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Great Speaking Vol. 3 Number 17
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GREAT SPEAKING
Circulation 94,868
Vol. 3 Number 17 - September 14, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2001
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No one ever lost credibility by
being interesting.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
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For details, Table of Contents and Free Chapter visit:
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(public-speaking.org/publicityhound.htm)
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1. Quick Presentation Skills Tip
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OPEN QUESTIONS by Larry Barr
As the Assistant Planetarium Director at Tarleton State
University in Stephenville, TX, one of my duties is to introduce
our shows and give a star talk and answer questions after the
show. I've also done a fair amount of speaking before I got this
gig, and I think the most important thing I've discovered is to
get (and keep) the audience involved.
Open questions work great. For example, before the show. "How
many of you have ever been in a planetarium before?" "Ever been
in this one before?" "Do you notice any differences?" (We have a
digital starfield projector, not a starball).
After the show, during the star talk with tonight's sky projected
on the dome. Anybody see anything you recognize?" (Usually gets
at least the Big Dipper) "Here's a sideways "T" (pointing with
laser pointer), here's the body, and here's the tail curling
around -- any ideas?" (Scorpius).
Open questions really get the audience thinking and immediately
involved in your presentation.
Larry D. Barr is Asst. Planetarium Director, Tarleton State
University, Stephenville, TX mailto:ldbarr@rebelwolf.com
Send your genius speaking techniques to Tom mailto:tom@antion.com
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2. Advanced Presentation Skills Article
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SOURCES OF MATERIAL Part I by Tom Antion
Humor and usable material literally surround you. It is your job
as the "Pilot in Command" of your presentation to pick and choose
the anecdotes, one-liners, stories, visuals, etc., needed to
support the points you are trying to make.
On a daily basis, you are bombarded with tons of information both
serious and humorous in nature. You are also involved in life
incidents that, with a little thought, can be turned into stories
or one-liners that can be used in your presentations.
The information onslaught comes from many directions. Television,
radio, newspapers, magazines, books, audio & video tapes, trade
journals, the Information Superhighway, billboards, and the U.S.
Mail all contain more good material than you could ever use.
This doesn't even include personal incidents like your
electricity going out in the middle of the night, which caused
your alarm clock to malfunction, which caused you to be late for
work, which caused you to run in late to your presentation that
morning.
KEEP YOUR EYES OPEN
Sometimes really great and on-target pieces of information will
hit you right in the face. I was reading Newsweek last week and I
ran across an article about a church that encouraged hysterical
laughing. One of my topics has to do with the value of laughter
in your life. I'm not sure yet how I'm going to use that article,
but I tore it out of the magazine and filed it along with other
information on that presentation.
Some information you will run across will be more subtle, but
when you start watching for usable material you will get better
at recognizing it. I read in another Newsweek article that the
cost to business of stress-related health care was skyrocketing.
The writer made the observation that now there are so many stress
reduction programs that people are getting stressed out trying to
pick one. I didn't know what I would do with that observation,
but I did know that I liked it so I cut it out and filed it under
stress. I started collecting more information on stress which led
eventually to the creation of a new program "Technostress: Don't
Let Computer Chips Drive Away Your Blue Chip Staff"
RECORD IT IMMEDIATELY
The key to getting a shot at using material you stumble upon is
to write it down or secure it immediately. I mean IMMEDIATELY! If
you don't like making notes, get a microcasette recorder and
dictate the idea. I can't emphasize this point enough. Great
ideas can come and go in an instant. If you don't do something
with them when they hit you in the face, you are likely to lose
them forever.
Next issue we'll learn to use little life incidents to create
material.
From the "Wake 'em Up Professional Speaking System"
http://www.antion.com/speakervideo.htm
(antion.com/speakervideo.htm)
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3. HUMOR TECHNIQUE
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CREATE A COMMERCIAL by Gary Michael
The "Original Commercial" for an imaginary product is always fun.
People have fun with the Commercial because they get to think of
a product or service that would ease their lives. They then build
a short sales presentation around it, usually making it funny.
I remember the lively commercial a single woman gave for what she
called a "Creep Detector." The imaginary gadget was no bigger
than a computer mouse. When run down the side of a prospective
date, it revealed such character traits as "habitual lying,"
"fear of commitment" "dislike of his mother" and "impatience with
children."
