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Great Speaking Vol. 4 Number 08
Welcome to our many new subscribers who signed up through,
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GREAT SPEAKING
Circulation 139,908
The largest speaking ezine in the world
Vol. 4 Number 8 - May 28, 2002
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2002
##########################################
No one ever lost credibility by
being interesting.
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IN THIS ISSUE
=============================================
1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
**** TWO BRAND NEW TELESEMINARS THIS WEEK ****
1. Thursday, May 30
TURNING YOUR PERSONAL STORIES INTO A PERSONAL FORTUNE
with Doug Stevenson
2. Friday, May 31
TOP TEN WAYS TO MAKE MONEY SPEAKING
with Tom Antion
Can't make it? Get the tapes. For full details visit:
http://www.GreatInternetMarketing.com/teleseminars.htm
<A href="http://www.GreatInternetMarketing.com/teleseminars.htm">
AOL members click here</a>
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1. Quick Presentation Skills Tip
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PAUSES by Tom Antion
A true NO ZZZZZs presenter doesn't feel that he or she must
jabber away constantly to keep the audience awake. Skilled
presenters use silence to add to the effectiveness and polish of
a program. Theatrical folks have identified a whole bunch of neat
pauses which I'm sure they have a ball playing with. I'm only
going to address some of the most obvious and important ones
here.
SHORT The shortest pauses, which last anywhere from one-half to
two seconds, are for the simple purpose of separating your
thoughts. All you have to remember is to slow down. Give the
audience a fighting chance to absorb what you are saying. Change
your voice inflection slightly at the end of each thought to cue
the audience the next thought is coming. Also, use a short pause
before and after any phrase (punch line) or word you want to
emphasize.
SPONTANEITY Another neat pause is known as a spontaneity pause.
This is a planned "unplanned" pause used so that you don't look
too rehearsed. You might apply this pause when you want to
pretend to search for a word or phrase that you already know.
LONG Long pauses of more than three seconds are very powerful.
They command the audience to think about what you just said that
is if what you just said was worth thinking about.
Please [pause] [pause] [pause] don't be afraid to be quiet once
in a while. It can dramatically increase your impact.
Excerpt from "Wake 'em Up Video Professional Speaking System"
http://www.antion.com/speakervideo.htm
<A href="http://www.antion.com/speakervideo.htm">
AOL members click here</a>
********* GET PAID TO SPEAK *********
Learn what it's like to become a paid professional speaker either
part time or full time.
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*************************************
**** LEARN REAL WORLD INTERNET MARKETING *****
See Tom Antion in person at ButtCamp in
Orlando, FL -- Friday, July 12,(day before NSA convention)
What is ButtCamp? You learn real world methods of selling your
knowledge on the Internet while sitting on your rear end. :)
Tom is not giving a book report. He sells an enormous amount of
products and services on the Internet and he has helped hundreds
of others do it too.
Full Details: http://www.antion.com/buttcamp.htm
<A href="AOL">http://www.antion.com/buttcamp.htm">AOL members click here</a>
Can't make it? Send your assistant/webmaster. OR
We now have the entire session on Tape or Audio CD
http://www.GreatInternetMarketing.com/buttcamptapes.htm
<A href="AOL">http://www.GreatInternetMarketing.com/buttcamptapes.htm">AOL members click here</a>
**********************************
*** HOW TO BE A KICK-BUTT PUBLICITY HOUND ***
a 300-page e-book by Joan Stewart and Tom Antion.
You'll find dozens of checklists, sage advice on how to
pitch journalists, and tons of handy websites you can use to
track down contacts at newspapers, magazines, radio
and TV stations. (Note: Tom's big spokesperson contract came from
a few line mention in just one newspaper in Florida) This is
powerful stuff!
For the table of contents and a free chapter
visit http://www.antion.com/publicityhoundTOC.htm
<A href="AOL">http://www.antion.com/publicityhoundTOC.htm">AOL members click here</a>
*********************************************
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2. Advanced Presentation Skills Article
=====================================================
HUMOROUS ACKNOWLEDGMENTS TO TOUGH SITUATIONS
There will come a time when you will either be in front of a
hostile audience or a hostile question will pop up during a
relatively calm presentation. This is a tough situation at best
and you have to handle it with kid gloves. Humor can save the day
and maybe even help you become President.
When a hostile situation arises, you have to be especially
careful that you don't antagonize the questioner or group further
by making a flippant response. You can use humor to distract the
antagonism, but you should always make a serious reply to the
question at hand.
