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Great Speaking Vol. 2 Number 14
Last chance for Low Priced Electronic Marketing Camps (see below)
"Boat" Camp is sailing Feb 22 (see below).
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GREAT SPEAKING
Circulation 11,641
Vol. 2 Number 14 - October 12, 2000
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2000
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No one ever lost credibility by
being interesting.
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By being a subscriber you get speaking leads whenever we
get them.
Please recommend this E-Zine to anyone you
know that is interested in being a better presenter, or
who may want to make money speaking and training. (It's
a good way to stay in touch with client's too.) You don't
even have to mail them an article.
http://www.antion.com/recommend.html
If you are receiving this issue as a forward, and would
like to get your own free subscription, visit
http://www.antion.com/ezinesubscribe.htm
PRIVACY STATEMENT: We will not distribute your address
to anyone. Period.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
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1. Quick Presentation Skills Tip
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LISTEN TO EVERYONE by Tom Antion
When you are speaking at an event that has multiple speakers,
try to listen to as many of the other speakers as you can.
In particular, don't miss the keynote or general session speakers.
By doing this you are able to add a polish to your talk and to the
event as a whole. It also might save you some embarrassment.
I'll never forget many years ago I was doing a breakout session for
a big real estate company. We then went to the closing general
session an hour later, the big shot keynote speaker made a fool of
himself by using material I had gone over already. People were
looking at me and winking. There were only two concurrent sessions
going on and it would have been really easy for the keynoter to stop
by and check out the breakouts, or at least find out what I and the
other breakout session speaker were going to be talking about. Besides
listening to as many speakers as you can, make sure your material is
really unique which will help guard you from embarrassing situations.
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Can't make it? Send a staff member or get the special video CD.
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2. Advanced Presentation Skills Article
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WORDS THAT SELL by Tom Antion
The title of this article is the same as a famous book by
Richard Bayan that is used by marketing professionals around the
world. As I was looking through it the other day I realized that
the same kinds of words could be used in presentations to get the
same kinds of effects.
We want to sell our ideas don't we? We want to increase our
credibility don't we? We want to move people to action don't we?
These are all the things that good advertising copywriters try to
do in print with their words. Judiciously using the phrases in this
book will give you a more scientific way to accomplish the goals of
your speech. You will have specific words and word phrases to pick
from to get a particular response from the audience.
Example:
Let's say you are telling the audience about a good resource that you
want them to check out. You want to persuade them to seek it out and
take advantage of it. You might turn to the "Words that Sell" book and
go to the "Informative" section. There you would find words and word
phrases that mean valuable and informative.
You might say : "This resource will:
=> take the guesswork out of . . .
=> expand your knowledge . . .
=> help to alter your perceptions of . . .
=> keep you abreast of . . .
=> give you new insight . . .
=> give you the hard facts . . .
=> keep you ahead of the game . . .
There were 33 phrases in that section alone. This book will simplify
your work especially when you are searching for just the right thing to
say to make a particular point. In addition, it is an indispensable tool
to have around when you are writing copy for your promotional material
and website.
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3. HUMOR TECHNIQUE
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FAKE FACTS AND STATISTICS by Tom Antion
Stating falsehoods as if they are absolutely true is another fun way
to play with the audience. However, you must make the statements
obviously false by your words and your facial expressions. When you
use this technique in this fashion, you don't want to leave any doubt
in the audience's mind whether you are being funny or not.
Deadpan expression, or keeping a straight face, is a good technique to
couple with fake facts and statistics. Also, you should really, really
sound like you are trying to convince the audience that what your saying
is true. This overemphasis on the sound of truth also tells the audience
you are lying.
One time I was doing a Secretaries Day function. I used an extremely
serious voice when I told them that scientific studies had been conducted
indicating that the only reason executives became executives was because
they couldn't make it as secretaries. They loved it.
Another good technique to build up your joke is to use official sounding
sources for the information. "A study done for the Alaskan Pipeline Workers
Union indicated that 97.2 percent of Alaskan Pipeline Workers wear No Nonsense
panty hose."
When using this type of humor use "exact numbers" which add an extra comic emphasis.
Oh BTW 98.75 percent of Ezine publishers that weigh over 200 pounds where garter belts.
. . . . hahahahaha Don't even write me about this. LOL
(Excerpt from "Wake 'em Up Business Presentations")
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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PUT OUT . . . THE EASY WAY Part II by Tom Antion
In the last issue ( http://www.antion.com/ezinebackissues.htm v2n13 )
I told you that for best marketing effect you need to give before you
get. Now we are going to learn about a simple, but very powerful
Internet tool that will allow you to give tons with very little effort
or investment.
