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Great Speaking Vol. 1 Number 05
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GREAT SPEAKING is GREAT STUFF!!
--Sue Hershkowitz, CSP
Ref: Valentine Issue
Unsubscribe me. I was not amused.
--Gloria Wright, PhD
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GREAT SPEAKING
Circulation 5103
Vol. 1 Number 5 - March 12, 1999
Publisher: Tom Antion tomAntion@aol.com
http://www.Antion.com
(C) Anchor Publishing 1999
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No one ever lost credibility by
being interesting.
==========================================
Please feel free to forward this E-Zine to anyone you
know that is interested in being a better presenter, or
who may want to make money speaking and training.
If you are receiving this issue as a forward, and would
like to get your own free subscription, please visit
http://www.antion.com/ezinesubscribe.htm
PRIVACY STATEMENT: We will not distribute your address
to anyone. Period.
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IN THIS ISSUE
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1. Quick Presentation Skills Tip
2. Advanced Presentation Skills Article
(Beginners should read this too)
3. Humor Technique Series
4. Speaker Marketing Tip
5. Speaker Humor
6. Websites for Speakers
*** SPEAKER BUSINESS LEADS ***
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1. Quick Presentation Skills Tip
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FILL EM UP
By Tom Antion
When you project a photo or other image, fill up the slide,
or overhead as much as possible. This does not mean to fill
the projection with lots of text. This tip only applies to
images. Example: You take a picture of a funny sign on a pole.
The sign is only about 18 inches tall. If you zoom in on the
sign so that it fills the frame, it will have a much greater
impact on the audience. See a sample of this effect at:
http://www.antion.com/visualsample.htm
Want to see a dialectized version of this article? I used
the "Dialectizer" to translate this article to "Jive"
"Pig Latin" "Redneck" and "Moron"
Visit http://www.antion.com/dialectizer.htm
Next issue --guest columnist Patricia Fripp, CSP, CPAE
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2. Advanced Presentation Skills Article
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I Get So Emotional Part 2 of 2
by Tom Antion
There are many emotions you can trigger in the audience just by
your choice of words. Happiness, anger, sadness, nostalgia are
just a few. Knowing your purpose for being in front of the group
helps you to pick which emotions you want to tap. When your
purpose is known, choosing words to get the desired emotional
response is much easier.
Here's an example of a simple set of facts that a presenter
might convey:
"There have been eleven accidents in the past year at the
sharp curve which is two miles north of Cherokee Lake on
Route 857. Installation of guard rails, warning signs, and a
flashing light will cost approximately $34,000. Even though
we have not balanced the budget this year, I feel that we
should appropriate money for this project. Thank you."
Here is a little different version that uses emotional appeal
to get the message across.
"On July 18th of this year John Cochran was found dead. The
radio of his car was still playing when the paramedics got to
his overturned vehicle. John's neck was broken. It was snapped
when his car flipped over an embankment. No one here knows
John Cochran because he did not live here, but he died in our
neighborhood. Most of you do know of the hairpin turn on Route
857 that has been the scene of eleven accidents this year
alone and has injured many friends as well as strangers. We
need money to put up guardrails, signs, and a flashing light.
I know money is tight, but I hope you see fit to find the funds
to remedy this situation before the unknown John Cochran becomes
one of your loved ones."
Can you see the difference in these two appeals? The first was
simply a set of facts. Facts are important, but they rarely
stimulate people to action. The action comes when emotions get
attached to believable facts. You can bet the second version of
the above story would have the best chance of securing that
$34,000.
To create the emotional appeal in the second version of the
story, words and phrases were chosen that had emotional power.
John Cochran was found dead. The radio of his car was still
playing . . . John's neck was broken. It was snapped . . .
His car flipped . . . hairpin turn . . . He died in our
neighborhood. All these phrases were woven into the original
set of facts to create the emotional response of horror
about this terribly dangerous turn.
