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Great Speaking Vol. 5 Number 03
Welcome to our many new subscribers who signed up through,
Antion.com, public-speaking.org, and our many other signup
partners.
(see bottom if you no longer wish to receive "Great Speaking")
HEADLINES
FASTEST AND CHEAPEST way I've ever seen to get opt in subscribers
http://www.listfire.com/4487
SEE TOM LIVE in your area. (Schedule below)
Prolific marketer Randy Gage will pay you $5000.00
(see below)
The Chicken Soup Guy will teach you how to make a "Mega Best
Seller" AND give you a free book.
That and much more in this jam packed issue.
##########################################
GREAT SPEAKING
Circulation 121,464
The largest speaking ezine in the world
Vol. 5 Number 3 - February 26, 2003
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2003
##########################################
No one ever lost credibility by
being interesting.
==========================================
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=============================================
IN THIS ISSUE
=============================================
1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
** SEE TOM ANTION LIVE and LEARN INTERNET MARKETING **
Can't make it? Get the tapes:
http://www.GreatInternetMarketing.com/buttcamptapes.htm
Mar. 1, Atlanta, GA (sponsored by Ziegler Dynamics)
http://www.zieglerdynamics.com/email/2003/butt_camp.htm
Late March, Auckland, New Zealand (details coming soon)
Mar 28, Sydney Australia
http://www.public-speaking.org/Australia.pdf
Mar 29, Opening Speaker National Speakers Association, Australia
Mar 30, Los Angeles Mark Victor Hansen's Mega Book Marketing
University (details below)
Sept. 20, Los Angeles Dottie Walters' Magnificent Marketing
Symposium http://walters-intl.com/4dysem.html
************************************
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1. Quick Presentation Skills Tip
=====================================================
GO EARLY by Tom Antion
I recently spoke to about 450 people at Mark Joyner's Survival
Tactics Marketing Seminar. I spoke on the last day after many
fine speakers had gone before me.
My tip here is to listen to all the speakers before you whenever
you can. That way you can either refer back to what they said or
avoid duplicating things they said which would reflect poorly on
you.
In this case I was also able to pick out things from the other
speakers and play off them.
EXAMPLE: Superstar speaker Ted Nicholas said that advances in
health care and longevity would soon allow people to live to be
120 years old. He said he was going to throw a $10,000.00 seminar
on his 120th birthday.
I came on and said that not only was I going to throw a
$10,000.00 seminar on my 120th birthday, but that I was going to
give the audience members a big discount if they gave me a
deposit today. -- Everyone cracked up.
So go early when you can and pay attention to the other speakers.
UPDATE ON BACKUPS:
Hi, Tom.
Pertaining to the issue on backup for presentation....
For most presentation using PowerPoint, we can use the "Pack and
Go" feature under the folder "File".
This will enable anyone to use the presentation on virtually any
computers with or without the MS Powerpoint software.
See Eu Theng, Pathfinder Alliance Pte Ltd Training & Development
Mgr
************ SPEAKERS ************
RANDY GAGE WILL MAKE YOU A BETTER SPEAKER, SHOW YOU
HOW TO GET MORE BOOKINGS, SELL MORE PRODUCTS, SPIN OFF MORE
CONSULTING PROJECTS, & HELP MORE PEOPLE - OR HE WILL PAY YOU
$5,000.00!
Note from Tom:
If you are a full-time professional speaker...or want to be
one...there is a training you should know about. It's five days,
12 to 18 hours a day, on the marketing and positioning strategies
necessary to build a multi-million dollar speaking practice.
You'll learn how to get bookings, develop product, sell it, work
with bureaus, promote public seminars, and get lucrative
consulting contracts. I will be there, and I hope you will join
me. For details, click on this link:
http://www.speakers-institute.info
**********************************
************ WRITERS ************
MARK VICTOR HANSEN FROM "CHICKEN SOUP FOR THE SOUL" fame will be
holding his Mega Book Marketing University March 28, 29 and 30 in
Los Angeles and you can get a F^ree book because you heard about
it in "Great Speaking" ezine.
Attendance is limited to 600 so you better hurry if you're
interested in learning how to take your book to the "Mega
BestSeller" level.
https://secure.markvictorhansen.com/register.php To read about it
and if you decide to attend, putting in "Great Speaking" in the
registration form will get you a free book "Chicken Soup for the
Writer's Soul"
*********************************************
Feel Like You Work All the Time And Never Have Enough Money?
The secret might be not how much you make but how you use it. New
System of personal money management will make a difference.
http://www.financialrecovery.com/moneyminder/index.html
=====================================================
2. Advanced Presentation Skills Article
=====================================================
DELIVER WITH HOPE by Tom Antion
Although I have no problem tooting my own horn, what I'm going to
tell you about in this article is strictly from feedback I get
from audience members. They tell me that I really make them feel
like they can do things that they never could before.
