Copy Link
Add to Bookmark
Report
Great Speaking Vol. 2 Number 10a
Denver Electronic Marketing Camp this Saturday (see below)
Alert Tom if you are getting duplicates
##########################################
GREAT SPEAKING
Circulation 11,047
Vol. 2 Number 10 - June 19, 2000
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2000
##########################################
No one ever lost credibility by
being interesting.
==========================================
Please RECOMMEND this E-Zine to anyone you know that is
interested in being a better presenter, or who may want
to make money speaking and training. It's a good way to
stay in touch with client's too. You don't even have to
mail them an article. http://www.antion.com/recommend.html
If you are receiving this issue as a forward, and would
like to get your own free subscription, please visit
http://www.antion.com/ezinesubscribe.htm
PRIVACY STATEMENT: We will not distribute your address
to anyone. Period.
=============================================
IN THIS ISSUE
=============================================
1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
*** SPEAKER BUSINESS LEADS ***
Will be delivered to full subscribers when available.
********** ELECTRONIC MARKETING CAMPS ***********
Upcoming Electronic Marketing Butt Camps
"Make more on your Seat than you do on your Feet"
=> Denver, Saturday June 24
=> San Francisco, Giant two day Butt Camp with Guest "Killer
Web Copy Author David Garfinkel Saturday / Sunday July 15,16
=> Key West, Friday July 28
=> Washington, D.C. Friday August 4 (Just prior to NSA
Convention)
=> Chicago, Friday August 25 (Sponsored by Connections Unlimited
Speakers Bureau)
=> Atlanta, Saturday September 9
=> Charlotte, Sunday August 27
=> Seattle, September 30
http://www.antion.com/buttcamp.htm
Can't wait? We have it on CD
http://www.antion.com/buttcampcd.htm
************************************
=====================================================
1. Quick Presentation Skills Tip
=====================================================
SCREEN SIZE APPROXIMATION CHART
Use this guide when someone asks you how large of a
screen you need.
3-5 people 21 inches diagonal (53.34 cm)
5-9 people 29 inches diagonal (73.66 cm)
10-15 people 37 inches diagonal (93.98 cm)
16-35 people 60 inches diagonal (152.4 cm)
36-50 people 72 inches diagonal (182.88 cm)
51-140 people 120 inches diagonal (304.8 cm)
141-220 people 150 inches diagonal (381.0 cm)
221-390 people 200 inches diagonal (508.0 cm)
391+ people 300 inches diagonal (762.0 cm)
Source: www.bhphotovideo.com
************ SPONSOR ************
SpeakerNet News Teleseminars! Details:
http://www.speakernetnews.com
* June 20, Tues -- "How to Raise Your Fees and Get More
Bookings with Publicity" with Pam Lontos
*June 29, Thurs. -- "Make More Money: Position Your
Expertise for High Fee Markets" with Vickie Sullivan
* "How to Get on Oprah and Other Talk Shows" sold out --
get the tape.
**********************************
********* 80,000 page views **********
Tom got this many page views last month on just one of
his websites You can learn how to do it using his new
Electronic Marketing CD
http://www.antion.com/buttcampcd.htm
*********************************************
=====================================================
2. Advanced Presentation Skills Article
=====================================================
HOW TO RELAX FOR YOUR TALK By Patricia Fripp CSP, CPAE
We've all heard that the fear of death is second only to the
fear of public speaking. That may be true, but if you're
looking for one of the cheapest and most effective methods
of promoting your service or product, concentrate on the
positive results of doing a presentation. Think of the
contacts and prospective clients you'll be generating with
just 20 minutes in front of an audience.
In case accentuating the positive isn't enough to keep the
butterflies in your stomach in line, before you step up to
the podium, take time to work through these exercises to help
you channel all that nervousness into energy.
Physical Preparation: Warm up and relax your body and face.
a. If you're wearing high heels, take them off. Now, stand
on one leg and shake the other. When you put your foot back
on the ground, it's going to feel lighter than the other one.
Now, switch legs and shake. You want your energy to go
through the floor and out of your head. This sounds quite
cosmic; it isn't. It's a practical technique used by actors.
b. Shake your hands...fast. Hold them above your head,
bending at the wrist and elbow and then bring your hands
back down. This will make your hand movements more natural.
c. Warm up your face muscles by chewing in a highly
exaggerated way. Do shoulder and neck rolls. Imagine that
you're eye level with a clock. As you look at 12, pull as
much of your face up to 12 as you can; now move it to 3,
then down to 6 and finally over to 9.
All of these exercises serve to warm you up and relax you.
Those exaggerated movements make it easier for your movements
to flow more naturally. Now concentrate on the potential
customers you'll be cultivating with your talk. Aren't you
getting a warm feeling just thinking about that?
