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Great Speaking Vol. 3 Number 14
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GREAT SPEAKING
Circulation 60,599
Vol. 3 Number 14 - July 17, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2001
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No one ever lost credibility by
being interesting.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
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=====================================================
1. Quick Presentation Skills Tip
=====================================================
CHECK EACH SEAT by Tom Antion
When you are setting up your presentation room it's a good idea
to actually sit in many of the chairs where your audience members
will be sitting. You might even want to get someone to stand on
stage and move around in the areas where you will be presenting.
You would be amazed at what they see. Your stage positioning may
be blocking them from seeing visuals. Your visuals may not be as
visible as you envisioned them when you created them. Maybe when
you write on a flip chart you block off an entire segment of the
audience which would tip you off to step away from the chart
after you've finished writing down a particular bullet point.
Room support poles, video tripods, bad lighting, can all effect
how a partcular audience member views your presentation. Checking
each seat in advance gives you the knowledge you need to make
appropriate adjustments so that each audience member can enjoy
and learn from your presentation.
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2. Advanced Presentation Skills Article
=====================================================
MENTAL INVOLVEMENT Part II by Tom Antion
Last issue we talked about using questions to get your audience
mentally involved (http://www.antion.com/ezinebackissues2001.htm
v3n13) In this issue we'll learn to use trite and overused
questions to our advantage.
Most audiences hate "Hey Stupid" questions. These are questions
like, Hey stupid audience! "How many of you would like to make
more money?" or Hey morons! "How many of you would like to work
less?" These kinds of questions are trite and will quickly label
you as a snooze-inducing presenter. I like to make fun of these
questions. Here's how I do it:
[Say with deadpan expression] I am known as one of the foremost
experts in the world on dumb questions. Acknowledging the fact
that you know they are dumb questions allows you to use them. I
might go ahead and use two truly dumb questions to make my point
and then add a third one that is humorous.
EXAMPLES
"How many people think they are going to be better looking when
they leave my session today?" This third question is a perfect
one to customize for the group. All you have to do is brainstorm
on something ludicrous that relates to them: "How many of you
think that your widget sales will triple because of what I say
today?"
Another fun, but playfully insulting, way to ask a dumb question
would go like this. [Pick a fun person in the audience and walk
up to him or her.] I want to ask you a question. [Walk away.] You
probably wouldn't know the answer anyway. [Walk back.] Of course,
you would know it. (This negates the insult.) Then go ahead and
ask that person the question.
Next issue we'll see how breaking the audience up into smaller
groups can force them to think.
Excerpt from "Wake 'em Up Video Professional Speaking System"
http://www.antion.com/speakervideo.htm
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=====================================================
3. HUMOR TECHNIQUE
=====================================================
SAVER LINES by Tom Antion
Saver Lines Saver Lines are what you say when your supposedly
humorous statement does not get a laugh. You shouldn't be ashamed
to have to use saver lines. The top comedians in the world need
them and some purposely make mistakes so they can get a laugh
from the saver line. Johnny Carson was an expert at this. After a
poor response to a joke he would say a comically insulting line
like, "May an aroused herd of Yaks make an everlasting commitment
to your sister" or "This is the kind of crowd that would watch
Bambi through a sniper scope." When it comes to saver lines there
are two schools of thought:
THE FIRST SCHOOL OF THOUGHT is used more by comics and speakers
who use a very high percentage of humor. This method is most
effective when a speaker shows a high confidence level and is
fairly experienced. Say a witty, mildly attacking line to force
them to laugh after they didn't laugh at your joke or one-liner.
=> Do any of you out there speak English?
=> I've got a book for sale outside that explains these jokes.
You may want to pick up a copy.
=> (If one person is laughing) Will you be kind enough to run
around the room so it looks like everyone is having fun?
=> You have marvelous self-control.
=> I've got 20 more bad jokes just like that one and no one gets
out until you start laughing.
=> [Pick out a well-known person in the crowd] Joe that's the
last time I'm using one of your jokes.
=> I know you're out there, I can hear you breathing.
=> I was waiting on you a little on that one.
=> That was a Polaroid joke. It takes one minute to get it.
=> Everyone doesn't have to be funny all the time and I just
proved it.
THE SECOND SCHOOL OF THOUGHT is used by less experienced speakers
and speakers who don't use much humor anyway.
If you don't use a high percentage of humor, the audience may not
realize what you said was meant to be funny. All you have to do
is keep right on talking and delivering your message (do give
them a short pause to give them a chance to laugh). As long as
your humor is making a point, you will be forgiven if it is not
tremendously funny.
TRICK: (advanced technique): Purposely set up a mistake or
marginally funny joke so you can use a saver line.
TRICK: If no one laughs, you laugh. They think they are stupid
because they didn't laugh. Then they laugh.
