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Great Speaking Vol. 3 Number 01
New Electronic Speaker Marketing Butt Camp Schedule (see
below)
First Two Day Intense (with time to play) Butt Camp in Las
Vegas (limited registration)
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GREAT SPEAKING
Circulation 12,460
Vol. 3 Number 1 - January 5, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2001
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No one ever lost credibility by
being interesting.
==========================================
*** SPEAKER BUSINESS LEADS ***
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=============================================
IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
********** OUR SPONSOR ***********
Two Day Intense Electronic Marketing Butt Camp
MGM Grand Hotel, Las Vegas, Nevada
January 27, 28, 2001
Latest training and updates on making money selling
your knowledge on the Internet
Only 15 Seats available for serious Internet Marketers.
First five registrants get put on Tom's HOTSEAT.
Complete details http://www.antion.com/buttcamp.htm
************************************
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1. Quick Presentation Skills Tip
=====================================================
DOORS by Tom Antion
One of the biggest sources of distraction has to do with
something every meeting room has and that is a door. Doors
squeak, they slam shut, and they allow people to walk in the
audience's line of sight. According to Tom's Law of
Presentations, these three things are only allowed to happen
at the exact moment of your best punch line or most dramatic
statement.
Doors are very easy to deal with if you can gain access to
the room early. The first thing I do is check to see if the
doors squeak. If they do, I call maintenance or find a
little oil can and oil the hinges. If it's an old hotel,
this probably hasn't been done in 30 or 40 years. Then I let
the door swing shut on its own. This tests the closing
mechanism. If it is hopelessly weak and allows the door to
slam shut, I either ask for it to be adjusted (which no one
ever knows how to do) or I have someone stand at the door to
open and close it for latecomers. The latch of the door can
make lots of noise to, so you simply tape the catch
mechanism shut.
Door location can also be a pesky problem. Sometimes the
room is set so there is a door behind or very close to the
stage area. If someone would enter this door during your
presentation, it would be very distracting.
You can usually tape up a "Please Use Other Door" sign to
help with this. When you know you have any kind of door
problem, try to alert the planner or recruit people from the
organization to police the doors for you.
Excerpt from the "Wake 'em Up Professional Speaking System"
http://www.antion.com/speakervideo.htm
************ SPONSOR ************
Pre-Publication 50% Special "Click: The Ultimate Guide to
Electronic
Marketing for Speakers"
350 pages of the finest in Internet Marketing Techniques
You'll be notified via email of the publication date
http://www.antion.com/speakershop.htm "Click on E Books"
(see excerpt below)
**********************************
*********** BUTT CAMP SCHEDULE ***********
Las Vegas (Two Day) January 27, 28
Chicago, February 8 (Day before National Speakers
Association Eastern Workshop)
Denver, February 16
Charlotte, N.C., February 24
San Francisco, March 1 (Day before National Speakers
Association Western Workshop)
http://www.antion.com/buttcamp.htm
"Butt on a Boat" Cruise Seminar April 19 -- 4 days to
Cozumel, Mexico
http://www.uofsea.org
*********************************************
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2. Advanced Presentation Skills Article
=====================================================
BACKGROUND MUSIC by Tom Antion
Background music playing when participants enter a room is a
great way to set the mood for a NO ZZZZZs meeting or event.
It also makes you look like a more polished presenter. The
proper selection of music gets people in the right mood and
adds a touch of drama to the presentation. You can also use
music when the participants are leaving to give them a
pleasant atmosphere as they exit. Avoid turning music on or
off suddenly. It should always fade in and fade out slowly.
When selecting music, generally you would pick upbeat music
for upbeat presentations and slower music for more serious
ones. This is very subjective, but not usually too critical
unless you're the type who would play loud rock music at a
retirement home. If you have no clue how to pick music, get
some expert help or buy music designed for presentations
from a training supply company that has labels that tell you
when to use it.
If you are on a tight budget and can't arrange for
professional sound equipment, don't worry. In small rooms a
decent boom box will suffice. If you are in a larger room,
you can put the microphone that will be used for the
presentation in front of the speaker of the boom box. This
will send the music through the room's sound system.
BIG WARNING: DO NOT PLAY COPYRIGHTED MUSIC WITHOUT THE
PROPER LICENSING OR YOU WILL BE SORRY. THE MUSIC POLICE WILL
GET YOU. Don't worry though, I'll explain below how you can
still use music without the threat of a lawsuit.
