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Great Speaking Vol. 3 Number 02
You are invited to Las Vegas (see below)
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GREAT SPEAKING
Circulation 12,516
Vol. 3 Number 2 - January 19, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2001
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No one ever lost credibility by
being interesting.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
********** OUR SPONSOR ***********
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1. Quick Presentation Skills Tip
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OPENING TIPS by Tom Antion
=> Make points that folks agree on first. Never create
controversy early, unless you are doing it for dramatic
effect.
=> Never tell a long involved story unless it is HIGHLY
TESTED. If it bombs, you will have a tough fight to win back
the audience.
=> Never tell any story or joke that has a remote chance of
offending someone. After you warm up the audience, you may
be bolder.
=> Somewhere in your opening you must tell the audience why
you are there. They need some selfish reason to listen to
you.
=> Using humor in your opening tells the audience that yours
is going to be a fun presentation. It tells them that they
might actually enjoy it. Don't disappoint them by telling an
opening joke and boring them the rest of the time.
*********** BUTT CAMP SCHEDULE ***********
Las Vegas (Two Day) Sat & Sun January 27, 28
Chicago, Thurs. February 8 (Day before National Speakers
Association Eastern Workshop)
Denver, Fri February 16
Charlotte, N.C., Sat February 24
San Francisco, Thurs March 1 (Day before National Speakers
Association Western Workshop)
http://www.antion.com/buttcamp.htm
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2. Advanced Presentation Skills Article
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USE ALL THE SENSES by Tom Antion
Audience members assimilate information in three different
ways. Some people hear the information, some see the
information, and some feel the information. Although most
individuals switch their emphasis frequently, one style
usually predominates for a given individual. The styles of
information transfer are called respectively auditory,
visual, and kinesthetic.
For you to connect with the most audience members, you
should include information throughout your program that
appeals to all three of these styles. People that are
primarily visual assimilators may be daydreaming throughout
the portions of your presentation where you are using only
words to convey your information. They will perk-up when you
use a visual aid such as an overhead, flip chart, or prop.
People that are kinesthetically oriented are looking for
those words that describe feelings and that evoke emotions.
They will also wake up and come to attention if you have
them come up on stage with you and you shake hands with them
or put your hand on their shoulder (not in Asia). Auditory
assimilators might just love to hear you talk or they might
like to hear a recording of JFK or some type of music.
When you plan your program so that auditory, kinesthetic,
and visual elements are interspersed throughout, this will
increase your chances of connecting with all the audience
members and decrease the chance that old Mr. Sandman will
come knocking on their heads.
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3. HUMOR TECHNIQUE
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HOW TO DELIVER A PUNCHLINE PART II by Tom Antion
In Part I we discussed the actual delivery method used for
the punch line. Now let's see how to pick the correct person
in the audience. Remember to deliver to one person and one
person only.
The person to whom you deliver the punch line is NOT
randomly chosen. I deliver punch lines to a person I know
is going to laugh. How do I know? I pay attention. That's
how I know. It all starts with my pre-program research. If
I have spoken to any of the audience members and they were
laughing with me on the phone, I'll seek them out before the
program so I know where they are sitting. That way I can
look directly at them during the program. Before the
program starts, I mingle with the participants, not only to
meet them, but to see who is and who is not "in fun"
(mingling with them helps to put them in fun). In addition,
I watch the audience when the emcee or program coordinator
is talking. This gives me a mental note of the people who
are not only having fun, but also paying close attention to
the person speaking. Don't be fooled by an audience who
appears to be having great fun. It could very likely have
been induced by alcohol at their social hour. They may be
oblivious to what's happening on-stage.
After you have begun your presentation, another way to tell
who to deliver to is by closely watching the audience. Some
audience members who are really in tune with what you are
saying will nod their head gently in approval. You should
have great success delivering to these people.
There are two reasons for delivering your punch line to
someone you know will laugh. The most important is that you
want that person to be a good example for the rest of the
audience. If you direct a punch line or comment to a person
in the audience, the other members of the audience will
naturally look in that direction. If they see someone
laughing, there is a high probability they will laugh too.
If you deliver your line to some sourpuss that hasn't
laughed for 20 years, the rest of the audience will see an
example of someone NOT laughing and they will be negatively
influenced. A 1976 study by Antony Chapman and D. S. Wright
supports the notion that the lack of laughter or
inappropriate laughter (the kind of laughter you would
get if you pick on someone or some group inappropriately and
they laugh to save face) are inhibitors of laughter.
The second reason for delivering your punch line to someone
you know will laugh has to do with confidence. There is
little chance that you will get old sourpuss to laugh no
matter what you do. If you kill yourself trying and fail,
as you probably will, it will knock your confidence level
and affect the rest of your performance. Combine this with
the fact that you will be ignoring the rest of the audience,
who will be watching this person not laugh, and you'll be
quickly swinging in the wind. Deliver to the ones that
appreciate you!
