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Great Speaking Vol. 5 Number 07
Welcome to our many new subscribers who signed up through,
Antion.com, public-speaking.org, and our many other signup
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Headlines
Magnificent Marketing Symposium - Mid September
http://www.speakandgrowrich.com/s_2003_mm_tom.aspx
Ask Tom a speaking question
Visit http://www.AskTomAntion.com
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GREAT SPEAKING
Circulation 104,665
The largest speaking ezine in the world
Vol. 5 Number 7 - August 29, 2003
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2003
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No one ever lost credibility by
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In this issue
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
*** Magnificent Marketing Symposium - Mid September ***
Yours truly, Tom Antion is the headline speaker along with a
dozen other marketing masters.
This event leaves the crowds behind. ONLY the Symposium brings
you together with the world's top marketing masterminds in this
celebrated small-group setting.
For 4 days, listen to their information-packed presentations,
then ask their ADVICE about YOUR projects during Q&A sessions, at
the Symposiums famous "Hot Seats," but mostly side-by-side at
lunch, in a quiet corner over coffee, at informal evening
gatherings. No special reservations needed. Its all part of your
Symposium package.
This is only for serious speakers so don't bother clicking unless
you want small group coaching with top experts.
It's like hiring your own dream team of personal advisers!
Seats go fast, so if you want to sign up right away. Visit the
site below for more details.
http://www.speakandgrowrich.com/s_2003_mm_tom.aspx
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1. Quick Presentation Skills Tip
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A Breath of fresh air by Tom Antion
I always want to give you the inside scoop and tiny nuances that
help make an overall great presentation. Sometimes what I tell
you has nothing to do with your speech. This is one of those
times.
Make sure you have some breath mints with you on stage or in your
pocket. I've gone up to congratulate people on a great speech and
about fell over because of their bad breath.
You would think all that wind you are blowing on stage would
disperse bad breath, but for some reason after speaking for an
hour or so, every foul smelling odor from your stomach wants to
leap forth to your audience. It may be because you just had lunch
with the group and didn't have time to brush your teeth, or it
could be just because of the constant rush of air from your
belly.
This doesn't matter too much if you are far from them, but if you
bring them up on stage with you, or if someone wants to talk to
you afterward, it can really reflect poorly on you.
I'm sorry to have to tell you this one, but one bigshot speaker I
saw had nose hairs sticking out so far you could braid them. He
had the nerve to hit on the women in the audience as they came up
to talk to him. I can only imagine what they were thinking about
this big jerk.
So, watch the hygiene. You don't want to negate a great speech
with poor personal habits.
**************************************************************
*** Make a Difference and A Lot Of Money with Storytelling ***
**************************************************************
An inspiring new business book by Doug Stevenson teaches you how
to use personal stories to make a point, teach a lesson and have
people sitting on the edge of their seats. Learn to expand your
stories with comedy and drama using Dougs breakthrough Story
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http://www.storytheater.net/bookpromota.html
mailto:doug@dougstevenson.com
***************************************************************
*** You will sound sensational! ***
Seduce anyone, anytime, anywhere just by using your voice. Famous
broadcaster reveals easy secrets of vocal persuasion. A crash
course in voice improvement for anyone who speaks more than 5
minutes a day. Satisfaction-guaranteed.
http://www.greatvoice.com/products/antion.html
*********************************************
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2. Advanced Presentation Skills Article
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Selling at the Back of the Room by Tom Antion
21 Tips to Skyrocket your Back of the Room Sales Part 2 of 3
See part one at
http://www.antion.com/ezine/v5n6.txt
8. Build need
And don't wait until the end to try to do so. You use phraseology
and techniques throughout the presentation in between your
regular good content to establish the need for your products and
have that need highly ingrained before you make your closing.
9. Use Success Stories and Testimonials
These help you prove the value of what you have. You can read
them out loud or project them. Sometimes people that believe in
you are in the audience and can give you a live testimonial.
10. Use your own products
This is an extremely powerful technique where you are using your
own products as part of your speech or training session. There
are many ways to do this and they all have the audience members
taking ownership of the product before you even mention it's for
sale. It also lets you sell when you aren't allowed to sell
because the audience members ask if they can buy. You are not
selling.
11. Hold a Drawing
This is where I tell people about my products because I have an
excuse to talk about them . . . The winner of the drawing should
know what he/she won right? :) I also build my ezine database
this way too. Make sure your wording from the stage gets their
permission to email to them.
12. Limit your offers
Only one offer in short presentations. In longer presentations
spread out your offers. I use only one offer and a big upsell.
13. Product Packages
Bundle physical products together to get your individual ticket
prices up. Some people have been successful selling very
inexpensive items and getting just about everyone to buy them,
but I want people that can afford higher priced products so I can
sell them even bigger products and services when I follow up with
them over time. Calling your bundles "systems" or "kits" seems to
work well. Adding consulting, mentoring etc. by phone can be very
lucrative, but you need some physical product to start with. This
is not difficult to create and an audio tape can literally be
produced in a couple hours.
14. Add a Guarantee
This is called "risk reversal" so that the person can say to
themselves, "if this is no good, I can always return it." They
can say the same thing when they carry it home to their spouse
and sometimes spousal approval is the biggest obstacle of all in
your selling.
In Part 3
I'll show you how to close the deal and about the
little known isolation technique that can triple your sales in
just a few minutes.