EXAMPLE: Let's say you are speaking at a stockholder's meeting
and you are telling them about all the wonderful new products
that are coming out. Then someone yells out, "What about the
supreme turkey of a widget you came out with last year?" Now you
are on the spot. If you ignore the question you will look like
you are hiding. If you use a comeback that attacks the questioner
or makes fun of him or her you will turn the rest of the group
against you. So what do you do?
Use a prepared one-liner or some mildly amusing admission of
guilt and then immediately go into a serious response to the
question.
"We are donating all those widgets to the Navy because they have
a shortage of boat anchors this year [pause for laughter]. But,
seriously folks, based on all the available research we had at
our disposal the widget looked like it would be a good solid
seller for us. Then when the gizmo industry took a big hit, we no
longer had a market for the widgets."
Then get back to your agenda.
If you expect to be in a position like the above speaker, try to
anticipate the hostile questions that could arise and prepare
responses for them. You might not be able to anticipate all the
questions that could come up, but by preparing in advance you are
giving yourself an infinitely better chance of responding
correctly. Another good resource is "What to Say When . . .
You're Dyin' on The Platform" by Lilly Walters.
YOU COULD BECOME PRESIDENT
One of the most famous examples of good preparation came during
Ronald Reagan's 1984 bid for reelection. Reagan made a very poor
showing as he stumbled through his first debate with the
democratic challenger, Walter Mondale. The media jumped on this
and Reagan's age and possible senility became a big issue until
about two-thirds of the way through his second televised debate
with Mondale.
A question was posed to the president that ask him if he was
concerned about how his age would affect his ability to do the
job. Reagan's prepared two-line response virtually nailed the lid
on Mondale's coffin and squelched the age issue even though he
was four years older than he was in the last election. He said,
"I'm not going to inject the issue of age into this campaign. I
am not going to exploit for political gain my opponent's youth
and inexperience." Some say this comment won him his second term
of office. That's the power of preparation.
Excerpt from "Wake 'em Up Video Professional Speaking System"
http://www.antion.com/speakervideo.htm
<A href="AOL">http://www.antion.com/speakervideo.htm">AOL members click here</a>
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************************************************************
=====================================================
3. HUMOR TECHNIQUE
=====================================================
9 TIPS FOR MAKING YOUR HUMOR FUNNIER by Tom Antion
=> Don't signal your punch line. If the humor in your punch line
depends upon the words "ruptured camel," don't say the following:
Did you hear the one about the ruptured camel?
=> Don't EVER repeat a punch line! Once the surprise is revealed,
the joke is history. I'll repeat this, but I don't want to hear
you repeating any punch lines. Let me repeat. Don't EVER repeat a
punch line. Don't EVER repeat a punch line. NEVER repeat a punch
line. You'll be shot by the humor firing squad if you repeat a
punch line. OK. I'll let you repeat one, but only under certain
circumstances. Here's the exception. If you had a joke or punch
line that bombed miserably, you can call it back later to make
fun of yourself.
=> You must absolutely, positively memorize your punch line. You
should be able to awaken out of a deep sleep in an earthquake
and, without hesitation, deliver your punch line accurately. Give
all the facts necessary for the joke to make sense. The humor is
lost if you leave out the necessary details.
=> NEVER, EVER explain your joke. If they don't understand, it's
your fault for telling the wrong joke to the wrong audience.
=> Use the fewest words possible to get to the punch line.
Brevity is truly the soul of wit (never use a worn out cliche
either). The longer the joke, the funnier it must be.
=> Don't walk around too much when telling a joke or story. I
walk, but I stop when important points are being made and when
I'm delivering a punch line.
=> If you use notes, highlight or mark upcoming jokes or stories
so they don't sneak up on you. They will need special emphasis.
=> Practice! Practice! Practice! I tell a joke or story 30 to 50
times in practice before I use it in a presentation.
=====================================================
4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
EBAY By Tom Antion
I'm always exploring interesting online ways to enhance my
business. About a month ago I started selling my "Wake 'em Up
Book" on Ebay.
It took about an hour to figure out how to do it and to download
and install the "Ebay Basic Assistant." This is a piece of
software that helps you create and upload nice looking auctions.
It costs $4.99 per month for the software and the continual
upgrades they send. This little piece of software makes it easy
for me to upload the same auction over and over again in about 60
seconds.
