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Great Speaking Vol. 3 Number 23
Welcome to our many new subscribers who signed up through,
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if you no longer wish to receive "Great Speaking"
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Want to see your article in Great Speaking? See "Dear Reader"
section below.
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Tom's new Internet Marketing website is finally open for business
(see below)
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GREAT SPEAKING
Circulation 115,987
Vol. 3 Number 23 - December 11, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2001
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No one ever lost credibility by
being interesting.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
**** TOM'S BRAND NEW INTERNET MARKETING SITE ****
Learn the insider's tips on how real and legitimate small
businesses expand to the Internet with very little investment and
even less risk.
Visit http://www.GreatInternetMarketing.com
*************************************************
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1. Quick Presentation Skills Tip
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HYDRATION by Tom Antion
I spent the bulk of my career (over 2000 paid presentations)
speaking 30 minutes or less. When I started doing half days and
full days for my Internet marketing seminars my voice really
started to take a beating. I tried all the breathing-from-the-
diaphragm stuff and never really got the hang of it. Then someone
told me to drink lots of water the day BEFORE my presentation.
IT WORKED! I can't say that I'm free of voice problems when I
speak all day or for multiple days. But I'm WAY better than I was
just from drinking lots of water the day before. I start the
morning before presentation and drink water all that day and as
much as I can during the day of the presentation.
One way to tell that you are well hydrated is that your urine is
very light colored. I also stay away from carbonated beverages
the day before and the day of a speech.
DEAR READERS:
I'm always looking for quick tips for this section.
I also want articles that fit into each of the other sections of
this ezine. Articles MUST be slanted toward speakers/public or
professional speaking and must fall into one of the subject
categories. NO GENERIC ARTICLES! Articles MUST be 500 words or
less. Two part articles are welcome. Submit in the body of an
email to mailto:tom@antion.com
**** HOW TO BE A KICK-BUTT PUBLICITY HOUND ****
a 300-page e-book by Joan Stewart and Tom Antion.
You'll find dozens of checklists, sage advice on how to
pitch journalists, and tons of handy websites you can use to
track down contacts at newspapers, magazines, radio
and TV stations. Only $97. Click here for a
chapter-by-chapter review, the table of contents and a free
chapter http://www.antion.com/publicityhoundTOC.htm
**********************************
********* TOM'S SECRET ***********
If I had to pick the one secret of how I pulled in $47,000.00
dollars last month this is it:
http://www.twipress.com/antionclassics.htm
**********************************
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2. Advanced Presentation Skills Article
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THE POWER IS NOT THE POINT! by Scott Stratten
You should be concerned only with one thing when presenting to an
audience, be it internal or external. That is "Has the audience
come away from this with information that was in-line with the
original point of the presentation?" If people leave your
presentation armed with confusion and wonder, your presentation
has failed.
Presentations do not have a problem with lack of information.
Most of the time there is too much. The biggest issue is the way
it's presented.
GENERIC, GENERIC, GENERIC
What happens when you cloud your presentation with visuals that
aren't up to par? (Pictures that are taken right out of the
generic clip art folder and put in to fill space. The background
is the "blue/grey" with the squiggle down the side, because of it
being the default background) You send the message that your
presentation will be of the generic kind, so sit back and relax,
you've seen it before. You lose your audience before you can
present your information.
I've witnessed companies that outsource their external
presentations to graphic design firms, but for internal audiences
it's given to whoever is around that knows how to open the
program. The message to employees is very simple: You aren't as
important to us. Purchasing a CD set of backgrounds and pictures
is a smart investment. I use Digital Juice (www.DigitalJuice.com)
and I have hundreds of themed backgrounds and thousands of
photo's to choose from, most of which I've never seen in any
other presentation.
Then there is the flip side: overdoing it. The overuse of
technological bells and whistles in presentations is an under-
rated problem. Many presenters think, "If it's new and dynamic;
it will make my presentation much better." There is nothing
better than a presentation that is done professionally with only
limited effects.