Want the entire story right now?
I taped one of my best teleseminars ever a couple months ago and
this time I even give you a choice of tape or CD. You'll get two
full hours of all the nitty gritty details to skyrocket your back
of the room sales AND you get an immediately downloadable
transcript of the tapes.
For details visit
http://www.antion.com/audiotapes.htm
http://www.antion.com/cds.htm
*********** SPONSOR ***********
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mailto:minicourse.GS056@aweber.com
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3. Humor Technique
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Quotations by Tom Antion
Quotations are safe to use because if the quotation is not funny,
it doesn't matter since you are just reciting it. You did not
write it. It can still be used to make your point. You can use
the power of the name of the person who did write it. People will
be more likely to laugh or at least chuckle if a famous person
made up the quotation.
If you are not sure to whom the quotation belongs, it does not
matter at all. Unless I am absolutely certain who said something,
I always give myself an out. I usually say I BELIEVE it was
____________ who said. This keeps me out of trouble for
attributing the quotation to the wrong person.
Sometimes I say, "My great, great grandpappy used to say," or "my
old aunt Maude used to say." However, if you know for sure who
said something and their name carries weight, go ahead and use
it. There are literally thousands and thousands of notable
quotations available to you. To give you some examples, I'll
dedicate the speaker humor section below to quotations.
Academics and purists don't read the next two paragraphs
(Now that they aren't reading I can tell you about real world
stuff for the humorous speaker. The purists will claim I'm
committing some kind of mortal sin.)
Don't feel bad about twisting the quotations to meet your
situation. Mark Twain will never say a word about it. Neither
will anyone else if you introduce your quotation by saying,
"Someone once said," or "My great, great, grandpappy used to
say." Then change the quotation around any way that suits you.
********* Great Speaker Reference *******
Be the hit of your next presentation!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/wakebook.htm
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
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4. Speaker Marketing Tip
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Contract Marketing by Tom Antion
I learned this concept years ago from Dottie Walters (check out
her Magnificent Marketing Symposium which is coming up in just a
few weeks)
http://www.speakandgrowrich.com/s_2003_mm_tom.aspx
Smart speakers attempt to maximize the amount of money they make
at each speaking engagement. Contract marketing is one way to do
it.
The idea is to put a mention of other products or services in
your contract / agreement after you have landed the speaking
engagement.
It could go something like this, "Additional learning materials
available to match this presentation."
You would put this in a prominent place in your agreement.
Many organizations have budgets to buy educational materials for
their members or employees. Why shouldn't they buy them from you?
You might say, "Tom, why don't you just discuss additional
product sales up front with the meeting planner and put the deal
right in your contract?" The reason is that the meeting planner
doesn't always know how much budget that is available for this
until all the top priorities are under contract.
When the final review of the contracts occurs your reminder in
your contract could land a very big deal doubling or tripling the
value of your engagement.
Shopping cart system that Tom uses. You get a three-hour
orientation with Tom narrating to lead you through the basic set
up and advanced sales strategies.
http://www.kickstartcart.com
* ******** Help with your humor **********
I will make your speech FUNNY! Comedian & award winning comedy
writer will "punch up" your talk.
http://www.JohnConnor.com/get_funny.php
* *****************************************
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5. Speaker Humor
=====================================================
Quotations
=> Men occasionally stumble over the truth, but most of them pick
themselves up and hurry off as if nothing had happened.
-- Winston Churchill
=> I am a friend of the workingman, and I would rather be his
friend than be one.
-- Clarence Darrow
=> I never made a mistake in my life; at least, never one that I
couldn't explain away afterward.
-- Rudyard Kipling
=> Get your facts first and then you can distort them as much as
you please.
-- Mark Twain
=> Many of us spend half our time wishing for things we could
have if we didn't spend half our time wishing.
-- Alexander Woollcott
=> When the media ask him (George Bush) a question, he answers,
'Can I use a lifeline?'
-- Robin Williams
=> Fall is my favorite season in Los Angeles, watching the birds
change color and fall from the trees.
-- David Letterman
=> When you have got an elephant by the hind legs and he is
trying to run away, it's best to let him run.
-- Abe Lincoln
=> The reason there are two senators for each state is so that
one can be the designated driver.
-- Jay Leno
=> When you get to the end of your rope, tie a knot and hang on.
-- Franklin Delano Roosevelt
=> My wife and I were happy for twenty years. Then we met.
-- Rodney Dangerfield
=> In the first place God made idiots; this was for practice.
Then he made school boards (take out school boards and substitute
anything that fits your purpose).
-- Mark Twain
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
My cornball story by Tom Antion
I know it sounds corny and it sounds just like the ads you see in
business opportunity magazines, but 15 years ago I was broke,
injured, and living on a mattress in a vacant house. Now I'm a
multi-millionaire with my own mansion (not one I borrowed to take
a promo picture in front of). What made the difference? -- The
speaking business --. Learn my story and what speaking can do for
you.
http://www.antion.com/public-speaking.htm
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6. Useful Websites
=====================================================
http://www.amusingquotes.com
http://www.quotesandjokes.com/
http://www.famous-quotes-and-quotations.com/funny-quote.html
http://www.useful-information.info/quotations/funny_quotes.html
http://www.motivational-depot.com/quotes/funny/funny-quotes.htm
****** Earn Big Referral Commissions ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
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Articles for your publications
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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