There have been many lawsuits between meeting planners and
organizers and Broadcast Music Incorporated (BMI) and The
American Society of Composers, Authors, and Publishers
(ASCAP). If you want to use copyrighted music, make sure you
tell your meeting planner. At the time of this writing, the
sponsoring organization is ultimately responsible for the
proper licensing of music played at an event. However, the
real life story says that you should clear your use of music
with the sponsoring organization well in advance of the
program. If you don't, you may be the one responsible for a
lawsuit against the organization that hired you. Better hang
up your laser pointer because you won't last long as a
speaker pulling those kinds of stunts.
HOW TO GET LICENSING
If you are doing your own public seminars and you want to
use copyrighted music, you must obtain your own license.
Call BMI or ASCAP in New York City for details.
The way to get around this hassle is to play copyright free
music which, for use as background music, is just as good.
This music is available through production music houses, or
you can get prepackaged music for meetings from a company
called Resources for Organizations
(952) 829-1954.
Excerpt from "Wake 'em Up Professional Speaking System"
http://www.antion.com/speakervideo.htm
*********** SPONSOR ***********
FREE 7 Day Electronic Marketing Mini Course
mailto:minicourse.GS011@aweber.com
********************************
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3. HUMOR TECHNIQUE
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DELIVERING THE PUNCH LINE Part I by Tom Antion
Most jokes are designed to end with a humorous climactic
word or phrase. Here's an example from Larry Wilde's book
"Library of Laughter:"
I can't understand why you failed in business.
Too much advertising.
You never spent a cent in your life on advertising.
That's true, but my competitor did.
Everything in the joke up to the comma after "That's true"
is the setup of the joke. "But my competitor did" is the
punch line. The punch line gets its name from the delivery
technique used. You must punch the line out a little harder
and with a slightly different voice than the rest of the
joke. Lean into the microphone and say it louder and more
clearly than you said the setup lines. If the audience does
not hear the punch line, they are not going to laugh.
Just before the punch line you should pause slightly (to
emphasize and draw special attention to the line. After you
deliver the line, don't utter another sound. Give the
audience a chance to laugh. Words or phrases appended to the
climax tend to delay or impede laughter. Until you get some
experience, it is really tough to wait. Beginners tend to be
afraid that no laughter will come, so they keep going. If
you keep talking during this period, you will easily squelch
the laughter. As your confidence builds, pausing will become
easier and easier. Sometimes waiting the audience out will
actually give them a cue to laugh even if the joke wasn't
that great.
When you deliver your punch line, deliver it to one person
and one person only. It doesn't matter how large the crowd
is, you can look one person right in the eye and deliver
your line.
Next issue we will learn how to pick the person to whom you
deliver your punch line.
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a
speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
HOW TO CREATE AND DISTRIBUTE AN E COURSE by Tom Antion
E courses are credibility tools and they are also great
sales tools. You can easily create a course in your field of
expertise and either sell it as a product or give it away as
a give-before-you-get sales tool.
If it's a free course, you give good information, but you
don't give all the information. It's designed to be helpful
to people and not a blatant sales pitch, but if you gave
them everything, there would be no reason to buy anything
from you. If you are selling the course, make it very
comprehensive and don't hold back. You want the recipients
to really feel like they are getting value.
E courses are even easier to create than E Books. You don't
have to do any fancy formatting or heading tags or
conversions or anything. You just create it in Ezine plain
text Ezine Fashion. For a sample of my 7 day Mini Course
mailto:minicourse@aweber.com a blank email is fine. If you
are connected to the Internet right now, go ahead and click
on the email link above and send it. You'll get the first
part of the course back within a few minutes. Then each day
for seven days you will get the next section of the course.
AOL users beware. I had about 100 complaints that parts of
the course were never delivered. EVERY SINGLE ONE WAS
SOMEONE WITH AN AOL ADDRESS!
HERE'S A CHECKLIST TO CREATE THE COURSE:
=> Pick your topic.
=> Gather your material into related sections. Each section
will be one lesson in the course. Five sections means five
days to the course. If your material is complicated you
could do one lesson per week, but on a free course I would
recommend against it because it will take you too long to
get a return.
=> Write a welcome and introduction to the course along with
a list of all the upcoming lessons.
