Copy Link
Add to Bookmark
Report
Great Speaking Vol. 3 Number 19
Welcome to our many new subscribers who signed up through,
Opinion Surveys, Profit Info, BizNewsletters, Antion.com,
Zmedia, RankYou and our many other signup partners. (see bottom
if you no longer wish to receive "Great Speaking"
=====================
=> I want your website/web designer HORROR STORY (see below)
SEE TOM IN SAN DIEGO OCTOBER 19, for his "infamous" Electronic
Marketing "ButtCamp" for speakers, authors, coaches, consultants
and trainers. "Learn to make money while sitting at home on your
rear end" Details: mailto:susan@motivateu.com
##########################################
GREAT SPEAKING
Circulation 100,844
Vol. 3 Number 19 - October 9, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(antion.com)
(C) Anchor Publishing 2001
##########################################
No one ever lost credibility by
being interesting.
==========================================
*** SPEAKER BUSINESS LEADS ***
Your subscription gets you free speaking leads when available.
WE PAY YOU TO SEND US SUBSCRIBERS
http://www.listpartners.com/cgi-local/cashpartner?406
(listpartners.com/cgi-local/cashpartner?406)
Please recommend this E-Zine to anyone you
know that is interested in being a better presenter, or
who may want to make money speaking and training. (It's
a good way to stay in touch with client's too.) You don't
even have to mail them an article.
http://www.antion.com/recommend.html
(antion.com/recommend.html)
If you are receiving this issue as a forward, and would
like to get your own free subscription, visit
http://www.antion.com/ezinesubscribe.htm
(antion.com/ezinesubscribe.htm)
To remove yourself from this list see bottom of this email.
PRIVACY STATEMENT: We will not distribute your address
to anyone. Period.
=============================================
IN THIS ISSUE
=============================================
1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
********** OUR SPONSOR ***********
FREE CHAPTER AND TABLE OF CONTENTS
"How to be a KickButt Publicity Hound"
http://www.antion.com/publicityhoundTOC.htm
(antion.com/publicityhoundTOC.htm)
************************************
=====================================================
1. Quick Presentation Skills Tip
=====================================================
WATCH OUT Part II by Tom Antion
Last issue <antion.com/ezinebackissues2001.htm> Kathie Thomas
told us about why it is a bad idea to look at your watch while on
stage. She also mentioned a couple ways to avoid it. Now, I'm
going to tell you when you SHOULD look at your watch.
You will run into situations where time is obviously an issue.
Maybe the entire conference is running late or maybe the kickoff
to the biggest football game of the year is immediately after
your talk . . . or worse yet, scheduled to happen during your
talk.
In these situations it makes sense to go ahead and look at your
watch right up front and make a big deal out of it. Let the
audience know that you are aware of the time issues and will do
your best to stay, on time, get back on time, cut your time
short, etc. etc, etc.
Clear your actions first with the meeting organizer so what you
say doesn't get you in trouble.
(We want your quick tips and genius techniques for this section.
mailto:tom@antion.com put SPEAKING TIP in the subject line.)
************ SPONSOR ************
I WANT YOUR WEB HORROR STORIES
About your website and/or web designer
If we use your story, you will get multiple links from my high
traffic websites back to your website. This will increase your
link popularity and give you better search engine positioning.
Send your story (up to 200 words) mailto:tom@antion.com
Put HORROR STORY in the subject line.
We reserve the right to edit. Also put your contact info in case
I need to ask you about your story.
**********************************
************ SPONSOR ************
HOW TO WRITE A BOOK ON ANYTHING IN TWO WEEKS....Guaranteed Plus
120 days of Membership ($197.00 Value) in The PIP Tips Writers'
Club. Just send a blank email to:
mailto:thepip@getresponse.com?subject=GWSpecialOffer
*********************************************
=====================================================
2. Advanced Presentation Skills Article
=====================================================
VOICE CARE TIPS by Tom Antion
=> When speaking all day, if possible, disappear during lunch and
rest your voice.
=> Use a microphone whenever possible . . . even for small
groups.
=> Keep luke warm water available on stage.
=> Drink lots of water the day BEFORE your presentation.
=> Avoid alcohol, coffee and tea which tend to dehydrate your
vocal chords.
=> Avoid carbonated beverages which could cause belching.
=> Avoid any creamy food products like ice cream, milk etc.
because it cause phlegm.
=> Avoid screaming and talking extremely loud.
=> In cold weather wear a warm scarf, turtle necks, etc.
=> Warm up your voice before you speak.
=> Test different citrus fruits or fruit drinks (not sugary) to
find the best method for you to clear congestion from your vocal
chords.
=> Avoid clearing your throat excessively.
=> Start your speech out in a low range of voice. Crescendo to
peaks in your speech. If you start out in a high range of voice
and then try to crescendo, you may strain your voice.
