Copy Link
Add to Bookmark
Report
Great Speaking Vol. 3 Number 22
Welcome to our many new subscribers who signed up through,
Opinion Surveys, Profit Info, BizNewsletters, Antion.com,
Zmedia, RankYou and our many other signup partners. (see bottom
if you no longer wish to receive "Great Speaking"
================================================
See Tom at the Canadian Assn. of Professional
Speakers November 30 Attend his session and get bonuses worth
$375.00 US.
Details http://www.antion.com/caps.htm
Also see Tom at the Wisconsin Speakers Assn December 6 & 7
He'll give a sneak peak at the Chapter meeting on the 6th
and then his infamous full day electronic marketing camp on the
7th. http://www.antion.com/buttcamp.htm
##########################################
GREAT SPEAKING
Circulation 113,145
Vol. 3 Number 22 - November 25, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2001
##########################################
No one ever lost credibility by
being interesting.
==========================================
*** SPEAKER BUSINESS LEADS ***
Your subscription gets you free speaking leads when available.
WE PAY YOU TO SEND US SUBSCRIBERS
http://www.listpartners.com/cgi-local/cashpartner?406
Please recommend this E-Zine to anyone you
know that is interested in being a better presenter, or
who may want to make money speaking and training. (It's
a good way to stay in touch with client's too.) You don't
even have to mail them an article.
http://www.antion.com/recommend.html
If you are receiving this issue as a forward, and would
like to get your own free subscription, visit
http://www.antion.com/ezinesubscribe.htm
To remove yourself from this list see bottom of this email.
PRIVACY STATEMENT: We will not distribute your address
to anyone. Period.
=============================================
IN THIS ISSUE
=============================================
1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
***** OUR LOSS IS YOUR GAIN *****
Folks this is really your chance for a windfall. I had 100
Electronic Marketing ButtCamp six-hour audio albums delayed at
the border which messed up our inventory. Now that they've come
in WE ARE SERIOUSLY OVERSTOCKED. We moved 40 of them out last
week so the first 60 retail buyers will get a whopping 50 percent
discount.
http://www.antion.com/buttcamptapes.htm
Dealer inquiries invited mailto:tom@antion.com for details
*********************************
=====================================================
1. Quick Presentation Skills Tip
=====================================================
AVOID THE INTERNET by Tom Antion
I can just here most of you out there that know me. "What do you
mean avoid the Internet? Tom, you're just about married to the
Internet. Who are you trying to kid?"
No, I'm dead serious. Make every possible effort to avoid
presentations where you rely on an Internet connection to make
your points. Here's what I do so that I never look like a fool
because my connection is no good: (I can find plenty of other
ways to look like a fool on stage WITHOUT the help of the
Internet.) hahahahaha
There aren't that many presentations I can think of that
absolutely require a real time live Internet connection. I use a
video screen capture program like Camtasia or Lotus Screen
Cam and record all the Internet webpages I want to visit IN
ADVANCE. I also record narration or commentary about the webpages
I'm recording. I burn the screen recordings on a CD and take it
with me. No phone lines, no outrageous hotel expenses and
virtually no chance of failure unless the laptop quits. Even if
it did, I could borrow one from someone quickly and be right back
on track. PLUS ... put a bunch of these videos together and
you've got a product like my Electronic marketing CD
http://www.antion.com/buttcamp.htm
(We want your quick tips and genius techniques for this section.
mailto:tom@antion.com put SPEAKING TIP in the subject line.)
********* TOM'S SECRET ***********
If I had to pick the one secret of how my business makes tons of
money this is it:
http://www.twipress.com/antionclassics.htm
**********************************
****** FREE MARKETING REPORT ******
Free New Report from Action Plan Marketing: "Why Your
Marketing Does Not Work and What You Can Do About It."
Get it here now: http://www.actionplan.com/antwork.html
****** ****************** ******
*** DISCUSSION BOARD VOLUNTEERS NEEDED ***
GREAT INTERNET MARKETING DISCUSSION BOARD needs people to visit
our under construction new system. We're looking for suggestions
on features, policies, layout etc. you like and use at other
discussion boards. Feel free to sign up and post your questions
and comments.
http://www.greatinternetmarketing.com/forums/
******************************************
=====================================================
2. Advanced Presentation Skills Article
=====================================================
ROOM BLACKOUTS by Tom Antion
If you want to make a spectacular impression on a low budget,
room blackouts are a great technique.
I use them in two ways. 1. If I want the audience to concentrate
on a recorded audio tape and 2. when I want an awesome closing.
Let's say I wanted the audience to listen to a recording of the
speech where John Fitzgerald Kennedy said "Ask not what your
country can do for you, but what you can do for your country." Or
maybe the "I have a dream" speech by Martin Luther King would be
appropriate. I would gradually bring the lights down as I was
introducing the audio clips. I would either project a picture of
JFK, or MLK if I had the capability, or I would totally darken
the room (except for the red exit signs, or whatever lights are
mandatory for emergencies).
