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Great Speaking Vol. 5 Number 01
Welcome to our many new subscribers who signed up through,
Antion.com, public-speaking.org, and our many other signup
partners.
(see bottom if you no longer wish to receive "Great Speaking")
HEADLINES
I'M HEADING DOWNUNDER IN MARCH. Australian and New Zealand
subscribers please email me to say hello. I'm working on a
list of questions so I do a good job in your countries. Would you
help me out?
mailto:tom@antion.com
WE'RE ALWAYS LOOKING FOR GOOD ARTICLES on speaking and speaker
marketing. Send queries to Tom Antion mailto:tom@antion.com
THE VIRGINIA BEACH INTERNET MARKETING AND PROFESSIONAL SPEAKING
RETREAT CENTER is a couple steps closer to becoming a reality.
Study with me and maybe make your trip to the ocean tax
deductible mailto:tom@antion.com with "VA Beach" in your subject
line if you want to keep informed of the progress of the project.
SEE TOM LIVE STARTING JAN 23 (complete schedule below)
##########################################
GREAT SPEAKING
Circulation 129,854
The largest speaking ezine in the world
Vol. 5 Number 1 - January 7, 2003
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2003
##########################################
No one ever lost credibility by
being interesting.
==========================================
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=============================================
IN THIS ISSUE
=============================================
1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
********** SEE TOM LIVE ***********
Jan. 23, Charlotte, NC (day before the NSA Eastern Workshop)
Feb. 20, Irvine, CA (day before the NSA Western Workshop)
Above details at http://www.antion.com/buttcamp.htm
Mar. 1, Atlanta, GA (sponsored by Ziegler Dynamics)
http://www.zieglerdynamics.com/email/2003/butt_camp.htm
Late March, Auckland, New Zealand (details coming soon)
Mar 28, Sydney Australia
http://www.public-speaking.org/Australia.pdf
Mar 30, Los Angeles Mark Victor Hansen's Mega Book Marketing
University (details coming soon)
Sept. 20, Los Angeles Dottie Walters' Magnificent Marketing
Symposium (details coming soon)
************************************
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1. Quick Presentation Skills Tip
=====================================================
DOUBLE CHECK YOUR BACKUPS by Tom Antion
I was assisting a friend of mine in making CD backups of his
powerpoint presentation this past week. I was to Fed Ex them to
his hotel as a double protection in case his program got stolen
or damaged.
A very interesting thing happened. He was emailing me the files
to burn on CD for him and many of his photos were not showing up.
I kept getting the message on the bad slides, "QuickTime and a
Jpeg decompressor needed to view this slide" I already had
Quicktime on my computer and never have any trouble looking at
jpegs.
He had produced the presentation part on a Mac and Part on a PC
and had thoroughly tested the entire presentation on both the
Macs and PCs he had in his office. It's still a mystery what
actually happened, but to fix it he had to open the photos I was
having trouble with in Photoshop and then resave them.
Bottom line. It's a good idea to have a separate backup CD with
your presentation on it, and it's a GREAT idea to double check
those backups so you never get caught with your pants/skirt down.
*** THE ONLY E-BOOK OF IT'S KIND FOR SPEAKERS ***
"Click: The Ultimate Guide to Electronic Marketing for Speakers"
=> OVER 700 LINKS TO SITES YOU NEED TO KNOW ABOUT -- don't follow
blind advice. Go where the money is.
=> UPDATE WEBSITE INCLUDED -- to keep up on new developments.
=> UNDERSTANDABLY WRITTEN FOR BEGINNERS TO ADVANCED -- no
technical jargon
=> 553 PAGES -- more value than you could ever imagine
=> IMMEDIATELY DOWNLOADABLE -- you'll be reading it right now.
This is the number one credible emarketing resource for speakers
anywhere.
Get a sample http://www.buttcamp.com/clicksample.htm
*************************************************
**** THE INSTANT SPEAKING SUCCESS LETTER ***
Your gateway to "Wow!" presentations.
http://www.InstantSpeakingSuccess.com/antion.htm
or speakingsuccess@SubscribeMeNow.com
*********************************************
=====================================================
2. Advanced Presentation Skills Article
=====================================================
EDITOR'S NOTE: I know this isn't some sexy on stage technique
that will get you standing ovations, but you will be crying big
froggy tears if you don't adhere to the ideas in this article and
you will very likely ruin one or many speaking engagements.
BACK UP YOUR COMPUTER'S DATA BEFORE YOU LOSE IT Part I
By Joshua Feinberg
Have you ever lost a few hours of work on your computer?
Now what would happen if instead of losing just a few hours
of work, you lost days, weeks, months or even years of
irreplaceable company data?
In this article, we'll look at why backing up computers is
so important, how to identify what information needs backing
up, popular software and hardware options, and best
practices to help you avoid a digital meltdown.
AN ACCIDENT WAITING TO HAPPEN
A professional speaker, without Information Technology (IT)
staff, can be especially vulnerable to losing electronic
business records during a fire, flood, hurricane or tornado
or something more basic such as burglary or disgruntled
employee sabotage. Over the years, studies have shown that
companies in these kinds of dire straights rarely recover
unless they have taken and properly executed certain
proactive planning steps, which we'll discuss in a moment.