Go on--step up on the podium and profit from the experience.
http://www.fripp.com/articleslist.html for more articles by Fripp
---------------
Patricia Fripp CSP,CPAE is a San Francisco-based professional
speaker on Change, Teamwork,Customer Service, Promoting
Business, and Communication Skills. She is the author of "Get
What You Want!" and Past-President of the National Speakers
Association.
PFripp@aol.com, 1-800 634 3035, http://www.fripp.com
===================================
********** SPEAKER TOUR TO EXOTIC THAILAND ***************
Connected International Meeting Professionals Association"
START BUILDING YOUR INTERNATIONAL RESUME Join Tom Antion,
Keynote Speaker at the 9th International Technology, Meetings
and Incentives Conference to be held in Bangkok, Thailand on
October 26-29, 2000. "Great Speakers Make Great Meetings:
Speaker Showcase" will be held on October 26. There will be
pre and post- conference trips to China, Philippines and
Vietnam. We have arranged highly discounted airfares on
Thai International Airways for this event Don't miss this
chance to build your global network. For details:
http://www.meetingprofessionals.org or Contact
Andrea Sigler, PhD mailto:cimpa@cimpa.org (type "Bangkok
Conference" under subject) Tel 703 978 6287 Fax 703 978 5524
********************************
=====================================================
3. HUMOR TECHNIQUE
=====================================================
Caricature, Cartoons and Comic Strips by Tom Antion
When certain prominent features of something or someone are
highlighted and other features are diminished, that is
called caricature. Studies have found that it is easier to
identify a political leader from a caricature than from a
real photograph.
You can use caricatures of yourself in your own promotional
material or in your programs to make fun of yourself. You
can do the same thing to make fun of your competitors or
your competitor's products by amplifying whatever feature
you want to emphasize.
Caricature artists are not too hard to locate. Many times
you can find them by looking in the yellow pages under the
categories of entertainment or party planning because they
frequently perform at parties.
Cartoons and Comic Strips are the most universally accepted
formats for humor across cultures. There are three ways to
use cartoons: first, you can tell the audience about a
cartoon you saw; second, you can cut the cartoon out of
its publication and show it; and third, you can make up a
cartoon yourself.
I saw a cartoon once where a lady was holding a gun to her
purse. The caption said "Give up the keys!" I use this
example in my Business Lite Seminar when I want to illustrate
the use of humor to help ease the tension in embarrassing
situations. (I have also used this line many times when I
am with a woman who is fumbling through her purse.) When I
tell the audience I saw a cartoon, it helps them paint a
mental picture of what I am describing with words.
Describing a cartoon is an easy method for using cartoons
without having them physically available or needing
audio/visual equipment to show them. Showing a cartoon is
a more powerful way to convey its humorous message. This is
especially true in international audiences where the visual
aspect takes on a greater significance. In a very small
crowd I might hold up the cartoon or I might pass it around.
In larger audiences, the cartoon should be projected
don't forget to get permission from the copyright holder) so
everyone can see it clearly. I like this method better anyway
because I can control when it pops up on the screen. I want
everyone to see the cartoon simultaneously so their laughter
will be cumulative. Try to fill the frame of the visual with
your cartoon or comic strip. You will create a greater impact.
(see example at http://www.antion.com/visualsample.htm )
The third way to use cartoons is to make them yourself. When
I first started teaching this subject I could not take
advantage of this method unless I hired an artist. Things
are different now. There are a number of inexpensive computer
software programs available which can be used, one of which
is Corel Draw. This program has 25,000 pieces of electronic
clip art, many of which are cartoons. I can make custom
overhead cartoons for my speaking engagements. All I do is
pick an applicable cartoon, add a custom caption for my
audience.
(Excerpt from: "Wake em Up Business Presentations")
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a
speakers learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
=====================================================
4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
KILLER COPY: WORDS THAT ARE LIKE MAGNETS TO MONEY - Part 1
By David Garfinkel
I'll never forget what my accountant said five years ago
when he saw the ad I wrote for my services: "How many
scotches did you drink before you wrote this?"
He was kidding about the scotch. But he just couldn't
believe anyone in their right mind would write such a bold
and outrageous ad for their own writing, consulting and
speaking services, as I had.
Well, I spent $300 on that ad -- $200 to run it in a local
trade association directory, and $100 to have it reprinted
as a flyer.
The following year, that $300 ad turned into $12,341 in
new business for me. And $12,341 was just a tiny fraction
of my total business that year.
Why did I make so much money myself while there were so
many thousands of "starving writers" in the world? The
answer may surprise you. You see, it's not because I'm a
better writer. It's not my schooling. Not my resume. Not
any talent I was born with.
It's all because I learned how to write "killer copy."
How do you write killer copy?
