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Great Speaking Vol. 3 Number 15
Welcome to our many new subscribers who signed up through,
Opinion Surveys, Profit Info, BizNewsletters, Antion.com,
Zmedia, RankYou and our many other signup partners. (see bottom
if you no longer wish to receive "Great Speaking"
WE MADE INC. MAGAZINE'S "BEST OF THE WEB" THIS MONTH
Our sister site http://www.public-speaking.org got the only
excellent rating (see "Simple Sells" below)
Two Brand New TeleSeminars next week
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GREAT SPEAKING
Circulation 74,560
Vol. 3 Number 15 - August 8, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2001
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No one ever lost credibility by
being interesting.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
********** OUR SPONSOR ***********
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1. Quick Presentation Skills Tip
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TELESEMINAR TIPS by Tom Antion
=> Use a headset
=> Cut out all distractions on your end, like other phones
ringing, kids, dogs etc.
=> Send good instructions to participants well prior to the call,
telling them to mute their phone, no speaker phones, use a
headset, cut out distractions, your policy on questions, etc.
=> Be very clear about start times and time zones so that people
don't call in too early or too late.
=> Make handout and printed material downloadable. This saves you
printing an mailing and if you do it right, any links you put in
the handouts can be clicked on by the participant.
=> Tape the seminars to critique yourself and to create instant
products.
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TELESEMINARS NEXT WEEK
Monday August 13, "HOW I MADE 18K ON MY LAST TELESEMINAR"
This TeleSeminar gives all Tom's behind the scenes strategies on
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Tuesday, August 14, "HOW TO BECOME A PROFESSIONAL SPEAKER EITHER
FULL TIME OR PART TIME" This beginner level teleclass give you a
glimpse of life as a paid speaker and the steps you need to take
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Register at http://www.antion.com/speakershop.htm Click on
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2. Advanced Presentation Skills Article
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MENTAL INVOLVEMENT Part III by Tom Antion
In the last two issues we talked about using different types of
questions to get your audience mentally involved
(http://www.antion.com/ezinebackissues2001.htm v3n13 and v3n14)
In this issue we'll learn how breaking large groups up into
smaller discussion groups or asking audience members to get a
partner for discussion is another way to force them to think.
When in smaller groups individual audience members must come up
with ideas themselves while you are totally out of the picture.
When you ask them to break into groups, you have also overlapped
your mental involvement with physical involvement (kind of like
getting a two-for-one happy hour discount). This is one of the
few times it is acceptable to turn your back on the audience.
Many presentation skills coaches say you should never turn your
back but I disagree. When you break groups up it is their turn to
be the stars. Turning your back and moving away from them takes
all the focus off you. I usually give them clear instructions
about what to discuss, then I give them a clear command to break
up into groups, then I turn my back and walk away.
Many of your less boisterous audience members like breaking up
into small groups. They are too shy to stand up and express their
opinion in front of the whole audience, but they feel comfortable
talking to a few others or one-on-one. A good technique to
connect with this type of audience member right away is to make
an announcement that puts them at ease.
"We'll be doing some group discussions today. No one will be put
on the spot unless they want to be."
This statement near the beginning of your presentation will
immediately gain the attention of the less outgoing members.
You can add some fun to the process of splitting up the audience.
Break the audience up into groups of five and tell them the group
leader will be the person in the group with the most
grandchildren, or the most pennies in his or her pocket, the most
buttons, etc. You can be very flexible with this so that no one
is forced to be the group leader. Use a different group leader
selection method each time the same audience is split up. After
the discussion the group leader is charged with reporting the
findings to the entire audience.
A great resource is the "Games Trainers Play" series by Edward
Scannell and John Newstrom. These volumes, which can be purchased
separately, contain literally hundreds of educational activities,
exercises, and icebreakers.
Excerpt from "Wake 'em Up Video Professional Speaking System"
http://www.antion.com/speakervideo.htm
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3. HUMOR TECHNIQUE
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PATTER MATTERS by Tom Antion
I talked about using magic in your presentations a while back in
v2n9 http://www.antion.com/ezinebackissues2000.htm In that
article I briefly mentioned that the "patter" or what the
magician says is frequently the way the fun is added to the magic
trick.
Let's look at patter for speakers a little more closely. Patter
when you aren't using magic could be things you say while someone
is participating in a demonstration on stage or it could be while
they are coming up to the stage or when an unexpected occurrence
happens while you are speaking.
