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Great Speaking Vol. 3 Number 05
"Tom Antion's approach is a good model to follow, as is Tom
Peters'" -- Presentations Magazine, page 58, Feb. 2001
Next Butt Camp is in San Francisco this Thursday (day before
National Speakers Assn. Western Workshop -- see below)
Valentines Contest Winners are in this issue.
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GREAT SPEAKING
Circulation 16,283
Vol. 3 Number 5 - February 26, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2001
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No one ever lost credibility by
being interesting.
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*** SPEAKER BUSINESS LEADS ***
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http://www.antion.com/recommend.html
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to anyone. Period.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
********** Butt Camp Schedule ***********
"I have been attending speaker related seminars since 1977. Butt
Camp is the most informative, how-to-do-it, no-nonsense seminar I
have ever attended. Any speaker who wants to be relevant, stay
ahead of the curve and stay visible, vibrant and profitable MUST
attend this seminar. I recommend it more highly than any I've
ever seen or attended." -- Bill Brooks, CSP, CPAE
Complete schedule http://www.antion.com/buttcamp.htm
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1. Quick Presentation Skills Tip
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LAPTOP VOLUME by Tom Antion
More and more people are playing multimedia clips through their
laptops. Here's a quick way to handle the volume when you do not
have a sound person in the room. Purchase a tiny headphone volume
control (Radio Shack) and plug it into the output of your laptop.
Then plug your output wire going to the sound system into the
volume control. You can then adjust the volume of your multimedia
clip quickly without the need to use the internal volume controls
of the laptop which is usually a little bit of a hassle.
************ Free Manual ************
For consultants and professionals: Go to the following website
and download a free 24-page manual on how to write your own
marketing plan. This nifty tool can help you attract more
clients.
http://www.actionplan.com/pdffiles.html
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************ Valentines Contest Winners ************
The correct number of times "Tom is Single" appeared in the last
issue v3n4 http://www.antion.com/ezinebackissues2001.htm was 8.
10 Randomly Chosen First Prize Winners must email me their
mailing address to receive the prize mailto:tom@antion.com
1st Prize -- A Butt Camp CD (value $199.00 each)
http://www.antion.com/buttcampcd.htm goes to the
following ten winners:
Stu Needle
Michael Karpovich
Jayne is single Maas
Allie Casey
Craig Valine
Patrick Lee
Suzy Allegra
Karin Mckemy
Gerald Dieckman
Tom Justin
2nd Prize -- The New Ebook "Click: The Ultimate Guide to
Electronic Marketing for Speakers"
http://www.antion.com/click.htm (value $97.00 each) goes to
the following ten winners:
Dianne McKenzie
Ariela Marshall
Mike Lowes
Rita Mielke
Keith Shannon
Heather Smith
Anita Monro
Richard Greer
David Rothman
Holly Scroggin
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2. Advanced Presentation Skills Article
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BACKWARDS by Tom Antion
I was just at a meeting where a brilliant speaker made the
classic mistake of making a point backwards from the audience's
point of view.
He used a pole as a prop and held it horizontal to the ground to
simulate a time line of human life. He touched the pole on the
end to represent childhood then ran his finger along the middle
of the pole to represent adulthood and touched the other end of
the pole to show where old age would be.
The problem was, he started at the wrong end of the pole. From
his perspective everything was perfect. He started childhood to
"his" left and finished with old age to "his" right. From the
perspective of an English speaking audience (the members of which
read left to right) this was backwards. If you were sitting in
his audience, you saw old age where childhood would have been
and vice versa.
This mistake falls in the category of what I call a brainstopper
(Vol 2 Num 8 http://www.antion.com/ezinebackissues2000.htm )When
you do something or say something that causes and audience
member's thought pattern to stop, he/she doesn't hear what you
say next. In this case the backwards display of time would have
audience members thinking about the wrong order instead of the
point the speaker was trying to make. I could even see some
people in the crowd whispering to each other about it when he did
it.
Think from the audience's point of view when you make a similar
display that has a logical sequence. You will have to reverse the
display from your point of view for it to make sense to the
audience.
*********** SPONSOR ***********
FREE 7 Day Electronic Marketing Mini Course
mailto:minicourse.GS013@aweber.com
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3. HUMOR TECHNIQUE
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Callbacks
If you refer to a word or phrase you mentioned earlier in your
presentation, that's a callback. It works well if the previous
piece of material got a good laugh or if it was a groaner. If the
previous material was good, mentioning it again will get more
laughter and will make you look polished for being able to tie
the previous material to the present material. If the previous
material was poor, the callback will show your willingness to
tease yourself, which is an admirable quality the audience
appreciates.
Here's how it works: Let's say you used a successful two-liner in
your presentation
"Don't rely on health books too much. You could die of a
misprint."
