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Great Speaking Vol. 4 Number 01
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GREAT SPEAKING
Circulation 115,764
Vol. 4 Number 1 - January 15, 2002
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2002
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No one ever lost credibility by
being interesting.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
*** TOM WANTS TO BE YOUR FULL TIME MENTOR ***
Would you like Tom Antion on your team every month helping you to
become a a highly paid professional speaker?
Would you like him there for you when you have a question about
how to sell your products and services on the Internet?
Would you like Tom to keep you fired up every month and to hold
you accountable so that you get real results from your efforts?
If you answered yes to any of these questions, check out Tom's
new mentorship/mastermind program:
http://www.GreatInternetMarketing.com/mentorprogram.htm
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1. Quick Presentation Skills Tip
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ANOTHER HYDRATION TIP by reader David Smith dsmith@gibralter.net
Being well hydrated is a great way to keep from getting that
raspy voice. But when you are less than well-hydrated there is a
trick you can use that Marine Drill Instructors have used for
years. That's right! Marine Drill Instructors, or DI's. As you
might imagine, the DI's spend a good portion of the day barking
out commands to their recruits, and if anyone is prone to lose
their voice, it's a DI. Their secret? Lemon water. Squeeze a
half lemon into a glass, then fill with cold water and ice if you
like. Keep this somewhere on stage and have a drink when you
first hear your voice rattle. It not only works fast, but it's
very refreshing. Also, the slight pause can draw the attention
of your audience or work as part of a transition.
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***********************************************
******** GREAT PUBLICITY TIPS *******
Publicity can help you sell more books, speeches and consulting
services. You can find out how to do your own publicity in a free
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NOTE: This guy had me interviewed by the Wall Street Journal the
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**************************************
*** How do you get on major TV shows? ***
One tool is offered by my friends at Bradley Communications,
who've just released a directory/database of the top national TV
shows -- kind of an "insider's guide to the shows that can make
you famous." Their guide has booking contacts and detailed "how-
to-get-on" info for 241 major shows. You can get free info, plus
five sample profiles (48 Hours, Book TV, Fox & Friends, 700 Club
and The Early Show), by emailing them at
mailto:freetvinfo@getresponse.com
NOTE: These folks know what they're doing. I got on MSNBC in no
time -- Tom
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2. Advanced Presentation Skills Article
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SLOW DOWN By Patricia Fripp, CSP, CPAE
You're charged with energy and maybe a bit nervous. Too often
this can translate into talking too fast, maybe even a rise in
voice pitch until the best-intentioned speaker sounds like Minnie
Mouse.
Pay attention to audience feedback. If one person reports a
problem with understanding you, this may be an individual
perception or opinion. But if several do, it's time to time
yourself.
Try this test. First, tape-record a casual conversation with a
friend. Then compare the number of words per minute to a tape
recording of one of your recent speaking presentations. Do you
always speak quickly? Or just when you're giving a speech? Was
your presentation deliberately speeded up to meet some time
constraint? If so, were you trying to include too much material?
(That's a signal to cut some information so the rest is more
effective.)
If you decide you need to slow down your delivery, start before
you even hit the podium. As you're putting together your remarks,
think about logical places to slow down. It's okay to speak
quickly as long as you leave yourself room for pauses and
silence. The faster you talk, the longer your pauses should be.
Give the audience time to digest what you've just said. If you
say something really profound or suggest something like,
"Consider the proposal in front of you," you are asking the
audience to think. Give them time to do so.
Finally, here's an excellent slow-down exercise. Practice reading
your speech aloud. Pause for one second at a comma, two seconds
at the end of a sentence, and three seconds after a paragraph.
(You can count the seconds the same way you did as a child,
saying "one-Mississippi, two-Mississippi, three-Mississippi"
silently to yourself.) Then, breathe and smile!
Patricia Fripp CSP, CPAE is a San Francisco-based executive
speech coach and professional speaker on Change, Customer
Service, Promoting Business, and Communication Skills. She is the
author of "Get What You Want!, Make It, So You Don't Have to Fake
It!", and Past-President of the National Speakers Association.
PFripp@fripp.com, 1-800 634 3035, http://www.fripp.com
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3. HUMOR TECHNIQUE
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RECORD THEIR BLURBS by Tom Antion
One of the smartest things you can do is to be ready to write
down or audio tape things the audience yells out to you when you
are having fun with them. These lines can be used by you in
future speeches.
One of my stories is about a riches to rags story that I lived. I
build up the story of how I lost a whole bunch of money in a
failed business and then I injured my leg and was bedridden, and
then my girlfriend left me and I finish that part of the story
saying, "and my dog got run over." One time when I told the story
someone yelled out from the crowd something about the dog went on
to write a country music song which obviously referred to all the
doom and gloom I was suffering. This got a BIG laugh.
In future speeches, to relieve the tension of people thinking
that the dog got killed, I used the line, "Don't worry he's OK
and went on to write a country music hit" which always gets a
good laugh.
Always be ready for this when you have a really fun loving crowd.
One way to be sure that you remember the line after the speech is
over is to stop right then and jot the note down while saying
something to the person yelling out the line, "Would you repeat
that because it's funnier than my line / story etc." which will
get a laugh and make the audience member the star.