Another memorable product was the "Clapper Crapper" . . . a
toilet whose seat went up and down with hand commands to
accommodate gender differences. One clap up, two claps down. No
more marital arguments over who failed to leave the toilet seat
properly positioned.
Excerpted from "Get in Bed with Your Audience: And satisfy them
every time." by Gary Michael . . .The Talk Doc
mailto:talkdoc@ecentral.com
Tom Adds: You can use this technique as an involvement technique
as Gary does above or simply make up a funny commercial
customized to the group to which you are speaking and deliver it
yourself.
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"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
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-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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HOW TO PROFIT FROM WRITING FOR THE INTERNET Part II
BY NED STEELE
In Part I of this article, we went from polished public speaker
to prolific web author in eight easy steps. Now the fun part:
extracting serious bucks from those articles you've placed on the
right web sites.
The key to making money with your articles lies in doing stuff
with them after they have been published like circulating
reprints of them to people who are in a position to send money
your way:
=> Clients
=> Prospects
=> Best sources of referrals
=> Reporters and other media
=> Associations in your clients' industries
=> Anyone on your mailing list who could provide a referral or a
job
Send them all your published articles by mail, e-mail, or even an
email link with the simple accompanying message, "Thought you'd
like to see this." This should not be complicated or costly.
Remember -you're the one who wants to frame that article and hang
it on the wall. Everyone else just has to think about you for ten
seconds.
And when they do, it keeps you - and your work - in their mind
for several days or more. In that time, odds are, someone is
either going to have a need for your services, or know someone
who does. You'll get a referral or a job just by putting your
name in front of them.
That's how I recently landed a $ 30,000 contract. I wrote an
article for a trade newspaper and its web site. I sent my article
to 100 people one of whom has been a leading referral source for
me- but from whom I'd not received a nibble in a year. Until he
opened my letter, I wasn't "top of mind." Within days he
called, and sent a referral and the $ 30,000 project - my way.
Getting your name before the right people, coupled with the
respect you earn for being published, gets the phone ringing. Do
this 6-12 times a year, and watch business grow.
And don't forget to post to your own web site. My friend Bev
Smallwood did - and before long, a major national newspaper
reporter was interviewing Bev for a feature.
There are even more powerful ways of turning your articles into
dollars. They involve repackaging, revising, and building on your
articles -- turning them into books, audiotapes, and other
vehicles that you can sell - on the web, back of the room, even
through retail. Be extra careful to maintain your copyright to
the original article. Fortunately, most publications and web
sites will not mind you circulating a copy of your article, or
sending a link. Many even welcome the added exposure.
____________________________________________________________
Ned Steele mailto:neds@steelonline.com is President of Ned Steele
Communications, which helps public speakers and other content
experts build their businesses; turn their expertise into
marketable written words; and tell their story to the
marketplace. http://www.nedsteele.com
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
Good and easy to use shopping cart system
http://www.kickstartcart.com
The email list management company I use
http://www.postmastergeneral.com/?affiliate=antion
Get your own associate program and have other websites
selling tons of your products and services.
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Tom's Top Ten Marketing Resources page
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5. SPEAKER HUMOR
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More Signs
=> Sign in an expensive shop, "If you don't see what you want, .
. .be grateful."
=> In a bakery, "Cake's 66 cents, Upside down cakes 99 cents."
=> In traffic court, "Don't complain! Just think of the tickets
you should have gotten but didn't."
=> Really smart sign in hardware store, "Fishing Tickle" The
people who came in to correct the spelling bought things.
=> At a filling station / restaurant, "Eat here. Get gas."
=> Texas restaurant: Steak $10.00. $5.00 steak is tougher.
=> Sign on field being seeded for grass: "Your feet are killing
me."
=> Clothing store: "Shirts 9.95. They won't last long at this
price."
=> "When this sign in under water road is impassible."
=> Reader Judy Cullins tells of a sign on Hilo, Hawaii in front
of a cemetery that says, "NO EXIT"
=> Sgt. David Smith sends us a picture of a sign that needs no
explanation http://www.public-speaking.org/signs.htm
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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