Dan S. Kennedy Target Client questions

@StefaniaLandArch

Published in 

WIP Work IN Progress

 · 9 months ago

Questions

1. what keeps them awake at night?
2. what are they afraid of
3. what are they angry about?who are they angry at?
4. what are their top three daily frustrations?
5. what trends are occurring and will occure in their business or lives?
6. what they secretly, ardently desire most?
7. is there a built-in bias to the wau they make decisions? (ex engineers is an exceptional analytics )
8. Do they have their own language?
9. Who else is selling something similar to their product, and how?
10. Who else has tried selling them something similar, and how has that effort failed?