ONE OF THE BIGGEST MISTAKES
A common mistake is the overuse of PowerPoint animations and
transitions during a slide show. I'm sure you've seen what I'm
talking about; the presenter that animates each sentence so it
flies in, drops down, and explodes on the screen with an
accompanying sound effect. What happens after that? Do you lose
track of what the presenter is saying? Forget within 3 seconds
what the point was because you were so focused on the effects
that you missed the content?
While the thought process behind these special effects is, "This
highlights my point and emphasizes the importance," the outcome
is often the opposite. People tend to get distracted by the
effects. Especially with sounds, where the presenter can hear the
whooshing noise, along with the few in the front of the room. The
people in the middle think they heard something, but couldn't
make it out and the people at the back are wondering why there is
a fly somewhere in the meeting room. Laptops were not meant to
project sound to fill a room, so don't use them to do that.
EMPHASIS
Want to emphasize a main point? Put it on the screen by itself
and let people read it. A good rule when using PowerPoint, or any
other presentation software, is to put up only your main points
and use the screen as a reference. If you run through your
presentation (which you must do many times) and you see a slide
with more than five points, start a new slide. Your slide show is
not the presentation, it is an aid. If what you say when you
expand the bullet points is useful for the audience to take away,
put it in the handout. Then let them know at the beginning of
your presentation that you will give out copies of the slides.
Unless you want a mutiny on your hands, I don't suggest letting
people take notes all through the session, then give them a
handout at the end with all the points on it. Make sure you give
the handouts at the end as well, unless it's crucial they follow
along with them, or again you will distract your audience.
QUOTES
If you have a quote or a long statement that cannot be chopped up
into bullet points, put it up either on the screen and allow
people to read it, or read it out loud from your notes, but not
both. As much as people like to think the opposite, we can only
do one thing at a time. If someone is reading the screen, they
are not listening to you, and vice-versa.
If only the main points are on the screen, the audience will
realize the importance of them. Don't overwhelm your audience
with techno-fluff. The power of technology is neither the point
of your presentation, nor the strength of it. The technology
should be used only sparingly or to reinforce the information you
have to share. After all, your goal is to make sure they leave
the room with the right information.
Scott Stratten http://www.WorkYourLife.com
mailto:Scott@workyourlife.com
*********** SPONSOR ***********
FREE 7 Day Electronic Marketing Mini Course
mailto:minicourse.GS033@aweber.com
********************************
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3. HUMOR TECHNIQUE
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DON'T BE FUNNY . . . AT THE BEGINNING by Tom Antion
For ages and ages and ages speakers have tried to make some kind
of joke at the beginning of a presentation. Then they typically
bored you to tears for the balance of the talk. How about trying
something different?
In many cases, what I do is to jump into the material hard and
fast. This makes the crowd think that I'm a no nonsense kind of
guy (which couldn't be further from the truth).
What I'm trying to do is lead them down one path and then
surprise the heck out of them when I start being funny. After I
start being funny, I intersperse humor with the regular material
and time intervals determined by the nature of the material and
the reason I'm there.
If I'm there to be funny, then there might be funny lines several
times per minute. If I'm there for my Internet marketing seminar,
then we might go 10 or 15 minutes between funny lines. NOTE: That
doesn't mean that I'll go that long without doing something
different to keep attention . . . that is the heart of the Wake
'em Up Speaking System (see below)
So, try taking the pressure to be funny off at the beginning and
sneak up on them with your humor.
ONLY SERIOUS SPEAKERS SHOULD CONSIDER THE COURSE BELOW
If you are serious about being a professional level speaker, we
have the best selling course on the Internet "Wake 'em Up Video
Professional Speaking System"
http://www.antion.com/speakervideo.htm
P.S. Don't buy it if you think you know it all
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
MEMBERSHIP SITES by Tom Antion
If you have material on a hot topic, you can start a membership
site that will bring you recurring income. With the right
Internet services you can automate the entire process.
Memberships sites typically have password protection to
"supposedly" restrict access to actual members. They also use
recurring billing companies that relieve the site owner of the
duty of processing each member's credit card each month.
The reason I say "supposedly" in the above paragraph is because a
member could give his/her password and user ID to someone else.
Unless the site owners have taken the extra precaution of using
the services of a password security site like
http://www.pennywize.com , they will suffer some losses because
of this kind of thievery.
