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Great Speaking Vol. 1 Number 02
If you get two copies, just let me know.
I'm swimming in e-mail addresses.
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GREAT SPEAKING
Vol. 1 Number 2 - January 29, 1999
Publisher: Tom Antion tomAntion@aol.com
http://www.Antion.com
(C) Anchor Publishing 1999
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No one ever lost credibility by
being interesting.
==========================================
Please feel free to forward this E-Zine to anyone you
know that is interested in being a better presenter, or
who may want to make money speaking and training.
If you are receiving this issue as a forward, and would
like to get your own free subscription, please visit
http://www.antion.com/ezinesubscribe.htm
PRIVACY STATEMENT: We will not distribute your address
to anyone. Period.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
*** SPEAKER BUSINESS LEADS ***
Will be delivered when available as a special insert
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Your on-line resource of proven ideas to help you sell
your services and products and keep your customers coming
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*--------------------------------------*
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1. QUICK PRESENTATION SKILLS TIP
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THINK GLOBAL
by Tom Antion
The world is getting smaller. Now, it is no big deal to
put us on a plane and expect us to address an
international audience twelve hours later. Or we might
face a U. S. audience made primarily of people from Japan,
or India. A handy and inexpensive source of international
background information is the Culturgram published by the
David M. Kennedy Center for International Studies, which
is part of Brigham Young University, in Provo, Utah. Each
Culturgram is a four page newsletter, updated every August,
that gives you an easy to understand overview of the country
of your choice. It includes customs and common courtesies,
along with information about the people and their lifestyle.
References are also included for additional resources.
Currently 168 Culturgrams are available. Prices range from
$6.00 for a single copy to 50 cents for bulk purchases.
Call (800) 528-6279 for details.
(Ref. Wake em Up Business Presentations Pg. 21)
************ SPONSOR *************
NOTE FROM TOM: The WONDERFUL E-zine site below taught me how to
produce the E-Zine you are now reading.
E-ZineZ - The Handbook for E-Zine Publishers. Featuring our newest
FREE tool: the E-Zine Builder. Create a complete E-Zine in 5 minutes
that YOU can send to your subscribers. Tips, Tutorials, FREE content and
practical advice for E-Zine Publishers. To subscribe to the E-ZineZ newsletter,
put SUBSCRIBE in the BODY and mailto:e-zinez@oaknetpub.com
http://www.e-zinez.com
***********************************
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2. ADVANCED PRESENTATION SKILLS ARTICLE
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PICK YOUR AUDIENCE
By Tom Antion
(Did he say "pick" my audiences?). Yes, I did say pick your
audiences. Some of you may not have this luxury because you
must present as part of your job, but those of you that do,
will move up faster in the speaking world. When you are a
beginning speaker it is important for you to experience
different types of audiences just FOR the experience. As
you climb the speaking ladder where the audiences are bigger,
or more important to your career, and the stakes are higher,
you must learn to just say no.
Most top speakers dont accept every request to speak even
if they are available, and the money is right. They pick their
engagements to put themselves in front of audiences whose
profiles indicate the greatest chance of success. If you are
a highly technical presenter, you would not want to be speaking
to a widget sales group at their annual retreat. Conversely,
as a really fun retreat facilitator, you would not want to be
speaking to a group of radar technicians who are only
interested in performance data of the latest missile
protection system.
Avoid accepting engagements where the audiences needs are
clearly out of sync with your abilities, likes and dislikes.
Dont get me wrong. I want you to keep pushing your limits,
but if your audience needs more than you can give -- thats
right -- you bombed. Although it will be a lesson learned, do
yourself and everyone else a favor. Learn to just say no.
(Ref. Wake em Up Business Presentations Pgs. 92-95)
************ SPONSOR ************
The CYSTIC FIBROSIS FOUNDATION
Tom will be doing a full day benefit seminar
Feb. 6 in Lanham, Maryland.
THIS IS WORTH FLYING IN FOR. You will get a full day of
advanced "Wake em Up" presentation skills training and a closing
module "Speaking 4 Money" and "Advanced Speaker Marketing"
All for the pre-register price of $65.00 . . . . 1/10 of
what it would cost to attend a full day seminar with Tom.
More details mailto:cystic@antion.com or visit
http://www.antion.com/cystic2.htm
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3. HUMOR TECHNIQUE
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LEARN THE FUNNY STUFF EASILY USING BITS (part 2 of 10)
(AKA Chunks or Series) by Tom Antion
A bit is a section of humorous material that is so related
that it makes it easy for you to memorize. Each joke flows
naturally from one to the next so you can deliver the funny
material without notes (if you know your material). And
guess what? This technique works for any kind of material
so you get a two for one happy hour discount when you use it.
Until I learned about bits, I never thought I could be a
professional presenter because Im not great at memorizing
long talks. I discovered that no one memorizes long talks.
They have a mental or written outline consisting of key
words that trigger the individual bit in their minds. Pros
use this concept to be able to deliver long presentations
without the use of notes.
Becoming less dependent on notes has several advantages.
When you stand before a group and deliver information
without using notes, your credibility automatically rises.
