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Great Speaking Vol. 2 Number 05
THIS SATURDAY, Electronic Marketing for Speakers
Washington, D.C (see below)
Phoenix April 29
Tampa May 21
As always alert Tom if you are getting duplicates.
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GREAT SPEAKING
Circulation 9702
Vol. 2 Number 5 - March 31, 2000
Publisher: Tom Antion tomAntion@aol.com
http://www.Antion.com
(C) Anchor Publishing 1999
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No one ever lost credibility by
being interesting.
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Please feel free to forward this E-Zine to anyone you
know that is interested in being a better presenter, or
who may want to make money speaking and training.
If you are receiving this issue as a forward, and would
like to get your own free subscription, please visit
http://www.antion.com/ezinesubscribe.htm
PRIVACY STATEMENT: We will not distribute your address
to anyone. Period.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
7. Tech Tip with Mike Rounds
*** SPEAKER BUSINESS LEADS ***
Will be delivered to full subscribers when available.
********** OUR SPONSOR ***********
ELECTRONIC MARKETING BUTT Camp for Speakers, Trainers,
Authors & Consultants
"Sell more on your seat than you do on your feet!"
April 1, Washington, D.C.
April 29, Phoenix
May 21, Tampa, FL
http://www.antion.com/buttcamp.htm
"I'm changing the way I do my business because of Tom's seminar."
Ed Peters, National Speakers Association
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1. Quick Presentation Skills Tip
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DUELING FLIP CHARTS by Tom Antion
Here is a very interesting way to use flip charts. Put one on
both sides of the stage and pop back and forth between them. You
can have an audience member volunteer at each flip chart helping
your record input from other audience members. This has a
tremendous Wake em Up value because 1.) You have audience members
on stage, 2.) You are in the audience, and 3.) Audience members
are providing the input.
You are not limited to doing this with flip charts. You could
have duel overhead projectors for larger crowds. You could still
even have your darned old PowerPoint on a screen in the middle.
You could even have flip charts placed all around the room so
they are ready when you break up into smaller groups. Then the
results pages could be torn off and taped in a row on the wall.
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**********************************
*********EXOTIC THAILAND**********
CIMPA "Connected International Meeting Professionals
Association"
START BUILDING YOUR INTERNATIONAL RESUME
Join Tom Antion, Keynote Speaker at the 9th International
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Tel 703 978 6287 Fax 703 978 5524
*********************************************
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2. Advanced Presentation Skills Article
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THIS WILL SURPRISE YOU Part I (especially if you know me)
by Tom Antion
You can be a lousy presenter and still be great. By lousy, I mean
that technically you do everything wrong. You look terrible. Your
grammar and diction stink and you might have dandruff. Do not
think for a moment that I want you to be these terrible things.
In fact, I sell videos teaching you NOT to be pitiful technically
when you present. What I want you to see is the bigger picture.
If you give really great information that is targeted to the
needs of the audience, and you do the things that build rapport,
you can still hit a home run. Again, do not think I am not giving
you an excuse to forget about getting better technically as a
speaker. I am just saying that if your information is lousy it
does not make much difference how smooth you are as a presenter.
Yes, there are some people that slide by because they are
entertaining, but substance and helping people come first. Think,
immediately usable information. Yes, they may need a long term
plan, but if you give people something usable and and action plan
that they can get excited about you will have done half your job.
Half my job? . . . Yes, the other half is to build rapport with
the attendees. This does not necessarily mean that they like you.
This means you have done what is necessary to make sure they
trust in what you have to say and they feel you care about them.
Next issue we will look at ways to build that rapport.
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********************************
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3. HUMOR TECHNIQUE
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THE LAWS OF HUMOR Part III by Scott Friedman, CSP
Law #7 Spontaneity Is Always Better The Second Time Around
Accidents do happen. When accidents take place, the audience
becomes ill-at-ease. Any comment will break the tension. Being
prepared is the key to rehearsed spontaneity.
Before making a remark, pause and look up like you are searching
for something to say. The audience will think you are creating
the humor on the spot.
=> Beeper goes off: Time to take my pill!
=> Ambulance or any siren: Gotta go, my ride is here!
Law #8 If They Dont Laugh, It Was not Meant To Be Funny
All humor must apply to your speech. Relevance reduces
resistance. When taking advantage of humor of the moment, be
ready with a comeback line.
Comeback lines:
1.Some jokes I do just for me.
2.I would now like you to bow your heads and join with me in
silent prayer for that last joke that just died.
3.That is the last time I buy a joke from (key member of the
organization)
Law #9 The Richest Laugh Is At No One's Expense
You lose respect and credibility when you offend someone in your
audience. Listen through the ears of the audience. When in doubt,
leave it out. The reason you use humor is to enhance your
message. If your humor offends, then it interferes with what you
have to say.
Law #10 You Are Your Own Best Style
You need to uncover the style you already have and use it, rather
than someone else's style. Select material carefully so that it
compliments your style. If your humor is too much different from
your own personality, it appears awkward and incongruent. Be
yourself!
