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Great Speaking Vol. 2 Number 06
LAST DAY FOR EARLYBIRD PRICING ON
Phoenix Electronic Marketing Camp
Great Speaking just broke 10,000 subscribers
See below for one of the tools that helped me do it.
Alert Tom if you get duplicates
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GREAT SPEAKING
Circulation 10,058
Vol. 2 Number 6 - April 17, 2000
Publisher: Tom Antion tomAntion@aol.com
http://www.Antion.com
(C) Anchor Publishing 1999
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No one ever lost credibility by
being interesting.
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PLEASE RECOMMEND THIS E-ZINE to anyone you
know that is interested in being a better presenter, or
who may want to make money speaking and training. It's a good
way to stay in touch with client's too. You don't even have to
mail them an article. http://www.antion.com/recommend.html
If you are receiving this issue as a forward, and would
like to get your own free subscription, please visit
http://www.antion.com/ezinesubscribe.htm
PRIVACY STATEMENT: We will not distribute your address
to anyone. Period.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
7. Tech Tip with Mike Rounds
*** SPEAKER BUSINESS LEADS ***
Will be delivered to full subscribers when available.
********** OUR SPONSOR ***********
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for it...I got my investment back in the 1st 30 minutes!"
Ed Peters, National Speakers Association
http://www.antion.com/buttcamp.htm
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1. Quick Presentation Skills Tip
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ATTENTION GAINING DEVICES by Tom Antion
Attention spans are short. Here is the "Wake em Up" way
to keept the audience with you. After you have created
your talk, go through it and make sure that every 2-4
minutes you use some kind of attention gaining device.
You could increase your voice inflection, show a visual,
hold up a prop, move around the room, tell a story, throw
out a one liner, write on a flip chart, show a picture
of your kids if you want to. Just make sure that no more
than a few minutes goes by between attention gaining
devices. The audience won't know you are using a technique
on them, but at the end they will say. Wow! That time
sure went by fast!
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Tel 703 978 6287 Fax 703 978 5524
*********************************************
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2. Advanced Presentation Skills Article
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THIS WILL SURPRISE YOU Part II by Tom Antion
Last issue I told you that it was OK to stink up the stage
by being a lousy presenter. Again, I must remind you that
I am not encouraging this. I want you to get better
technically, so that your message has a better chance
of getting through.
The big picture is that you must build rapport with an
audience for them to get the message. My definition of
rapport is that the audience members trust you and
that they feel you care about them. Here are some
ways to build that trust and caring atmosphere:
Trust
=> Know what you are talking about and admit it when you
dont. BS will not cut it with the sophisticated audiences
of today.
=> Have some credentials. Do something, write something,
record something, help someone. i.e., do something
more than talk.
=> Do everything you say you are going to do before the
program and do it in a helpful and timely manner.
The meeting organizer in most cases will tell the group,
or let it be known that you walk your talk. Even if he
or she does not you will feel great about the way you
handle things and it will show.
Rapport
=> Phone interview a cross section of audience members
prior to your speaking engagement. I cannot tell
you how wonderfully this has worked for me over the
years. People cannot wait to meet you and they tell others
about the call. This really screams, "I care about you!"
=> Make yourself accessible. As long as you are good on the
platform, meeting planners love it when you come early and stay
late. . . .NOTE: If you bomb get out quick hahahaha
=> Offer free follow up for the audience members via email or
fax. If you are too busy to actually answer personally, have an
assistant follow up. Do not brush this suggestion off too
lightly. This is one of the main methods to deeply penetrate an
organization. The people that do follow up for you are "angels"
in the company. They will tell you of other events or problems
where you might be able to help.
So, you can be "lousy" if you want to, but make sure the
audience trusts you and build rapport and you will have a much
better chance that your message gets through.
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3. HUMOR TECHNIQUE
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ASIDES
In the theater, an aside is something said to the audience
that is not to be heard by the other actors. If the aside
was delivered on a television sitcom, the actor would look
right at the camera and talk to the viewers at home instead
of talking to the other actors. To a presenter it means a
temporary departure from the main theme or topic. If you get
good at this technique, the audience will think you are
a genius.
The way it works is that you begin telling a story or delivering
information on a certain topic. Then you go off on a tangent
(aside) indirectly related to the main theme. When you have
finished the aside, you pick up the main theme where you left
off and keep right on going. The audience may think you are lost
or confused when you first leave the original topic, but when
you return to the main line after the aside, they realize you
are in total control. This is very impressive. Great storytellers
are able to take you down several auxiliary paths, but still
move you along the main path from beginning to conclusion.
I tell a story about some medical work I had done where the
doctor said to me, "This will just pinch a little bit." This
phrase sends me down a whole different path talking about how
my dentist had said the same thing and then pushed the
Novocaine needle up into my brain, twisted it around, and
pulled it out.
I then came back to the main line of the medical story until
I got to the word gauze. This word sets off another tangential
story about my mother ripping gauze off me. Then it is back
to the main line again.
You can alert the audience of an upcoming aside by saying the
word incidentally before you veer off the main path. Another
good technique is to go to a different part of the stage when
you do the aside. Get good at asides and you will add a new
dimension to the way you tell your funny stories or deliver
information.
(From "Wake em Up Business Presentations Pg 149-150)
********* GREAT SPEAKER REFERENCE *******
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For a FREE Chapter visit
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**********************************************
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
RECOMMEND ME by Tom Antion
I just implemented the most fantastic marketing tool. It can
be used to promote your website, your Electronic Newletter,
your speaking engagements or just about anything you want.
