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Great Speaking Vol. 5 Number 02
Welcome to our many new subscribers who signed up through,
Antion.com, public-speaking.org,Zmedia, and our many other signup
partners.
(see bottom if you no longer wish to receive "Great Speaking")
HEADLINES
SEE TOM IN CHARLOTTE, NC next Thursday (Full Schedule Below)
SPEAKERS -- Randy Gage Will Make You a Better Speaker, Show You
How to Get More Bookings, Sell More Products, Spin Off More
Consulting Projects, & Help More People - Or He Will Pay You
$5,000.00!
http://www.speakers-institute.info
WRITERS -- You can't find anyone on the planet more successful
than Mark Victor Hansen (Chicken Soup for the Soul) when it comes
to building a writing empire. He reveals all his secrets. And you
can get a "F^ree book because you read "Great Speaking." (See
details below)
##########################################
GREAT SPEAKING
Circulation 127,261
The largest speaking ezine in the world
Vol. 5 Number 2 - January 14, 2003
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2003
##########################################
No one ever lost credibility by
being interesting.
==========================================
*** SPEAKER BUSINESS LEADS ***
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a good way to stay in touch with clients too. Send this and tell
them you were just thinking about them.)
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=============================================
IN THIS ISSUE
=============================================
1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
********** SEE TOM LIVE ***********
Jan. 23, Charlotte, NC (day before the NSA Eastern Workshop)
Feb. 20, Irvine, CA (day before the NSA Western Workshop)
Above details at http://www.antion.com/buttcamp.htm
Mar. 1, Atlanta, GA (sponsored by Ziegler Dynamics)
http://www.zieglerdynamics.com/email/2003/butt_camp.htm
Late March, Auckland, New Zealand (details coming soon)
Mar 28, Sydney Australia
http://www.public-speaking.org/Australia.pdf
Mar 30, Los Angeles Mark Victor Hansen's Mega Book Marketing
University (details below)
Sept. 20, Los Angeles Dottie Walters' Magnificent Marketing
Symposium (details coming soon)
************************************
=====================================================
1. Quick Presentation Skills Tip
=====================================================
MORE ON CD ROM BACKUPS OF YOUR PROGRAM
I got a note back after the last issue that talked about double
checking your backups to make sure they work
http://www.antion.com/ezinebackissues2003.htm
Here it is:
Hi Tom:
One last thought on backing up your presentation on to CDROM.
I did a speaking gig this week in Vegas and had to use my backup
presentation on CDROM. Low and behold, when I opened the
presentation it was barely readable!
It turns out that I had used a non-standard font (balloon), which
was not installed on the conference's emergency laptop. So...
word to the wise, put any unique font files on your backup CD as
well.
David Frey
http://www.MarketingBestPractices.com
Tom says you might also limit yourself to standard fonts.
************ SPEAKERS ************
RANDY GAGE WILL MAKE YOU A BETTER SPEAKER, SHOW YOU
HOW TO GET MORE BOOKINGS, SELL MORE PRODUCTS, SPIN OFF MORE
CONSULTING PROJECTS, & HELP MORE PEOPLE - OR HE WILL PAY YOU
$5,000.00!
Note from Tom:
If you are a full-time professional speaker...or want to be
one...there is a training you should know about. It's five days,
12 to 18 hours a day, on the marketing and positioning strategies
necessary to build a multi-million dollar speaking practice.
You'll learn how to get bookings, develop product, sell it, work
with bureaus, promote public seminars, and get lucrative
consulting contracts. I will be there, and I hope you will join
me. For details, click on this link:
http://www.speakers-institute.info
**********************************
************ WRITERS ************
MARK VICTOR HANSEN FROM "CHICKEN SOUP FOR THE SOUL" fame will be
holding his Mega Book Marketing University March 28, 29 and 30 in
Los Angeles and you can get a F^ree book because you heard about
it in "Great Speaking" ezine.
Attendance is limited to 600 so you better hurry if you're
interested in learning how to take your book to the "Mega
BestSeller" level.
https://secure.markvictorhansen.com/register.php To read about it
and if you decide to attend, putting in "Great Speaking" in the
registration form will get you a free book "Chicken Soup for the
Writer's Soul"
*********************************************
=====================================================
2. Advanced Presentation Skills Article
=====================================================
BACK UP YOUR COMPUTER'S DATA BEFORE YOU LOSE IT Part II
By Joshua Feinberg
In part I http://www.antion.com/ezinebackissues2003.htm I told
you about compiling your critical information inventory and the
hardware and software options available to you. In this issue
we'll talk about:
AUTOMATION, TESTING AND OFF-SITE MEDIA STORAGE
On days when you're in the office, consider running
full system backups overnight, anywhere from five to seven
days a week. By running backups overnight, you'll get a more
complete system backup as your files will likely not be in
use. However, in order for an overnight backup regimen to
work consistently and effectively, automation is crucial.
