Cider Digest #1629

Published in

· 8 months ago

Subject: Cider Digest #1629, 9 May 2011 
From: cider-request@talisman.com 

Cider Digest #1629                                         9 May 2011 

                 Cider and Perry Discussion Forum 

Contents: 
  Who buys cider in the US? (WhetstoneCiderWorks) 
  Beeswax gasket material ("Peter Johnson") 

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Subject: Who buys cider in the US? 
From: WhetstoneCiderWorks <whetstoneciderworks@gmail.com> 
Date: Thu, 5 May 2011 06:42:08 -0400 

I am working on a business plan for Whetstone CiderWorks, a new cidery 
in Vermont.  Part of this is analyzing potential sales, which begs the 
question: who buys cider in the US?  I am wondering if any established 
cidermakers reading this have any data, or even feel that they have a good 
sense from experience, as to the answer(s) to this question. 

Some of the specific questions which have come up for me are: 

Do you see more overlap with beer or wine markets?  If so, has this 
affected your packaging/ distribution choices?  Is there a certain age 
range of consumers who seem most likely to buy cider?  Is there a gender 
trend in cider buying? 

What have those of you selling cider observed as to who drinks what you make? 

Thank you, 
Jason MacArthur 
Marlboro, VT 

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Subject: Beeswax gasket material 
From: "Peter Johnson" <peterj4899@gmail.com> 
Date: Fri, 6 May 2011 08:34:41 -0500 

Just a thought but have you considered medical gasket material?  I'm sure it 
would be more expensive than beeswax but would meet FDA food safety 
requirements and might meet organic requirements if that were a concern.  A 
brief internet search turned up the following website (not an endorsement as 
I know nothing about the company) that might provide a starting point. 

http://www.stockwell.com/pages/materials.php 

Silicon gasket material might prove considerably more durable, heat 
resistant, and end up being more efficient when considering the hours you 
will spend mucking around with wax.  Good luck. 

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End of Cider Digest #1629 
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