Excerpt from Wake 'em Up Business Presentations (see below)
********* GREAT SPEAKER REFERENCE *******
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"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
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**********************************************
=====================================================
4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
HOW I TURNED ONE NON-PAYING SPEAKING OPPORTUNITY INTO A BIG CASH
BONUS AND A 24/7 AUTOMATIC CASH MACHINE.
by Bart Baggett, author & speaker
----- Quick Summary of Article -----
Bart Baggett turns a non-paying speaking gig into cash
How he spent 1 weekend making a new product.
How he sold that product in a #10 envelope
How any speaker can put their books and lectures on-line
and earn 97% profit margin.
Free Offer: Special Report/ Seminar to learn more.
----
How you can turn one weekend of work into thousands of dollars a
week in predictable residual income without lifting another
finger!
One of best & worst necessities of being a professional public
speaker is transporting all of your books and tapes to each
event. Sometimes, coming home empty, other times coming back with
the same 600-pound box you packed a few days earlier. Last month
I flew to a lecture with nothing but my luggage and a few dozen
#10 envelopes. (I did take one sample of each best selling book,
but no inventory.)
The travel and the back of the room set up were a snap. The
question will be... will I make as much money selling #10
envelopes as I did selling hard copies of my books and tapes?
I wasn't really selling #10 envelopes. I was selling what was
inside the #10 envelope - the secret passcodes to my new on-line
home study course for speakers and authors.
Before I tell you the results of my digital sales pitch, let me
go back a few weeks and explain my thinking process. As a
speaker, I'm sure you get invited to speak to audiences that
aren't your exact target market for your products. This was the
case here. In fact, the promoter asked me NOT to give my "key
note" speech. He asked me to speak candidly about the speaking
and publishing business and explain how just one of my websites
earns my over $12,000 per month without lifting finger.
I didn't mind sharing my insights with other aspiring authors and
speakers, but what bothered me was the fact that if I didn't
speak on the same topic as my books and tapes are on (personal
development and wealth building) the chances of them rushing to
the back of the room to buy my products was very slim.
As a professional speaker and a published author, I had achieved
a certain level of success [Free Publicity and Internet Income]
that earned me four such speaking invitations just last year. [5
books, 1300+ TV Radio Shows, a feature article in Biography
Magazine, Forbes, Family Life, etc. You can see my credentials
here: http://www.bartbaggett.com/antion ]
So, in my 45-minute lecture my intent was to cover two central
themes:
1. How to Get millions of dollars in free publicity
2. How to turn your Internet website into 24/7 residual income!
I also covered...
=> How I turned a bookstore failure into $12,000 a month
residual income!
=> 1 Big Fat Lie of book related & speaker websites
=> 4 Costly mistakes most author & speaker websites make
=> Why you should never post free links on your website without
getting paid 50% referral fee.
=> How Howard Stern helped me earn $25,000 in just 29 minutes
from home in my underwear!
=> How to sell any book on-line for a 97 percent margin.(All the
details.)
=> How to get 1,000 websites promoting your products in 90 days
or less!
(You can hear this lecture for free... on-line.
http://bartbaggett.com/antion )
But, as much as I love teaching my peers how to turn their book
ideas into digital products and showing speakers how to speak
less and earn more... I wasn't making enough money from the
speaking fees to justify the trip. What I needed was to
create a new product or write a new book on this topic. But hey,
who has time to write a book? Not me. I was busy launching 2
websites and keeping a back breaking speaking schedule.
So, it occurred to me to just NOT WRITE A BOOK. So, I didn't. I
took a pen and paper and wrote down every question a speaker or
publisher has asked me over the past year relating to Internet
Marketing or Promotion. I even wrote down all the questions I
answered from my $300 per hour consulting clients. I then threw
in a few other key points which I knew they would need to know,
but didn't know enough to ask until they were knee deep in the
project. It stared as a long list of 50+ questions and a free
weekend coming ahead. I did something revolutionary. I hooked
up my microphone headset and RECORDED A BOOK, question by
question, into my PC. I then posted those 50+ files onto a
passcode protected website and realized I had just created over 4
solid hours of first class consulting that could create 24 hour 7
days a week hands-free residual income for any decent speaker or
author. What's more, I just created the same thing for myself.
You see, all my other websites contained PDF files of my books,
website versions of books or resources, and even digitized audio
and video. Some of these sites took months to build and were
very complicated to assemble. I've spent the last two years
figuring out how to build, promote, and sell digital products on
the Internet. So, since all my websites were profitable I simply
named my new digital course for speakers and authors
"How You Can Create A Completely Automated, Earn Cash While You
Sleep, Internet Sales Machine Selling Information Products Via
The Internet! "
Subtitle:"Everything Every Detail, Concept, Contact, Trick and
Technique Bart Baggett Knows About Publishing, Internet
Marketing, e-books, and Free Publicity."