Also, don't forget about testing. Without testing, you
really have no idea whether the backup system will come
through in your time of need. To test properly, restore a
folder of your precious files to a scratch directory on your
local hard drive and make sure the restored files are
usable. Testing should be done immediately following
installation and at least once a month thereafter.
But, all the automation and testing in the World won't help
if the tapes are sitting on top of your computer when a
natural disaster hits or a burglar decides to target your
office. So at a minimum, take the tapes somewhere safe, out
of your office at least once a week, preferably daily.
One final note: keep the tape cartridges physically secure
-- out of extreme temperatures and locked up. Now that a
copy of your entire company's collection of data is on a
cartridge, about the size of an audio cassette, it's very
easy for that information to literally "walk" out of your
office and into the hands of a sleazy competitor.
THE BOTTOM LINE
Could your luck run out one day? Are you just rolling the
dice, hoping your number doesn't come up? Can you afford to
bet your business?
If you rely on your computer systems for daily operations,
it's time to get serious about protecting your critical,
irreplaceable electronic information. Unfortunately,
procrastination can be EXTREMELY dangerous.
Use the simple tips and best practices in this article to
work with your technology consultant and identify data that
needs protecting, select appropriate hardware and software
options and get on board with automation, testing and off-
site storage.
Copyright ©2002, Joshua Feinberg. Reprinted with permission.
ABOUT THE AUTHOR
Joshua Feinberg mailto:joshua@smallbiztechtalk.com is a small
business technology expert, syndicated on Inc.com and
author of "What Your Computer Consultant Doesn't Want You to
Know." To order Joshua's new book, with dozens of hands-on
tips on data backup, data protection, hardware and software
or learn more about his new turnkey Disaster-Proofing Kit,
call +1 561-642-4220 or visit
http://www.kickstartcart.com/app/aftrack.asp?afid=62115 .
"Joshua's book will help you save a bundle on tech support
costs and protect your from expensive, unplanned business
interruptions. I keep my copy right next to my mouse."
-- Tom Antion]
*********** SPONSOR ***********
FR^EE 7 Day Electronic Marketing Mini Course
mailto:minicourse.GS051@aweber.com
********************************
Mary Goulet
Entrepreneur Magazine Show Host
The Home Biz Show and The Biz Start Up Show
Listen to a Mary interviewing Tom Antion about Internet marketing
http://www.marygoulet.net/archives_marketing.html
=====================================================
3. HUMOR TECHNIQUE
=====================================================
STRANGE OCCURRENCES by Tom Antion
OK, OK, I know I've been preaching for years the fact that you
should always use humor to make a point in a presentation. Well
sometimes I don't do that at all.
Sometimes I might just do something to create a buzz. -- Just to
give people something to talk about after they leave my
presentation. These things I do easily could be used to make a
point if I wanted to, but I don't always want to.
HERE'S AN EXAMPLE:
Do you think you might tell someone about it if you saw me speak
and you witnessed with your very own eyes a handkerchief flying
100 feet across the meeting room right into my hand?
You can make that happen for about $80.00
Not that there is any point here, but I do need a reason that the
handkerchief decided to fly over to me. I set that up by saying,
"It seems to be getting a little hot in here." Now it makes sense
for me to summon a handkerchief to wipe my brow. I then put it in
my lapel pocket and continue as if nothing happened.
I don't really continue . . . I pretend to continue until people
start yelling, "How'd you do that?" I respond as if I don't know
what they are talking about and play that out for a while. I
never do tell them.
HERE'S ANOTHER ONE:
How about pouring water on someone's head and they don't get wet?
You can do that too for about ten bucks.
Am I going to tell you how the above things are done? Absolutely
not! Someone from the magician's union would kill me. You can
however, take this article to a magic shop and tell them you want
to be able to do these things and they will sell you the
appropriate equipment / supplies. Once you've purchased, then you
have the right to know how it works. That's the way it works with
magic. Don't go into the store and ask them how to do this,
because they won't tell you. YOU MUST PURCHASE FIRST and there
are no refunds, so be prepared to either go through with these
tricks or throw them in a drawer.
I will tell you, that these two tricks take minimum practice, but
they DO TAKE SOME PRACTICE. Don't go off and try to use them in a
presentation the moment you get them or you're guaranteed to mess
up. -- and messing up the water trick will get YOU in hot water
with the person you just soaked. :)
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
=====================================================
4. SPEAKER MARKETING TIP
=====================================================
CUSTOM AUDIO SAMPLES by Tom Antion
I learned how to easily make this happen from Mike Stewart at
http://www.soundpages.com
How cool would it be if your client got off the phone with you
and a short time later you sent a link to a customized audio
demo specifically for his/her group?
Well, not only is it cool -- it's doable with a very small amount
of skill.
I called Mike Stewart from http://www.soundpages.com and he had
me totally competent to do it myself in less than a day -- and
that includes setting up the equipment.
Although I'm not really technical, I can get around the
computer pretty good so your mileage may vary when it comes to
how long it will take you, but the bottom line is that IT'S WORTH
IT!