=> Don't skimp on any of the lessons. People can unsubscribe
from this and either ask for their money back or just
disappear from your list and then you won't have a chance to
sell them anything.
=> If it's a free course you should weave subtle hints into
the course that make people want to know more. You'll see
examples of this in my mini course. My goal was to show you
that you don't even know what you don't know about Internet
marketing and that not knowing these things will hurt you
and your family and give you warts or whatever the
consequences are. This is just one technique to make people
want to buy.
=> Once the course is written, set up an account with one of
the Sequential Autoresponder companies listed above to
distribute the course for you. Each company will have its
own set of instructions for setup, but basically you'll cut
and paste your email after it's created into their system so
they can send them out upon request.
NOTE: Don't forget to put hard returns at the end of each
line (at about 65 characters) of your course, or use an
inexpensive program like Text Pad to do it for you. If you
don't, you will likely have a lousy looking E course.
=> Now, promote the course to your distribution list, put it
in your handouts, mention it at your programs, and put a
notice about it on your website. Generally, tell people
about it anyway you can. I put it out to a list of about
11,000 and got over a 10% response in the first three days.
Those 1200 or so people spent about $7000.00 with me after
taking their "Free" course.
Excerpt from "Click: The Ultimate Guide to Electronic
Marketing for Speakers"
NOTE: The site below is where I learned virtually all of my
electronic marketing techniques:
http://www.marketingtips.com/t.cgi/12273/
Want to really take advantage of your E-mail marketing
. . .WITHOUT BEING A SPAMMER?
GO TO http://www.marketingtips.com/mailloop/t.x/12273
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
********* SPONSOR *********
Are you lost when it comes to the Internet.?
I can help you make it work for you.
Personal consultations to get you on track.
Call me when you get serious
Tom Antion
800-448-6280
301-459-0738
tom@antion.com
****************************
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5. SPEAKER HUMOR
=====================================================
FYI
=> January is "National Soup Month"
=> January 2nd is "Break Your New Year's Resolution Day"
--If at first you don't succeed, destroy all evidence that
you tried.
I never have frustrations
The reason is to wit
If at first I don't succeed
I quit
=> January 3rd US Congress Assembles
-- If the opposite of "pro" is "con," what is the opposite
of "progress?"
-- Congress is where a person gets up to speak . . . nobody
listens . . . .
and then they all disagree.
=> January 4th is Trivia day
=> "A billion here, a billion there . . . pretty soon it
adds up to real money."
--Everett Dirksen, Born January 4th 1896
=> "I feel equality has arrived when we elect to office
women who are just as incompetent as some of the men who
are already there." -- Maureen Reagan,
Born January 4th, 1941
=> At age 99: "If I would have known how old I was going to
be, I would have taken better care of myself.
-- Adolf Zukor, born January 7th, 1873
=> January 10th is "Find the Top of Your Desk Day"
=> Second week of January is "Man Watcher's Week"
=> January 16th is "Nothing Day" Do not celebrate, observe
or honor anything.
=> Third week of January is "International Printing Week" --
Printing trivia- Punctuation was not used until printing
started around the fifteenth century
before that allthewordswerehandwrittenandrantogether
somewhat like my hadwriting is today :)
=> Third Friday in January is "Hat Day"
--The way to fight a woman is with your hat . . . . grab it
and run. -- John Barrymore
--Time to put away the straw and get felt
=> Fourth Friday is "Spouses Day"
-- To make a couple happy, the husband must be deaf and the
wife blind. -- French Proverb
--The most dangerous food is a wedding cake.
--Alimony: The billing without the cooing.
--Marriage is the only war where you sleep with the enemy.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
=====================================================
6. USEFUL WEBSITES
=====================================================
http://www.public-speaking.org 120 free articles on public
speaking.
http://www.switchboard.com Fast online yellow pages, white
pages and maps
http://www.findsounds.com Need a sound effect for a speech?
This site is a search engine for
sounds clips.
The sites below allow you to check your POP3 email from any
computer with Internet access
http://bstar.net/panda/ - my favorite
http://www.mailstart.com
http://pagingkenya.com/Newsite/indexadv.html
http://www.mail2web.com/
http://www.mimeo.com/ Will print and deliver really high
quality handouts
http://www.tmexpress.com Learn how to trademark your
material
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Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
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