Later in your presentation someone might notice a misspelling in
one of your handouts or visuals. You could then call back and
say, "See, that's one of those misprints I was telling you about
earlier." Another thing that might happen, that is just as good,
is that one or more of the audience members might make the
connection and do the callback for you. One of them may blurt out
something about your health book line. That's great if they do.
You are getting them involved and allowing them to feel superior
to you, which makes them the stars. You could then comeback with,
See, I put that there to test you. When you really get confident,
you might actually make the misprint on purpose to set up this
whole scenario.
(Excerpt from "Wake 'em Up Business Presentations")
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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WHAT'S IN A NAME? by Tom Antion
I'll bet you thought this article was about how to name your
business. Nah . . . There are many other people that know more
about that than I do. This article is about making sure people
hear your name.
Not a week goes by without several people contacting me and
telling me that "they see my name everywhere." This is by design.
I'm taking specific steps to make sure that happens. Where and
how many times does your name show up?
When your name comes up constantly in front of your target
market, you start to gain celebrity status, your fees rise and
you get work much easier.
If you haven't started a media campaign, I suggest you start
immediately. This has been an extremely effective marketing
technique for me over the past twelve years and I'm not even that
organized or consistent with my attack. If you are more
structured about your approach, you should do better than me.
Here is a list of places my name is seen or heard regularly:
Print Magazines (see above)
Internet Magazines
Email magazines
My websites
Other websites (well over 1000)
Radio
Newspapers
This Ezine
On my products
In other people's products (books, ebooks, etc.)
Television (not that much because this is much more time
consuming)
Mentions and referrals by other people
If you're just starting out with media, pick one or two of the
above categories and do whatever you can to get your name
mentioned five to ten times in each one. This will introduce you
to the differences in the types of media and you'll start to
learn which ones are most appropriate for you and how to work
them. Then go back and really try to hit a few hard to get your
name out there.
If you are an old hand at this and have just slacked off, get
back to it.
Here are some great resources to get you started:
Joan Stewart's site http://www.publicityhound.com
and the radio database and course by Joe Sabah
http://www.joesabah.com/
Book -- "High Visibility: The Making and Marketing of
Professionals Into Celebrities" by Irving Rein
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
Want to really take advantage of your E-mail marketing . . .
WITHOUT BEING A SPAMMER?
GO TO http://www.marketingtips.com/mailloop/t.x/12273
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
********* SPONSOR *********
Has your website made you any money at all? If not I can help
http://www.antion.com/buttcamp.htm
http://www.antion.com/buttcampcd.htm
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5. SPEAKER HUMOR
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=>It is proven that the celebration of birthdays is healthy.
Statistics show that those people who celebrate the most
birthdays become the oldest.
=>With one foot in a bucket of ice water, and one foot in a
bucket of boiling water, you are, on the average, comfortable.
=>Customer: "Can you copy the Internet for me on this diskette?"
=>The Three Laws of Secure Computing:
1) Don't buy a computer. 2) If you do buy a computer, don't plug
it in. 3) If you do plug it in, sell it and return to step 1.
=>Computers are unreliable, but humans are even more unreliable.
Tom Gilb
=>All programmers are playwrights and all computers are lousy
actors.
=>Windows 95 is a 32 bit extension for a 16 bit patch to an 8 bit
operating system originally coded for a 4 bit microprocessor by a
2 bit company that can't stand 1 bit of competition.
=>The computer is mightier than the pen, the sword, and usually,
the programmer.
=>The Programmers' Cheer: Shift to the left, shift to the right!
Pop up, push down, byte, byte, byte!
=>I asked a statistician for her phone number... and she gave me
an estimate.
=>In God we trust. All others must bring data.-- Robert Hayden,
Plymouth State College
=>Statistics are like a bikini. What they reveal is suggestive,
but what they conceal is vital.--Aaron Levenstein
=>79.48% of all statistics are made up on the spot.--John A.
Paulos
=>If there is a 50-50 chance that something can go wrong, then 9
times out of ten it will. --Paul Harvey News, 1979
=>Eighty percent of all people consider themselves to be above
average.
=>Did you know that 87.166253% of all statistics claim a
precision of results that is not justified by the method
employed?
=>One out of every four people is suffering from some form of
mental illness. Check three friends. If they're OK, then it's
you.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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Alert reader and publisher of "Speaker Net News," Rebecca Morgan
suggests "Quick Keys" as a very useful automation tool
http://www.cesoft.com/
http://www.palmgear.com/ hundreds of programs and gadgets to make
your palm or visor more productive.
http://www.megaconverter.com/mega2/ All kinds of conversion tools
in one handy place.
http://www.smallbusiness.com/ Tremendous amount of free info for
small businesspeople.
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
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FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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