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Great Speaking Vol. 3 Number 13a
Welcome to our many new subscribers who signed up through,
Opinion Surveys, Profit Info, Newsletters for Free and our many
other signup partners. (see bottom if you no longer wish to
receive "Great Speaking"
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Tom's Internet Marketing camp July 6, in Dallas, Texas
(Just before the National Speakers Association Convention)
This will surely be a sellout. Reserve your seat today.
http://www.antion.com/buttcamp.htm
Can't make it? Get the special video CD
http://www.antion.com/buttcampcd.htm
Watch for Special Sam Antion Memorial Issue July 2
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GREAT SPEAKING
Circulation 47,534
Vol. 3 Number 13 - June 27, 2001
Publisher: Tom Antion tom@Antion.com
http://www.Antion.com
(C) Anchor Publishing 2001
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No one ever lost credibility by
being interesting.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
********** OUR SPONSOR ***********
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You also get the complete reprint rights to distribute this
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http://track.ezinetactics.com/?id=antion-1235
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1. Quick Presentation Skills Tip
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Re: USING BALLOONS IN PRESENTATIONS articles in the last two
issues WARNING
http://www.antion.com/ezinebackissues2001.htm (v3n11, v3n12)
Two alert readers who work in the healthcare field, Carol
O'Connor, MSW, and Dyerenda Johnson both noted they are noticing
increased incidence of latex allergies (because of increased
exposure to latex gloves and items such as IV tubing, bags,
etc.). These allergies can be life threatening and thus, many
hospitals have banned the usage of latex balloons.
You probably won't run into the above problem in presentations
that aren't in the health care arena, but it is certainly good to
be aware. One way around this is to use Mylar (foil) balloons.
They are a little more expensive, but will completely eliminate
the above problem. In the old days Mylar balloons required heat
sealing. In our entertainment company we simply used curling
irons to seal the balloons. Many modern day Mylar balloons have
self sealing reusable valves so you could actually use them over
and over again if you were simply using them for decoration at
your events.
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2. Advanced Presentation Skills Article
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MENTAL INVOLVEMENT Part I by Tom Antion
One of the best ways to get your message to sink in is to get the
audience thinking. This may sound elementary, but when you are up
there spewing words at the audience, they may not have time to
think. That is one reason pauses are so effective. They give the
audience a chance to catch up and apply their own thoughts and
value systems to what you are saying.
Asking questions of the audience is a great way to force them
into the think mode. "Has anyone ever been to Cleveland?" A
simple question like this zooms an individual audience member's
mind to Cleveland if that person has been to Cleveland. If that
person has not been to Cleveland, he or she will be tuned in
mentally to see what you have to say about Cleveland.
"Have you ever had your keys in your hand one minute and the next
minute they were gone?" This question is the Has-this-ever-
happened-to-you? variety. To corral the most audience members
with a question like this, all you have to do is use a question
that you know (from your pre-program research) will relate to
most of the audience.
Johnny Carson before he retired, Jay Leno, and David Letterman
all use questions about current news to grab their audiences
mentally. They ask "Did you read today?" or "Did you hear today
about . . .? Johnny, Jay, and Dave know that if the audience has
heard about the current event they will feel a common bond, and
if they haven't heard about it, they will listen more carefully.
To make sure these talented and funny talk show hosts reach the
largest portion of their respective audiences, they almost always
explain or recap the news item before they make the joke. This
gives those audience members that haven't heard about the current
event a chance to get the humor.
Next issue we'll see how "Hey Stupid" questions can be turned
into a great advantage for you.
Excerpt from "Wake 'em Up Video Professional Speaking System"
http://www.antion.com/speakervideo.htm
*********** SPONSOR ***********
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3. HUMOR TECHNIQUE
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FUNNY Q AND A SESSIONS by Tom Antion
If you want to take more control of the humor used in a Q & A
session, you can. Here are two solid methods that I use all the
time. The first is to plant stooges in the audience. The second
is a variation on an old standby Q & A method.
When I say that you should plant stooges in the audience, I
usually mean that you should select one or more of the audience
members to help you with the gag. You contact these people either
by phone when you are doing your pre-program research or during
the time you are schmoozing with audience members before the
program. You simply ask them for some help during the talk. If
they agree, tell them to raise their hand during the Q and A
portion of the talk. They will be asking fake question you
have given them. The question itself may be funny or your
preplanned answer could be the zinger. Either way should get a
laugh.
Here's the hard part. You must supply the question. The more
customized it is to the group, the better it will be. It might be
funny if you got the president of the company to ask a really
dumb question like, "How much did we pay you to be here?" It
might be funny if you got one of the top salespeople to ask when
they get to take the company jet to their next sales call.
Who knows what might be funny to your group? I sure don't. I will
give you a little hint though. The answer to what might be funny
to the group you are addressing will most likely come to you
while you are doing your research on the group. That is another
reason pre-program work is so important. Sometimes all the humor
is handed to you. All you have to do is plug it in.
If you want even more exacting control over the humor used in the
Q and A session, you can use a very common Q and A technique.
Solicit questions from the group to be submitted on 3" x 5"
cards. All you have to do then is slip in a few fake ones. That
way you get to be in control of reading both the question and the
answer. This would be the way to go if you had worries about your
stooges performing well, or if you didn't recruit any stooges.
