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Great Speaking Vol. 1 Number 22
Happy Holidays!
Please alert Tom if you are getting duplicates.
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GREAT SPEAKING
Circulation 8760
Vol. 1 Number 22 - December 21, 1999
Publisher: Tom Antion tomAntion@aol.com
http://www.Antion.com
(C) Anchor Publishing 1999
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No one ever lost credibility by
being interesting.
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Please feel free to forward this E-Zine to anyone you
know that is interested in being a better presenter, or
who may want to make money speaking and training.
If you are receiving this issue as a forward, and would
like to get your own free subscription, please visit
http://www.antion.com/ezinesubscribe.htm
PRIVACY STATEMENT: We will not distribute your address
to anyone. Period.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
7. Tech Tip with Mike Rounds
*** SPEAKER BUSINESS LEADS ***
Will be delivered to full subscribers when available.
********** OUR SPONSOR ***********
STILL IN TIME FOR CHRISTMAS
GREAT SPEAKING Gift Certificates in any Denomination
Usable for any product or service in The Brand New Speaker Shop
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FedEx direct to your colleague or loved one in time for Christmas
Include Amount, Recipient, Message to Recipient, Their Address
and phone number, Your address and phone number, CC #, Exp. Date.
Mailto:tomantion@aol.com
800-448-6280 or 301-459-0738
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1. Quick Presentation Skills Tip
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The WOW Factor by Tom Antion
What do you do during your presentations that cause the audience
to say WOW? Dewitt Jones, a former photographer for National
Geographic uses slides that literally give you goose pimples.
Tom Ogden, an award winning magician from the Magic Castle in
Los Angeles uses, what else, magic. Dave Gorden tells a
story about Walt Disney. I use a special freeze frame video
segment and shoot fire in the air.
In fact, there are many things that you can use or do to make
your audience say WOW! You may have great voice quality like my
friend, author and former radio announcer, Rick Ott. You may use
your appearance like professional speaker Larry Winget who wears
funny glasses and ties. You might sing or play a musical
instrument or juggle or use props.
If you want to push your name up the memorability chart, put
something unique in your presentations that causes the audience
members to go WOW!
************ SPONSOR ************
Beta Testers Wanted for GREAT SPEAKING Associate Program
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*** National catalog company seeks new products to sell***
PersonalQuest.com is now accepting new material from speakers
for our on line catalog, our speakers bureau, our e-zine and
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catalog features products from Jeffery Gitomer, Bill Brooks,
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we are looking for include audios, manuals, CD-ROM and video's.
Speakers should send a copy of their product to: Personal Quest,
4745 n pine valley loop, lecanto, fl, 34461
Suitable advertising should be sent copy via electronic means to
mailto:awood@hitter.net See our web site for examples of copy,
we like long, descriptive beneficial copy.
http://www.PersonalQuest.com
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2. Advanced Presentation Skills Article
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Dynamic Range Part II by Tom Antion
Quick Fixes
In Part I (v1n21) http://www.antion.com/ezinebackissues.htm
you were introduced to the concept of Dynamic Range and how
it can be used to increase your versatility as a speaker and
make you more successful in front of a wider range of audiences.
Here in part II we will cut straight to the ways you can
increase your range in a hurry.
=> If your material is all serious, add some that is lighthearted
and vice versa.
=> If you always speak softly, speak loudly sometimes and vice
versa.
=> Always work to improve your diction, but allow it to falter
in front of less articulate audiences.
=> If you always stand still, move sometimes and vice versa.
=> If you have the option, pick audiences that give you the
greatest chance of success.
(Source: "Wake em Up Business Presentations" Page 96)
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3. HUMOR TECHNIQUE
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ADVERTISEMENTS by Tom Antion
You can concoct fake ads, or use real ads that are funny in
your presentation. They can be read aloud, projected, or
distributed as handouts. Watch for funny ads that relate to
your business or presentation topic in magazines and other
periodicals. Cut the ads out and photocopy for distribution
as a handout or make them into slides and overheads.
Jay Leno has a series of books called Headlines I, II, and III.
Besides having really funny headlines from newspapers and
magazines, the books have lots of blooper advertisements along
with commentary from Jay. My favorites are the funeral monument
company that advertised a lifetime replacement guarantee and
the sporting goods store that advertised a Back-to-School special
consisting of high-powered rifles (I left this in as it was
excerpted from "Wake em Up Business Presentations," however, the
"back to school" ad would NOT be funny and would be HIGHLY
INAPPROPRIATE in light of the recent wave of school violence.
Always keep current events in mind when using humor.)
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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Associate Programs Part I by Tom Antion
At long last, after six months of heavy duty fighting,
manipulating and spending money, my new associates program
is now up and running. Associate programs AKA Affiliate
Programs are software programs that keep track of commissions
that will be paid to website owners who place my banner or text
links on their site. This is a little different from my "link
trade" strategy for website promotion that I have talked about
in earlier issues of "Great Speaking."
