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Great Speaking Vol. 2 Number 03
March 12, Electronic Marketing Seminar for Speakers
(see below)
As always let Tom know if you get duplicates.
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GREAT SPEAKING
Circulation 9306
Vol. 2 Number 3 - March 2, 2000
Publisher: Tom Antion tomAntion@aol.com
http://www.Antion.com
(C) Anchor Publishing 1999
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No one ever lost credibility by
being interesting.
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Please feel free to forward this E-Zine to anyone you
know that is interested in being a better presenter, or
who may want to make money speaking and training.
If you are receiving this issue as a forward, and would
like to get your own free subscription, please visit
http://www.antion.com/ezinesubscribe.htm
PRIVACY STATEMENT: We will not distribute your address
to anyone. Period.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
7. Tech Tip with Mike Rounds
*** SPEAKER BUSINESS LEADS ***
Will be delivered to full subscribers when available.
********** OUR SPONSOR ***********
Tom Antion and his Electronic Marketing BUTT Camp
Learn How to Make Money While Sitting at home on
your Rear End
You still have time for Early Bird Pricing
http://www.antion.com/buttcamp.htm
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1. Quick Presentation Skills Tip
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SAY IT WITH FLOWERS by Tom Antion
A speaker friend of mine had a deal with a local flower shop.
When he had a program the next day he would buy up all the
fresh flowers that did not sell for a dirt cheap price. The
flowers were destined for the dumpster anyway so the florist
was thrilled to get anything for them. The speaker would
arrive to big fanfare throwing flowers into the crowd.
Everyone got a flower to take home and depending on the size
of the crowd, some would get a whole bouquet. He also sent
big bunches as his thank you gift to the meeting organizer.
He purposely sent so many that the organizer could not
possibly take them all home. His good will (and name) was
spread all over the company he was speaking for and the people
in the audience had a blast.
************ SPONSOR ************
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Tremendous opportunity featuring legendary Dottie Walters.
Limited space now available. Details:
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**********************************
********* SPONSOR **********
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Report saves you time & boosts creativity -caffeinated
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*********************************************
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2. Advanced Presentation Skills Article
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DEEP PENETRATION Part I by Tom Antion
Many people that know me or have had me speak know that I
am a real stickler for pre program research. This research
allows you to connect with the audience on much deeper
levels than you could have without it. There are many ways
to do this research. You can review trade publications, do
Internet searches, secret shop retail establishments, and
use a pre program questionnaire. I do most of these research
techniques for every presentation, but the technique that is
most effective for me is the telephone interview.
Interview at least 15 people before you speak at an event.
Try to speak to a cross section of the people that are going
to be at the meeting. If they are all of the same rank and
same job responsibilities, make sure that you get cross
section from geographics, short timers versus old timers
and/or male versus female. Be sure to get a wide range of
views.
Ask some variation of these questions: A.) What are the three
biggest challenges you have in getting your daily duties done.
B.) Tell me about the organizational successes. C.) Tell me
about the organizational failures. D.) Tell me anything funny
that has happened.
In Part II we will discuss how to incorporate this information
into your presentation
********* THAILAND **********
CIMPA "Connected International Meeting Professionals
Association"
START BUILDING YOUR INTERNATIONAL RESUME
Join Tom Antion, Keynote Speaker at the 9th International
Technology, Meetings and Incentives Conference to be held in
Bangkok, Thailand on October 26-29, 2000. "Great Speakers
Make Great Meetings: Speaker Showcase" will be held on October
26. There will be pre and post-conference trips to China,
Philippines and Vietnam. We have arranged highly discounted
airfares on Thai International Airways for this event
Dont miss this chance to build your global network.
For details: http://www.meetingprofessionals.org or
Contact Andrea Sigler, PhD mailto:cimpa@cimpa.org
(type "Bangkok Conference" under subject)
Tel 703 978 6287 Fax 703 978 5524
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3. HUMOR TECHNIQUE
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The Laws of Humor Part I by Scott Friedman
Law #1
You Do Not Have To Use Humor, Unless You Want To Get Paid
People will pay more to be entertained than to be educated.
Two Trends in Speaking: 1.Immediate application 2. More
entertainment
Incorporate the 3 Es:
1.Educate 2. Enlighten 3. Entertain
Law #2
Know Thy Audience
The more you know about the audience, the more
opportunities you will have to play with them.
Ways to Learn About Your Audience:
A.Pre-program questionnaire:
B. The fastest way to know the inside humor of an
organization is to ask. Ask about the characters in the group.
C. Read their annual report, past newsletters, copy of the
program, web site address, Hoovers
D.Attend meetings and field trips before you speak. Find
humor hot buttons.
Law #3
The Shortest Distance Between You And The Audience Is A Good
Laugh Eliminate all barriers between you and your audience.
Create the illusion of control. Approach the audience as
though everyone came to have a good time. The purpose is
not to control them, but to ask, "What is it we have
in common?"
Four Effective Humorous Openings:
A.Self-effacing Humor Creates a bond with the audience.
B.Physical surroundings If it is on the mind of the audience,
you must mention it.
C.Tap into "Inside Humor." Comment on what everyone is
chuckling about. All of a sudden you are one of them. You
immediately gain respect because you did your homework.
Always check with person you are going to poke fun at.
D.Current events: What is happening in that particular city,
around the nation, or worldwide?
**The purpose of your opening is to loosen up the audience
and invite them to listen.