When you take away the visual clues (or distractions) the
audience has, you help them totally focus on the audio.
THIS CLOSING REALLY ROCKS
When I'm doing a rip roaring presentation that demands a
spectacular close, this is what I do. (Note: I DON'T do this if
I'm planning a table rush to buy my products.)
I hand out (usually you need helpers to do this quickly) some
sort of chemical glow product. I give the audience instructions
on what we're going to do. I tell the audience to stand up and I
get them all swaying back and forth in unison while they're
holding they glow sticks over their heads. Then I bring the
lights down and play some singalong song or Karoke song where I
have made up custom words for their group.
This is one heck of a closing! When the song is finished I say
"thank you for having me." The lights start to come up while they
are applauding and I accidentally on purpose get a standing
ovation. hahahhaha
See "Useful Website" section below for suppliers of glow
products:
CORRECTION FROM LAST ISSUE. Tripp Frohlichstein's website is
http://www.mediamasterstraining.com
*********** SPONSOR ***********
FREE 7 Day Electronic Marketing Mini Course
mailto:minicourse.GS033@aweber.com
********************************
HOW TO BE A KICK-BUTT PUBLICITY HOUND,
a 300-page e-book by Joan Stewart and Tom Antion.
You'll find dozens of checklists, sage advice on how to
pitch journalists, and tons of handy websites you can use to
track down contacts at newspapers, magazines, radio
and TV stations. Only $97. Click here for a
chapter-by-chapter review, the table of contents and a free
chapter http://www.antion.com/publicityhoundTOC.htm
********************************
=====================================================
3. HUMOR TECHNIQUE
=====================================================
HAVE THE AUDIENCE WRITE THE HUMOR by Tom Antion
Writing custom humor for groups is really tough. I remember the
days when I was doing 85 percent humor in my speeches. The
customized humor always took the most effort and carried the most
risk. One way to beat the system is to have the audience write
their own customized humor.
Who knows what's funny to them, better than them?
Break the audience into groups and give them some direction to
start. You might ask them to come up with funny book titles based
on people in their company (remind them to be kind because we
don't want any hurt feelings).
You can give them some to start which will get the mood set and
get you some laughs using stock humor before the exercise starts.
Book Titles:
"Secrets to a Happy Marriage" by Bill Clinton
"How to Raise Sober Kids" by George W. Bush
"Why I Hate Florida" by Al Gore
You could have them do Movie Titles, Work Project Titles,
Newspaper Headlines, etc.
After they've been working on them for a while have them pick a
spokesperson for the group who will recite to the entire audience
their five best lines.
You can give out prizes and generally have a lot of fun with this
technique.
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
=====================================================
4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
WHAT IS YOUR ELEVATOR SPEECH? by Jeffrey J. Mayer
You're in an elevator and in walks the meeting planner you've
been trying to reach for a year. You've got 15 seconds to make an
impression. What do you say...
"Hi, my name is Stan Smith, I'm a professional speaker." or "Hi,
I'm Shirley Jones, I'm a Sales Trainer." or "Hi, my name is
Elizabeth Gonzalez, and I'm a success coach."
How far do you think any of these statements will take you?
Do they continue the conversation? Do they get you an
appointment? Do they get you any business? NO! NO!! NO!!!
The reason these statements don't get you a response - or any
business - is because they're focused on you. What you do. Not
what's of interest - or benefit - to the customer.
So What! When you can say "SO WHAT!" after a statement, it's not
a benefit. And that's why you're not getting anywhere.
Question: What's the most popular radio station in the US?
Answer: WII-FM - WHAT'S IN IT FOR ME!!!
As an alternative, Stan could say: "Hi, my name is Stan Smith, I
work with companies helping them improve their customer service.
Do you have a quick moment to chat, or may I give you a call at
your office."
Shirley could say: "Hi, I'm Shirley Jones, and I work with
companies that want to improve their people's performance so they
can close more sales and make more money. Do you have a moment?"
Elizabeth could say: "Hi, my name is Elizabeth Gonzalez, I work
with companies helping their employees set their priorities and
stay focused, so they can grow their business and become more
profitable and successful. Do you have a moment?"
BENEFIT STATEMENTS
I call these statements BENEFIT STATEMENTS for they focus on the
benefits that you offer to your client/customer, as opposed to
focusing on what it is you do.
Let me give you another example. This is the bio from one of my
books.
Jeffrey J. Mayer is one of the country's foremost authorities on
time and business management, [SO WHAT!] and is the author of
many best-selling books. [SO WHAT!] He has been featured in The
New York Times, USA Today, The Wall Street Journal, Esquire,
People magazine, and many other publications. [SO WHAT!]
For years I've used that bio and I wondered why I never got any
phone calls.
Today it reads a bit differently: Jeffrey Mayer helps business
owners, corporate executives and sales professionals manage their
time, set their priorities, and stay focused so they can achieve
their goals, grow their business, and be more successful.
And here's another example. A client of mine who does programs on
how to find referrals says: "I help sales people learn how to
find qualified prospects so they can grow their business and make
more money."