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a
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-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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HOW TO BE NUMBER 1 RIGHT NOW by Tom Antion
We're talking about being number 1 on search engines on your
selected keywords. If you want instant results and instant
traffic, pay-per-click is the way to go.
A pay-per-click search engine means that you bid on keywords
to determine your positioning in the particular search
engine. If you are willing to bid high enough, you are
number one. If someone else bids higher than you, they knock
you out of the number one slot to the number two slot and so
forth. You only pay when someone actually clicks on your
link and visits your site. Protections are usually in place
so that your competition can't click repeatedly on your link
to run up your bill.
The best known pay-per-click search engine is
http://www.goto.com They have made some deals with AOL and
other large portal and search facilities. They are becoming
a major player in the pay-per-click search engine game. I
get quite a bit of traffic from GoTo.
In many cases you can bid as low as 1 cent to get the number
one position. Some extremely competitive keywords go for
several dollars each. By carefully picking specific keywords
that would only be searched on by qualified customers you
can highly target your visitors and usually spend very
little getting them to your site.
Here is a big list of other pay-per-click search engines
that will let you lots of number one positions immediately:
(List excerpted from "Click: The Ultimate Guide to
Electronic Marketing for Speakers")
http://www.payperclicksearchengines.com/ List of 56 search
engines
http://www.epilot.com/
http://www.findwhat.com
http://www.kanoodle.com/
http://www.bay9.com/
http://www.cleansearch.com/
http://www.ah-ha.com/
http://www.win4win.com/
http://www.onesearch.com/
http://www.sportula.com/
http://7search.com/
http://www.netflip.com/
http://www.efind.com/
http://www.brainfox.com/signup/
http://www.taciton.com
http://www.sprinks.com
http://www.rocketlinks.com
http://www.searchhound.com
NOTE: The site below is where I began learning electronic
marketing techniques:
http://www.marketingtips.com/t.cgi/12273/
Want to really take advantage of your E-mail marketing . .
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Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
********* SPONSOR *********
ARE YOU HAPPY WITH YOUR WEBSITE INCOME?
I can help you make it work for you.
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Call me when you get serious
Tom Antion
800-448-6280
301-459-0738
tom@antion.com
****************************
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5. SPEAKER HUMOR
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=> "All my wives were my favorites."
-- Cary Grant born January 18, 1904
=> "You'd be surprised how much it costs to look this
cheap."
-- Dolly Parton, born January 19, 1946
=> "Happiness is having a large, loving, close-knit family .
. . in another city."
-- George Burns, born January 20, 1896
=> January 21, Hugging Day
=> Hugging is a means of getting two people so close
together they can't see anything wrong with each other.
=> January 21, Speak Your Mind Day
=> A narrow mind and a wide mouth usually go together.
=> Talk is cheap because supply exceeds demand.
=> "I loathe people who keep dogs. They are cowards who
haven't got the guts to bite people themselves."
-- August Strindberg, born January 22, 1849
=> "To age well it helps to have two things. Fame and
money."
-- Jeanne Moreau born January 23, 1928
=> "I keep the commandments. I love my neighbor as myself,
and to avoid coveting my neighbor's wife, I desire to be
coveted by her; which, you know, is quite another thing."
-- William Congreve born January 24, 1670
=> "In America you can always find a party. In Russia, the
party always finds you."
-- Yakov Smirnoff, born January 24,
1951
=> It is very unfair to expect a politician to live in
private up to the statements he makes in public."
-- Somerset Maugham born January 25, 1874
=>"Sometimes I've believed as many as six impossible things
before breakfast."
-- Lewis Carroll born January 27, 1832
=> "Start every day off with a smile and get it over with"
and,
=> "A thing worth having is worth cheating for." and
=> "I am free of all prejudice. I hate everyone equally. WC
Fields born January 29, 1880
=> "I am as pure as the driven slush."
--Tallulah Bankhead born January 31, 1903
=> "You don't know anything about a women until you meet her
in court."
-- Norman Mailer born January 31, 1903
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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http://www.webpagesthatsuck.com/ See first hand the stupid
things webmasters do.
Tons of small business resources:
http://www.homebusinessworks.com/
http://www.aahbb.org/ American Association of Home Based
Businesses
http://www.hoaa.com/ Home Office Association of America
http://www.nase.org/ National Association for the Self-
Employed
http://www.soho.org/ Small Office / Home Office
http://www.vocabulary.com/ designed for high school and
college prep, it's a fun way for speakers to increase their
word choices.
http://www.executive-speaker.com/idea_m.html lots of speaker
material and tips
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