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HOMEBREW Digest #4542
HOMEBREW Digest #4542 Mon 14 June 2004
FORUM ON BEER, HOMEBREWING, AND RELATED ISSUES
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Contents:
Your message was deleted by a security rule ("interscan MSS")
Re: Madison's Great Taste (Bill Rogers)
MCAB VI competition ("Spencer W. Thomas")
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Date: Mon, 14 Jun 2004 18:29:36 +0200
From: "interscan MSS" <interscanviruswall at fr.ch>
Subject: Your message was deleted by a security rule
Your message was deleted by a security rule:
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Subject: Mail Delivery (failure webmaster.inter.cief at fr.ch)
Date: Mon Jun 14 18:29:36 2004
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Date: Mon, 14 Jun 2004 12:01:32 -0700 (PDT)
From: Bill Rogers <bill6beers at yahoo.com>
Subject: Re: Madison's Great Taste
Jerry "Beaver" Pelt asks about this year's Great Taste of the Midwest
ticket sales.
Sorry about the delay in responding, but I was out for a week in the
Boundary Waters Canoe Area Wilderness in northern Minnesota where,
thankfully, they have not yet installed internet cafes.
The Great Taste of the Midwest craft beer festival is organized and run
by the Madison Homebrewers and Tasters Guild, a non-profit homebrew
club. Like your homebrew club, we're a hobby club consisting of a
bunch of (mostly) guys with day jobs and families to nurture, but
probably unlike your club we also put on a beer festival that many
consider one of the primo beer events of the year. We're all
volunteers and we do the best we can given the time our lives permit.
I've been surprised to learn that some of our brewers -- and perhaps
customers -- think our festival is run by a professional organization,
with staff. It's not, though we appreciate the compliment.
We were inundated with ticket orders this year from people abiding by
the instructions we gave. Our mailbox would not hold all the orders we
receved on May 1, such that the post office had piles of our mail
sitting in baskets on the floor when we arrived for pickup. They were
a little peeved at us! There was little we could do but fill the
orders as best we could. Unfortunately Jerry's envelope was not chosen
for filfillment, and we do apologize. With the mail volume we received
May 1, and the heavy in-person sales, we declared the festival a
sellout in 5 hours.
I was one of the Friday night "Midnight Madness" sellers at Wonder's
Pub in Madison. The larger orders (of 10-20) that night all looked
honestly like people who'd gathered money at work or from their friends
to come buy tickets. There were a lot of used bills of various
denominations, and non-consecutive serial numbers. Maybe I'm naive but
I really think there was not a lot of scalping buying going on.
Ticket sales will NOT be done on eBay, at least not by us. We'll be
watching eBay over the summer as we did last year. Nobody in 2003 was
selling tickets repeatedly, i.e., there were no repeat sellers. It
appeared to be the genuine "my friends can't come" kind of selling. We
hope it will be the same this year. Regardless, we'll be watching.
The first seller was "elite_digger" and I'll be looking for repeats
from that seller. I don't know what action we can take against eBay
scalpers, but we're investigating. We do NOT want our festival's good
name besmirched by scumbag scalpers, whether online or outside the
festival. Madison has anti-scalping laws and the uniformed Madison
police at the festival will be alerted to the potential presence of
scalpers.
Sales have really taken off over the last three years. Our success has
its failings. Not so long ago the Great Taste didn't sell so quickly
and many longtime beer lovers enjoyed the benefit of those days. Now
the word is out and tickets are scarce. We are committed to the
quality of the Great Taste and will not grow it by selling more
tickets. We've found that the ratio of 104 brewers to 5000 patrons is
a good one. A few years ago we sold 5500 tickets and noticed (and
received comments) that the event was getting too crowded. And ... the
brewers have told us in post-event surveys that they don't want to go
to two days. Extend the event, and we lose many of the fine brewers
who make this such a great event. It'll stay this size for a while.
Watch our website for ticket info for next year. For what it's worth,
all ticket selling parameters will be reviewed before next year's
festival. Expect changes ... just like the weather in the Minnesota
wilderness!
Bill Rogers,
President
Madison Homebrewers and Tasters Guild
Madison, WI
http://mhtg.org
greattaste at mhtg.org
For a related article, see columnist Doug Moe's May 11 column in
Madison's Capital Times newspaper:
http://snipurl.com/72rb
=====
Where are you, John Galt?
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Date: Mon, 14 Jun 2004 17:17:30 -0400
From: "Spencer W. Thomas" <spencer at umich.edu>
Subject: MCAB VI competition
The Masters Championship of Amateur Brewing VI competition will take
place July 23-25 at Dragonmead Microbrewery in Warren, Michigan (near
Detroit.) Our program includes a sensory evaluation seminar led by Rex
Halfpenny and VIP admission to the Michigan Brewers Guild Summerfest.
It's gonna be a blast. See the MCAB VI web site at
http://dragon.ldmi.net/MCAB/ for details.
Our attempt to email the call for judges using email addresses provided
by the BJCP resulted in a huge number of bounced emails. So if you're a
BJCP judge, and you did not get the call for judges in your email,
please visit http://spencerwthomas.com/mcab/
A note about email addresses: If you are a BJCP judge and live in the
Michigan/Illinois/Indiana/Ohio region or if you are a National or
higher-ranked judge, and did not get an email from me, it is possible
that the BJCP has an out of date email address for you. If you write to
me, I can check your current email against the list I have, but you
might do better to write directly to the BJCP program administrator
program_admin at bjcp.org to correct it in their database.
Thanks, and I hope to see you here in July!
=Spencer
spencer at umich.edu
