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Great Speaking Vol. 4 Number 02
Welcome to our many new subscribers who signed up through,
Opinion Surveys, Profit Info, BizNewsletters, Antion.com,
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if you no longer loveto receive "Great Speaking"
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Valentines Day Contest Over $4000.00 in prizes (see below)
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GREAT SPEAKING
Circulation 126,179
The largest speaking ezine in the world
Vol. 4 Number 2 - February 14, 2002
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2002
##########################################
No one ever lost credibility by
being interesting.
==========================================
*** SPEAKER BUSINESS LEADS ***
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a good way to get client's to fall in love with you too.)
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=============================================
IN THIS ISSUE
=============================================
1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
*** TOM WOULD LOVE TO BE YOUR FULL TIME MENTOR ***
Would you like Tom Antion on your team every month helping you to
become a a highly paid professional speaker?
Would you like him there for you when you have a question about
how to sell your products and services on the Internet?
Would you love it if Tom to kept you fired up every month and
held you accountable so that you get real results from your
efforts?
If you answered yes to any of these loving questions, check out
Tom's
new mentorship/mastermind program:
http://www.GreatInternetMarketing.com/mentorprogram.htm
************************************
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1. Quick Presentation Skills Tip
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EXTREMELY SMALL CUSTOMIZATION by Tom Antion
When speaking to a very small group of people you should be able
to include an extremely large amount of customization. You should
have researched the group and done your normal homework including
phone interviews with the expected attendees (if it is a public
event and you don't know who is coming, be set up way early so
you can greet and interview people as they arrive.) Jot down a
note of why each person attended. Then, when a section of your
talk applies to them, point it out and name them by name.
Example: "John, you told me you wanted to learn how to sell more
to the people that visit your website. This section specifically
addresses that, especially the part about the psychology of the
sale."
Don't assume that people will perk up when you come to the part
that specifically applies to them. Make a big deal to point it
out to them. You will be adding an extreme amount of value which
makes them realize that it was a good thing they attended. Oh and
don't forget they'll love you for it.
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HEART HEART HEART HEART HEART HEART HEART HEART HEART HEART
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VALENTINES DAY LOVE CONTEST*
Count the number of times the word "love" appears in this issue.
Email your answer to mailto:tom@antion.com All correct entries
will be eligible for prizes.
GRAND PRIZE A one year mentor program tuition (A $3000.00 value).
http://www.GreatInternetMarketing.com/mentorprogram.htm
10 Runner up prizes Ebook "Click: The Ultimate Guide to
Electronic Marketing for Speakers" each valued at $97.00
http://www.antion.com/click.htm
20 Third Place Winners Ebook "Wake 'em Up Business Presentations"
each valued at $19.95
http://www.antion.com/wakebook.htm
HINT: TRY TO TAKE THE EASY WAY OUT AND YOU ARE GUARANTEED TO LOSE
All entries must be received by February 18th, 2002. One entry
per person. Prizes are not redeemable for love cash or any kind
of cash.
*No cost to enter. Void where prohibited by love law.
***********************************************************
HEART HEART HEART HEART HEART HEART HEART HEART HEART HEART
***********************************************************
*** NEW LIVE INTERNET MARKETING CAMPS ***
.
Learn the real world techniques of making your business wildly
profitable on the web (all sessions personally led by Tom Antion)
Atlanta February 28 (before NSA Eastern workshop)
Allentown, PA March 17
Washington, D.C April 20
Full Details: http://www.antion.com/buttcamp.htm (click on
whatever city you love)
***********************************************
*** HELP EXECUTIVES SLEEP BETTER AT NIGHT ***
What keeps executives up at night? Employee turnover that
cripples profit- ability. Experienced consultants & trainers can
gain new expertise & tools as licensees of Roger Herman, guru in
the field. Get info on-line at http://www.hermangroup.com
*********************************************
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2. Advanced Presentation Skills Article
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I HATE POWERPOINT a Rant by Julie Ireland
Ok I went and said it out loud. I HATE POWERPOINT. Ohhhh that
felt good. I have never heard of an audience participant who came
away from a workshop saying, "Wow that speaker brought the topic
alive with PowerPoint." Think of the greatest orators of our time
. . .Mark Twain, Will Rogers, John F. Kennedy, Martin
Luther King, Eleanor Roosevelt, Winston Churchill all did it with
conversation, teaching, storytelling and communicating.
With some compulsory exceptions (technical, mathematical, medical
etc.) too many of today's speakers rely unnecessarily on
PowerPoint. Perhaps no one else will tell you, but I will,
PowerPoint is impersonal and mind numbing. A trait of an
excellent speaker is not fancy clip art, not background music,
not dancing fonts, but the ability to verbally paint a picture
with language. Now that is a skill. The telling of an interesting
story is what keeps someone on the edge of his or her seat, not
because you had a fade in and out button on your PowerPoint.