Here's how it works. You apply to be an associate (you must
have a website to participate). You get a welcome message from
me and instructions on how to link to my site. You also receive
a unique identifier code that will become part of the link from
your site to mine. You either put banner ads on your site or text
links that refer people that visit your site to my site. When
they buy something from my site, you get a 20% commission on the
deal. Also, if you recommend another website owner to sign up
with me, you get a 5% commission on whatever they sell. The
commission money to you can add up pretty quick. For example, if
someone buys my Professional Video System, you get $79.40. If
they buy, a $1600.00 consulting package, you get $320.00. If you
are familiar with Amazon.com you will find that my program is
much better than theirs. For instance, if someone clicks on an
Amazon banner and decides not to buy right then, or calls in
their order, you get nothing. With my sophisticated software
package, you get paid no matter how they order. Your unique
identifier number is plastered everywhere they order and is used
as an "extention" number if they call or fax their order.
Why is this good for a speaker? Well, in the first day this
program was announced for testing, 50 people signed up to put
my ads on their site in exchange for cash when someone buys
and extra bonuses I offered for testing the system. For the
sake of argument, let*s just say these are very low volume sites
and only get 2000 people per month visiting them. That means
that when these people put my banners or text links on their
site I will have 50 x 2000 = 100,000 people seeing my links per
month. You can see how this can mushroom quickly. The website
owners that push the program will get a nice check every month
and my name and products are being advertised around the world.
. . . a WIN WIN if I ever saw one.
Advanced web users check out our beta program
http://www.antion.com/associates/beta.htm
Anyone with a website that wants to take a closer peek, or try
the system out for themselves visit
http://www.antion.com/associates/assoc_program.htm
NEXT ISSUE, I'll tell you what you have to do to get your own
associate program up and running.
NOTE: The site below is where I learned virtually all
of my electronic marketing techniques:
http://www.marketingtips.com/t.cgi/12273/
Want to really take advantage of your E-mail marketing . . .
WITHOUT BEING A SPAMMER?
GO TO http://www.marketingtips.com/mailloop/t.x/12273
********* SPONSOR *********
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customers coming back. Read 10 - 12 fresh articles every Monday,
contributed by more than 100 leading sales, customer service,
marketing and management experts. All free at
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5. SPEAKER HUMOR
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=> The most precious things in a speech are the pauses.
Sir Ralph Richardson
=> Nepotism is only kin deep.
=> A man of courage needs no weapons . . . . but he may
need bail.
=> My marriage failed because I had a tendency to put
my wife/husband under a pedestal.
=> Money is better than poverty if only for financial reasons.
=> I was married and I still could not get a date for
New Years Eve.
=> After thirty, a body has a mind of its own
... Bette Midler
=> It is good that they married each other. That way only
two people are miserable instead of four.
=> Man is the only animal that laughs and has a state
legislature. Samuel Butler
=> I got the bill for my surgery. Now I know why the doctors
are wearing masks.
=> If you get up early, work late and pay your taxes you will
get ahead . . .. if you strike oil. J.Paul Getty.
=> It was not actually a divorce. . . . I was traded.
Tim Conway
=> I play golf in the 70s. If it gets colder, I quit.
=> If you can smile when everyone around you have lost
their heads . . . you must be the caddy.
=> If all (substitute any profession here) were laid end to
end, . . .. it would be a good idea.
=> The next time I send a fool for something . . . .I will
just go myself.
=> Ignorance is a right! Education is eroding one of the
few democratic freedoms remaining to us. Christopher Andreae
=> I am not stalling, I am just procrastinating.
=> Fortune Cookie: Man who beef too much find himself in stew.
=> What a man of principal! He never sponged of anyone he
didnt admire.
Lot's more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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http://www.jokes-for-all.com All kinds of categorized jokes.
http://www.greetings-for-all.com All kinds of categorized
greetings. Do not overdo the greetings right now. Many people
are afraid to open attachments because of end of the century
viruses.
Attention Authors & Speakers", a website
located at http://www.CelebrateLove.com/authors.htm
If you visit the site and Recommend-It (r) you will be entered to
win a Palm III organizer from 3Com!
=====================================================
7. TECH TIPS WITH MIKE ROUNDS
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It's 3:00 AM in the morning and you still cannot find what you
are looking for? Try http://www.refdesk.com It is a master
index of 1,000's of Topic specific search engines.
Mike Rounds' Quick Tech Tips
www.RoundsMiller.com
****** EARN BIG REFERRAL COMMISSIONS ******
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Tom for speaking engagements and bulk product sales.
Commissions normally start between $500.00 and $1250
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
***********************************************
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FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see in great speaking.
Back issues can be viewed at
http://www.antion.com/ezinebackissues.htm OR
mailto:freearticles@antion.com for an automated list of
additional articles. All you have to do is print the
article in its entirety along with the by line at
top and the credits, and complete contact information
at the end of each article.
I would appreciate a tear sheet or electronic copy too. Thanks
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