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Great Speaking Vol. 2 Number 10c
Thanks to the many people writing to me about my dad's
memorial issue. I couldn't possibly respond personally to
all of you, but I've been trying.
Alert Tom if you are getting duplicates
##########################################
GREAT SPEAKING
Circulation 11,400
Special Birthday Contest Issue July 2000
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2000
##########################################
No one ever lost credibility by
being interesting.
==========================================
Please recommend this E-Zine to anyone you
know that is interested in being a better presenter, or
who may want to make money speaking and training. It's a good
way to stay in touch with client's too. You don't even have
to mail them an article. http://www.antion.com/recommend.html
If you are receiving this issue as a forward, and would
like to get your own free subscription, please visit
http://www.antion.com/ezinesubscribe.htm
PRIVACY STATEMENT: We will not distribute your address
to anyone. Period.
=============================================
IN THIS ISSUE
=============================================
Sections 1 & 2 replaced this issue with
Birthday Contest and Birthday Speaking Tips
3. Humor Technique Series
4. Birthday Speaker Marketing Tip
5. Birthday Humor
6. Birthday Websites
*** SPEAKER BUSINESS LEADS ***
Will be delivered to full subscribers when available.
********** OUR SPONSOR ***********
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Speakers, Authors, Consultants, Trainers,
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Key West Friday, July 28th (Make it a tax deductible vacation)
Washington, D.C. Friday, August 4 (the day before the NSA
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http://www.antion.com/buttcamp.htm
Can't make it. Get the CD http://www.antion.com/buttcampcd.htm
************************************
=====================================================
1. & 2 Birthday Contest and Birthday Speaking Tips
=====================================================
I know this issue is going to cause quite a bit of concern
for subscribers around the world. The burning question that
will be floating around homes in the 20 or so countries I
reach will undoubtably be, "What should we get Tom for his
birthday?"
It reminds me of the classified advertising theory that
states, "If I can only get each person that reads the ad to
send me one dollar, then I'll be rich within a few days."
I thought I'd make this a little bit simpler on everybody.
Just send $1000.00 and I promise not to mention it again . . .
at least until next year. hahaha
Anyway, here's the contest.
I want emails from people on unique ways they have addressed
the following two situations:
1. You find out that a person in your audience is having
a birthday.
2. The organization is having a birthday.
To be eligible, you must mailto:tom@antion.com and put the
word BIRTHDAY the subject line.
The winner of each category will get the new Electronic
Marketing Butt Camp on CD ($199.00 value) Five Runners up in
each category will get The "Wake 'em Up Business Presentation
Book."
************ SPONSOR ************
Learn the secrets of Internet Marketing from
a Speaker who actually does it.
"Just one tip from this course got me a $75,000.00 contract."
You can easily learn this from home. To see how, visit
http://www.antion.com/buttcampcd.htm
**********************************
*********** SPONSOR ***********
PUBLISHER SEEKS SPEAKERS for new audio album,
"THE MASTERMINDS OF MOTIVATION" with Dottie Walters.
FREE, with small album purchase for high-profit resale.
Send name/bio to: Strategic@adsurgeon.com
********************************
=====================================================
3. HUMOR TECHNIQUE
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COMIC VERSE
Often a short poem will illustrate your point better than
hours and hours of talk. Poems can be inspiring and motivating
as well as funny, and they also add variety to your
presentation. You must flawlessly memorize any poetry you
use. Any stumbles will ruin the effect of the verse. If the
verse is long, you may want to consider reading it, but
total memorization will have more impact. Poetry, whether
funny or not, should be used sparingly in any business
presentation.
Always look for the points that a piece of comic verse
could illustrate. You normally don't want to use any kind
of humor that does not support the points you are trying
to make.
POINT: Get going to achieve your goals. You have the tools,
but you must pick them up and use them.
Sitting still and wishing
Makes no person great.
The Good Lord sends the fishes
But you must dig the bait.
Anonymous
POINT: Look forward, not backward.
The lightning bug is a brilliant thing
But the insect is so blind.
It goes on stumbling through the world
With its headlights on behind.
Anonymous
POINT: Everyone starts at the bottom. That won't keep you
from being great.
Do not worry if your job is small
And your rewards are few.
Just remember that the mighty oak
Was once a nut, like you.
Anonymous
Tom's rewrite of the last verse (to make the audience feel
superior to me)
Do not worry if your job is small
With rewards you can't see.
Just remember that the mighty oak
Was once a nut, like me.
POINT: Ride out the tough stuff in life.
When the tides of life turn against you,
And the current upsets your boat,
Don't waste those tears on what might have been,
Just lay on your back and float.
Ed Norton
The Honeymooners
POINT: If you have a problem, do something about it.
Life is real, life is earnest
If you're cold, turn up the furnace.
Herman Munster
LIMERICKS
POINT: Be careful whom you deal with.
There was a young lady from Niger,
Who smiled as she rode on a tiger.
They came back from the ride
With the lady inside,
And a smile on the face of the tiger.
POINT: Are you just coming along for the ride?
A silly young man from Port Clyde
In a funeral procession was spied.
Asked, "Who is dead?"
He giggled and said,
"I don't know. I just came for the ride."
POINT: Quit fighting.
There once were two cats in Kilkenny.
Each cat thought there was one too many.
So they scratched and they fit
And they tore and they bit,
Til instead of two there weren't any.
In the famous words of Marie Antoinette
Keep cool when all's done and said
Above all remember, don't lose your head.
