Great Speaking Vol. 1 Number 01

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Great Speaking

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              GREAT SPEAKING  

    Vol. 1 Number 1 - January 13, 1999 
  Publisher: Tom Antion tomAntion@aol.com  
          http://www.Antion.com  
       (C) Anchor Publishing 1999 
########################################## 
      
     No one ever lost credibility by  
           being interesting. 
========================================== 

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who may want to make money speaking and training. 

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============================================= 
             IN THIS ISSUE  
============================================= 

1. Quick Presentation Skills Tip 

2. Advanced Presentation Skills Article 
   (Beginners should read this too) 

3. Humor Technique Series 

4. Speaker Marketing Tip 

5. Speaker Humor 

 
6. Websites for Speakers 

*** SPEAKER BUSINESS LEADS *** 
Will be delivered when available as a special insert 

 

************* OUR SPONSOR ************* 

Dave Voracek at THE MARKETING DEPARTMENT. 
(703) 824-8787 dhvoracek@aol.com 
Note: Dave wrote copy for me that helped 
sell 100 retail copies of Wake æem Up the 
first week. 

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===================================================== 
1.      Quick Presentation Skills Tip  
===================================================== 
Use humor in presentations to make yourself more  
likable. Humor is a great rapport builder which  
knocks down audience resistance to your message.  
Make sure you space it throughout your presentation.  
You will subconsciously or consciously be tagged as  
trite by the audience members and out of touch if you 
tell a joke at the beginning and then forget humor for 
the rest of the presentation.  
(Ref: Wake 'em Up Business Presentations Page 4) 

===================================================== 
2.       Advanced Presentation Skills Article 
===================================================== 
Heirloom Handouts  
by Tom Antion 

If you want you handout material to be kept forever,  
you must give each audience member a reason to keep it.  
I do this by strategically adding important reference  
material to EACH PAGE of the handout. This material was  
picked specifically for that day's audience. 

The reference items could be important phone numbers,  
web site addresses, book titles, or even humor that  
applies to the audience*s industry. The reason the  
information isn*t put on one page at the back of the  
handout is because that page could be torn off and the  
rest of the handout thrown away. Don*t forget to put  
your contact information on every page of the handout.  
(Ref: Wake *em Up Business Presentations Pages 30-35) 

** Spend a Day with Tom for Fifty Bucks? No Way! ** 

Advanced Presentation Skills for Charity 
Tom will be doing a full day advanced presentation skills 
event to benefit Cystic Fibrosis 
Date: 2/6/99 and it's dirt cheap. 
PLUS û He'll do a module on advanced speaker marketing. 

Details http://www.antion.com/cystic2.htm  

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===================================================== 
3.             HUMOR TECHNIQUE 
===================================================== 
Why use Humor?  
by Tom Antion 

Why should I bother using humor in my presentations? Can*t I just  
deliver my information and sit down? You sure can and that*s what  
most people do. The problem is that most people are not effective  
presenters. They are nighty nite, snooze inducing, say your  
prayers, hit the sack, unlicensed hypnotists. They are ZZZZZs  
presenters. They might be experts in their field and be able to  
recite hours and hours of information on their topic, but is that  
effective? 

According to Bob Orben, Special Assistant to President Gerald  
Ford and Former Director of the White House Speech writing  
Department, "Business executives and political leaders have  
embraced humor because humor works. Humor has gone from being an  
admirable part of a leader*s character to a mandatory one." 

A survey of top executives who earned more than $250,000 per year  
was conducted by a large executive search firm. The survey found  
that these executives believed their communication skills were  
the number one factor that carried them to the top. Mastering  
the use of humor and other high explosion techniques puts a fine  
polish on your presentation skills. This can help propel you to  
the top of the speaking profession, or make you stand-out from 
your colleagues when you are doing a business presentation. 

There are many benefits you can derive from using humor in your  
presentations. Keep in mind that these benefits only help you  
reach your ultimate purpose for making the presentation. They are  
not purposes themselves unless, of course, you are only  
interested in entertaining. 

Using humor does the following for you: 

=> HELPS YOU CONNECT WITH THE AUDIENCE.  

=> MAKES YOU MORE LIKEABLE.  

=> AROUSES INTEREST.  

=> KEEPS ATTENTION.  

=> HELPS EMPHASIZE POINTS AND IDEAS.  

=> DISARMS HOSTILITY.  

=> OVERCOMES OVERLY FLATTERING INTRODUCTIONS.  

=> GETS YOUR POINT ACROSS WITHOUT CREATING HOSTILITY.  

=> HELPS RELATE FACTS AND FIGURES.  

=> MAKES A POSITIVE IMPRESSION.  

=> SHOWS THAT YOU DON'T TAKE YOURSELF TOO SERIOUSLY.  

