Cider Digest #0783

Published in

· 8 months ago

Subject: Cider Digest #783, 31 December 1998 
From: cider-request@talisman.com 

Cider Digest #783                                         31 December 1998 

                 Forum for Discussion of Cider Issues 
                      Dick Dunn, Digest Janitor 

Contents: 
  "Black Cider" (Brian Black) 
  year-end digest numbers (Cider Digest) 

Send ONLY articles for the digest to cider@talisman.com. 
Use cider-request@talisman.com for subscribe/unsubscribe/admin requests. 
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Archives of the Digest are available for anonymous FTP at ftp.stanford.edu 
    in pub/clubs/homebrew/cider. 
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Subject: "Black Cider" 
From: Brian Black <b.black@worldnet.att.net> 
Date: Mon, 28 Dec 1998 09:34:47 -0800 

"Black Cider" huh? I feel a lawsuit coming on . . . It would be a 
combination civil suit (name use) and a tort (assault on innocent 
consumers' tastebuds).  

Back in my own corporate marketing days, this is the kind of product 
strategy hooey we would revert to when we didn't know what we were 
doing. Invent a product category, then declare victory over it. It's 
quite shameless. It helps if the product subcategory nicely relates to 
the difficiencies of your cheapest-to-manufacture item ("New Burnt 
Carmel Flavored Cider! Made Exclusively From Our Special Imported 
Concentrate!") 

Even if this is some long lost super-double-dog-dare cider sub-category, 
which only the $ of Koch could afford to resurrect, what difference does 
it make IF IT'S NO GOOD?! 

BTW, you should have seen my FIRST reply. My wife made me delete it. 

Brian Black 
Black & Fagan Cider Co. 

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Subject: year-end digest numbers 
From: cider@raven.talisman.com (Cider Digest) 
Date: 31 Dec 98 17:41:00 MST (Thu) 

The Cider Digest finishes this year with 525 subscribers.  This is off a 
bit from what it had been (close to 550 a couple times this year).  There 
were 69 issues this year.  The number of issues and the total size are both 
down a bit from last year.  I suspect that some of this is due to the 
erratic/slow publication this fall. 

The size of the list--just over 500--seems small to me.  It's about half 
the size of the Mead-Lover's Digest, which in turn is a tiny fraction of 
the size of the Homebrew Digest. 
- --- 
Cider Digest                                  cider-request@talisman.com 
Dick Dunn, Digest Janitor                  Boulder County, Colorado  USA 

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End of Cider Digest #783 
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