Sequential autoresponders now automate the giving process and allow
you to multiply yourself by thousands of times with a few keyboard strokes.
First let me give you an example to explain how a basic autoresponder works:
Let's say you get the same question from customers over and over
and you and your staff are spending way too much time on the phone or
sending emails back to the people asking the question. You set up an
autoresponder that has the answer to the question and you publicize it
to your customers.
For instance, you can send an email to linktrade@antion.com
and immediately get a return email giving you instructions on trading
links with my website. I don't have to deal with these emails, or do
anything until someone actually puts up a link and requests that I
reciprocate. This saves me an enormous amount of time.
Now let's up the ante a little and use a specific type of autoresponder
as a proactive sales tool. A sequential autoresponder will follow up with
additional responses for as long as you want. When a customer requests
information the autoresponder replies immediately as usual. Then, at
intervals you set, the autoresponder sends another sales message, and
another, and another until the prospective client "buys or dies."
(actually they can click to stop the emails any time they want).
It's pretty much common knowledge that several prospect contacts are
usually required to make a sale and that most people fail because they
don't make the follow ups. Now, this whole process can be automated.
Here's an example of how I have used this fantastic e marketing tool:
I put out a FREE seven day minicourse on emarketing. About 1200 people
signed up for this free course the first day. The autoresponder
dutifully sent them one piece of the course each day. If you would like
to take the course send a blank email to minicourse@aweber.com
Results: About seven thousand dollars in sales the first week from
giving away a free course.
Cost: about $15.00 per month for the sequential autoresponder.
You can do the same thing by visiting www.aweber.com and signing up for
your sequential autoresponder.
NOTE: This is just one of hundreds of fantastic ideas you get when
you attend Butt Camp, or invest in the Butt Camp CD
http://www.antion.com/buttcamp.htm
http://www.antion.com/buttcampcd.htm
NOTE: The site below is where I learned virtually all of my
electronic marketing techniques:
http://www.marketingtips.com/t.cgi/12273/
Want to really take advantage of your E-mail marketing . . .
WITHOUT BEING A SPAMMER?
GO TO http://www.marketingtips.com/mailloop/t.x/12273
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
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****************************
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5. SPEAKER HUMOR
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WINNER OF "SPUR OF THE MOMENT CONTEST"
James W. Hunt, President/CEO
eChange2, Inc.
http://www.echange2.com
BOOBY PRIZE WINNER for the biggest pile of BS I've heard recently is:
FEISTY Colin Pearce http://www.colinpearce.com.au
See their answers and all the other entries (I think people made some of
them up) at http://www.antion.com/spur.htm
We will concentrate on Toasts this issue
=> May you never have to eat your hat.
=> To your health: May we have a drink together in 30 years time
and a few more in between.
=> Drink and be merry four our time on earth is short, and death lasts forever.
Here's to a temperance supper
With water in glasses tall
And coffee and tea to end with
And me not there at all.
=> May what goes down, not come back up.
=> As you slide down the bannister of life, may the splinters never face
the wrong way.
To the men I've loved
To the men I've kissed
My heartfelt apologies
To the men I've missed!
I Drink to women because they are entitled to it.
For if anything drives men to drink they certainly can do it.
=> Happy Birthday: Do not resist growing old. Many are denied the privilege.
=> May you enter heaven late.
=> Happy Anniversary:
Here's to you both, a beautiful pair,
On the birthday of your love affair.
=> May the warmth of our affections survive the frosts of age
=> Happy Birthday: To your birthday, glass held high,
glad it's you that's older, not I
=> Here's to abstinence . . . as long as it's practiced in moderation.
=> To your health. May you have it long after you die.
=> May a band of gypsies camp in your belly and train bears to dance on your liver -- Yiddish
Curse
=> May you turn into a sparrow and owe your existence to the droppings of a horse.
Editors Note: you might want to save the last two for roasts hahahaha
=> Eat drink and be merry, for tomorrow you diet
=> Here's to my friend who knows me well and likes me just the same.
=> May heaven give thee many, many merry days . . . Shakespeare
=> Here's to us all. God bless us everyone. . . . .Tiny Tim
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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http://www.academywebspecialists.com/ Learn to take your website to the
top of the search engines. Tom notes this is the best of the best in advanced training.
http://www.ezineuniversity.com Another very good ezine site. Tom says,
"I wish I would have started my ezine two years before I did." Learn how at
this site.
Here are some sites where you could possibly become one of their experts:
http://www.learn2.com
http://www.askme.com
http://www.experts-exchange.com
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $800.00 and $1650
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
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FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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