(Excerpted from "Wake 'em Up Business Presentations)
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
Killer Copy: Words That Are Like Magnets to Money - Part 2
by David Garfinkel (continued from Vol 2 Num 10)
Here are the three steps of writing killer copy that rakes
in sales to your business:
1. Make a promise. The letter about luxury vacations
starts with these words:
"Imagine taking your winter vacation knowing you aren't
spending a penny more than you have to-secure that you
have a team of travel experts making sure every little detail
of your vacation goes smoothly.
"Here's how you can have that vacation right now: Take
advantage of an unusual promotion our company is doing.
Let me explain."
Pretty exciting, right? Even if you don't think so, the
people who got the letter did - because the letter produced
an amazing $5 million in sales for the travel agency.
2. Back it up with convincing proof. The personal coach's
ad for stressed-out overachievers, the one that begins "How
to stop overwhelm before it stops you," contains this proof:
* 3 case studies,
* 3 testimonials,
* detailed credentials of the coach
* and a money-back guarantee.
Despite its stunningly bold claims, the ad comes across as
very believable and has generated a record-breaking parade
of new clients.
3. Ask for action. The investigator's sales letter to
divorce lawyers, beginning "Why almost every financial
statement in family court may not disclose the full net
worth of the opposing spouse," ends this way:
"I would like to meet with you at no charge to show you how
I can be of service to you and your clients in future family
law cases.
"Please call me at your convenience so we can set up a
meeting to discuss further how I can assist your clients
recover their fair share of assets. Call me directly at
xxx - xxx-xxxx."
Killer copy always asks for action in the most powerful
way possible. Notice how the above words spell out exactly
what to do, and even make a big promise - that the lawyer
reading the letter will recover more money in court for
their clients (and, therefore, get more money themselves).
As you can see, a few words of killer copy can lead to
massive amounts of money. In fact, many people say
writing killer copy is the single most valuable
money-making skill in the world.
And recently, writing copy was named as one of the top
10 emerging professions for the new century.
It doesn't surprise me. In the age of the Internet, the
old style of advertising copy -- saying something clever,
and hoping people remember - just doesn't cut it anymore.
Besides, these days, with business-to-business advertising
growing so fast, the traditional advertising industry is
feeling a lot of pressure for ads that really produce
results. Why? Because, old-style advertising that
entertains, but does not sell, is not cost-effective enough
for many companies in today's hyper-competitive market.
Recently I heard from my former accountant. (A few years
ago, he left accounting to start a new business.)
He asked me if I wouldn't mind sharing some ideas on how he
could write killer copy for his own business.
I said sure. And now he's on his way to doing the same
thing that I do, for himself.
Funny thing about the conversation we had the other day.
Unlike the conversation we had back in 1995, he didn't kid
me about drinking scotch, or anything else. Maybe he
finally realized that when it comes to increasing your
income, killer copy is serious business.
c 2000 David Garfinkel. All rights reserved.
David Garfinkel is widely recognized by many "marketing gurus"
as their secret weapon. That is, he is known as "The World's
Greatest Copywriting Coach"; because, he can, like no other,
teach you how to turn words into cash. David is also the
author and narrator of "Killer Copy Tactics," the Web's first
and only totally interactive audio/visual learning system
for writing killer sales copy.
You can learn more about this course at:
http://www.killercopytactics.com
NOTE: The site below is where I learned virtually all of
my electronic marketing techniques:
http://www.marketingtips.com/t.cgi/12273/
Want to really take advantage of your E-mail marketing . . .
WITHOUT BEING A SPAMMER?
GO TO http://www.marketingtips.com/mailloop/t.x/12273
Get your own associate program and have other websites selling
tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
****************************
Awesome professional speaking tips
http://www.antion.com/public-speaking.htm
****************************
=====================================================
5. BIRTHDAY SPEAKER HUMOR
=====================================================
OLD AGE ZINGERS
=> My wife never lies about her age. She just tells people
she's as old as I am. The she lies about "my" age.
=> She's so old she bought a sheer nightie and doesn't
know anyone who can see through it.
=> He's so old his mind has gone from passion to pension.
=> He was born in the Year of Our Lord only knows.
=> She's so old she doesn't make up her face. . . she
assembles it.
=> Instead of a daily dozen he's got a daily doesn't.
=> He looks like he gave his pallbearers the slip.
=> The ancient Greeks had a word for birthdays . . .and he
was there to hear it.
=> She was named after Betsy Ross . . .but not long after.
=> He's so old that when he was in school history was
current events.
=> He still chases woman . . . but only downhill.
=> He's so old his wife gave up sex for Lent and he didn't
notice until Easter.
=> She's approaching 40, but I'm wondering from what direction.
=> She's so old the birthday candles cost more than the cake.
=> He's so old his social security number is 7
=> The best years of her life were the ten years between 29
and 30.
=> When the census taker asked her how old she was she
couldn't remember if she was 42 or 43 so she said 35.
=> He looks like a million . . . every day of it.
=> He looks like a million bucks . . . all green and wrinkled.
=> He's still chasing women, but he can't remember why.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
=====================================================
http://www.birthday.nu/ Never forget that important birthday
again . . . or anything else for that matter. Free Reminder
Service
http://www.happybirthdaytoyou.com/cd.htm Make a personalized
birthday song for that special loved one. If they don't have
a computer you can get the song on CD
http://www.kidsparties.com/traditions.htm Great site that
discusses the tradition of birthday parties. It will also
tell you what celebrities have the same birthday as you.
****** EARN BIG REFERRAL COMMISSIONS ******
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Tom for speaking engagements and bulk product sales.
Commissions normally start between $700.00 and $1450
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
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=====================================================
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mailto:freearticles@antion.com for an automated list
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I would appreciate a tear sheet or electronic copy too. Thanks
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