You start your killer copy with an emotion-packed opening
statement that will get the attention of your reader. This
opening statement may be:
* a headline
* an opening sentence
* a subject line on an email
* the header on a Web page
or for that matter, the opening words in a telemarketing
script, radio commercial, or TV spot. What's important is
that you understand - your first words count for everything
because you must captivate peoples' imagination with those
words in order to keep their attention.
Here are examples of opening statements from actual
successful marketing pieces:
a) "Take the luxury vacation of your dreams at a reduced
cost because of this special offer" (from a travel
agency's letter to business owners.)
b) "How to stop overwhelm before it stops you" (from a
personal coach's ad aimed at stressed-out overachievers)
c) "Why almost every financial statement in family court
may not disclose the full net worth of the opposing spouse"
(from an investigator's sales letter to divorce lawyers.)
Then, after your emotion-packed opening statement, you just
a) Make a promise
b) Back it up with convincing proof and
c) Ask for action.
In part two, we'll look at how you do each of those three
techniques.
(c) 2000 David Garfinkel. All rights reserved.
David Garfinkel is widely recognized by many "marketing gurus"
as their secret weapon. That is, he is known as "The World's
Greatest Copywriting Coach"; because, he can, like no other,
teach you how to turn words into cash. David is also the
author and narrator of "Killer Copy Tactics," the Web's
first and only totally interactive audio/visual learning
system for writing killer sales copy.
You can learn more about this course at:
http://www.killercopytactics.com
See Tom and David together in San Francisco July 15&16
http://www.antion.com/buttcamp.htm
NOTE: The site below is where I learned virtually all
of my electronic marketing techniques:
http://www.marketingtips.com/t.cgi/12273/
Want to really take advantage of your E-mail marketing . . .
WITHOUT BEING A SPAMMER?
GO TO http://www.marketingtips.com/mailloop/t.x/12273
Get your own associate program and have other websites selling
tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
****************************
"How to Make a Lot of Money Speaking"
http://www.antion.com/public-speaking.htm
****************************
=====================================================
5. SPEAKER HUMOR
=====================================================
=> When I was younger I could remember anything . . . whether
it happened or not. --Mark Twain
=> A journalist is a person with no ideas but a great
ability to express them.
=> Rock music is dying. There is no other reason to account
for the weird noise it makes.
=> Old musicians never die . . . they just decompose.
=> My music is best understood by children and animals.
--Igor Stravinsky
=> Celibacy is never having to say you're boring.
=> Love and eggs are best when they are fresh --Russian Proverb
=> Any kiddie in school can love like a fool, but hating,
my boy, is an art. --Ogden Nash
=> When someone says, "It is not the money, it is the
principle of the thing." . . .. It's the money.
=> My problem lies in reconciling my gross habits with my
net income. --Errol Flynn
=> Speak when you are angry and you will make the best speech
you will every regret. -- Ambrose Bierce
=> Foolishness is infinitely more fascinating than
intelligence. . .. Intelligence has limits while
foolishness has none. --Claude Chabrol
=> No speech can be entirely bad if it is short.
Breaking up is NOT hard to do:
=> Hey baby, welcome to Dumpsville: Population...YOU!
=> When we were together, you always said you'd die for me.
Now that we've broken up, I think it's time you kept
your promise.
=> Thanks for being a part of my life. I never knew what
evil was before this!
=> I've always wanted to have someone to hold, someone to
love. After having met you, I've changed my mind.
=> I just want you to know that I'm sorry for what
happened, especially since you survived.
=> Just remember: Jesus loves you. (Everyone else thinks
you're an idiot.)
=> If you ever need a friend...buy a dog.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
=====================================================
6. USEFUL WEBSITES
=====================================================
http://www.bookholder.com This gizmo makes reading and
typing stuff out of a book really easy.
http://www.ritzav.com Good selection of discontinued and
rental LCD Projectors
http://www.presentations.com Presentations magazine on line.
You can get a free subscription to the print version too.
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $700.00 and $1450
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
=====================================================
FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list of
additional articles. All you have to do is print the article
in its entirety along with the by line at top and the
credits, and complete contact information at the end of
each article.
I would appreciate a tear sheet or electronic copy too.
Thanks
******* Do YOU WANT TO BE A SPONSOR? *******
REACH OVER 11,000 SPEAKERS / TRAINERS / EXECS
For automated sponsorship details visit
http://www.antion.com/sponsor.htm
***********************************************
=====================================================
For Back Issues visit:
http://www.antion.com/ezinebackissues.htm
=====================================================
Antion & Associates / Anchor Publishing
Box 2630
Landover Hills, Maryland USA 20784
(301) 459-0738, Fax (301) 552-0225
In Continental US (800) 448-6280 orders or paid consulting only
mailto:Tom@antion.com
http://www.antion.com
Trade permanent links with us mailto:linktrade@antion.com
To Join our associate program and make money from your website
visit:
http://www.antion.com/associates/assoc_program.htm 