Now I'm sure you're wondering why Tom Antion, -- Mr. Big Shot
Speaker Dude, -- would be fooling around with Ebay. The reason is
that I understand the lifetime value of a customer. I've been
putting up two to four auctions a week in just one category. You
can go ahead and search ebay on the term "public speaking" and
see the book. When someone buys, I get a new customer that is a
very likely candidate to buy more from me once they get the book
and find out that I know what I'm talking about.
I really have to laugh sometimes. The book costs $24.95 retail
and costs me about 50 cents to advertise on Ebay. One person
bought for $23.00 in a bidding war. I couldn't believe it.
Another person got one for $3.00 because no one else had bid. The
prices have ranged from Zero (no bids) to the $23.00 mentioned
above. The cost of acquiring these customer is extremely low and
with my overall product mix any one of them could spend thousands
of dollars.
HOW DOES THIS HELP MY SPEAKING BUSINESS?
You never know who might be ordering your stuff. Believe me the
people lurking around Ebay are not all broke bargain hunters. The
first person who bought "Wake 'em Up" was an author with two
major publishing house books out. . . a perfect candidate for my
speaker training tools. Also, the more products you have in
circulation the better chance one will land in the hands of
someone who can and will hire you.
I've only been doing this about a month so it's too early to tell
the overall impact. But as I said, any one of these new customers
can spend thousands of dollars with me and for only about 5
minutes to upload five auctions and get five new customers it's
totally worth it even if no giant sales come from it.
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
Good and easy to use shopping cart system
http://www.kickstartcart.com
<A href="AOL">http://www.kickstartcart.com">AOL members click here</a>
********* JOURNALING *********
Two new journaling booklets, 108 tips, that will add new
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http://www.abundancecenter.com/Store/products.htm to order.
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******************************
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********************************************
******** FREE SALES & MARKETING REPORT **************
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*****************************************************
=====================================================
5. SPEAKER HUMOR
=====================================================
=> He always feels bad when he feels good for fear he'll
feel worse when he feels better.
=> A wise man once said that the best way to save face is to keep
the bottom part of it closed.
=> The reason ideas die quickly in some people's heads is because
they can't stand solitary confinement.
=> Gas prices are so high that when I pulled into a station and
asked for a dollar's worth, the attendant dabbed some behind my
ears.
=> Consultation: A medical term meaning "share the wealth."
=> Governmental machinery is the marvelous device which
enables ten men to do the work of one.
=> Our speaker always gives the most refreshing talks.
Everywhere he goes the audiences always feel good when they wake
up.
=> The cheapest way to have your family tree traced is to
run for public office.
=> A man I know solved the problem of too many visiting
relatives. He borrowed money from the rich ones and
gave it to the poor ones. Now none of them come back.
=> Depend on the rabbit's foot if you want, but remember
it didn't work to well for the rabbit.
=> "Suppose you were an idiot. And suppose you were
a member of Congress. But I repeat myself." Mark Twain
=> A wife is the only person who can look into the top
drawer of a dresser and find a man's socks that aren't there.
=> Crime has gotten so bad in places, that citizens figure
mugging into their budgets.
=> Don't confuse this confusion with disorganization...because
we're not that organized yet.
=> Perfect timing is the ability to turn off the "hot" and "cold"
shower faucets at the same time.
=> I won't say he's neurotic, but when the teams go into a
huddle he wonders if they are talking about him.
=> One of the great mysteries of life is how that idiot who
married your daughter can be the father of the smartest
grandchildren in the world.
=> My kids sister has a superiority complex...she thinks
she's almost as good as me.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
<A href="AOL">http://www.antion.com/humor/speakerhumor/speakerhumor.htm">AOL members click here</a>
=====================================================
6. USEFUL WEBSITES
=====================================================
http://www.greatvoice.com/speakingmastery.html
http://www.tfwm.com/twm/articles/audio/5.html Interesting article
on microphone handling for singers and speakers.
http://www.auburn.edu/~mitrege/knowledge/audio.html Older article
about getting audio on your web pages but still has some good
info.
http://www.camcorderinfo.com/audio/basicaudio.htm Good primer on
what you need to know about getting good audio on your video demo
tape plus links to other audio articles.
http://www.cello.org/cnc/tim17.htm Article on overcoming
stage fright
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
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=====================================================
FREE ARTICLES FOR YOUR PUBLICATIONS
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I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
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mailto:freearticles@antion.com for an automated list
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the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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