TRICK: Purposely omit material that you know will evoke certain
questions. When the questions come, give a preplanned funny
answer that appears spontaneous. Then give the real answer.
They'll think you are a genius.
Excerpt from "Wake 'em Up Video Professional Speaking System"
http://www.antion.com/speakervideo.htm
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Tom's program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
Now available for immediate download in pdf format
http://www.antion.com/speakershop.htm click on "E Books"
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
**********************************************
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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AMAZING POP UP BOXES by Tom Antion
I just came back from speaking at the Internet Superconference
in Las Vegas and WOW did I learn a lot from the best-of-the-best
Internet marketers in the world.
One guy was there that I've been wanting to meet for a long
time. His name is Jonathan Mizel. He is well respected
internationally as a brilliant force and pioneer in strategic
permission based marketing for businesses both large and small.
I got a chance to speak to him several times in the hallway
and just one idea I got from him made me about $3,000.00 in
two days. I couldn't believe it.
HERE'S THE IDEA:
Jonathan has a really, inexpensive course on using pop-up
boxes judiciously on your we site to increase product sales
and sign ups for your Ezine WITHOUT annoying your website
visitors (techies don't like pop ups, but truly interested
prospects don't mind).
You can use them for lots of other things too, and in the course
he gets all his marketing friends to spill the beans on how they
use their pop up boxes to generate more leads and make more
sales.
I bought the course and put two pop up boxes on different
websites the first night -- all by myself! (You can also
have your webmaster do it for you. It takes just a few
minutes if you know what you are doing.)
$3000.00 IN TWO DAYS
Many of you know that I just came out with a really good
E-book called "Click: The Ultimate Guide to Electronic
Marketing for Speakers"
Jonathan's course taught me I could have a pop up box
open up ONLY if a person didn't order. This is called
an "exit" pop up, and his course includes the exact code
to make it work!
My pop up box offered a free sample of the E-book and
the complete Table of Contents. I ended up selling 31
copies of the $97.00 book in two days which came to
$3,007!
ENTRY BOXES
The other idea I got from the course was put to use
immediately on http://www.public-speaking.org This site
is specifically used to get Ezine subscribers. It gets
tons of traffic and already does a good job of getting
sign ups.
But as soon as I put an entry pop up box promoting my
Ezine on the site, daily subscriptions jumped at least
30 percent!
I feel this is a dirt cheap way to get the most
out of your existing traffic. The USA today does too,
because they just ran an article about pop up windows
just a few days ago.
This marketing method can double your Ezine subscriber
rate, explode your sales, and squeeze up to 300% more cash
out of each Web site visitor.
Take a look at the course at:
http://www.amazingpopups.com/power
If you are on AOL or the above link isn't highlighted,
click below:
<a href="http://www.amazingpopups.com/power"> Explode your
sales!</a>
NOTE: The site below is where I began learning about E Marketing
http://www.marketingtips.com/t.cgi/12273/
Good and easy to use shopping cart system
http://www.kickstartcart.com
The email list management company I use
http://www.postmastergeneral.com/?affiliate=antion
Get your own associate program and have other websites
selling tons of your products and services.
http://www.marketingtips.com/assoctrac/t.x/12273
Tom's Top Ten Marketing Resources page
http://www.antion.com/marketingtools.htm
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****************************
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5. SPEAKER HUMOR
=====================================================
STUPID SLOGANS WAITING TO BE COPYRIGHTED
=>You know it's going to be a bad day when you jump out of bed
and miss the floor.
=>I can handle pain until it hurts.
=>If you cannot convince them, confuse them
=>If everything is coming your way, then you're in the wrong lane
=>Do not believe in miracles, rely on them
=>Oh well, I think this is going to be one of those lifetimes
=>Death is life's way of telling you you're fired
=>In GOD we trust all others must pay cash
=>Death is the consequence of being alive
=>Don't worry about life; you are not going to survive it, anyway
=>Lead me not into temptation; I can find it myself
=>Don't take life too seriously it's not permanent
=>Wouldn't it be nice if there was an escape key for all of our
problems
=>I'm serious, it was a joke
=>The whole purpose of your life is to serve as a warning to
others
=>Never sleep with anyone crazier than yourself
=>Overdrawn? But I still have checks left!
YOU KNOW IT'S A BAD DAY WHEN...
=>Your blind date turns out to be your ex-wife
=>The bird singing outside your window is a buzzard
=>You put both contacts lenses in the same eye
Much more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
=====================================================
http://www.bgsm.edu/voice/singing.html This voice care site is
slanted toward singers, but has many great tips that would also
apply to presenters.
http://www.automateyourwebsite.com/app/aftrack.asp?afid=13735
Really good online course for Speakers, Authors, Coaches,
Trainers and Publishers
http://www.speech-writers.com/cgi-bin/affilperl.pl?speech&1100
"Speeches, toasts, eulogies and poems in 60 Seconds" for $25.00
http://www.amazingpopups.com/power How to Use Pop Up Windows
without upsetting your website visitors.
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Commissions normally start between $850.00 and $1700
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
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mailto:freearticles@antion.com for an automated list
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I would appreciate a tear sheet or electronic copy too. Thanks
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