For instance, I just rode back on the airplane last night with a
lady that was telling me that she only saw me for 45 minutes at a
conference and that she can barely sleep thinking about all the
possibilities I showed her.
I regularly outsell all the other speakers at conferences because
I make my presentation one small step above the expertise level
of the audience. I call this one small step - hope.
If I delivered my information 10 steps above the level of the
audience, then I would be so far out of touch that they would get
frustrated and either walk out or politely sit there confused --
To deliver at the precise level of the audience, you must
research the audience by either observing or asking questions.
When I'm on a multi-day program with lots of other speakers, I
simply watch them and watch the audience to see what questions
come up. This gives me an exact gage of where they are. If I
don't have that luxury, I might interview them by phone or in
person before the event. I might have to ask for a show of hands
to see how many people know this or that.
The whole idea is that I deliver just above where they are. Just
below makes them bored - Way above makes them bewildered. It's
almost like the porridge and the Three Bears - Not too hot and
not too cold, but jusssssst right.
DEMONSTRATIONS
Another reason I create hope is that I demonstrate how easy
something is right on stage. I show the audience members how easy
things are that they may have perceived as difficult. This really
gives them hope. I can actually hear them saying WOW or many
times I hear a rumble of amazement from the audience members when
they see that they can make a webpage or send out a broadcast
email or whatever it happens to be.
Give them hope and you will convert people from audience members
to followers.
** I Bet You Don't Know the Techniques in This Course **
And your website probably stinks because of it.
Tom Antion's F^REE 7 Day Electronic Marketing Mini Course
mailto:minicourse.GS052@aweber.com
********************************************************
******************* ROMANCE LACKING ********************
because you can't find your bed from all your clutter?
Get Honest About Your Bedroom Clutter and
FINALLY Get Organized!
http://www.overhall.com/bedroom_clutter.htm
*********************************************************
=====================================================
3. HUMOR TECHNIQUE
=====================================================
SOUND EFFECTS by Tom Antion
Making noises on stage just for fun or to represent your concept
is a way to get some laughs from the audience.
To get people's attention I use a thing called a "rubber razzer"
that makes a funny sound when you blow in one end. Sometimes I
use an electronic horn from Radio Shack that plays short segments
from 60 different recognizable tunes. In the old days I used a
train whistle which always got a chuckle.
Most recently I use a .wav file that I keep on the desktop of my
laptop. I tell the audience how I use Internet marketing
techniques to bring email orders into my inbox. I've set my
Outlook email program to recognize an order and go ka ching, ka
ching, ka ching, ka ching which, of course, is representative of
the cash register ringing. It always gets a laugh.
You can buy sound effect CDs at just about any major computer
store, or you can search in any major search engine for sound
effects files which you can download and use according to the
permission granted by the site.
Think about any of your concepts that could be represented by a
sound and you'll have a very easy way to add some humor to your
presentation.
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
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=====================================================
4. SPEAKER MARKETING TIP
=====================================================
DO YOU USE THE ULTIMATE SELF-PROMOTION TOOL THAT'S RIGHT AT YOUR
FINGERTIPS? By Alexandria K. Brown, "The E-zine Queen"
If you're looking for low-cost ways to promote your speaking
business (and aren't we all?), I hope you've considered
publishing an e-mail newsletter, or "e-zine." Here are six darn
good reasons why e-zines are one of the best promotional tools
around.
1. An e-zine is the perfect way to STAY IN TOUCH with your
clients and prospects on a regular basis.
Unless you continually follow up with clients and prospects,
they'll soon forget about you. But imagine calling or writing
every one, every week! That would be nearly impossible to pull
off and probably get them upset with you.
An e-zine achieves the same goal -- keeping you on their "radar
screens," but in an unobtrusive way. This constant contact makes
these folks more likely to think of YOU when they need to hire a
speaker in your area of expertise.
2. An e-zine allows you to effortlessly SPREAD THE WORD about you
and your business.
If you write a good e-zine, your readers will pass it on to
friends and colleagues. Remember the shampoo commercial that
went, "And I told two friends, and she told two friends, and so
on, and so on..."? That principle -- clients passing on the word
about your product or service -- is called "viral marketing."
Most publishers begin with only a few dozen subscribers who are
their clients and associates. But after several months, you can
have thousands of readers on your list -- and eventually tens of
thousands -- thanks to viral marketing mixed with some
promotional legwork.
3. Publishing an e-zine positions you as an EXPERT in your field.
By showcasing your knowledge and skills, you're likely to attract
more and better speaking opportunities. And by sharing what you
know well, you're saying, "Hey, I know my stuff! I'm an expert."
If you're uncomfortable with that term, try on the word
"resource." (Okay, feel better?)
4. An e-zine is a CREDIBLE and SUBTLE way to promote your
services or products.
Instead of simply *saying* how great you are, an e-zine lets you
*prove* how great you are by sharing your expertise through tips
or client success stories. (As my journalism professor used to
say, "Show me, don't just tell me!") You're avoiding simple
bragging, and are instead offering useful information that
conveys your knowledge.
