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Great Speaking Vol. 3 Number 11
Welcome to our many new subscribers who signed up through,
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================
Great Respect and thoughts go out to our fallen heroes today . .
. Memorial Day 2001
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Internet Marketing Superconference in June
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Publishing Profits Seminar in Chicago (see below)
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GREAT SPEAKING
Circulation 35,680
Vol. 3 Number 11 - May 28, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2001
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No one ever lost credibility by
being interesting.
==========================================
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
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1. Quick Presentation Skills Tip
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BALLOONS by Tom Antion
Having owned an entertainment and balloon delivery company, I
feel
uniquely qualified to address this topic. Here are some ways to
use balloons to add excitement to your presentation.
AIR FILLED
(just blow them up yourself or get an easy to carry hand pump
from your local party store)
=> Put slips of paper with the name of a door prize in the
balloon. Let participants pick a balloon, pop it and see what
prize they won.
=> Tie them to a string and hang from ceiling as decorations.
=> Use double stick tape and tape them to the floor as a border
from the entrance door to the seating area. This is also good to
take up space in a room that is too big for the number of chairs.
=> Pass empty balloons out to crowd. Have them blow them up and
make whistling noises by letting the air escape while stretching
the nozzle. Give prizes for best whistle song.
=> Pass out balloons and have audience members blow up and tie
them. Simulate a fireworks display (noise only) by having the
audience members stomp on the balloons.
=> Buy inexpensive balloon drop bags and pull ripcord, then
encourage fireworks tip above.
=> Make balloon animals and sculptures.
Next issue we'll talk about helium balloons, and safety and
environmental tips when dealing with balloons.
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2. Advanced Presentation Skills Article
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REPETITION by Don Davies
You've heard that in everyday conversation it's impolite to
repeat yourself. In a speech repetition can not only be polite,
it can be a very powerful way to build a thought or idea.
Most people who are old enough can still picture Martin Luther
King Jr. saying: "I have a dream..."
In that speech he repeated that phrase over and over again and
with each repetition the audience joined him louder and louder .
. . because they too had a dream and no matter how many times he
said it, they never tired of hearing about his dream.
This same technique can be used to make any speech more powerful
and memorable. Picture a business executive introducing his/her
new product to the sales force or to customers.
-----
"They told us to 'back off' when we wanted to make it more
durable, because they said it would make it more expensive.
They told us to 'back off' when we wanted to reduce margins to
make the price more competitive.
The told us to 'back off' when we insisted on increasing the
marketing budget.
But now that we're number one in the market place, no one is
saying 'back off' anymore. They're saying, 'don't back off. Go
get 'em.'"
-----
By repeating the phrase 'back off,' this speaker is building the
case for innovation and making the success that has been achieved
seem that much more sweet because it came in spite of the
pressure to stop.
At the end of the sequence, the audience will probably be
mouthing the words, 'back off' with the speaker. This kind of
fusion between speaker and audience means that your leadership is
secure and you will be followed.
(Excerpt from "Podium Power" by Don Davies, Centaur Publications
International. http://www.podiumpower.com/ Contact the author Don
Davies at dbdavies@inforamp.net
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3. HUMOR TECHNIQUE
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ROAST AND INSULT HUMOR by Tom Antion
Being roasted is an honor, but you must be careful to honor
people while you are roasting them. Joke about things that are
obviously untrue, then exaggerate them to make them more obvious.
Or, you can outrageously exaggerate things that are true.
When choosing the butt of a roast joke or story, pick big
targets. Never make fun of a small target (janitor, secretary,
etc.). Make fun of the boss. He or she is still the boss after
all the teasing and will look like a great sport for going along
with it.
Members of "in groups" can joke about their peers and insult each
other all they want. Bob Hope used to make fun of Ronald Reagan.
Everyone knew they were buddies.
If you widely spread an insult or collection of insults, the
group can laugh together. No one is individually embarrassed. The
same remarks aimed at an individual removed from the cohesive
influence of the group might cause someone to get upset. Always
clear your comments IN ADVANCE!
Unless you are participating in a full-blown roast program,
always make fun of yourself first. If you kid yourself first, the
audience will be more receptive when you kid them. Here are some
roast examples:
To an AT & T executive:
"If a Martian called Ed's office to contact earth, he'd try to
sell them on the benefits of our new 800 service."
Keep remarks focused on unimportant things that can't be
damaging!
"Folks we are here tonight to Roast Joe. I'm particularly happy
to be here because I can now say in public all the things I've
been saying behind his back."
"He/she is a man/woman of the world . . . and you know what bad
shape the world is in."
Insult about areas of recognized strength and superiority!