It is a "Recommend" function for your website. Basically what
happens is that you have a cgi script installed on your
website (believe me you don't want to do this yourself). You
send a link to people to go to the page and/or you put buttons
on your website to send people to the page where the "Recommend"
form is. The visitor puts in their name and Email address and
then they put in the name and Email address of a friend. They
write a little testimonial for you in a box and hit submit.
The visitor automatically get a personalized thank you note
from you. Their friend gets a personalized recommendation from
someone they know and you get notification that this all
happened.
I announced my new form to my Ezine list in an effort to get
some more subscribers and got over 60 "recommends" in the first
twenty four hours and that was on a Sunday. I got at least 150
new subscribers the first week and more are still coming.
Please try it yourself. If you think I send out good information,
please tell someone about it. Here is the form:
http://www.antion.com/recommend.html
You can get your own form at www.willmaster.com There is a good
ole boy there named William who will install it for you. Here is
the deal:
=> Form is free if you know how to install CGI scripts
=> William will install it for $35.00
=> I got the option that recommend forms keep popping up after
the first one. They are pre-filled in to make it easy for the
visitor to recommend several people at once. Total cost $85.00
NOTE: The site below is where I learned virtually all of my
electronic marketing techniques:
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****************************
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5. SPEAKER HUMOR
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TAX HUMOR EDITION
(reprinted from Great Speaking Volume 1 Number 7)
For my friends outside of the USA IRS = Internal Revenue Service
which is the taxing authority in the USA. UNCLE SAM = a slang
term for the US Government.
Over 300 pieces of tax humor at
http://www.antion.com/humor/speakerhumor/taxes.htm
http://www.antion.com/humor/speakerhumor/taxes2.htm
=> It takes more effort to make out the income tax form than to
make the income. ** Alfred E. Neuman
=> It is getting harder and harder to support the government in
the style to which it has become accustomed.
TWO TAX POEMS
=> To err is human, but this you should learn.
Do not be human on your tax return.
=> No longer does 1040 scare me; I fill it without sufferin.
I read the instructions, grab hold of my pen
And my aspirin, my Anacin and my Bufferin.
=> The IRS believes that the United States is a land of
"untold" wealth.
=> Next to being shot at and missed, nothing is really quite
as satisfying as an income tax refund ** F.J. Raymond
=> You have to admire the IRS. Any organization that makes
that much money without advertising deserves respect.
=> I feel honored to pay taxes in America. The thing is I could
feel just as honored at half the price. ** Arthur Godfrey
=> No mans property is safe while Congress is in session.
** Mark Twain
=> We do not seem able to check crime, so why not legalize it
and then tax it out of business. ** Will Rogers
=> Income tax is the most equitable of all taxes. It gives
everyone an equal chance at poverty.
=> April is the month the green returns to the lawn, the trees
and the IRS.
=> The US Flag of taxes. We see "red" when we talk about taxes.
We turn "white" when we calculate taxes and blue when we pay
our taxes. Then we see stars when we are audited.
=> When your ship finally does come in how come the IRS is at
the dock unloading it?
=> Paying your taxes goes for a good cause . . . it keeps you
out of prison.
=> The difference between a taxidermist and a tax collector is
that the taxidermist leaves the hide.
=> The difference between cheating the IRS and crossing the
street in New York City: One is tax evasion and the other is
taxi evasion.
=> The IRS sure knows how to take our money. You've really got
to hand it to them.
=> The IRS is helping us with our errands this year. . . .
They are taking us to the cleaners.
=> The IRS is like a bad laundry. . . You keep losing your shirt.
=> Motto least likely to be seen in an IRS office: "Money isnt
everything."
=> Motto most likely to be seen in an IRS office: "Success has
its price."
=> Never put off till tomorrow what you can do today. If you do,
there will probably be a higher tax on it.
=> On April 15th you count your blessings . . . and then send
them to Washington.
=> My kids think "damn" and "taxes" are one word.
=> Taxation is based on supply and demand. We supply when the
government demands.
=> I just sent the IRS a big check. Thank goodness, I am all
paid up through 1952.
=> Ask your IRS agent this question: "What did you do with the
money I gave you last year?"
=> Last year there were two ways of filing your income tax.
They were both wrong!
=> I just filled out my income tax forms. Who says you can not
get killed by a blank?
=> The new IRS office comes fully equipped. It even has a
recovery room.
=> Birth control pills are deductible. . . .but only if they
dont work.
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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Now that more of you have DSL and Cable Modems you need to
pay more attention to the security of your computer system.
Here are several more resources:
www.secure-me.net Read this to see what you are up against.
www.insecure.org/nmap
www.ssh.fi
www.tis.com/
www.killercopytactics.com This guy knows how to write copy. He gave me one line that
increased a response by 25% --Tom
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7. TECH TIPS WITH MIKE ROUNDS
=====================================================
Hey sleepy head! For a FREE wakeup call try www.mrwakeup.com
No snooze button but lots of good stuff to wake up to.
Mike Rounds' Quick Tech Tips
www.RoundsMiller.com
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $500.00 and $1250
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
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FREE ARTICLES FOR YOUR PUBLICATIONS
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I have many articles available for reprint in your
publication, company newsletter, etc. You may use
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can be viewed at http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list of additional articles.
All you have to do is print the article in its entirety along with the by line at
top and the credits, and complete contact information at the end of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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