This one weekend of work taught me this lesson" It DOESN'T
have to be that hard." I even have a whole list of people that
will do it for you. You can plop it up on a webpage and you've
just turned that dead tree (book) into residual income with a 97%
profit margin.
So, is it realistic to sell ELECTRONS from the podium and heavy
books? Yes. If the information you are selling is compelling,
people don't care what format it comes in. They want the
"information." If the information is in the form of a PDF file,
on a website, or streamed in Real Audio... they are happy to have
it.
So, to wrap up the story... I sold 22% of the audience what was
inside that #10 envelope. I took the enrollment form with their
credit card and handed them the white envelope with the passcodes
inside. Where they happy? Of course. I got NO RETURNS and one
customer, Gala Gorman told me "I saved $5,000 from just one
resource on your Million Dollar Rolodex Page! It was worth 50
times what I paid!" So, I lugged home the dozen or so unsold #10
envelopes and grinned at the thousands of dollars of orders in my
briefcase.
But, think bigger than back of the room sales. Think Global!
Imagine the prospects and customers worldwide that can have
instant gratification from your products on-line. You rid
yourself of the hassles of shipping/ handling/ and printing!
And, you charge the SAME PRICE as you are now... or in some
cases, you charge more!
What's more, after a few months of marketing, I now have hundreds
of speakers around the world sending other speakers to my website
so they can earn a fat commission on all sales. They are called
Internet Affiliates and they can earn up to 45% of the entire
sale. So, in essence my customers are becoming my best sales
people for this product. And, you can do it, too! As a speaker,
you already have "content". Now, you just have to put this
content on the Internet and build a website that encourages other
people to publicize it, promote it, and send you traffic. And,
it's easier than you think. I even know people that will build
it for you - if you just pay them!
I have posted more information at this website for you to peruse
at your leisure. Every day you aren't digitized and on-line, you
are throwing away thousands of dollars. I've put it all together
for you to be able to get up and running quickly.
Go here for a Free Special Report and Listen to the Seminar On-
Line!
http://bartbaggett.com/antion
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
Good and easy to use shopping cart system
http://www.kickstartcart.com
The email list management company I use
http://www.postmastergeneral.com/?affiliate=antion
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
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****************************
=====================================================
5. SPEAKER HUMOR
=====================================================
=> Light travels faster than sound. This is why some people
appear bright until you hear them speak.
=> What is a "free gift"? Aren't all gifts free?
=> I don't suffer from insanity. I enjoy every minute of it.
=> We are born naked, wet and hungry. Then things get worse.
=> Everyone has a photographic memory. Some don't have film.
=> For Sale: parachute. Only used once, never opened, small
stain
=> Diplomacy is saying "nice doggy" until you find a rock.
=> Change is inevitable, except from a vending machine.
=> You have the right to remain silent. Anything you say
will be misquoted, then used against you.
=> I wonder how much deeper the ocean would be without sponges?
=> Despite the cost of living, do you notice how it remains so
popular?
=> He who laughs last, thinks slowest.
=> Support bacteria - there're the only culture some people have.
=> I drive way too fast to worry about cholesterol.
=> I almost had a psychic girlfriend but she left me before we
met.
=> Why do they report power outages on tv?
=> Isn't it a bit unnerving that doctors call what they do
"PRACTICE"?
=> If you choke a SMURF, what color does it turn?
=> Energizer Bunny arrested, charged with battery.
=> All those who believe in psychokinesis raise my hand.
=> Always remember you're unique, just like everybody else.
=> Lottery: A tax on people who are bad at math.
=> Friends help you move. REAL friends help you move BODIES.
=> When there's a will, I want to be in it.
=> I've used up all my sick days, so I'm calling in DEAD
=> Few women admit their age. Few men act theirs.
=> It is hard to understand how a cemetery raised its burial
costs and blamed it on the cost of living.
=> It is said that if you line up all the cars in the world end
to end, someone would be stupid enough to try and pass them.
=> You can't have everything, where would you put it?
=> I started out with nothing, and I still have most of it.
=> When you go into court you are putting yourself in the hands
of 12 people that weren't smart enough to get out of jury
duty.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
=====================================================
6. USEFUL WEBSITES
=====================================================
http://www.palmgear.com massive amount of accessories and
programs for your palm pilot or visor
http://www.ihavegoals.com/
http://www.goalsinstitute.com these two sites have tons of
information on goal setting.
http://www.tierack.com/ Cool tie organizing and storage system
http://www.od-online.com/webpage/intro.htm Organizational
Diagnostics Online -- Free organizational and personal
personality profiler
****** EARN BIG REFERRAL COMMISSIONS ******
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Commissions normally start between $850.00 and $1700
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=====================================================
FREE ARTICLES FOR YOUR PUBLICATIONS
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I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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