In college today, it is hard to find freshman classes that do not
require PowerPoint be taught to first semester speech students. I
find that akin to teaching first graders math with a calculator.
Speech class should be about speaking not boring people to death
with your computer skills. No wonder so many speakers are dull
and lifeless, they actually have been brainwashed to believe that
PowerPoint is interesting. Have these people never seen the eyes
of their audience members glaze over? Have they never heard the
sound of snoring from the back of their classroom? Have they
never seen audience member's role their eyes while PowerPoint is
being set up? They are so exited about the fact they have
mastered the art of bullet points on their laptop that they have
truly lost sight of the ancient art of communication and
interaction.
Why is PowerPoint considered professional, but the art of
relating facts verbally is no longer considered professional? Why
is sitting in a dark room with the whirl sound of a computer
clicking considered captivating, but looking your audience in the
eye is not?
Have you ever noticed that no matter how proficient someone is
with PowerPoint they always spend time fooling around with
something that always always always goes wrong with PowerPoint?
The audience sits patiently and waits while the techies are
hurriedly trying to solve the PowerPoint crisis of the moment.
No one likes PowerPoint except the people who use it. I bet if
you surveyed an audience and asked them which type of
presentation they prefer the old fashion kind or the new fangled
PowerPoint? You may be surprised. Newer is not always better.
Just because everyone is jumping on the bandwagon with PowerPoint
does not make PowerPoint remarkable.
PowerPoint presentations are as tired as cell phone users and
palm pilot aficionados. These people belong in a category of
being oblivious to their surroundings. No one wants to hear your
end of a conversation. No one wants to sit in a meeting and watch
half the participants tapping away at their palm pilots and no
one wants to suffer through your PowerPoint seminar. If you don't
have something interesting to say, please don't say it and
whatever you do please don't put it on your laptop and make me
read it. There I said it, and I'm not sorry.
Julie Ireland is a Professional Speaker from Denver on the topics
of Humor in the Workplace & Office Anger. Julie does not love or
use PowerPoint. She can be contacted through her website at
http://www.JulieIreland.net 303-894-0160
EDITORS NOTE: Rants are not the norm in Great Speaking Ezine, but
this one goes along quite well with my overall opinion that
technology does not make you a great speaker. There is nothing
inherantly wrong with PowerPoint. My beef is that it makes people
think they are going to be dynamic speakers because they use it
and then they don't practice. I dare you to throw away your
powerpoint for just one of your next ten speeches. You
pick which one. I guarantee you that you will improve your
speaking because you will be forced to find ways to be
interesting and to make your point without your electronic
crutch.
*********** SPONSOR ***********
FREE 7 Day Electronic Marketing Mini Course
mailto:minicourse.GS036@aweber.com
********************************
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3. HUMOR TECHNIQUE
=====================================================
TAKE A POSITION: by John Connor
Just today, I read two humorous articles that used a simple but
effective technique: adopting another person's perspective or
personality. In one, Kelly Ahlfeld wrote about "What your baby
would tell you if he could talk," for "Parenting Magazine." In
another, Dan Poynter is quoted in "The Publicity Hound" ezine
about a dog's New Year's resolutions.
Try this: pick a position/job title outside your company. Maybe
it's the copier guy, the computer person, the UPS driver, and
write a list of the top 5 or 10 things that THEY think are
important, but that the rest of us could care less about. The
humor comes from the difference in perspective. Example from the
baby article: "Two words I'd rather not hear from you: rectal
thermometer." And from the dog article: "Try to understand that
the cat is from Venus and I am from Mars."
Take five minutes to try it now, even if you come up with only
one. The best will win a free copy of my standup comedy CD, "2nd
Dorkiest Kid..." and the top five runners up will be mentioned
along with their funny line right here in "Great Speaking" Ezine.
John Connor is a pro comedian who can help you get HUGE laughs in
your speeches, based on your own original stories? Audiences lo-
ve to laugh and you'll be their hero.
http://www.JohnConnor.com/get_funny.php 800-580-2500
Special discount for GREAT SPEAKING subscribers!"
******** FOR SERIOUS SPEAKERS ONLY ********
I can teach you to be a great speaker and make quite a bit of
money doing it if you are 1.) teachable 2.) willing to do the
work. If you think you're great already, and you are looking for
a magic bullet, stay away from my course and save us both a lot
of hassle.
Otherwise visit http://www.antion.com/speakervideo.htm and you'll
buy 14 years of experience and what I learned in over 2100 paid
presentations.
