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Great Speaking Vol. 1 Number 15
"Tom, as I go through your series, this stuff just keeps getting better andbetter! It provided a great value.
I almost feel like I have wasted my time by getting answers from other
sources. My advice to others...Buy Tom*s Wake em up series for one stop answers to
improving all aspects of business as a professional speaker."
***Wayne McKinnon mailto:wayne@ITcoach.com
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GREAT SPEAKING
Circulation 7476
Vol. 1 Number 15 - August 13, 1999
Publisher: Tom Antion tomAntion@aol.com
http://www.Antion.com
(C) Anchor Publishing 1999
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No one ever lost credibility by being interesting.
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Please feel free to forward this E-Zine to anyone you
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
*** SPEAKER BUSINESS LEADS ***
Will be delivered to full subscribers when available.
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1. Quick Presentation Skills Tip
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FAMILY by Tom Antion
One way to build rapport with an audience is to include information about your family.
Most people in the audience get the warm fuzzies when you mention your spouse or
kids in a positive light. Of course, you do run the risk that a few people in the audience
may not like their spouse or kids. Generally the benefits of this technique far outweigh
the risks.
************ SPONSOR ************
HOW I WENT FROM $65.00 PRACTICAL JOKES TO $5500.00 KEYNOTES
Many of you know that Tom owned an entertainment company that custom designed
practical jokes. You can learn the techniques he used to go from the struggle of 4 or 5
jobs per day to the luxury of high paying speeches.
http://www.antion.com/speakervideo.htm
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Tom gets this many people and over 40,000 individual
page views at http://www.antion.com and it is growing.
A 1.5 hour consultation with Tom will tell you how to
get there. To schedule a non technical "dummies" appointment
call (301) 459-0738 mailto:tomantion@aol.com
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2. Advanced Presentation Skills Article
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WHAT NOT TO DO WHEN MAKING A KEYNOTE PRESENTATION
By: Dr. Donald E. Wetmore
"keynote n : an address designed to present the issues of primary interest
to an assembly and often to arouse unity and enthusiasm."
A wonderful communication device, that keynote presentation is. Did you ever
have to sit through a bad one? It happens. If you would like to give a
"snoozer" yourself, here are a few sure-fire ways to give your audience the
sleep they may have been lacking.
1. TRY TO FOOL THE AUDIENCE. It probably won*t work. Audiences are very
perceptive. They know when the speaker in congruent and "walks the talk".
They also know when the presenter is just giving a book report, having spent
a little time in preparation to learn about the high points of the topic
presented. When you are the keynoter, your audience ought to sense that you
are not just a gallon of water, but, rather, a fountain of knowledge.
2. READ IT FROM YOUR TEXT. We liked hearing stories read to us as children.
But our audiences are adults. They want to experience what is in your heart
and in your mind. Notes to guide you through the important points are fine,
but if you are reading from a text, you may as well hire a professional
actor who is trained to bring a script to life. Know your material cold.
Tailor it as you deliver it. As your audience reacts to a particular point,
expand on it. Feed them what they hunger for.
3. USE INSIDE STORIES. Be sure to mention some event or some anecdote about
someone that most of your audience will know nothing about. Isolate the
majority of your audience. Keep them in the dark. Make them feel that they
are not among the chosen few. Use their time to have a private, inside
dialogue with someone. They will be riveted.
4. MAKE YOUR AUDIENCE THE BUTT OF A JOKE. Humor is a wonderful
communication tool (if you are funny). Self-deprecating humor that reveals
your own vulnerabilities and foibles works. Stories about people and events,
other than your audience, if done in good taste, will set the tone for a
positive learning environment. But if you direct the barbs of your humor
directly to your audience, you set up an "us versus him/her" climate that
will interfere with your message getting out. Attacking an audience, even if
not meant to offend, will tend to make them defensive and distrustful of the
speaker.
5. GO OVER THE TIME LIMIT. You have a contract with your audience. Their
obligation is to be attentive. Yours is to deliver the material that was
promised and to do it within the announced time frame. If you are given
twenty minutes, finish in twenty minutes. If no time frame is announced,
tell the audience up front how much of their time you will take. ("We are
going to be together for the next 50 minutes and during this brief time.").
I frequently tell my audiences at the outset of my presentation, "I will be
your speaker and you will be my audience. If you get done before I do,
please let me know."
