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Great Speaking Vol. 2 Number 15
Last two low price Electronic Marketing Camps coming up (see below)
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GREAT SPEAKING
Circulation 12,017
Vol. 2 Number 15 - November 2, 2000
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2000
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No one ever lost credibility by
being interesting.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
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1. Quick Presentation Skills Tip
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BRIBES by Tom Antion
. . . or, as I like to call them, "Tips in advance" are a part
of my speaking life. Does that mean I am an unethical person.
ABSOLUTELY NOT! It means I am a realist. It means that when
I am 30 minutes from the beginning of a presentation and I have
been trying to get a projection screen for two hours, it might
be time to grease a few palms. I just consider it an investment
in my image. I am the one who is going to look bad if I am not
prepared to begin on time. If it costs me five or ten or even
twenty bucks to get some action, so what? I don't believe in
penny pinching when you get in a pinch.
Am I happy about this? No, I am not happy, but I am always
willing to invest in excellence. Also, I would rather lose a
few bucks than get all worked up and upset before a presentation.
In addition, any problems I am having are probably not the fault
of the maintenance or set up person who gets the money. It makes
me feel good to give them a little boost in their pay for that
day. So, have a few small bills handy before every presentation,
just in case you need to get something done quick.
One more thing . . .This also works when you have too much baggage
at the curb side check in. An extra bag costs 50 bucks at the airline
ticket counter, so I give the skycap 20 and save myself 30. It
doesn't work every time, but most of the time it does.
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2. Advanced Presentation Skills Article
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FREQUENCY CHECK by Tom Antion
It is pretty common to have multiple wireless microphones going
during the same presentation. The AV crew that sets everything
up usually makes sure that they are all on different frequencies
so that no cross over occurs. You should still double check it
anyway. BUT WHAT ABOUT MICE?
When speaking in Thailand last week I ran into a situation that
has never happened to me or the other seasoned presenter before.
We each had a Logitech Trackman RF Mouse. RF stands for
"Radio Frequency" which means that the wireless mouse doesn't
have to be in line of sight with the receiver like an infra red
mouse would. It also means that I couldn't keep my mouse from
moving the cursor on his computer (the other guy was on right
after me with no break). We tried every trick we could think
of with no luck We finally decided to shut my whole system
down quickly after I was finished and boot his up as fast as
we could while he made some opening comments to the crowd.
With more and more wireless technology being used during
presentations you must thoroughly check out all systems and
consider presenters who are on both before and after you. This
is yet another reason to be there early and find out what is
going on during other programs. Had we not noticed this ahead
of time he would have had a really shaky beginning to his program
. . . if the program were switched . . . it could have been me!
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3. HUMOR TECHNIQUE
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JUXTAPOSITION by Tom Antion
Juxtaposition is the placing, side by side, of two ideas or items
usually for the purpose of comparison or contrast. I staged an
event at Washington National Airport where I had a huge 450-pound
man and a very small man (three feet eleven inches) dressed as
chauffeurs. They were waiting at the gate for a man from Japan
arriving for his first visit to the United States. To take the
comical juxtaposition one step further, the small man was holding
a gigantic sign with the Japanese man's name on it and the extra
large man was holding a similar sign, except it was about the size
of a business card. Believe me, we had the attention of everyone
in the gate area. What a visual! Now let's look at two specialized
types of juxtaposition:
Oxymorons
Warren S. Blumenfeld, Ph.D., in his book Pretty Ugly states,
"I {passively tried} to warn you oxymorons had {almost absolutely}
no socially redeeming quality except that they make people {smile
out loud} and are addictive." His first book on the subject was
called "Jumbo Shrimp."
According to Dr. Blumenfeld, "An oxymoron is two concepts
{usually two words} that do not go together, but are used together.
It is a bringing together of contradictory expressions."
Terms like "old news," "extensive briefing," "direct circumvention"
and "random order" are oxymorons. Also concepts like "an advanced
state of decline" and "expecting a surprise" are oxymorons.
Pleonasms
A pleonasm is the bringing together of two concepts or words that
are redundant. A pleonasm is the bringing together of two concepts
or words that are redundant. How many times do I have to tell you?
Combinations like "frozen ice," "sharp point," "killed dead,"
"sandy beach," "young child," "positive praise," and "angry rage"
are pleonasms. Here are some ways you can use comical juxtaposition
in business world presentations:
=> Use a large copy of your company logo or company name on a slide
or overhead, or in a drawing on your flipchart. Next to it, place
extremely small logos or company names of your competitors. Use this
as a greeting slide to a meeting or let it pop up as a slide or
overhead at a strategic point in your presentation. You could draw
an outline of a large duck around your company logo and little
duckling outlines around the competition. You could say: "Our company
was born to lead and the others were meant to follow."
=> Use an oxymoron in conjunction with a simile to drive home the
point that something is a little out of kilter.
You could say, "Acme Co. claims that its market share is increasing,
yet their sales are down while everyone elses' are up. It's just like
a Jumbo Shrimp. It just doesn't make sense."
Invite a tall person and a short person on stage when you call for
audience participation. If you are considerably shorter than the
tall person say, "I don't want you to talk down to me." If you are
considerably taller than the short person say, "I don't want you to
feel like I'm talking down to you." (be careful that the person you
get on stage is not overly sensitive about their height)
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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QUIT SELLING SPEAKING ENGAGEMENTS by Tom Antion
Probably the best advice I give experienced speakers is to quit
trying to sell speaking engagements. Think in terms of selling
your knowledge and you will have more money and more speaking
engagements than you ever had before.