*******************************************
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
FREE EMAIL ACCOUNTS by Tom Antion
Here's another example folks of me doing what I talk to you
about. I believe credibility comes with actually doing things
before you try to teach someone else how to do them.
Did you know that you can give out free email accounts just like
Yahoo and Hotmail do? Did you know that it can be free if you are
really hard up for money, but very inexpensive even if you decide
to pay for the service?
Here's how it works. If you have or can obtain a cool domain name
that you think someone else would like to use because it supports
their image, you can do this. For instance, a long time ago I got
the domain http://www.GreatSpeaking.com <A href="
AOL">http://www.greatspeaking.com">AOL members click here</a> because
it matched the name of this ezine and it pretty much tells the
story of what I'm about . . . namely Great Speaking. Originally,
I only used it as a signup page for the ezine, but now I've found
a better use. I give out free email accounts just like Yahoo only
your address would by anything@GreatSpeaking.com You can use the
account just like you would any other free email account. You can
log on from any computer because it's web based.
WHY WOULD I LOVE TO DO THIS?
There are several reasons. One is that for an extremely tiny fee
I can control all the ads that ride along with the emails. If I
wanted to get this service entirely for free, then I would only
get a percentage of the ad space. The company providing the
service would get the rest.
Another reason is that I'm developing another community of
people. If you recall, hotmail never actually sold anything but
the company sold for an ungodly amount of money because it had so
many users.
The third reason is that it's just another viral marketing
technique, i.e., other people spread the word and get their
friends to sign up for me which builds the community without alot
of work on my part.
Please sign up for my service if only to try it out.
http://www.GreatSpeaking.com To get a service of your own contact
http://www.bigmailbox.com
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
Good and easy to use shopping cart system
http://www.kickstartcart.com
The email list management company I use
http://www.postmastergeneral.com/?affiliate=antion
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
********* SPONSOR *********
HOW TO BE A KICK-BUTT PUBLICITY HOUND,
a 300-page e-book by Joan Stewart and Tom Antion.
You'll find dozens of checklists, sage advice on how to
pitch journalists, and tons of handy websites you can use to
track down contacts at newspapers, magazines, radio
and TV stations. (Tom's latest interview which will run later
this month was with USA Today. He landed it using the
techniques in this book.)
For the table of contents and a free chapter
visit http://www.antion.com/publicityhoundTOC.htm
****************************
***** MASTERMIND YOUR WAY TO MILLIONS *****
This is one of the courses I love the most. It is an incredible
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idea. How to sell a million copies of your information product
pre-publication . . . that's before you even create it. Check it
out http://www.mastermind2millions.com/index.html?id=antion
*******************************************
=====================================================
5. SPEAKER HUMOR
=====================================================
=> Living on Earth is expensive, but it does include a free trip
around the sun every year.
=> Birthdays are good for you; the more you have, the longer you
live.
=> Divorce: Future tense of marriage.
=> Office: A place where you can relax after your strenuous home
life.
=> Yawn: The only time some married men ever get to open their
mouth.
=> Etc.: A sign to make others believe that you know more than
you actually do.
=> Father: A banker provided by nature.
=> Boss: Someone who is early when you are late and late when you
are early.
=> Doctor: A person who kills your ills by pills, and kills you
with the bill.
=> Love: An obsessive delusion that is cured by marriage.
=> How long a minute is depends on what side of the bathroom door
you're on.
=> Ever notice that the people who are late are often much
jollier than the people who have to wait for them?
=> Some mistakes are too much fun to only make once.
=> Women should not have children after 35. Really...35 children
are enough.
=> Men are like slinkies.......not really good for anything but
you still can't help but smile when you see one tumble down the
stairs.
=> Marriage is an institution in which a man loses his Bachelor's
Degree and the woman gets her Masters.
=> Men are like ... horoscopes. They always tell you what to do
and are usually wrong.
=>I hate housework! You make the beds, you do the dishes and six
months later you have to start all over again."
-- Joan Rivers,
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
=====================================================
6. USEFUL WEBSITES
=====================================================
http://www.e-beam.com Really cool portable digital whiteboard
http://www.speeches.com buy prepackaged speeches for special
occasions and business (real pros write their own hahaha)
http://www.idea-bank.com/ Huge collection of Quotations,
Anecdotes, Book and Speech Excerpts, Proverbs, and Humor.
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $850.00 and $1700
depending on your level of involvement. Audiences lo
ve him.
For complete details visit http://www.antion.com/referrals.htm
***********************************************
=====================================================
FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
******* Do YOU WANT TO BE A SPONSOR? *******
REACH OVER 125,000 SPEAKERS / TRAINERS / EXECS
For automated sponsorship details send
mailto:sponsor@antion.com or visit
http://www.antion.com/sponsor.htm
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=====================================================
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