*********** SPONSOR ***********
FREE 7 Day Electronic Marketing Mini Course
mailto:minicourse.GS030@aweber.com
********************************
=====================================================
3. HUMOR TECHNIQUE
=====================================================
HOW TO PICK ON SOMEONE Part I by Tom Antion
You may have heard many times that humor should not occur at
anyone's expense. That's mostly said by people who are not good
enough speakers to pick on someone else successfully. This
article will tell you how to do it.
First of all you better be pretty good using humor already to try
this technique. I'll also give you fair warning that if you do
this wrong it could backfire, so pay close attention.
STEP 1 RESEARCH
When you are doing pre-program research, ask who are the real
hams that are going to be in the audience. Ask for traits about
them that everyone in the audience will know about. Start a list
which includes the highest ranking people that will be in the
audience.
STEP 2 ASK PERMISSION
Call up the people on the list and ask them if they mind if you
tease them a little. Tell them you heard about how much they love
golf, or whatever else you have learned about them already. Tell
them you plan on teasing them and giving them lines to say back
at you. You will most likely get a resounding yes if they are
truly hams.
NOTE: BE CAREFUL OF PICKING ON LOW LEVEL PEOPLE. IT MAY APPEAR
YOU ARE BEING MALICIOUS. IT'S BEST TO PICK ON THE HIGHEST RANKING
OFFICIALS, THE SALES LEADERS, WELL-LIKED PEOPLE, ETC.
STEP 3 WRITE OR RESEARCH HUMOROUS LINES
I suggest buying yourself a roast/insult book. Here's some
examples:
"Some people believe that Joe is one of the best, most prolific
salespeople this company has ever seen . . . (pause) and some
people believe in the Easter Bunny.
"I've got good news and I've got bad news. The good news is Sally
is taking golf lessons. The bad news is she's taking them from
Fred (Fred would be a guy who is always bragging about his golf
game, but he's really not that good)
Next issue I'll tell you how to work your funny lines into your
presentation.
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
(antion.com/speakershop.htm)
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
(antion.com/products/produc~3.htm)
**********************************************
=====================================================
4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
SEVEN WAYS TO SELECT A TOPIC THAT SELLS by Judy Cullins
(Editor's Note: Many of these tips apply to both speaking topics
AND book topics.)
1. WRITE WHAT YOU ARE PASSIONATE ABOUT. Write what will still
interest you in the next two years. Your book is an extension of
you, your talks, and your profession. If you don't love your
topic, you won't be successful. One big mistake authors make is
to put attention on writing another book before their first one
has been promoted.
2. WRITE DOWN FIVE TOPICS YOU ARE PASSIONATE ABOUT. Ask your
inner author which one should you pay attention to first. After
choosing, gather and organize everything you already know and
want to know about that topic. Research it. Read other authors'
books in your field, check out related Web sites, and subscribe
to newsletters. You become the expert as you write.
3. WRITE A BOOK YOUR AUDIENCE NEEDS OR WANTS. People want how
to's and skills. Three special reports on memory and a
Speedreading manual I wrote have sold over 45,000 copies in the
past 15 years. Business books sell well. People need writing,
reading, speaking, computing, communication, math, sales,
marketing and Internet skills. Nonfiction how to's sell best.
4. RESEARCH YOUR TARGET MARKET. Who is your preferred audience?
Who will read and buy your book? How many possible buyers are
there? How does your book stack up to your competition? What is
your unique selling proposition? What benefits does your book
bring its readers? How many in your audience? According to Dan
Poynter, author of "Writing Nonfiction", an audience of 200,000
to 700,000 is best. "Chicken Soup for the Teenage Soul" sold
three million copies more in one year than the original "Chicken
Soup" sold in three years.
5. COMPARE YOUR BOOK WITH OTHER REPUTABLE, GOOD SELLERS. What way
is your book like theirs? What way is your book unique from
others? How? How is your book better? If you think your book is
the only one of its kind, it may be, but it will be much more
difficult to sell. Check out where your book fits by visiting
your local bookstore. Ask the bookseller to help you. Turn to the
backcovers--look at the upper left side to see the two or three
categories usually listed there. Which ones do your book fit
under? Let your book develop a new angle on the problem to be
solved. A book on breast-feeding sold far more copies when the
author aimed it at working mothers.
6. SURVEY YOUR MARKET. Brainstorm with and ask for feedback from
friends and associates. Let them vote on the best of ten titles
and subtitles, chapter titles, and back cover information. While
some get their title instantly and know it's the right one, many
of us need help. When you use the synergy of more brainpower, you
receive so many more ideas. Don't be attached to your choices.
Feedback helps build a better book.
7. CREATE A WINNING VISION FOR YOUR BOOK. Know that your book
will be published. Specifically name the outcomes you will see,
hear and feel. Place this winning vision in color on a card. Put
it near your workstation. (Using today's date including the year)
Now that my book (title and subtitle) is finished and is a huge
seller. For example:
I see (lines of people waiting patiently to buy it) I hear
(applause from multiple audiences affirming it) I feel
(exhilarated, confident and pleased it's such a hit)
You can sell many more books when you use the tips above.