Suppose you were doing some kind of demonstration that required
the participants to put paper bags over their heads. You could be
cracking one liners like "Don't worry. This bag has been
sanitized for your protection." Or, "This bag has been known to
improve some people's love lives"
If a participant is walking toward the stage slowly, you could
hum the Jeopardy theme or say something like "I think I'll stop
by Starbucks and have a triple Frappechino Latte with foam, whip
cream and cinnamon while I'm waiting for you to get up here." Of
course you would say this in a fun rather than attacking fashion.
When something happens that totally distracts the audience like a
police car siren going by the building, polished presenters use a
form of patter called "Pre Planned Ad libs" like "Oh, My ride is
here" or "I knew I shouldn't have taken my wife's anniversary
present as a tax deduction."
Pay attention to the situations you either create on stage or in
the audience and to the potential distractions that may occur
while you are speaking and create funny patter lines to use
during those settings and you'll really add polish to the
entertaining parts of your talks.
The book below has over 100 ad libs for all kinds of settings.
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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SIMPLE SELLS by Tom Antion
I've come up with example after example over the past couple
years of how having a simple, yet professional website attracts
business better than a complicated flashy site. Again, this month
I've got an awesome example of a site that for a very tiny
investment has brought me an enormous return. That site is
http://www.public-speaking.org
This month it got in the very prestigious section of "Inc.
Magazine" called "Best of the Web." Not only did it get in the
section, it got the highest rating of all the other sites, some
of which were backed by extremely large corporations. You can
read the entire article here
http://www2.inc.com/search/23233.html
Folks, this didn't happen by accident, although there is always
an element of good fortune when something like this occurs. My
experience has shown that gaining knowledge in your field usually
accelerates your good fortune.
The technique I used with this site was to prepare it
specifically for acceptance by Yahoo! the grandaddy of all the
search directories. It has a clean and simple appearance. It's
extremely easy to navigate. The name is alphabetical so it gets
listed higher in the directory. It has a nice graphic banner with
the organization name on it. The site has many other nuances that
I teach in Butt Camp to secure a good Yahoo! listing. The only
thing at all that moves on the site is a pop up box that I only
recently put on to get more ezine subscribers.
Here are some of the comments from their panel of CEOs: "Quick
and easy to use. The glossary lists most of the important things
that all speakers should know." "Excellent content." They didn't
say, "I was so impressed with a hard to load annoying Flash
presentation" now did they?
Get people that don't know you, or that don't know you well to go
through your website and pick it apart. Yes, it might hurt after
you've sunk tons of money into some fabulous artistic design, but
it's going to hurt worse if no one comes to your site because
they can't find it easily and if they come there and leave
immediately because they can't figure out what to do.
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
Good and easy to use shopping cart system
http://www.kickstartcart.com
The email list management company I use
http://www.postmastergeneral.com/?affiliate=antion
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
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****************************
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5. SPEAKER HUMOR
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=> If at first you don't succeed, then skydiving is not for you.
PROOF YOU ARE OVER THE HILL
=> Your childhood toys are now in a museum
=> Your new easy chair has more options than your car
=> Someone compliments you on your new layered look and you're
wearing a bikini.
=> You look both ways before crossing a room.
=> When a night on the town costs you two on your back.
WOMEN
=> The movie fatal attraction really ruined things for us. You
can't even call a guy 150 times a day any more without him
getting bent out of shape. -- Lisa Goich
=> All women want is a man who will share our hopes, our thoughts
and our dreams and if he won't . . . we're going to bitch at him
till the day he dies -- Stephanie Hodge
=> Why pound a nail with $80.00 shoes and ruin them. I use a
$2.00 package of frozen hamburger. -- Jeannie Dietz
=> There are over 25,000 sex phone lines in the USA for men and
only 2 for women. Apparently when we want someone to talk dirty
and nasty to us we just go to work. -- Felicia Michaels
MEN
=> I was dating this girl for two years and then the nagging
started . . ."I want to know your name."
=> I'm still going on bad dates . . .by now I should be in a bad
marriage.
=> I took a girl horseback riding on a date once. . . .It went
pretty well until we ran out of quarters.
=> Why don't they put "get to the point" options on voice mails?
=> What exactly is viewer discretion? If viewers had discretion,
most TV shows would not be on the air. -- George Carlin
=> "Therapy" is a really easy game show where every answer is "My
Mom." -- Robin Greenspan
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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http://www.StamOnline.com Promotional specialties for speakers
and WOW their customer service is unbelievable
http://www.incrediblyuseful.com/ I guess it's obvious that this
site picks an incredibly useful site every day. Take a look.
http://www.photonet.com Kodak sponsored site to do all kinds of
things like get prints of your digital photos
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details visit http://www.antion.com/referrals.htm
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