk into a singles bar I can hear Mom's wise
words: "Don't pick that up, you don't know where it's been."
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. Useful Websites
=====================================================
60 Second Sales Letters. I use this to save me a couple weeks in
roughing out my sales letters. Your sales letter is super
important in selling your products and services.
http://www.marketingtips.com/salesletters/t.cgi/12273
Email course
http://www.marketingtips.com/emailsecrets/t.cgi/12273
Easy audio for your website and a must for speakers.
http://www.KickStartSound.com
Learn all about microphones
http://www.digitalmusicworld.com/html/hardware/Microphones/MicroT
utorial.php
(This link is really long. You'll probably have to copy it and
paste it in your browser window. Make sure there are no spaces in
it when you paste it.)
****** Earn Big Referral Commissions ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $1500.00 and $3000.00
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
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Articles for your publications
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
******* Do you want to be a sponsor? *******
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