Judy Cullins, M.A. Write Your Ebook or Other Short Book - Fast!
Ph/Fax: 619/466-0622 http://www.bookcoaching.com 18 clients
published since 1999! Subscribe to free monthly newsletter "The
Book Coach Says..." mailto:judy@bookcoaching.com or
mailto:cullinsbks@aol.com
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
(marketingtips.com/t.cgi/12273/)
Good and easy to use shopping cart system
http://www.kickstartcart.com
(kickstartcart.com)
The email list management company I use
http://www.postmastergeneral.com/?affiliate=antion
(postmastergeneral.com/?affiliate=antion)
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
(marketingtips.com/assoctrac/t.x/12273)
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
(antion.com/marketingtools.htm)
********* SPONSOR *********
Bureau-friendly speaker's promotional kits, bestselling book
covers, hot-selling product packaging. Our clients include Deepak
Chopra, Tony Robbins, Mark Victor Hansen, Ken Blanchard, Dottie
Walters, John Edward, and Tom Antion. Call us at 715 634 4857 or
visit our website anytime:
http://www.Dunn-Design.com
(dunn-design.com)
****************************
=====================================================
5. SPEAKER HUMOR
=====================================================
REASONS FOR ACCIDENTS AS SUPPOSEDLY REPORTED ON INSURANCE REPORTS
=> "The telephone pole was approaching fast. I was attempting to
swerve out of it's path when it struck my front end."
=> "To avoid hitting the bumper of the car in front, I struck the
pedestrian."
=> "My car was legally parked when it backed into the other
vehicle."
=> "An invisible car came out of nowhere, struck my vehicle and
vanished."
=> "When I saw I could not avoid a collision, I stepped on the
gas and crashed into the other car."
=> "The pedestrian had no idea which direction to go, so I ran
him over."
=> "Coming home, I drove into the wrong house and collided with a
tree I don't have."
=> "I was driving my car out of the driveway in the usual manner,
when it was struck by the other car in the same place it had been
struck several times before."
=> The accident occurred when I was attempting to bring my car
out
of a skid by steering it into the other vehicle."
=> "The guy was all over the place. I had to swerve a number of
times before I hit him."
=> "The other car collided with mine without giving warning of
its intention."
=> "I thought my window was down but found it was up when I put
my hand through it."
=> "The indirect cause of this accident was a little guy in a
small car with a big mouth."
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
(antion.com/humor/speakerhumor/speakerhumor.htm)
********* SPONSOR *********
Tom's complete electronic Marketing ButtCamp on tape
Check it out at http://www.antion.com/buttcamptapes.htm
(antion.com/buttcamptapes.htm)
****************************
=====================================================
6. USEFUL WEBSITES
=====================================================
http://www.half.com <half.com> Claims prices on all kinds of
things at least half off retail.
http://www.instantsalesletters.com/al/af.cgi?3556
(instantsalesletters.com/al/af.cgi?3556) Use this site to
generate sales letters just like Tom does to rake in hundreds of
thousands of dollars.
http://www.markusallen.org/cgi-bin/tips.pl?T=730766&A=
(markusallen.org/cgi-bin/tips.pl?T=730766&A=)
Markus Allen's $10,000 Marketing Tip of the Day
Free Subscription
http://emergencyemailnetwork.com/
(emergencyemailnetwork.com/)
Get immediate notice of emergencies, bad weather, etc in your
area.
http://www.findsounds.com
(findsounds.com)
Need a sound to plug into your PowerPoint presentation. Find it
here.
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
(antion.com/referrals.htm)
***********************************************
=====================================================
FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm
(antion.com/ezinebackissues.htm) OR
mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
******* Do YOU WANT TO BE A SPONSOR? *******
REACH OVER 100,000 SPEAKERS / TRAINERS / EXECS
For automated sponsorship details send
mailto:sponsor@antion.com or visit
http://www.antion.com/sponsor.htm
(antion.com/sponsor.htm)
***********************************************
=====================================================
To subscribe to GREAT SPEAKING visit
http://www.antion.com/ezinesubscribe.htm
(antion.com/ezinesubscribe.htm)
For Back Issues visit:
http://www.antion.com/ezinebackissues.htm
(antion.com/ezinebackissues.htm)
=====================================================
Antion & Associates / Anchor Publishing
Box 2630
Landover Hills, Maryland USA 20784
(301) 459-0738, Fax (301) 552-0225
In Continental US (800) 448-6280 orders or paid consulting only
mailto:Tom@antion.com
http://www.antion.com
(antion.com)
Trade permanent links with us mailto:linktrade@antion.com
To Join our associate program and make money from your website
visit: http://www.antion.com/associates/assoc_program.htm
(antion.com/associates/assoc_program.htm)
