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Great Speaking Vol. 1 Number 01
Thanks for subscribing to GREAT SPEAKING
This is the Premiere issue you signed up for.
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GREAT SPEAKING
Vol. 1 Number 1 - January 13, 1999
Publisher: Tom Antion tomAntion@aol.com
http://www.Antion.com
(C) Anchor Publishing 1999
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No one ever lost credibility by
being interesting.
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Please feel free to forward this E-Zine to anyone you
know that is interested in being a better presenter, or
who may want to make money speaking and training.
If you are receiving this issue as a forward, and would
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PRIVACY STATEMENT: We will not distribute your address
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
*** SPEAKER BUSINESS LEADS ***
Will be delivered when available as a special insert
************* OUR SPONSOR *************
Dave Voracek at THE MARKETING DEPARTMENT.
(703) 824-8787 dhvoracek@aol.com
Note: Dave wrote copy for me that helped
sell 100 retail copies of Wake æem Up the
first week.
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1. Quick Presentation Skills Tip
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Use humor in presentations to make yourself more
likable. Humor is a great rapport builder which
knocks down audience resistance to your message.
Make sure you space it throughout your presentation.
You will subconsciously or consciously be tagged as
trite by the audience members and out of touch if you
tell a joke at the beginning and then forget humor for
the rest of the presentation.
(Ref: Wake 'em Up Business Presentations Page 4)
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2. Advanced Presentation Skills Article
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Heirloom Handouts
by Tom Antion
If you want you handout material to be kept forever,
you must give each audience member a reason to keep it.
I do this by strategically adding important reference
material to EACH PAGE of the handout. This material was
picked specifically for that day's audience.
The reference items could be important phone numbers,
web site addresses, book titles, or even humor that
applies to the audience*s industry. The reason the
information isn*t put on one page at the back of the
handout is because that page could be torn off and the
rest of the handout thrown away. Don*t forget to put
your contact information on every page of the handout.
(Ref: Wake *em Up Business Presentations Pages 30-35)
** Spend a Day with Tom for Fifty Bucks? No Way! **
Advanced Presentation Skills for Charity
Tom will be doing a full day advanced presentation skills
event to benefit Cystic Fibrosis
Date: 2/6/99 and it's dirt cheap.
PLUS û He'll do a module on advanced speaker marketing.
Details http://www.antion.com/cystic2.htm
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3. HUMOR TECHNIQUE
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Why use Humor?
by Tom Antion
Why should I bother using humor in my presentations? Can*t I just
deliver my information and sit down? You sure can and that*s what
most people do. The problem is that most people are not effective
presenters. They are nighty nite, snooze inducing, say your
prayers, hit the sack, unlicensed hypnotists. They are ZZZZZs
presenters. They might be experts in their field and be able to
recite hours and hours of information on their topic, but is that
effective?
According to Bob Orben, Special Assistant to President Gerald
Ford and Former Director of the White House Speech writing
Department, "Business executives and political leaders have
embraced humor because humor works. Humor has gone from being an
admirable part of a leader*s character to a mandatory one."
A survey of top executives who earned more than $250,000 per year
was conducted by a large executive search firm. The survey found
that these executives believed their communication skills were
the number one factor that carried them to the top. Mastering
the use of humor and other high explosion techniques puts a fine
polish on your presentation skills. This can help propel you to
the top of the speaking profession, or make you stand-out from
your colleagues when you are doing a business presentation.
There are many benefits you can derive from using humor in your
presentations. Keep in mind that these benefits only help you
reach your ultimate purpose for making the presentation. They are
not purposes themselves unless, of course, you are only
interested in entertaining.
Using humor does the following for you:
=> HELPS YOU CONNECT WITH THE AUDIENCE.
=> MAKES YOU MORE LIKEABLE.
=> AROUSES INTEREST.
=> KEEPS ATTENTION.
=> HELPS EMPHASIZE POINTS AND IDEAS.
=> DISARMS HOSTILITY.
=> OVERCOMES OVERLY FLATTERING INTRODUCTIONS.