=> HELPS PAINT PICTURES IN THE AUDIENCE*S MIND.  

=> MAKES INFORMATION MORE MEMORABLE.  

=> LIGHTENS UP HEAVY MATERIAL. 

TOM'S LIST 

=> YOU WILL BE ASKED BACK.  

=> YOU WILL GET HIGHER EVALUATIONS OR MORE SALES.  

=> $$$$ YOU WILL MAKE MORE MONEY.  

=> YOU WILL MAKE PEOPLE HAPPY. This is my favorite benefit. I get  
great satisfaction from knowing that I have brightened someone  
else*s life. I had an executive come up to me after one of my  
humor seminars and say, "You opened up a whole new world for me."  
I almost cried right on the spot. I*ll never forget it. 

Next issue learn techniques to deliver your talk without notes. 

 
******** GREAT SPEAKER LEARNING TOOL ******** 

BE THE HIT OF YOUR NEXT PRESENTATION! 

Wake *em Up! How to Use Humor and Other Professional 
Techniques to Create Alarmingly Good Business Presentations 

For a FREE Chapter visit  
Http://www.antion.com/products/produc~3.htm  

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===================================================== 
4.    $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$ 
===================================================== 
I credit this tip to professional speaker Jeff Slutsky. 

RAISE YOUR FEE AND GIVE AWAY YOUR PRODUCTS  

I started using this tip the moment my latest book came off 
the presses, but you can use any kind of product to make it 
work. Here*s how it works.  

You always want to add extra value for the people hiring you 
as their speaker. Let*s say you give the meeting organizer 
100 books or audio tapes when he or she hires you to speak. 
The products can be given away to the audience members, or 
sold at the event to help defray the cost of your appearance. 

This technique also makes you more attractive to speakers 
bureaus because your fee is higher. If you create the products 
yourself and keep the unit cost low, you still come out ahead 
after paying for the product and the speakers bureau commission. 
AND the client gets added value too. Everyone wins and that*s 
what keeps us working. 

NOTE: I just ran across the most fabulous marketing site I 
have ever seen. I'm using a tremendous amount of what I learned 
at this site. Check it out http://www.marketingtips.com/t.cgi/12273  
Also an incredible e-mail program that I use. Read about it at 
http://www.marketingtips.com/mailloop/t.x/12273  

===================================================== 
5.            SPEAKER HUMOR  
===================================================== 

=> As a speaker I never speak about things I know nothing 
   about . . . People might think I*m running for office. 

=> By the time you're old enough to understand the opposite 
   sex they don*t notice you anymore. 

=> Ask not for whom the bell tolls. If there*s a teenager 
   in the house, it*s a phone call for them. 

=> Hospitals ought to put their recovery rooms right next 
   to the cashier*s office. 

=> At work you shouldn*t let people drive you crazy since 
   you know it*s only walking distance. 

=> Intuition is that little voice that says you*re right, 
   despite the truth. 

=> Man is the lowest cost, non-linear computer system, 
   capable of being produced by unskilled labor. 

=> These days if you build a better mousetrap, the mice 
   will slap an injunction on you. 

=> It*s a competitive world. If you don*t get fired up, 
   you just get fired. 

=> I don*t make jokes; I just watch the Government and report 
   the facts. --Will Rogers 

Lot*s more FREE speaker humor at 
http://www.antion.com/humor/speakerhumor/speakerhumor.htm  

===================================================== 
6.            USEFUL WEBSITES  
===================================================== 

http://speeches.com  Here*s a fun website that will write a 
speech opening for you automatically. They want to charge  
you ten bucks to write a wedding speech in less than a minute. 
LOL I guess that*s cheap compared to agonizing over your 
comments for months. 

http://startpage.com/html/quotations.html This is a really 
great quotation site for speakers. It has over 100 links to  
other quotation sites on all kinds of topics. Keep this one 
handy all the time! 

********* EARN BIG REFERRAL COMMISSIONS ********* 

You can earn a 10 - 25 percent commission for referring 
Tom for speaking engagements and bulk product sales. 
Commissions normally start between $500.00 and $1250 
depending on your level of involvement. For complete 
details visit http://www.antion.com/referrals.htm  

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===================================================== 
        FREE ARTICLES FOR YOUR PUBLICATIONS  
===================================================== 

I have many articles available for reprint in your  
publication, company newsletter, etc. You may use  
articles written by me that you see here or e-mail me 
to request a list. All you have to do is print the 
article in its entirety along with the by line at  
top and the credits, and complete contact information 
at the end of each article. I would appreciate a tear  
sheet or electronic copy too. Thanks 

 
********* Do YOU WANT TO BE A SPONSOR? ********* 

For automated sponsorship details  
visit http://www.antion.com/sponsor.htm OR send  
mailto:sponsor@antion.com  

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