A client in the health care industry now says: "My programs help
doctors manage their practices better so they can provide better
patient care."
If you want to grow your business and get ahead, you've got to
have a great Elevator Speech.
==> A NOTE FROM TOM:
Jeff's got a GREAT new E-book: "Opening Doors
with a Brilliant Elevator Speech," that I highly recommend. This
is a very quick read - you can get thru it in 15 minutes.
It's short, quick & concise and is filled with how-to information
that you can put to use instantly so you can get more bookings
and make more money.
Within minutes you'll be able to describe who you are and what
you do in ten-seconds or less.
Click Here to order and download "Opening Doors with a Brilliant
Elevator Speech."
http://www.1shoppingcart.com/app/adtrack.asp?AdID=8022
Also, if you're an ACT! user, you'll find Jeff's ACT! and
business e-Books to be very helpful.
You read Jeff's bio above, but you may not know about his best-
selling books: "Success is a Journey," "Time Management for
Dummies" and "ACT! 2000 for Windows for Dummies."
If you would like to receive Jeff's free Success newsletter,
visit http://www.SucceedingInBusiness.com
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
Good and easy to use shopping cart system
http://www.kickstartcart.com
The email list management company I use
http://www.postmastergeneral.com/?affiliate=antion
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
** HOW TO WRITE A BOOK ON ANYTHING IN TWO WEEKS **
Guaranteed Plus 120 days of Membership ($197.00 Value) in The
PIP Tips Writers' Club. Just send a blank email to:
mailto:thepip@getresponse.com?subject=GWSpecialOffer
**************************************************
=====================================================
5. SPEAKER HUMOR
=====================================================
=> Why do people read "Soap Opera Digest?" They're reading gossip
about people who don't really exist. -- Margot Black
=> It doesn't matter what temperature a room is. It's always room
temperature, right? -- Steven Wright
=> Therapy is like an easy game show where the answer to every
question is "My Mom." -- Robin Greenspan
=> You know you really messed up when the therapist says,
"Really?" . . . You freaky, ain't you? -- Sinbad
=> I asked the psychiatrist if he could help my depression
because I'm so hideously ugly I know I'll never find a mate. . .
.He said, "Sure I can help you. Go lay face down on the couch."
=> I told my mother I was thinking of seeing a therapist. She
thought that was a good idea because she heard they make a lot of
money. -- Darlene Hunt
=> I went to a therapist and he said treat every day like it's
your last. So I did. . . . I stiffed him. -- Bob Zany
=> On my wedding night I should have known better than to wear a
nightgown with feet. -- Joan Rivers
=> I can't understand why I should give cut crystal serving trays
as wedding gifts to guys who I knew only yesterday as Snot Boy.
-- Paul Provenza
=> You know you're getting fat when you can pinch and inch on
your forehead. -- John Mendoza
=> Most people work just hard enough to not get fired and get
paid just enough money not to quit. -- George Carlin
=> I called a temp agency looking for work and they asked if I
had any phone skills. I said, "I called you didn't I?" -- Zach
Galifianakis
=> The trouble with being in the rat race is even if you win,
you're still a rat. -- Lily Tomlin
=> It's a small world, but I wouldn't want to paint it. -- Steven
Wright
=> I work for myself, which is fun, Except for when I call in
sick, I know I'm lying. -- Rita Rudner
=> Word Derivation: COLLABORATIVE from the Greek Col: with other
people; laborative: the other people are morons -- Richard Jeni
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
=====================================================
6. USEFUL WEBSITES
=====================================================
http://www.successmtgs.com Successful Meeting Magazine
http://www.amazingpopups.com/power Excellent pop up box training
system that shows you how all the top marketers use pop ups
without making people mad.
Glow products from "Room Blackout" article above
http://www.ganalabglow.com
http://www.nightclubitems.com
http://www.lightgod.com/
http://www.liquidlight4glow.com
http://flashtrays.com/
****** EARN BIG REFERRAL COMMISSIONS ******
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
=====================================================
FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list
of additional articles. All you have to do is print the
article in its entirety along with the by line at top and
the credits, and complete contact information at the end
of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
******* Do YOU WANT TO BE A SPONSOR? *******
REACH OVER 113,000 SPEAKERS / TRAINERS / EXECS
For automated sponsorship details send
mailto:sponsor@antion.com or visit
http://www.antion.com/sponsor.htm
***********************************************
=====================================================
To subscribe to GREAT SPEAKING visit
http://www.antion.com/ezinesubscribe.htm
For Back Issues visit:
http://www.antion.com/ezinebackissues.htm
=====================================================
Antion & Associates / Anchor Publishing
Box 2630
Landover Hills, Maryland USA 20784
(301) 459-0738, Fax (301) 552-0225
In Continental US (800) 448-6280 orders or paid consulting only
mailto:Tom@antion.com
http://www.antion.com
Trade permanent links with us mailto:linktrade@antion.com
To Join our associate program and make money from your website
visit: http://www.antion.com/associates/assoc_program.htm
