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Discover your ideal client
If you want to get to know your ideal client, like you would a friend, write down as much detail as you can. Don’t forget to include their emotional world i.e.
- their pains
- their biggest challenges
- what they most desire.
Your Ideal Client Avatar
IMAGE OF PERSONA
- What do they look like?
WHO ARE THEY?
- Are they an Individual Professional, Business Owner or Decision Maker in Corporate
DEMOGRAPHIC
- How old are they?
- What is their Job Title?
- Location?
- Income?Interests?
- Social Media Platforms?
- Brands they buy?
- Books they read?
PAINS
- What are this person’s pains and frustrations?
- What keeps them awake at night?
PAIN RELIEF
- How can your offerings relieve their pains?
- What would a good outcome look like to their problems?
VALUE
- What positive impacts would it have on them to solve their problem?
- What would it mean to your ideal clients to solve their problem?