To a great family man and/or community leader:
"Joe's (neighbors/business associates/preacher, etc.,) all say
what a wonderful couple he and his wife make . . . if it wasn't
for Joe."
To a well-known philanthropist:
"He is a man of rare gifts . . . he hasn't given any in years."
At a program with a long head table with lots of speakers, an
emcee might say:
"The emcee's job is not to be wise or witty. In fact, it is his
job to appear dull so that the speakers on the program will shine
in comparison. Tonight it looks like I'm going to have to rise to
new heights of boredom."
To the audience the emcee or speaker might say:
"I'm glad to be here tonight to look into your faces. . . . And
God knows there are some faces here that need looking into."
Excerpt from "Wake 'em Up Video Professional Speaking System"
http://www.antion.com/speakervideo.htm
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
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**********************************************
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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SPREAD YOUR CONTENT by Tom Antion
The business model for a content website is that the site owners
gather as much content as they can on a particular topic. They
then try to attract as many people as possible who are interested
in that topic. The more people that visit the site, the more the
advertising on the site is worth. You can tap into this large
volume of website visitors for free.
Let's say a site is totally about automobiles. They have all the
new models listed along with articles on leasing, finance,
insurance, how to buy a used car etc. Guess where they get all
these articles. Of course, from subject matter experts like you.
You generally don't get paid for the articles (it's possible you
could), but you get paid by your bio line and link back to your
website.
WHY IS THIS GOOD
This is good in several ways. First, a link from a very high
traffic site is worth more to you than a link from a low traffic
site. The link alone helps your search engine rankings because of
"link popularity." Second, the article you write has high
credibility for appearing on a large respected site. This means
that people that click over to your site are already predisposed
to like what you have to say and believe you are credible before
they ever pick up the phone to call.
You only need to land a few of these deals to add a tremendous
number of website visitors to your site . . . all of whom could
spend money with you in one way or the other.
HOW TO DO IT
To get your content listed, search the Internet for sites that
are related to your topic area. They don't have to be "exactly"
related. For instance, customer service experts would be welcome
on any business related site either small or large.
Email, write, call, fax or do anything it takes to get through to
the powers that be at the website of interest. Persistence pays
off in this game. Offer your credentials and sample articles and
you just might be their next featured columnist . . . and that
means millions of potentials leads for your business.
NOTE: The site below is where I began learning about E Marketing
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Good and easy to use shopping cart system
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The email list management company I use
http://www.postmastergeneral.com/?affiliate=antion
Get your own associate program and have other websites
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http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page
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=====================================================
5. SPEAKER HUMOR
=====================================================
Wedding Season is upon us (not me unfortunately) so I thought I'd
give you a few toasts and quips related to connubial bliss
=> Keep your eyes wide open before marriage, half shut afterward
Ben Franklin
=> A husband is an animal who, if treated fairly, yet firmly, can
be trained to do almost anything.
=> To a happy marriage: the only sport in which the trapped
animal has to buy the license. (You better be good friends with
the bride to get away with this one)
=> Marriage is an attempt to turn a night owl into a homing
pigeon.
=> The average husband is worth about twice what his wife thinks
of him and half what his mother thinks of him.
=> One way to find out what a woman really thinks of you is to
marry her.
=> Love: a temporary insanity curable by marriage.
Ambrose Bierce
=> Whoever said marriage is a 50-50 proposition doesn't know the
half of it.
=> Marriage has teeth, and him bite very hot.
Old Jamaican proverb
=> Marriage is the only war where you sleep with the enemy.
=> Men are either born with consciences or marry them.
=> Eighty percent of married men cheat in America . . . the rest
cheat in Europe
Jackie Mason
=> When I'm married I want to be single. When I'm single I want
to be married.
Cary Grant
June 16th is Lover's Day
June 2nd is Egomaniac's Day
June 4th is Salesman's Day
June 5th is World Environment Day
June 8th is Architect's Day
June 9th is Stay Home Day
"Click: The Ultimate Guide to Electronic Marketing for Speakers"
http://www.antion.com/click.htm
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
=====================================================
6. USEFUL WEBSITES
=====================================================
The following useful pages were given to me by Larry James.
http://www.celebratelove.com/radioguest.htm Tips for being a
great guest on the radio.
http://www.celebratelove.com/booksigningtips.htm How to hold a
great book signing event.
http://www.celebratelove.com/networkingresources.htm All sorts of
resources for speakers, trainers, authors, consultants and
coaches.
http://www.celebratelove.com/selfpromote.htm Self promotion
article.
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I would appreciate a tear sheet or electronic copy too. Thanks
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