YOUR INFORMATION INVENTORY
Before you can set up a backup system, you need to know
where your electronic information lives. Most speakers have
one or more of the following:
** Customer contact database
** Accounting, billing and financial records
** Desktop publishing files
** Word processing files
** Web site files, logs and e-mail messages
So grab a pad and pen, visit each computer in your office,
and make a list of all the programs and data files that you
have. Your mission: locate where your irreplaceable
electronic information resides before one of your computer
devices fails.
POPULAR HARDWARE AND SOFTWARE OPTIONS
How much time and money should you be prepared to spend on
data backup hardware and software products?
That depends a lot on how comprehensive of an "insurance
policy" you'd like.
For most speakers, tape backup drives based on the Travan or
DAT (digital audio tape) standards make the most sense.
While tape drives are more expensive (estimate $200-$300 for
Travan tape drives and $800-$1,200 for DAT tape drives), the
relatively low media costs ($35 a tape for Travan, $20 a
tape for DAT), greater reliability and higher speed
performance make tape drives mandatory equipment for
professional speakers serious about protecting their data
from digital disasters. When shopping for a tape backup
drive, also consider the less obvious "soft" costs such as
technical support and warranty coverage, as well as
installation, testing and training expenses.
In terms of data backup software, first look at whether the
included software that comes along with the tape backup
drive or operating system is adequate for your needs. Be
sure to ask about operating system compatibility, whether
the software backs up both the server and PC
workstations, automated scheduling, integration with
antivirus software and express disaster recovery.
In part II I'll tell you about AUTOMATION, TESTING AND OFF-SITE
MEDIA STORAGE
Copyright ©2002, Joshua Feinberg. Reprinted with permission.
ABOUT THE AUTHOR
Joshua Feinberg mailto:joshua@smallbiztechtalk.com is a small
business technology expert, syndicated on Inc.com and
author of "What Your Computer Consultant Doesn't Want You to
Know." To order Joshua's new book, with dozens of hands-on
tips on data backup, data protection, hardware and software
or learn more about his new turnkey Disaster-Proofing Kit,
call +1 561-642-4220 or visit
http://www.kickstartcart.com/app/aftrack.asp?afid=62115 .
"Joshua's book will help you save a bundle on tech support
costs and protect your from expensive, unplanned business
interruptions. I keep my copy right next to my mouse."
-- Tom Antion]
*********** SPONSOR ***********
Tom Antion's F^REE 7 Day Electronic Marketing Mini Course
mailto:minicourse.GS050@aweber.com
********************************
*** TELEPHONE SEMINARS ARE REALLY BIG ***
People hate travel and need cost effective training.
Tom makes a small fortune every month doing TeleSeminars and
selling the tapes and he has taught many others to do the same.
Learn his entire method with this three-hour audiotape kit.
http://www.antion.com/teleseminarkit.htm
*****************************************
=====================================================
3. HUMOR TECHNIQUE
=====================================================
DUMMIES AND MANNEQUINS by Tom Antion
This is lots of fun and whenever I do this it always creates
pandemonium in the crowd.
I have two full size dummies left over from my old entertainment
company. They are hideously old looking male and female
characters that I used in an Over-the-Hill birthday party
routine.
I started using them in customer service presentations where I
demonstrated various acts of violence on the dummies to
illustrate
what some nasty customers deserve. People in the crowd who gave
correct responses to the "proper" way to respond to nasty
customers got to come up on stage and kick, gouge, body slam,
bash the dummy with a sledge hammer or do any socially
unacceptable thing they wanted to do to the pseudo customer.
In the right situations with the right crowd, this will bring
down the house. Soon the dummies were being thrown around the
room like a teenage rave party and the place was a mad house.
TO MAKE A DUMMY
You may be tempted to use one of your colleagues or spouse for
this, but please refrain and do it this way.
Buy a pair of long underwear and sew the top and bottom together
(you may have to get someone handy with a sewing machine to help
you with this). Stuff the body and arms with newspaper or for a
heavier dummy use foam padding like you would find at an Army
surplus or camping store.
Visit or get a catalog from a costume store like Morris Costume
in Charlotte, NC. Get a hideous looking rubber full head mask,
and a set of hideous monster gloves/hands. Stuff these and sew
them on the dummy.
For feet, you can use monster feet or to save a few bucks just
sew on some stuffed socks and old shoes.
BONUS USE:
Just for fun I would put the dummies in seatbelts in my car and
hook a yardstick to the chin of the dummy in the passenger seat.
This yardstick could not be seen by the driver in the car next to
me. At stop lights I would pretend to talk to the dummy and move
it's head with the yardstick. I had to quit because I was sure I
was going to cause an accident.
DOUBLE BONUS:
If you want to freak out your neighbors, put one of the dummies
in your trunk, throw it over your shoulder and carry it into the
house at dusk. You get extra points of this if you happen to be
digging a hole in your back yard at the time.