(Ref. Wake em Up Business Presentations Pages 129-130)
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************************************************
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3. HUMOR TECHNIQUE
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TIME OF DAY AND HUMOR
by Tom Antion
The first speaker of the day for an early morning (7:00 a.m. to
9:00 a.m.) program should not expect hearty laughter. People are
not conditioned to laugh a great deal in the early morning. Many
won't even be awake yet. Use more information and less humor. I
was asked by a sales speaker to open up an early morning seminar.
He said, "I just want you to get them laughing before I go on." I
told him that it was not a good idea, but he insisted. I opened
up the seminar with some sure-fire humor to test their
responsiveness and got little response. I cut my material and
brought the speaker on stage. He couldn't get them laughing
either. I sat in the audience and watched. By 10:15 a.m. they
were laughing at just about anything.
It's important for you to know when NOT to expect hearty
laughter. It would be a waste of time to use your best material
at a time when laughter normally wouldn't be expected. If you
didn't know that early morning programs aren't the best for
laughter, you could have your confidence shaken so badly that the
rest of your presentation might suffer. Also, keep in mind that I
am giving you general principles. You might run into a lively
group sometime just don't expect it.
Many consider brunch to be the best time of day to expect a
responsive audience. It is late enough that the folks who sleep
late are now awake, but not so late in the day that early risers
are starting to get tired. Lunch is generally a time for good
response for the same reasons as brunch.
In the afternoon people are starting to get tired. Audience
members will retain less because they are not listening as
closely as they did in the morning. You can use more humor and
less hard information, but don't expect laughter to be as
intense.
The last speaker of a long afternoon or evening program should
not expect a great response, again because folks are too worn
out. Keep your presentation short and crisp and acknowledge the
lateness so that the audience knows you care about them. One time
I was the last speaker on a long program in Baltimore, Maryland,
for a food service management company. I was being introduced at
8:35 p.m. on a Monday night in the fall. What do you think the
mostly male audience was thinking at 8:35 p.m. on a Monday night
in the Fall? Of course! MONDAY NIGHT FOOTBALL! I got up and said:
There are three things I would never want to be: 1. a
javelin catcher; 2. the scoop man at a Donkey Basketball
game; and 3. the last speaker on a long program. (I looked
at my watch.) It's now 8:40 p.m. I'm going to limit my
remarks to 15 minutes. I guarantee you will be in the
hospitality suite in time for the kickoff. I kept my
promise.
Do you think I had more of their attention than if I had not made
the comment? You bet I did! Even though it had been a long day,
they all had a good laugh during my talk. A little care for your
audience will go a long way.
Next issue learn about serious and funny closings.
"Tom Antion has mastered the art of communicating in an
interesting and humorous fashion. His book Wake em Up is a "how
to" and what "not to do" for speakers. It is a great read for
presenters who have been in front of audiences for years as well
as those folks just starting out. Hats off to Tom for a job well
done!"
David Kliman, President
Meeting Professionals International
******** GREAT SPEAKER REFERENCE BOOK ********
BE THE HIT OF YOUR NEXT PRESENTATION!
Wake em Up! How to Use Humor and Other Professional
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"Toms program and materials will cut five years off a speakers
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-- Cavett Robert, Founder National Speakers Assn.
For a FREE Chapter visit
http://www.antion.com/products/produc~3.htm
*****************************************
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4. $$$$$$$ SPEAKER MARKETING TIP $$$$$$$$
=====================================================
LINK EM UP
By Tom Antion
The latest Georgia Tech survey shows that more people find
web pages from links than from search engines. Respondents
to the G.T. survey could choose multiple answers. 88 out of
100 found websites from links and only 82 out of 100 found
websites from search engines. Also, search engines are
beginning to rank sites, in part, on the number of links
coming into the site. What does this mean to you?
You must pursue links to your site if you want to maximize
traffic. Get out of the mindset that you must protect your
site with a shotgun. Trade links with every respectable
entity that you can. Also, links are much more reliable
than search engines anyway. You can have a good ranking in
a search engine one day and disappear the next. If you have
a link relationship, it will likely be there for a long time
with no maintenance whatsoever.