Dr. Donald E. Wetmore-Professional Speaker
Productivity Institute, Time Management Seminars
60 Huntington St. P.O. Box 2126
Shelton, CT 06484
(800) 969-3773, (203) 929-9902
fax: (203) 929-8151
mailto:ctsem@msn.com
http://www.balancetime.com
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3. HUMOR TECHNIQUE
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OLD HUMOR IS GOOD HUMOR (Part II from Issue V1n13) by Tom Antion
As we saw in Part I , you will come across jokes and stories that can
be updated. Some can be updated as easily as adding a current name. Here is an
old politician joke:
Joe the politician said he was so surprised about his nomination
that his acceptance speech fell out of his pocket.
All you have to do to update this one is to change the name from Joe to the
current politician or association member you want to tease. You could also make
this a joke on yourself if you know you are going to be nominated for something.
"I was so surprised about this nomination that MY acceptance speech fell out
of my pocket". Here is another one that can be used for presidents, or to tease any
business boss:
A man was alone in a rowboat on the Potomac shouting No! No! No!
Someone on the riverbank said, "Is that guy crazy or what?"
Another man fishing said, "No. That's just one of President
Clinton*s Yes Men on vacation."
All you have to do on this one is to change the name of the river and substitute
your BIG TARGET where you see President Clinton.
(Source: Wake em Up Business Presentations Pages 198, 199)
********* GREAT SPEAKER REFERENCE *******
BE THE HIT OF YOUR NEXT PRESENTATION!
"Wake em Up! How to Use Humor and Other Professional
Techniques to Create Alarmingly Good Business Presentations"
"Toms program and materials will cut five years off a speakers
learning curve."
-- Cavett Robert, Founder National Speakers Assn.
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
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TELESEMINARS by Tom Antion
You can conduct seminars via the telephone for up to 500 people in a very
cost effective manner. The "low tech" technology is called a phone bridge.
It is much cheaper than "conference calling." Your seminars could be used
as both a marketing device and an income generator. The part I like about it
is that I do not have to get on an airplane or even leave my home office.
Here is how it works. You promote your seminar, or act as an instructor for
a teleclass seminar company. The participants pay you by credit card or check
in advance. After you receive payment, you give them a phone number to call.
They pay their own long distance charges. At the prescribed time, the participants
call the number you gave them. You conduct the seminar on the phone. You
could Email or mail everyone a handout if you want.
The cost to rent a telephone bridge is very low compared to regular conference
calling. You can try it for as low as $20.00 for an hour or maybe $50.00 for a
month. The cost rises with the number of participants that you are able to handle.
I will have more on this topic later. I will be trying it myself this month so watch
for an Email announcement.
For more information about this technology visit http://www.teleclass.com
NOTE: I just ran across the most fabulous marketing site I
have ever seen. I*m using a tremendous amount of what I learned
at this site. Check it out
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Want to really take advantage of your E-mail marketing . . .
WITHOUT BEING A SPAMMER?
GO TO http://www.marketingtips.com/mailloop/t.x/12273
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5. SPEAKER HUMOR
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=> Confused speaker? . . . If all the world is a stage, where is the audience sitting?
=> Exhausted speaker? . . . Insanity is my only means of relaxation.
=> Attempt to get a new car for your spouse--it'll be a great trade!
=> In honor of the recent National Speakers Association Convention . . .
Eagles may soar, but weasels aren't sucked into jet engines.
=> Deep Philosophy: I doubt, therefore I might be.
=> Age is a very high price to pay for maturity.
=> Men are from earth. Women are from earth. Deal with it.
=> Before they invented drawing boards, what did they go back to?
=> If one synchronized swimmer drowns, do the rest have to drown too?
=> If work is so terrific, how come they have to pay you to do it?
=> 99 percent of lawyers give the rest a bad name.
=> Money can't buy love. But it CAN rent a very close imitation.
=> To succeed in politics, it is often necessary to rise above your principles.
=> If you're born again, do you have two bellybuttons?
=> If the #2 pencil is the most popular, why is it still #2?
=> Women like silent men . . . they think they are listening.
Lot's more FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
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Reader Leigh, Farnel, CSP suggests you try the on line personality
questionnaire at http://www.keirsey.com/
Reader John Gravitt likes the site http://www.learningauction.com
You can auction off your services there like speeches, one-hour sessions, etc. It's free.
****** EARN BIG REFERRAL COMMISSIONS ******
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Tom for speaking engagements and bulk product sales.
Commissions normally start between $500.00 and $1250
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
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