5. An e-zine is the ideal way to CAPTURE the e-mail addresses of
your WEB VISITORS.
If I visit your site today but I'm not ready to hire you to speak
today, you've likely lost me forever when I click away. BUT if
you invite me to sign up for your free newsletter that features
helpful information on the topic at hand, I'll be happy to sign
up.
NOW you've got me to market to, over and over, as long as you
continue to give me the practical content you promised. This is
especially powerful, because statistics show that people don't
usually take action until after they've seen a message seven
times. Publishing an e-zine automatically takes care of that for
you.
6. An e-zine is CHEAP and EASY to publish -- especially compared
with a print newsletter.
If you were to produce and mail a snazzy-looking *printed*
newsletter, you could easily spend thousands of dollars each
year. But an e-zine is essentially FREE to put together and
publish - it just takes a bit of your time.
And you can make it as long or short as you'd like. (Some of the
best e-zines I get feature only one tip per issue and are less
than one computer screen long.) For best results, keep it simple!
(c) 2001-2003, Alexandria K. Brown
<< READY TO GET STARTED? >>
Alexandria K. Brown, "The E-zine Queen," is author of the award-
winning manual, "BOOST BUSINESS WITH YOUR OWN E-ZINE." To learn
more about this step-by-step guide, and to sign up for more f^ree
tips like these, visit
http://hop.clickbank.net/?powertips/ezinequeen
Shopping cart system that Tom uses. You get a three-hour taped
orientation with Tom narrating to lead you through the basic set
up and advanced sales strategies.
http://www.kickstartcart.com
*** THE ONLY E-BOOK OF IT'S KIND FOR SPEAKERS ***
"Click: The Ultimate Guide to Electronic Marketing for Speakers"
=> OVER 700 LINKS TO SITES YOU NEED TO KNOW ABOUT -- don't follow
blind advice. Go where the money is.
=> UPDATE WEBSITE INCLUDED -- to keep up on new developments.
=> UNDERSTANDABLY WRITTEN FOR BEGINNERS TO ADVANCED -- no
technical jargon
=> 553 PAGES -- more value than you could ever imagine
=> IMMEDIATELY DOWNLOADABLE -- you'll be reading it right now.
This is the number one credible emarketing resource for speakers
anywhere.
Get a sample http://www.buttcamp.com/clicksample.htm
*************************************************
=====================================================
5. SPEAKER HUMOR
=====================================================
=> Right now I'm having amnesia and deja vu at the same time. I
think I've forgotten this before - Steven Wright
=> I like to reminisce with people I don't know. -- Steven Wright
=> Men who have pierced ears are better prepared for marriage.
They've experienced pain and bought jewelry -- Rita Rudner
=> My husband and I are either going to buy a dog or have a
child. We can't decide to ruin our carpet or ruin our lives.
- Rita Rudner
=> I'm not going to vacuum 'til Sears makes one you can ride on.
- Roseanne
=> I was on a date recently, and the guy took me horseback
riding. That was kind of fun, until we ran out of quarters.
- Susie Loucks
=> I haven't committed a crime. What I did was fail to comply
with the law.
-- David Dinkins, New York City Mayor, answering accusations that
he failed to pay his taxes.
=> Outside of the killings, Washington has one of the lowest
crime rates in the country.
-- Mayor Marion Barry, Washington, D.C.
=> The streets are safe in Philadelphia. It's only the people who
make them unsafe.
-- Frank Rizzo, ex-police chief and mayor of Philadelphia
=> The doctors X-rayed my head and found nothing.
-- Dizzy Dean explaining how he felt after being hit on the head
by a ball in the 1934 World Series
=> The second day of a diet is always easier than the first. By
the second day you're off it.
-- Jackie Gleason
=> Advertising: The science of arresting the human intelligence
long enough to get money from it.
-- Stephen Leacock
=> Did you ever notice when you blow in a dog's face he gets mad
at you? But when you take him in a car he sticks his head out the
window!
-- Steve Bluestone
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
=====================================================
6. USEFUL WEBSITES
=====================================================
http://www.listfire.com/4487 Build an opt in email list fast and
at no charge. I got 40 subscribers in the first couple hours.
http://www.bookmarketingupdate.com really great newsletter with
tons of ideas and people to contact to get publicity for your
book.
http://www.ProfessionalSpeaker.com Free Tip zine and membership
site for serious speakers only. Also, 50 ebooks on many advanced
speaking and speaker marketing topics.
http://www.speechtips.com/ Outlines for speeches and other speech
resources.
http://www.public-speaking.org/simplyspeaking.htm This site will
find you speaking engagements
http://www.fetchbook.info/ Scans 62 bookstores and compares
prices on new and used books.
http://www.antion.com/public-speaking.htm Learn what it's like to
become a professional speaker.
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
=====================================================
FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
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mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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=====================================================
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