To fully automate the credit card processing when members are
charged monthly or weekly, a recurring billing company like
http://www.netbilling.com is needed. A company like this will
take the initial membership, charge the new member's credit card,
keep track of the member's chosen user ID and pass code, and
charge the member's charge card at regular intervals. In
addition, the company will help the members retrieve their pass
codes automatically when they forget them . . . and they will.
Promoting a membership site is more of a challenge than it would
be for a typical free website or free electronic publication.
There is so much free stuff on the Internet it is important to do
a good job of promoting the value of the material. That can be
done with good advertising copywriting, good online and offline
promotion along with reputation building by means of speaking,
media appearances and authorship.
A nice addition to a membership site is a discussion board or
chat room. These website additions can be used by members only or
you could provide them free outside the members only portion of
the site to attract prospective members. I bought a very nice
discussion board from http://www.vbulletin.com . You can
participate for free and post your Internet marketing questions
and comments at http://www.greatinternetmarketing.com/forums/ .
(The site is up now, but the full roll out is not until January)
Before you jump in to create a membership site check out all the
individual entities BEFORE you begin. The recurring billing
company may only work on certain types of servers and it might
only be compatible with certain merchant companies. Since hosting
companies are a dime a dozen you may want to make your decision
on where to host after you pick your recurring billing company
and merchant account.
The best part about membership sites is the fact that you can
create recurring income. Each member you retain adds up to a lot
of money during the life of their membership.
I invite you to take a look at my new membership site at
http://www.greatinternetmarketing.com for the best in real world
Internet marketing techniques.
============
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
Good and easy to use shopping cart system
http://www.kickstartcart.com
The email list management company I use
http://www.postmastergeneral.com/?affiliate=antion
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
*** 4 New Live Internet Marketing ButtCamps ***
.
Learn the real world techniques of making your business wildly
profitable on the web.
Vancouver, BC Canada January 19
Honolulu February 7 (before NSA Western workshop)
Atlanta February 28 (before NSA Eastern workshop)
Allentown, PA March 17
Full Details: http://www.antion.com/buttcamp.htm
***********************************************
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5. SPEAKER HUMOR
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=> Some people are no good at counting calories and they have the
figures to prove it.
=> The trouble with women in the business world, if you treat
them like men, they get mad. And if you treat them like women,
your wife gets mad.
=> I'll tell you what I don't like about Christmas office
parties. Having to look for a new job the next day.
=> They say organized crime grosses 40 billion dollars a year and
it's going higher. Never mind that. Is it going public?
=> Desperation is a fella shaving before weighing himself on the
bathroom scale.
=> Parking lot attendees are the sixteen-year-old kids you pay to
drive the car you won't let your sixteen-year-old touch.
=> Somebody suggested they might allow silent prayers in school.
What do you think happens every time they pass out report cards?
=> I've been watching so many videos at home that last night I
had a dream with credits. -- Lynda Montgomery
=> I have as much authority as the Pope. I just don't have as
many people that believe it. -- George Carlin
=> You might be a redneck if:
>You go outside to get something out of the fridge
>You ever wore a tube top to a wedding
>You ever got your hair caught in a ceiling fan
>You ever financed a tattoo
>You have more than 3 kitchen appliances in your front yard.
>You go to family reunions to pick up women
-- Jeff Foxworthy
=> I was so poor I couldn't afford a steel plate for my head so I
used a paper plate instead.
=> It's amazing how important your job is when you want the day
off, and how unimportant it is when you want a raise.
=> Frankly, I don't mind being called a procrastinator. I mean-
if you're going to crastinate, be good at it!
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
=====================================================
http://www.public-speaking.org 150 free articles on speaking.
http://edservices.aea7.k12.ia.us/edtech/teacherpages/rkoltookian/
voicecareandhealth.html Lots of voice care resources
http://www.bootlegs.com/info/choosingmic.html How to choose a
microphone
http://www.netyak.com/microphone.htm More good microphone info
http://pec.jun.alaska.edu/edtech/ED634/production/Audio/externalm
ike.html Microphones when you are on video tape
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
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FREE ARTICLES FOR YOUR PUBLICATIONS
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publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
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mailto:freearticles@antion.com for an automated list
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of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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