In Part II we will discuss creating original material
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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MEDIA MARKETING REVISITED by Tom Antion
Back in March of 1999 I did an article about media marketing
(Great Speaking v1n6
http://www.antion.com/ezinebackissues.htm ) In that article
I told you about some of the fantastic amounts of money I
brought in with no outbound cold calling.
Media marketing is really a fun way to market because with
the electronic methods of reaching out today, you do not have
to face much rejection because your prospects call you. They
call you after being pre-qualified because they have either:
A.) Heard you on the radio, B.) Seen you on TV, C.) Read an
article "by" you, D.) Read an article "about" you E.) Read a
comment you were asked to make because you are the "expert"
on a particular topic.
Whenever someone calls after having been exposed to you in
the media the entire nature of the phone call changes. You
are not trying to find out if they need your services, or if
they have money. In many cases they call and ask, "do you speak"
or "are you available to speak?"
Over the past year I have created much more reference
information for you that will make your media marketing
efforts much easier to implement. They will also teach you
how to be "great" when you appear in the media. Here are my
recommendations from the Kick Series of TeleSeminars:
# 4 Kick Start Your Media Marketing: How to Get Speaking
Clients to Call You by Tom Antion
# 7 Kick Up a Media Storm: How to Get FREE or REALLY CHEAP
Publicity"
With special guest "The Publicity Hound" Joan Stewart
# 8. Kick the Ears off Your Audience: How to Be GREAT
on the Radio
With special guest "The Radio Genius" Joel Roberts
# 9. "Kick Through Your Database to Sell Tons of Products
& Services on the Radio"
With special guest, "Mr. Radio Database" Joe Sabah
You can see the complete descriptions of these targeted
speaker reference materials at
http://www.antion.com/telesemtapes.htm
NOTE: The site below is where I learned virtually all of my
electronic marketing techniques:
http://www.marketingtips.com/t.cgi/12273/
Want to really take advantage of your E-mail marketing . . .
WITHOUT BEING A SPAMMER?
GO TO http://www.marketingtips.com/mailloop/t.x/12273
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
********* SPONSOR *********
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NOTE: I have seen the work this firm puts
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****************************
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5. SPEAKER HUMOR
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REALLY POSITIVE PESSIMISTIC HUMOR
=> Life is just a phase you are going through...you will
get over it.
=> Bumpersticker: If you dont like my driving, dont call
anyone. Just take another road. That is why the highway
department made so many of them.
=> The best laid plans of mice and men are worth just as much.
=> Two things are infinite: the universe and human stupidity.
And I am not sure about the universe. Albert Einstein
=> A rose by any other name would stick you just as bad and
draw just as much blood when you grab a thorn.
=> I believe no problem is so large or so difficult that
it can not be blamed on somebody else.
=> Strangers are friends you have not bled for an easy
twenty yet.
=> It takes fewer muscles to smile than to frown, and
fewer still toignore someone completely.
=> I believe for every drop of rain that falls, a flower
grows. And a foundation leaks and a ball game gets rained
out and a car rusts and...
=> Always take time to stop and smell the roses and, sooner
or later, you will inhale a bee.
=> Bumpersticker: My delinquent can beat up your honor
roll student
=> Do not walk behind me, for I may not lead. Do not walk
ahead of me, for I may not follow. Do not walk beside me,
either, Just leave me alone.
=> It is always darkest before dawn. So if you are going to
steal the neighbor* newspaper, that is the time to do it.
=> They say you can not really know someone until you walk
a mile intheir shoes. I say if they have got itsy-bitsy feet
or some kind of foot disease, I don not wanna know them!
=> If I won the lottery, I would not be one of those people
who immediately quit their jobs. I would make my boss*s life
a living hell for a week or two first.
=> This land is your land. This land is my land. So stay
on your land.
=> Love is like a roller coaster: when it is good you do
not want to get off, and when it is not...you can not wait
to throw up.
=> Follow your dream! Unless it is the one where you are
at work in your underwear during a fire drill.
=> If a motorist cuts you off, just turn the other cheek.
Nothing gets the message across like a good mooning.
=> Try a little kindness. As little as possible.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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http://www.pcworld.com/r/shw/1%2C2087%2C6801%2C00.html
vTuner This tool helps you locate and listen to radio and
TV broadcasts over the Internet.
http://www.zonelabs.com If you have the new cable modem
or DSL high speed access technology, you may need a firewall
to keep from being hacked. Get a free one here.
=====================================================
7. TECH TIPS WITH MIKE ROUNDS
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Is your E-Mail box overflowing with junk mail? Tired of Spam?
Here is how to stop it:
A. Remain anonymous. Do not fill out Web forms unless you
have to.
B. Use two e-mail accounts - a private one and a public one.
If your ISP does not provide a second address free, open a
free Web-based account.
C. Scramble your address. Add uncommon characters and words
to your return address so spammers robots can not sniff
out the real thing.
D.Filter the Junk. Choose an ISP that uses the Bright Mail
Anti-Spam service or its own filter. Or screen Spam with
Novasoft*s $30 SpamKillerr (www.spamkiller.com).
E. Never reply to Junk mall. That only confirms that your
address is a valid one.
Mike Rounds Quick Tech Tips
www.RoundsMiller.com
****** EARN BIG REFERRAL COMMISSIONS ******
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Tom for speaking engagements and bulk product sales.
Commissions normally start between $500.00 and $1250
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
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FREE ARTICLES FOR YOUR PUBLICATIONS
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issues can be viewed at
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mailto:freearticles@antion.com for an automated list of
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or electronic copy too. Thanks.
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