It's worth it for many other things too. You can put all kinds of
audio clips on your website for all your different speeches. You
can put an entire speech if you want to. You can also create
areas with your picture on it that says "Click here to hear a
special message from Tom Antion." You can put audio testimonials
on your site.
AND you can create products without going to a recording studio
which will save you thousands and thousands of dollars.
You can use pretty basic equipment if you have to, but I bought a
portable recording package from Mike that gives me a really high
quality "studio in a box." I can take it with me if I'm going to
be on the road and record to my laptop.
I don't remember exactly what the package cost, but I do know it
paid for itself in the first week when I created a three-tape
audio album and also it saved me lots of money by allowing me to
put a regular call from my mentor program
http://www.GreatInternetMarketing.com/mentorprogram.htm on the
web instead of duplicating and mailing sometimes up to 80 tapes a
month.
You will have to be able to put files on your website. If you
can't, Mike or your webmaster can do it for you.
If you want to hear a sample of what I was able to accomplish on
the first try visit. It's not perfect, but it cost me nothing to
do.
http://www.Public-Speaking.org/holidaygift.htm
Not only is this cool, this is necessary to compete in a
marketplace that is used to sound and visuals . . . not just
written words.
Visit Mike's other site too
http://www.InternetAudioGuy.com
Shopping cart system that Tom uses. You get a three-hour taped
orientation with Tom narrating to lead you through the basic set
up and advanced sales strategies.
http://www.kickstartcart.com
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
*** THE ONLY E-BOOK OF IT'S KIND FOR SPEAKERS ***
"Click: The Ultimate Guide to Electronic Marketing for Speakers"
=> OVER 700 LINKS TO SITES YOU NEED TO KNOW ABOUT -- don't follow
blind advice. Go where the money is.
=> UPDATE WEBSITE INCLUDED -- to keep up on new developments.
=> UNDERSTANDABLY WRITTEN FOR BEGINNERS TO ADVANCED -- no
technical jargon
=> 553 PAGES -- more value than you could ever imagine
=> IMMEDIATELY DOWNLOADABLE -- you'll be reading it right now.
This is the number one credible emarketing resource for speakers
anywhere.
Get a sample http://www.buttcamp.com/clicksample.htm
*************************************************
********* SERIOUS SPEAKERS ONLY *********
Don't even visit this link unless you are prepared to invest in
your speaking education so that you can make the big fees that
professional speakers make. Tom spends a lot of time and energy
working with you and he refuses to deal with people that aren't
serious about doing the work it takes to become a pro.
His "Wake 'em Up Video Professional Speaking System" which
includes three consultations, is the bargain of the century when
it comes to professional speaking education.
Serious speakers who want to become a pro or a better paid pro
may visit http://www.antion.com/speakervideo.htm
P.S. This system includes the ebook in the ad above
****************************
=====================================================
5. SPEAKER HUMOR
=====================================================
=> When someone asks you, "A penny for your thoughts," and you
put your two cents in, what happens to the other penny?
=> My kid came back from Sunday school with an illustrated card
in her hand. I said, "What have you got there?" She said, "Oh,
Just an ad for heaven."
=> Man is the only animal that blushes--or needs to.
--Mark Twain.
=> Some folks seem to have descended from the chimpanzee much
later than others.
--Kin Hubbard 1868-1930 American Newspaper Humorist.
=> Always live within your income, even if you have to borrow
money to do so.
--Josh Billings
=> Money can't buy friends, but you can get a better class of
enemy.
--Spike Milligan
=> I spend money with reckless abandon. Last month I blew five
thousand dollars at a reincarnation seminar. I got to thinking,
what the heck, you only live once.
--Ronnie Shakes
=> What this country needs is a bank where you deposit a toaster
and they give you $250.00
=> The bank sent out an overdraft statement and got back a note
of apology and a check.
=> Last week I got a $5000 home improvement loan from my bank.
I'm sending the kids to college
=> The gene pool could use a little chlorine.
=> Your kid may be an honor student, but you're still an IDIOT!
=> Sorry, I don't date outside my species.
=> Hard work has a future payoff. Laziness pays off NOW!
=> Forget about World Peace......Visualize Using Your Turn
Signal!
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
=====================================================
6. USEFUL WEBSITES
=====================================================
http://www.positivepress.com Tired of negative news? This site
and the one below specialize in positive news.
http://www.goodnewsnetwork.org/
http://www.great-speeches.org
http://vocabulary.com/
http://www.fedstats.gov/ Find US statistics from 70 Federal
agencies
http://www.gmktgb.com/STTT/ F^ree marketing seminar with some
really big name speakers.
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
=====================================================
FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
******* Do YOU WANT TO BE A SPONSOR? *******
REACH OVER 127,000 SPEAKERS / TRAINERS / EXECS
For automated sponsorship details send
mailto:sponsor@antion.com or visit
http://www.antion.com/sponsor.htm
***********************************************
=====================================================
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