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
=====================================================
4. SPEAKER MARKETING TIP
=====================================================
VIRAL MARKETING by Tom Antion
Everyone knows that a computer virus is bad. What many people
don't know is that viral marketing is REALLY GOOD!
Viral marketing means that one or more of your marketing efforts
"spreads" like a virus. You can stimulate the viral spreading of
your marketing efforts.
Here's a very effective way.
Write a tip sheet, a top ten list, E-book or something like that
with extremely useful information that you are sure people in
your target market will want to share. You can encourage them to
do this with simple "pass this along to a colleague" blurbs in
the document.
I do this very effectively with my e-book, "How to Pick a
Shopping Cart System that Makes You Money" This book teaches
people how to pick the right shopping system for their website.
The obvious choice when they get done reading it is the one I
promote http://www.KickStartCart.com You can use the exact same
technique for your speaking engagements or any products you
promote.
Here are ways I distribute the book:
=> I give this book away to interested parties (Get your copy at
http://www.Public-Speaking.org/ebook.htm )
=> I am currently submitting it to free ebook sites.
=> I post it on websites.
=> I sell the resale rights to others for only $9.95 (they can
then resell the book and keep all the money)
http://www.GreatInternetMarketing.com/shoppingcarts.htm
=> I sell a customized version of the book for $97.00 which
allows the reseller to get a piece of the action if someone
purchases my shopping cart.
http://www.GreatInternetMarketing.com/shoppingcarts.htm
All these ways are incentives for people to distribute the book.
Use viral marketing and watch your marketing message spread fast.
Shopping cart system that Tom uses. You get a three-hour taped
orientation with Tom narrating to lead you through the basic set
up and advanced sales strategies.
http://www.kickstartcart.com
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
********* SERIOUS SPEAKERS ONLY *********
Don't even visit this link unless you are prepared to invest in
your speaking education so that you can make the big fees that
professional speakers make. Tom spends a lot of time and energy
working with you and he refuses to deal with people that aren't
serious about doing the work it takes to become a pro.
His "Wake 'em Up Video Professional Speaking System" which
includes three consultations, is the bargain of the century when
it comes to professional speaking education.
Serious speakers who want to become a pro or a better paid pro
may visit http://www.antion.com/speakervideo.htm
****************************
*** SERIOUS INTERNET MARKETERS ONLY ***
This is your chance to start out the new year working with one of
the top recognized small business Internet marketing experts in
the country.
Work with Tom Antion himself over the next six months or year and
you'll be on the fast track to success with your website sales.
Visit http://www.GreatInternetMarketing.com/mentorprogram.htm
There is no sales copy at this link. Again Tom doesn't' want to
sell you on the idea. He only wants "serious" people who are
willing to work their tails off to build a "serious" income on
the Internet.
***************************************
=====================================================
5. SPEAKER HUMOR
=====================================================
=> For people who like peace and quiet: a phoneless cord.
=> When I get real bored, I like to drive downtown and get a
great parking spot, then sit in my car and count how many people
ask me if I'm leaving.
=> The farmer couldn't keep his hands off his wife so he fired
them all.
=> A procrastinator's work is never done.
=> Warning: When you buy a jogging machine you will get a run for
your money.
=> If you can't beat them, arrange to have them beaten.
- George Carlin
=> You can say any foolish thing to a dog, and the dog will give
you a look that says, "My God, you're right! I never would've
thought of that!" - Dave Barry
=> I loathe people who keep dogs. They are cowards who haven't
got the guts to bite people themselves.
=> We had no trouble finding the park entrances, but where are
the exits?
=> Energizer Bunny arrested; charged with battery.
=> A Freudian slip is when you say one thing but mean your
mother.
=> If you are in the passing lane, and not passing, your license
should be revoked, and you should be forced to ride the bus until
you promise to never delay the rest of us again.
=> Never under any circumstances take a sleeping pill and a
laxative on the same night.
=> If you have to identify, in one word, the reason why the human
race has not achieved, and never will achieve, its full
potential, that word would be "meetings".
=> There is a very fine line between "hobby" and "mental
illness".
=> I don't know what your problem is, but I'll bet it's hard to
pronounce.
=> Future historians will be able to study at the Jimmy Carter
Library, the Gerald Ford Library, the Ronald Reagan Library, and
the Bill Clinton Adult Bookstore.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
=====================================================
6. USEFUL WEBSITES
=====================================================
http://www.writing-world.com tons of writing resources and
courses. Also, promote your own course here.
http://www.wackytimes.com Spoof site with fake articles like
"Animal Rights Activists Sue Chrysler Over Car Names"
http://www.humanclick.com If you have an assistant or you spend
lots of time at your computer you can give live service to those
visiting your website.
http://www.quizland.com Lots of quiz and trivia games, much of
which you could easily incorporate in speeches.
http://www.quoteland.com Obviously quotes to use in your writing
and speeches.
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
=====================================================
FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
******* Do YOU WANT TO BE A SPONSOR? *******
REACH OVER 130,000 SPEAKERS / TRAINERS / EXECS
For automated sponsorship details send
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http://www.antion.com/sponsor.htm
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=====================================================
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