This is really a win win because you really do need to write
things down when they are fresh because you are likely to forget
them after the speech (especially if you are not audio taping)
and also because you get an interaction with the audience and
another laugh line out of the situation.
**** GET HELP MAKING YOUR SPEECHES FUNNY ****
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*********************************************
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
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**********************************************
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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TOP SEVEN WAYS TO TUNE UP YOUR WEBSITE by Philippa Gamse
The new year is a great time to take stock of what's working, and
what needs some attention on your Web site!
Here are my suggestions for a tune-up audit - take a fresh look
at your site and your promotional strategy:
1. Is your site appealing to all your markets?
Do you have different potential buyers for different aspects of
your products and services? Is there content on your site that's
designed for each of these? Have you considered whether your Web
audience might be different from your traditional markets, and if
so, whether you can exploit that?
2. Does your content engage your visitors?
Your site should be written from your visitors' point of view,
not yours. Does your home page clearly recognize why the reader
might be there - what's in it for them, and why they should care?
What are the problems or issues that they might have, and how
will you solve them?
3. Can you make your case?
If you claim that your products or services achieve results, does
the content on your site substantiate this? Do you have case
studies, sample client lists, and testimonials from happy
customers? Third party endorsements are worth far more than your
own promotional text, and they should be spread throughout your
site, not relegated to a separate page that few visitors will go
to.
4. Do you position yourself as an expert?
A very effective way to get exposure is publishing articles
around your area of expertise. Even if you sell widgets, you can
help people get the most out of using them! Articles on your site
will be picked up by search engines, and you can also offer them
to publications that your target markets read - always with a
link back, or reference to your site, of course.
5. Do you ask for the business?
Whatever the outcomes that you want from your site, you need to
ask for it. Too many Web pages end weakly, with no clear calls to
action. Don't make your visitors work to decide what to do next -
they won't! Every page on your site should have a strategy -
invite the visitor to interact with you, or go to the next page,
but make it easy and obvious.
6. Do you have a diversified promotional strategy?
Don't depend on search engines to get you traffic. Are you
exploring other ways of promoting your site - such as using your
content and articles, advertising in e-zines, appending a
signature file to your e-mail, regularly sending updates to your
database, and ensuring that your traditional marketing is
integrated with your online activities?
7. Are you reviewing your traffic analysis?
Last, but really key - your Website traffic reports will tell you
what's working and what isn't. Without this information, you're
shooting in the dark - what if you were to find that the majority
of your hard-earned visitors never go beyond your home page?
This isn't an exhaustive list, but it's a good start. I hope that
your Web site passes the test!
Philippa Gamse, CyberSpeaker, is an -business strategy expert.
Check out her Holiday Website Tune-up Offer at:
http://www.CyberSpeaker.com/holidayoffergs.html Philippa can be
reached at (831) 465-0317 or mailto:pgamse@CyberSpeaker.com
HOTTEST NEW INTERNET MARKETING MEMBERSHIP SITE
http://www.GreatInternetMarketing.com
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
Good and easy to use SMART shopping cart system
http://www.kickstartcart.com
The email list management company I use
http://www.postmastergeneral.com/?affiliate=antion
FREE Internet Marketing Discussion Board
http://www.GreatInternetMarketing.com/forums
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
HOW TO BE A KICK-BUTT PUBLICITY HOUND,
a 300-page e-book by Joan Stewart and Tom Antion.
You'll find dozens of checklists, sage advice on how to
pitch journalists, and tons of handy websites you can use to
track down contacts at newspapers, magazines, radio
and TV stations. For the table of contents and a free chapter
visit http://www.antion.com/publicityhoundTOC.htm
=====================================================
5. SPEAKER HUMOR
=====================================================
=>What kind of coffee was served on the Titanic? Sanka.
=>Do you think that when they asked George Washington for ID
that he just whipped out a quarter?
=>Daylight savings time - why are they saving it and where do
they keep it?
=>An archaeologist is the best husband a woman can have. The
older she gets the more interested in her he is.
=>"Computers in the future may weigh no more than 1.5 tons."
--Popular Mechanics, 1949
=>"I think there is a world market for maybe five computers."
--Thomas Watson, chairman of IBM, 1943
=>What is it about management? I work for myself and even MY boss
is an idiot.
=>What do Martin Luther King Jr., George Washington, and Abe
Lincoln all have in common? They were all born on holidays
=>I always wanted to be a procrastinator, but never got around to
it.
=>Last night I lay in bed looking up at the stars in the sky and
I thought to myself, "Where the heck is the ceiling?!"
=>My opinions may have changed, but not the fact that I am right.
-Ashleigh Brilliant
=>Man is a peculiar creature. He spends a fortune making his home
insect-proof and air-conditioned, and then eats in the yard.
=>How do you drive an accountant completely
insane? Tie him to a chair, stand in front of him
and fold up a road map the wrong way.
=>It was all so different before everything changed
=>It is not what a teenager knows that worries his parents.
It's how he found out.
=>If things get any worse, I'll have to ask you to stop helping
me.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
=====================================================
http://www.GreatInternetMarketing.com/forums Free Internet
marketing discussion board.
http://www.powerpublicspeaking.com/ Lots of free articles
http://www.speechtips.com/ some free tips and some paid speeches
for special occasions
http://www.powerfulpresentations.net/articles.html Lots of free
articles
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details visit http://www.antion.com/referrals.htm
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