=> GETS YOUR POINT ACROSS WITHOUT CREATING HOSTILITY.
=> HELPS RELATE FACTS AND FIGURES.
=> MAKES A POSITIVE IMPRESSION.
=> SHOWS THAT YOU DON'T TAKE YOURSELF TOO SERIOUSLY.
=> HELPS PAINT PICTURES IN THE AUDIENCE*S MIND.
=> MAKES INFORMATION MORE MEMORABLE.
=> LIGHTENS UP HEAVY MATERIAL.
TOM'S LIST
=> YOU WILL BE ASKED BACK.
=> YOU WILL GET HIGHER EVALUATIONS OR MORE SALES.
=> $$$$ YOU WILL MAKE MORE MONEY.
=> YOU WILL MAKE PEOPLE HAPPY. This is my favorite benefit. I get
great satisfaction from knowing that I have brightened someone
else*s life. I had an executive come up to me after one of my
humor seminars and say, "You opened up a whole new world for me."
I almost cried right on the spot. I*ll never forget it.
Next issue learn techniques to deliver your talk without notes.
******** GREAT SPEAKER LEARNING TOOL ********
BE THE HIT OF YOUR NEXT PRESENTATION!
Wake *em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations
For a FREE Chapter visit
Http://www.antion.com/products/produc~3.htm
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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I credit this tip to professional speaker Jeff Slutsky.
RAISE YOUR FEE AND GIVE AWAY YOUR PRODUCTS
I started using this tip the moment my latest book came off
the presses, but you can use any kind of product to make it
work. Here*s how it works.
You always want to add extra value for the people hiring you
as their speaker. Let*s say you give the meeting organizer
100 books or audio tapes when he or she hires you to speak.
The products can be given away to the audience members, or
sold at the event to help defray the cost of your appearance.
This technique also makes you more attractive to speakers
bureaus because your fee is higher. If you create the products
yourself and keep the unit cost low, you still come out ahead
after paying for the product and the speakers bureau commission.
AND the client gets added value too. Everyone wins and that*s
what keeps us working.
NOTE: I just ran across the most fabulous marketing site I
have ever seen. I'm using a tremendous amount of what I learned
at this site. Check it out http://www.marketingtips.com/t.cgi/12273
Also an incredible e-mail program that I use. Read about it at
http://www.marketingtips.com/mailloop/t.x/12273
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5. SPEAKER HUMOR
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=> As a speaker I never speak about things I know nothing
about . . . People might think I*m running for office.
=> By the time you're old enough to understand the opposite
sex they don*t notice you anymore.
=> Ask not for whom the bell tolls. If there*s a teenager
in the house, it*s a phone call for them.
=> Hospitals ought to put their recovery rooms right next
to the cashier*s office.
=> At work you shouldn*t let people drive you crazy since
you know it*s only walking distance.
=> Intuition is that little voice that says you*re right,
despite the truth.
=> Man is the lowest cost, non-linear computer system,
capable of being produced by unskilled labor.
=> These days if you build a better mousetrap, the mice
will slap an injunction on you.
=> It*s a competitive world. If you don*t get fired up,
you just get fired.
=> I don*t make jokes; I just watch the Government and report
the facts. --Will Rogers
Lot*s more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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http://speeches.com Here*s a fun website that will write a
speech opening for you automatically. They want to charge
you ten bucks to write a wedding speech in less than a minute.
LOL I guess that*s cheap compared to agonizing over your
comments for months.
http://startpage.com/html/quotations.html This is a really
great quotation site for speakers. It has over 100 links to
other quotation sites on all kinds of topics. Keep this one
handy all the time!
********* EARN BIG REFERRAL COMMISSIONS *********
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $500.00 and $1250
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
**************************************************
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FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see here or e-mail me
to request a list. All you have to do is print the
article in its entirety along with the by line at
top and the credits, and complete contact information
at the end of each article. I would appreciate a tear
sheet or electronic copy too. Thanks
********* Do YOU WANT TO BE A SPONSOR? *********
For automated sponsorship details
visit http://www.antion.com/sponsor.htm OR send
mailto:sponsor@antion.com
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