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Great Speaking Vol. 5 Number 06a
Welcome to our many new subscribers who signed up through,
Antion.com, public-speaking.org, and our many other signup
partners.
(see bottom to leave "Great Speaking")
Headlines
Tom Antion live in New Orleans July 25th.
(see below)
Ask Tom a speaking question
Visit http://www.AskTomAntion.com
Best book on email / ezine marketing I've ever seen.
This is the man that started me out.
http://www.marketingtips.com/t.cgi/12273/emailsecrets
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GREAT SPEAKING
Circulation 107,996
The largest speaking ezine in the world
Vol. 5 Number 6 - July 21, 2003
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2003
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No one ever lost credibility by
being interesting.
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In this issue
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
********** See Tom Live ***********
in New Orleans for his infamous "ButtCamp"
where you learn to earn sitting on your rear end.
Friday, July 25th
Details: http://www.antion.com/buttcamp.htm
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1. Quick Presentation Skills Tip
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Keystone Effect by Tom Antion
When a projector is not exactly on a level plain with a
projection screen the projected image is not symmetrical. Most of
the time the projector is lower than the screen so the top of the
image is wider than the bottom of the image and looks like a
"keystone." Keystones are the top stone in an archway that holds
the arch together sort of like a wedge.
Many tripod type screens have the ability to tilt forward at the
top which adjusts for the keystone effect. Look for a notched out
piece of metal that points toward the audience at the top of the
screen where the screen hooks when it is unrolled from its
holder.
Note: You are usually stuck when the screen is mounted on the
wall or drops down from the ceiling
Trick for ceiling mounted screens -- Tie a heavy weight to the
bottom of the screen and pull it back, which has the same effect
as tilting the top forward.
Many LCD projectors can adjust for keystone electronically. Make
sure you read the onscreen menu, or heaven forbid, "the manual"
to learn how to use this function.
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**********************************
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2. Advanced Presentation Skills Article
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Selling at the Back of the Room by Tom Antion
21 Tips to Skyrocket your Back of the Room Sales Part 1 of 3
1. Be clear about what you're doing . . .
before you get on that stage. Most people throw selling in as an
afterthought and sometimes even forget to sell at all. I'm not
saying to forget about giving great value, I'm saying you should
multitask here. I'm always thinking of creating an event where
everyone gets good value and I walk away with lots of money. Just
giving good value alone will not sell at the back of the room.
2. Keep your ego out of it.
Trust me, I can go for the standing ovation any time I want. But
if I'm there to sell, I don't usually do it because it interferes
with my selling process. And if you want to know how good you
really are (many speakers can't handle this) Let the audience
vote with their wallets.
3. Get over the embarrassment of selling.
All the best known speakers sell. In fact, their products helped
to make them "best known" speakers because it spread their name
and Ideas around the world. You are actually doing the audience a
favor making your knowledge available so they can take it home
and really absorb it.
4. Build credibility.
You do this in many ways. Sending good pre program materials for
their program. Provide a good written introduction. Actually do
what you are talking about. Don't stand up there and give a book
report and expect to sell much. Get other speakers talking about
you by trading mentions. Tell them how you learned what you
learned so they have a reason to listen to you.
5. Better likability factor or become a total jerk.
- Both sell Being likable doesn't mean being wishy / washy.
Strong opinions that you can support create higher sales. Go
early and stay late. Genuinely talk to people. Have fun with them
on stage. If you're going to be a jerk, go all the way with it
and make it your schtick.
6. Move quickly and get them involved.
Speak so that the people have time enough to understand your
concepts, but fast enough so they know they will need to review
it again to actually do what you're telling them. Use involvement
techniques like getting them on stage with you, etc. "Wake 'em Up
Video Professional Speaking System" is great for learning how to
do this http://www.antion.com/speakervideo.htm
7. Know your audience.
Deliver your talk at a level just above theirs so that they have
hope that they can do what you are talking about. If you project
too far in the future, the audience members feel they could never
get to that point so there is no reason in buying your stuff to
help them.