Scott Friedman,CSP, Motivational Humorist
Author of Using Humor For A Change
http://www.FunnyScott.com
mail:Scott@FunnyScott.com
********* GREAT SPEAKER REFERENCE *******
E BOOK NOW AVAILABLE FOR IMMEDIATE DOWNLOAD!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
http://www.antion.com/speakershop.htm click on E Books
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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E BOOK REVOLUTION by Tom Antion
No Printing. No Mailing. No Cost of Conversion. No Excuses!
Get your book out now!
Folks, How much easier can this get? If you have been following
the Kick Series of TeleSeminars, you know that I love Electronic
marketing and I sell lots of products on the Internet. Here is
how it works. People go to "The Speaker Shop" at
http://www.antion.com/speakershop.htm and put in their credit
card. Within about 15 seconds the money is in my bank account and
I get an email to ship the videos, books, and audio tapes. . . .
That was last week.
Now, people go to the "Speaker Shop" and put in their credit
card. Again, in about 15 seconds the money is in the bank. They
immediately download one or more of my E Books, or TeleSeminar
Transcripts and I get an email saying I had a sale. I dont even
have to go to the post office. I am going to have to go get a job
pretty soon just to have something to do.
Here are some of the best things I like about E Publishing:
=> You get an ultra fast speed to market. In self publishing, I
used to think five weeks was fast from completion of manuscript
to books being delivered. Now it is 5 minutes.
=> You dont even have to have a fancy website like I do. You can
email the book if you want.
=> No cost or low cost conversions. You can get your book
converted at some places for free or for as little as $15.00.
You might say, "Tom, this seems exciting, but what does it have
to do with speaker marketing?" The really cool thing about
E Books is that you can put in hyperlinks back to your website
and you can put sound and video right in the text. Your book can
be a walking press kit that someone paid to get. WOW! That is a
switch. It used to cost me a fortune to send out press kits. Now
my work, not my press kit hype, always leads the way. You can put
the book on a CD if you want or simply email it to someone. All
the formatting and color come out beautifully on the other end.
Next issue we will talk about the absolute best conversion
format, security strategies and just how to do it.
If you are in a hurry, we just did a TeleSeminar with the queen
of E Books Angela Adair-Hoy. She makes between $4,000.00 and
$6,000.00 per month with 4 simple E Books and has one of the most
prolific E Book sites on the Internet. We have it all on tape.
It's #12 of the Kick Series at
http://www.antion.com/telesemtapes.htm
NOTE: The site below is where I learned virtually all of my
electronic marketing techniques:
http://www.marketingtips.com/t.cgi/12273/
Want to really take advantage of your E-mail marketing . . .
WITHOUT BEING A SPAMMER?
GO TO http://www.marketingtips.com/mailloop/t.x/12273
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********* SPONSOR *********
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****************************
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5. SPEAKER HUMOR
=====================================================
=> Before you criticize someone, walk a mile in his shoes. That
way, if he gets angry, he'll be a mile away - and barefoot.
=> Age is a very high price to pay for maturity.
=> A closed mouth gathers no feet.
=> If you look like your passport picture, you probably need
the trip.
=> Bills travel through the mail at twice the speed of checks.
=> A balanced diet is a cookie in each hand.
=> There is always one more imbecile than you counted on.
DEFINITIONS AND METRIC CONVERSIONS
=> 1000 aches = 1 megahurtz
=> semicolon = Half of a large intestine
=> 1 billigram = Weight an evangelist carries with God
=> 1 hoarsepower = Basic unit of laryngitis
=> Time between slipping on a peel and smacking the
pavement = 1 bananosecond
=> 453.6 graham crackers = 1 pound cake
=> 1 million microphones = 1 megaphone
=> 1 million bicycles = 2 megacycles
=> 2200 mockingbirds = two kilomockingbirds
=> 10 cards = 1 decacards
=> 365.25 days of drinking low-calorie beer because
it is less filling = 1 lite year
=> 100 Senators = Not 1 decision
=> Ratio of an igloo's circumference to its diameter =
Eskimo Pi
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
=====================================================
http://www.cooltext.com/ Totally free graphics and logo
generator. Lots of really cool fonts.
http://www.AnyReminder.com Free service to remind you of
anything via email . . . Dont forget that birthday or
anniversary ever again.
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7. TECH TIPS WITH MIKE ROUNDS
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It is important to your marketing strategy to know how well
your website is doing in the search engines. Go to
http://www.rankthis.com and see where you are listed in each
of the major ones.
Mike Rounds' Quick Tech Tips
www.RoundsMiller.com
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Tom for speaking engagements and bulk product sales.
Commissions normally start between $500.00 and $1250
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
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FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking. Back
issues can be viewed at http://www.antion.com/ezinebackissues.htm
OR mailto:freearticles@antion.com for an automated list of
additional articles. All you have to do is print the article
in its entirety along with the by line at top and the credits,
and complete contact information at the end of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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