Some speakers are just plain stupid about this. Their site
sits there with very little or no traffic, yet they still are
scared to death they might lose a potential customer to
another speaker by trading links. Well, do not worry about
losing them, because they will probably never find you in the
first place unless you have a good and consistent search engine
plan and a link program.
If you want to see an example of what I mean, visit
http://www.antion.com/links.htm If you think my attitude on this
is in your face, wait till you see what I have to say at
http://www.antion.com/linktrade.htm If you want to see my
linktrade program visit
http://www.antion.com/linktradeinstructions.htm
NOTE: I just ran across the most fabulous marketing site I
have ever seen. Im using a tremendous amount of what I learned
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******************************
=====================================================
5. SPEAKER HUMOR
=====================================================
=> Our custom is to bring in speakers of integrity, wisdom,
talent and class. . . . . Tonight we will depart from that
tradition.
=> Our next speaker needs no introduction. . . . He / she needs
a conclusion.
=> I wish the buck stopped here. I could use a few.
=> It is not the pace of life that concerns me, it is the sudden
stop at the end.
=> It is hard to make a comeback when you havent been anywhere.
=> The only time the world beats a path to your door is if
you are in the bathroom.
=> The only difference between a rut and a grave is the depth.
=> Success is relative. The more success, the more relatives.
=> Tough sales job: Selling pension plans to kamikaze pilots.
=> Futility: Rearranging the deck chairs on the Titanic.
=> These really are good times, but only a few people know about
it -- Henry Ford
=> Money can not buy you love, but it puts you in a great
bargaining position.
=> It is not hard to meet expenses...they are everywhere.
=> Health is merely the slowest possible rate at which one can
die.
=> When you are finally holding all the cards, why does everyone
else decide to play chess?
=> It was all so different before everything changed.
=> I tried to get a life once, but they were out of stock.
=> If at first you do succeed, try not to look too astonished.
=> All reports are in. Life is now officially unfair.
=> I started out with nothing....I still have most of it.
See five new categories of FREE speaker humor at
http://www.antion.com/humor/speakerhumor/speakerhumor.htm
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6. USEFUL WEBSITES
=====================================================
Gifts of Speech: http://gos.sbc.edu/ Collection of significant
speeches by women politicians, writers, artists, academics,
activists, and leaders covering a wide variety of topics.
Currency Converter: http://www.oanda.com/converter/classic
Enter the currency you want to convert from, the currency you
want to convert to, and the amount. You'll receive the answer in
rupees, dollars, pesos, francs, yen, (or over 150 other
currencies) as of yesterday, or at any selected day back to
1/1/90. I just used this site to get ready for my Mexico trip.
Canadian Association of Professional Speakers has a new website
Be sure to visit http://www.canadianspeakers.org
Today in History: http://www.historychannel.com/today/ The
History Channel: where history comes alive! If you are speaking
on March 26th, find out what happened in history on that same
date and incorporate it into your speech.
AccuWeather: http://www.accuweather.com/weatherf/index_corp View
weather radar and forecasts for U.S. cities and regions and
satellite weather maps for the entire world. This online
weather database provides weather pages to hundreds of
newspapers worldwide. Free services include personal AccuWeather
for your city, storm watch, and weather FAQs.
********* EARN BIG REFERRAL COMMISSIONS *********
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Tom for speaking engagements and bulk product sales.
Commissions normally start between $500.00 and $1250
depending on your level of involvement. For complete
details visit http://www.antion.com/referrals.htm
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=====================================================
FREE ARTICLES FOR YOUR PUBLICATIONS
=====================================================
I have many articles available for reprint in your
publication, company newsletter, etc. You may use
articles written by me that you see here or Email me
to request a list. All you have to do is print the
article in it's entirety along with the by line at
top and the credits, and complete contact information
at the end of each article. I would appreciate a tear
sheet or electronic copy too. Thanks
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