In Part 2
I'll tell you my secret techniques (I guess they won't
be secret then :) on how to build need for your products all
throughout your presentations.
In Part 3
I'll show you how to close the deal and about the
little known isolation technique that can triple your sales in
just a few minutes.
Want the entire story right now?
I taped one of my best teleseminars ever a couple weeks ago and
this time I even give you a choice of tape or CD. You'll get two
full hours of all the nitty gritty details to skyrocket your back
of the room sales
For details visit
http://www.antion.com/audiotapes.htm
*********** SPONSOR ***********
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********************************
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*********************************************
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3. Humor Technique
=====================================================
Role Reversal by Tom Antion
This technique is always good for a laugh and sometimes brings
down the house.
Invite two people on stage that have opposite roles. It works
particularly well with husband/wife , boyfriend/girlfriend,
employee/boss
Have them play the role of the other person, i.e., the husband
acts as if he is the wife and vice versa. You could have some
funny props like a wig to put on the guy and give the wife a
handyman's tool belt, etc. (In many cases you will find it hard
to continue at this point because everyone will be laughing so
hard just from the site on stage.)
Brainstorm questions to have the pair ask each other and have
them answer as if they were the other person. Write these out for
both of them.
Example:
Have the husband (who is playing the part of the wife), ask the
wife who is playing the part of the husband, "where do you think
you are going with those golf clubs?" Either write funny answers
for them like, "I was going out to the garden to use them to hold
up the tomato plants" or just let them ad lib.
You could have competition between pairs for the best answers and
give out prizes.
This is a very fun technique, but you really need to brainstorm
on some funny questions and answers in case the people on stage
aren't fast enough to think up funny stuff on their own.
********* Great Speaker Reference *******
Be the hit of your next presentation!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
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4. Speaker Marketing Tip
=====================================================
Make it Easy by Tom Antion
If you want other people to spread your name around the planet,
why not make it really easy for them.
You can give your advocates websites that look like they belong
to them. You can give them articles and interviews that promote
your cause. You can give them flyers and brochures to distribute.
The best way to really give them an incentive to promote you is
if you embed an affiliate link for them in the promotional piece.
It could be that a link on a web page tracks the referral from
your advocate or you could give them custom printed materials or
labels that has a website that only belongs to them.
Of course, you would only do this for your best advocates that
have shown the ability to produce, but the little extra effort
can pay off in lots of extra sales and speaking engagements.
Shopping cart system that Tom uses. You get a three-hour
orientation with Tom narrating to lead you through the basic set
up and advanced sales strategies.
http://www.kickstartcart.com
*** Professional speakers get cool perks ***
Check it out.
http://www.antion.com/public-speaking.htm
****************************
=====================================================
5. Speaker Humor
=====================================================
=> The original point and click interface was a Smith & Wesson.
Is this just a coincidence?
=> Is reading in the bathroom considered Multi-Tasking?
=> A journey of a thousand miles begins with a cash advance.
=> I started out with nothing & still have most of it left.
=> Please remove all your clothes when the light goes out. (Sign
seen in a laundromat)
=> I thought I wanted a career, turns out I just wanted
paychecks.
=> Would a fly without wings be called a walk?
=> Start each day with a smile....and get it over with.
W.C. Fields
=> I have proof there is no life on mars, . . . It isn't on my
teenagers cell phone bill.
=> Minister at graveside, "What we have here is a mere shell,
the nut inside is gone."
=> Isn't it wonderful that wrinkles don't hurt?
=> Dogs have owners, cats have a staff.
=> Charisma is that special quality that bald, boring,
overweight billionaires have.
=> What if there were no hypothetical questions?
=> Show me a sane man and I will cure him for you.
Carl Gustav Jung
=> Marriage is the triumph of imagination over intelligence.
Second marriage is the triumph of hope over experience.
Oscar Wilde
=> The best way to get even is to forget.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. Useful Websites
=====================================================
****** Earn Big Referral Commissions ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
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Articles for your publications
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
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mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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