How does this work? Well you're supposed to be an expert on
something aren't you? Or, maybe you've got some inspirational
story to tell that teaches a lesson to those that hear it.
Put that expertise or story out in every format you can.
Here's my own example: I've got expertise in the area of teaching
advanced speaking skills. I produced a book on it in 1997. Three
years later the book is out in five different formats. It is
1.) a printed book, 2.) a CD, 3.) an E Book, 4.) an audiotape album,
and 5.) a videotape system. I've also got Internet marketing
expertise which is out in 1.) CD ROM, 2.) audiotape, 3.) sold via
TeleSeminar and soon a 300+ page book will be downloadable from my website.
In this relatively short period of time my fee has doubled and I
have more speaking opportunities than I ever had at the lesser fee
. . . .AND NOT ONE COLD CALL IN THE LAST FIVE YEARS! Also, the
income generated from these materials allows me to hold out for
the better engagements so I don't have to beat myself to death
doing community center basement gigs.
The reason selling your knowledge is a logical and very fruitful
way to go is that unless you are extremely established, it is a
big jump to take someone from never having heard of you to a high
fee speaking engagement in one quick swoop. However, when someone
heard you on tape or read your book etc., your credibility is
already established before they ever contact you. It changes the
entire nature of the balance of power between the potential buyer
and you. You hold the cards when they call. Putting your knowledge
in their hands in the form of an educational product is what makes
them call.
Make it a point to learn how to create informational products
inexpensively. DO NOT GET SUCKED INTO SPENDING $37,000.00 TO CREATE
ONE PRODUCT UNLESS YOU HAVE MONEY TO BURN! (I don't think I spent
that much cash creating my entire product line.)
Contact me or any other prolific product producer for help getting
started. You will be glad you did!
Maybe you are getting sick of hearing about Butt Camp but it teaches
product development along with advanced Electronic Marketing techniques
that are getting results for speakers like Rob Dale who created a CD
and booked $108,000.00 worth of business the first week, or
Rhoberta Shaler who attended Butt Camp twice (the second time was free)
and just told me this week that the changes she made to her website
have resulted in many requests to speak internationally, or Mike Stahl
who added 50 pages to his website all by himself at no cost and he now
has 3 ebooks and a number one search engine ranking. You have two
chances left to attend at the low fee. Check it out at
http://www.antion.com/buttcamp.htm
NOTE: The site below is where I learned virtually all of my
electronic marketing techniques:
http://www.marketingtips.com/t.cgi/12273/
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Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
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5. SPEAKER HUMOR
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FYI November is Aviation History Month and International Creativity Month
FYI November 1 is National Authors Day
=> A story full of sparkling wit will keep an audience grinning
Especially if the end of it is close to the beginning
FYI November 2 is Publisher's Day
=> There is probably no Hell for authors in the next world. They
suffer too much from critics and publishers in this. Christian Nastell Boyce
FYI November 3 is Sandwich Day
=> Sandwiches should be eaten with a civilized swallow and not
a barbarous bolt. John Montagu, Earl of Sandwich, who reportedly
invented the Sandwich so he could eat quickly during 24 hour gambling binges.
=> People that pay for things never complain. It is the guy you give
something to that you can't please. Will Rogers (born November 4 1879)
FYI November 6 is Boob Tube / Vidiots Day
=> Professional wrestling's most mystifying hold is on its audience.
Luke Neely
=> 98 percent of American homes have TV sets. The other 2 percent
have to generate their own sex and violence. Franklin P. Jones
FYI November 7 is Notary Public Day. Nov 1-7 is Notary Public Week
=> I conceived at least one great love in my life of which I was always
the object. Albert Camus.
FYI November 9 is Check the Batteries in Your Flashlight Day
(Nov. 9, 1965 there was a major blackout of the Eastern USA and Canada)
=> The media likes heat not light [on a subject]. Joel Roberts
=> A conclusion is a place where you got tired of thinking. Martin Fischer
=> I enjoy reading biographies because I want to know about people
who messed up the world. Marie Dressler
FYI November 11 is Veterans Day (US) Remembrance Day (Canada / England)
=> In love and war, don't seek counsel. French proverb
=> If three people say you are an ass, put on a bridle. Spanish proverb
and Tom just left for the tack shop hahahahaha
FYI First Saturday in November is Sadie Hawkins Day
(Women ask the men out)
All women over 18 jokingly asking Tom out will get a friendly email
kiss in return. mailto:IwantMyKiss@antion.com (AOL users don't put in the mailto:)
=> When asked if he is married Tom unfortunately must reply, "I never
made the same mistake once."
Well I guess I cant avoid it even though I hate politics so here is
some stuff for use next week.
FYI November 7 General Election Day (US)
=> The only thing we learn from new elections is that we learned
nothing from the old.
=> Liberals have heart, conservatives have money and the undecideds
have the deciding vote.
=> We would all like to vote for the best man, but he is never a
candidate. Kin Hubbard.
=> Get all the fools on your side and you can be elected to do
anything. Frank Dane.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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http://www.ferretsoft.com WebFerret is a highly rated free meta
search engine software
http://www.dnb.com Find out tons of information about other
businesses. Can cost up to about $100.00
http://www.postmastergeneral.com Great new list service company
that I switched to for my main mailings. Lots of handy features.
(P.S. I still use Mailloop for all my mail merge, sublist, and
other list service operations.
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
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Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
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FREE ARTICLES FOR YOUR PUBLICATIONS
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I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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