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Great Speaking Vol. 3 Number 20
Welcome to our many new subscribers who signed up through,
Opinion Surveys, Profit Info, BizNewsletters, Antion.com,
Zmedia, RankYou and our many other signup partners. (see bottom
if you no longer wish to receive "Great Speaking"
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See Tom in person along with Jay Abraham, John Kehoe, Cheri
Huber, Satyen Raja and T. Harv Eker at the Wealth and Wisdom
Conference in Vancouver, B.C November 2
For a special discount put the word "Platinum" in your
registration form. (prices are in Canadian -- Super Great Value
in US Dollars)
http://www.peakpotentials.com/wealthwisdom/ww2001.htm
Also Tom will be at the Canadian Assn. of Professional
Speakers November 30 http://www.canadianspeakers.org/
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GREAT SPEAKING
Circulation 105,653
Vol. 3 Number 20 - October 24, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2001
##########################################
No one ever lost credibility by
being interesting.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
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1. Quick Presentation Skills Tip
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STARTLING STATISTICS by reader Silvana Clark
Tom: Here's an idea I use:
During a presentation, I might read a few startling statistics or
facts. This is information that I don't include on my handout.
For example, in my presentation on stress at work, I'll say, "You
think you have it bad at work? Let me read you some of the
entries that were submitted to find "The Worst Boss in America."
I read 3-4 and everyone laughs. Then I'll add, If any of you
would like a free copy of this, they are on the back table."
Naturally, my business cards, books and tapes are also on the
back table. People want a copy of the information I presented and
then naturally look over the other material on the table.
Silvana Clark
http://www.silvanaclark.com
(We want your quick tips and genius techniques for this section.
mailto:tom@antion.com put SPEAKING TIP in the subject line.)
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For speakers and consultants: Go to the following website
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http://www.actionplan.com/1ant.html
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2. Advanced Presentation Skills Article
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TAG TEAM SIGNALS by Tom Antion & Judy Shaw
Team presentations can be very effective in adding flare and
interest to a presentation. Male/female teams are especially
interesting because you get the male and female perspectives on a
particular topic which gives you the best chance of connecting
with mixed audiences. Sometimes both team members are on stage at
once and sometimes one is in the audience while the other is on
stage.
I got a note from reader Judy Shaw on how she uses signals from
the opposite team member. Here are her words to describe it:
"My ex and I did a lot of public speaking together many years
ago. The one in the audience kept the time and momentum going.
Our hidden signals to each other included the following:
=> Speed up / move on = four fingers 'playing' together.
=> 10 minutes left = a lightly closed hand over the opposite
wrist.
=> 5 minutes left = an open hand over the opposite wrist.
=> A tapping finger on the opposite wrist = conclude / wrap it
up.
=> A bit of rubbing an ear lobe = speaker is starting to drone
and can put listeners to sleep so zap it up.
=> One open hand on top of the other open hand, palms up, =
expand upon that thought, audience needs clarification.
Yes, we had more signals, but this can give you an idea that
works."
To reach Judy Shaw Graduate Jeweler Gemologist Jasco Minerals
North River, NY 12856 mailto:jascomin@superior.net
Next issue we'll go into more detail on being successful with
team presentations.
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Get a free taste of the techniques Tom uses to make a fortune on
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***************************************************
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3. HUMOR TECHNIQUE
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HOW TO PICK ON SOMEONE Part II by Tom Antion
(See roast and insult books in humor section below)
Last issue http://www.antion.com/ezinebackissues2001.htm v3n19 I
gave you permission to pick on people and some tips on how to set
it up so you don't get yourself in trouble or cause someone to be
embarrassed.
In this issue I'm going to give you some ways to work your
insults into your talk.
1. READ FROM A NEWSPAPER/MAGAZINE -- Pick up a local or national
newspaper the day of your presentation. Tape your insult lines
inside the paper and keep it hidden (you don't want someone
borrowing the newspaper).
SAMPLE: "I saw a headline about your company in today's business
section. Joe Smith announces his retirement. ABC Company stock
rises sharply."
2. PICK A TOP PRODUCER FROM THE CROWD AND MAKE A SERIOUS POINT
WITH A JOKE AT THE END.
SAMPLE: "The competition for good work force talent is fierce.
Take Fred there for instance. Two big firms are fighting over his
talents. . . .The loser gets him."
3. READ FROM A FAKE LETTER. -- One idea would be to have the
letter be from a top producer that is on vacation.
SAMPLE: "I got a letter from one of your salespeople the other
day
(hold up fake letter) apologizing because she could not be here
to listen to my presentation. She also went on to say how much
she misses the peace and tranquility of working with the blue
team. (you may get a laugh here at least from the blue team
members). In fact she said, "I'm going to miss them so much that
I plan on naming my first ulcer after them."
4. HAVE THE MEETING ORGANIZER INTERRUPT YOU -- The organizer can
either whisper to you or hand you a note.
SAMPLE: "It appears that a call just came in from the White
House. President Bush wanted to thank Joe for the ideas on
improving the economy. He said," Joe, taking business advice from
you is like getting a kidney transplant from a bed wetter."
Don't be afraid to pick on a few people. Do it right and they'll
love you because being teased (roasted) is an honor.
(excerpt from the "Wake 'em Up Video Professional Speaking
System" http://www.antion.com/speakervideo.htm )
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
21 QUESTIONS TO ASK BEFORE YOU BUY ANY SHOPPING CART SYSTEM by
Tom Antion
Once you've decided which product your going to sell online, the
next most important decision you'll make is which shopping cart
system to buy. It is perhaps the most important single decision
you'll make in your online marketing career. This is because:
* You're sort of stuck with the decision for a long time.