The audience thinks, "Wow! This person really knows the
material." Since you wont be tied to a lectern or forced
to hold notes, you can get physically closer to the audience,
or actually enter the audience. The closer you are to them,
the better you will connect and the more they will laugh.
When you leave the script at home you can talk naturally to
the audience rather than read to them. You would look pretty
stupid up there reading your humorous material. You might do
that for effect sometime, but most of the time you need to
just deliver it with full eye contact. You will also be more
confident using this technique because you no longer have to
worry about your notes getting lost.
Using bits has another big advantage. We are busy people.
Its tough to find a spare hour or day to practice a full
presentation. Bits can be practiced when you have a few
minutes here and there. You will be more likely to practice
your material (and we all need practice) if you can practice
a three or five-minute chunk rather than the whole
presentation.
(Ref. Wake em Up Business Presentations Pgs. 65-67)
Next issue learn how to get the audience "ready" to laugh.
******** GREAT SPEAKER LEARNING TOOL ********
BE THE HIT OF YOUR NEXT PRESENTATION.
Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations
336 page Softcover
"Toms program and materials will cut five years off a speakers
learning curve." Cavett Robert, Founder National Speakers Assn.
For a FREE Chapter visit
Http://www.antion.com/products/produc~3.htm
***********************************************
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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AIRLINE FOOD FOR THOUGHT
By Tom Antion
OK, you choke on the food, or if you fly Southwest a lot like
I do, you dont even get any food. Why not give your
seatmates some food for their minds?
I carry three of my books along for each leg of my journey.
Whoever sits next to me, or anywhere near me that looks like
a business person gets a copy. Before long Im doing a book
signing in the aisle and people are asking me for my card.
One time on Southwest I got hired for an Arizona Association
meeting before we landed. Another time, again on Southwest
(believe it or not) I sat next to Wynona Judd and she asked
me for information on my speaker coaching services. On a
first class upgrade on United I sat next to a guy who is
President and CEO of a 150 million dollar company. By the
time we landed I was invited to his home and he offered to
personally introduce me to the VP of all seven of his
divisions. (Update: We just had dinner together in Los Angeles
last week and we are supposed to get together again in April)
Dont have a book? Make a cassette tape to give
out and follow up later. Its your choice. Complain about
the food, or feed your information to your fellow passengers.
NOTE: I just ran across the most fabulous marketing site I
have ever seen. Im using a tremendous amount of what I learned
at this site. Check it out http://www.marketingtips.com/t.cgi/12273/
Want to really take advantage of your E-mail marketing . . .
WITHOUT BEING A SPAMMER?
GO TO http://www.marketingtips.com/mailloop/t.x/12273
********** Speaker Website Traffic **********
http://www.Antion.com gets over 10,000 unique visitors per month and
over 30,000 individual page requests. Want to learn in an hour what
took Tom over a year to learn? mailto:tomantion@aol.com to set up a
"non-technical" dummies appointment.
*********************************************
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5. SPEAKER HUMOR
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=> Did you ever notice that intelligence tests are biased
toward the literate?
=> I called up a temp agency looking for work and they
asked if I had any phone skills. I said, "I called you
didnt I?"
=> Some people always give 100% at work:
12% Monday
23% Tuesday
40% Wednesday
20% Thursday
5% Friday
=> My receptionist hated her job. She kept answering the
phone, "Hello. Can you help me?"
=> Its hard to make a comeback when you havent been anywhere.
=> Hard work will pay off later. Laziness pays off now!
=> The latest survey shows that three out of four people
make up 75% of the population.
=> If at first you dont succeed. No one will be surprised.
=> People used to just look for a free lunch. Now they want
it delivered too.
=> If people really profitted from their mistakes, we would
all be rich by now.
=> Most people dont mind going to work. Its the working
itself they dont like.
=> You cant judge a book by its cover, but you can tell a
lot about a corporation by its Chapter 11.
Lot's more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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http://www.uselessfacts.net --- This is a fun site that, as
its name says, has plenty of totally useless information,
but much of it is funny and could be used in speeches (along
with other useless content) hahahhaha
http://www.reference.com --- Through Reference.COM, users
can easily find, browse, search, and participate in more than
120,000 Internet forums. More info available here than you
could use in 20 lifetimes. This is a totally FREE service.
http://www.lm.com/~chipp/spkrref.htm --- The Speaker's companion.
About 100 links to speaker related info and reference material.
Very useful site for speakers.
********** EARN BIG REFERRAL COMMISSIONS **********
You can earn a 10 - 25 percent commission for referring
Tom for speaking engagements and bulk product sales.
Commissions normally start between $500.00 and $1250
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
****************************************************
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FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see here or email me
to request a list. All you have to do is print the
article in its entirety along with the by line at
top and the credits, and complete contact information
at the end of each article. I would appreciate a tear
sheet or electronic copy too. Thanks
********* Do YOU WANT TO BE A SPONSOR? *********
For sponsorship details visit
http://www.antion.com/sponsor.htm OR send
mailto:sponsor@antion.com
************************************************
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