* If you buy into a system that isn't adequate, it can cost you
money. BIG money.
* There are hundreds, maybe thousands, of off-the-shelf
alternative products out there vying for your money, time or
both.
* Even if you decide you've made a mistake, switching shopping
cart systems is really difficult.
I know. I learned the hard way. When I started in this business I
couldn't find a decent shopping cart program so I rolled my own.
What a headache. In the process of living with that monstrosity
- - and shopping for a suitable replacement -- over the last
couple of years, I've come up with something I think you'll find
useful.
Here are 21 questions you absolutely, unfailingly MUST ask anyone
trying to sell you a shopping cart, custom or otherwise. If you
don't hear good positive answers to the vast majority of these
questions, put your wallet back into your pocket and move to the
next choice. Don't get stuck with a crappy shopping cart. (If you
want to know even more about this subject, you can download a
free E-book "How to Pick a Shopping Cart System That Makes You
Money," from my site at http://www.public-speaking.org/ebook.htm
You can even redistribute that book to others if you want to
share these insights!
1. Will it calculate shipping & tax?
2. Does it handle specialized shipping like FedEx and UPS?
3. Will it deliver soft & hard goods in the same transaction?
(soft goods are things like E-books, hard goods are physical
products like tapes and books)
4. Does it offer customizable "Return to Shopping" pages without
needing custom programming?
5. Does it allow you to make special offers?
6. Does it deliver receipt and confirmation emails?
7. Does it allow multiple order and dropship emails?
8. Does it have a Web-Based administration page?
9. Does it use encryption technology?
10. Does it deliver easy output to your accounting software?
11. Does it have its own associate program or is it easily
compatible with other major brands of associate software?
12. Does it have integrated upsell modules?
13. Does it have an integrated sales and prospect database?
14. Does it have broadcast email capability?
15. Does it have mail merge capability?
16. Can it handle coupons and other discounts?
17. Can it work for multiple websites with no extra fees?
18. Does it have unlimited and fully integrated autoresponders?
19. Does it have ad tracking tied into actual sales?
20. Does it have a pop-up box builder?
21. Does it have a printable off-line order form?
If you don't understand all these questions, just download the
free E-book above for complete explanations. The difference in
your income can be enormous when you have the right shopping
system. It's like having a professional sales force selling for
you 24/7. The old (and expensive) shopping carts are like a dumb
cashier at a convenience store . .. they just take the order and
have a hard time doing it. Below is the best system I've found in
three years of searching.
Good and easy to use shopping cart system
http://www.kickstartcart.com
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
The email list management company I use
http://www.postmastergeneral.com/?affiliate=antion
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
** FREE CHAPTER AND TABLE OF CONTENTS **
"How to be a KickButt Publicity Hound"
http://www.antion.com/publicityhoundTOC.htm
****************************
** FOR SERIOUS SPEAKERS ONLY **
If you want to be a paid speaker, you must know the performance
and marketing techniques the pros know. If you aren't a working
pro, I guarantee you that you don't know them. I don't care if
the folks at church tell you how good you are. You aren't a pro.
I won't hold your hand emotionally, but my course will teach you
what you need to know to compete with top pros.
It's the best selling professional speaking course anywhere.
If you want to make many thousands of dollars per speech like I
do, get serious and check it out. If you want to make big money
with no effort, don't bother.
http://www.antion.com/speakervideo.htm
*******************************
=====================================================
5. SPEAKER HUMOR
=====================================================
ROAST AND INSULT BOOK SUGGESTIONS
NOTE: You may have to put these on used book searches
1. "Perfect Put-Downs and Instant Insults" by Joseph Rosenbloom
2. "2000 Insults for all Occasions" by Louis a Safian
3. "The World's Funniest Roast Jokes" by Red Stangland
4. "We're Roasting Harry Tuesday Night" by Ed McManus and Bill
Nicholas
Samples:
=> Sally leads such a dull life that she writes her diary a week
in advance.
=> Joe's life is so boring the only thing he looks forward to is
his Maalox moments.
=> Joe is no quitter. He stays at the same job until he gets
fired.
=> Sally is really unlucky. She went to Las Vegas in a $40,000.00
Lexus and came back in a $400,000.00 Greyhound bus.
=> Joe is so cheap that at his own wedding reception he requested
separate checks.
=> I'd like to introduce to you a man with no equals . . . only
superiors.
=> Sally doesn't seem to be herself today and we all noticed the
improvement.
=> It's a pleasure to introduce to you a man who couldn't have
done a better job for our company if he tried . . . so he didn't
try.
=> Sally didn't come here to bore you with a long speech. . .
She told me she can do it just as well with a short one.
=> It's always a pleasure to introduce a good friend, but instead
I have to introduce Joe.
=> Sally is quite modest . . . and I understand she has a great
deal to be modest about.
=> I'll never forget the first time I met Joe . . . but I'm
trying.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
=====================================================
6. USEFUL WEBSITES
=====================================================
Help with designing slides/overheads
http://www.slideline.com/helpdesk.htm
http://4h.unl.edu/volun/arlen/overhead1.htm
http://plato.ess.tntech.edu/foed333/oh_design.htm
http://www.dl.armstrong.edu/Pages/designing_visual_materials.htm
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depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
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FREE ARTICLES FOR YOUR PUBLICATIONS
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publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
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I would appreciate a tear sheet or electronic copy too. Thanks
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