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Amy Today Volume 09 Issue 02
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Amy Today
A text-file magazine for all Amiga lovers
Volume #9, Issue #2, March 20th, 1989
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Editor : John Rydell
Writers: Tom Limoncelli and Udo Pernisz
Address all correspondence to: "Amy Today"
C/O John Rydell
GEnie address: J.Rydell1 640 Willowglen Rd.
(#54790) Santa Barbara, CA
93105
Plink address: J*Rydell
(805)687-5643 <Voice Line>
GEnie discussion in category #2, topic #29
Plink discussion in AmigaZone Section #2
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Contents:
1. A Message From the Editor John Rydell
2. Distributing "Amy Today" John Rydell
3. Advertiser Information John Rydell
4. Interview with Max Toy Tom Limoncelli
5. The Amiga Plus Udo Pernisz
6. Newest Fred Fish Available John Rydell
7. Amy Today Advertising John Rydell
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A Message From The Editor:
Amy Today has now been providing up-to-date information to Amiga users for
24 issues. From what I've heard, people have enjoyed the magazine and my
efforts in publishing a free magazine. BUT there are thousands of Amiga
users who never see an issue of Amy Today and I would like to expand the
user base of the magazine.
In order to do this, I must first know how many people are reading Amy
Today. I am requesting that EVERYONE who reads Amy Today become a
registered user. I know what you're thinking. Oh boy, he's going to want
us to pay for the magazine. WRONG! All I want is a postcard (or letter if
you want to spend an extra $.10) sent to me with your NAME, ADDRESS, TYPE OF
AMIGA, and where you get Amy Today. Everyone who sends this information
will become a registered reader of Amy Today. Being a registered user will
allow you to use the Advertiser Information Service (discussed later in this
issue), as well as allow you to buy Fred Fish disks at Amy Today's low
prices. Also, you will be put on Amy Today's official mailing list so that
you can receive special information that Amy Today will provide. In the
future, I will try to provide special services to registered users possibly
including software discounts and other benefits. Yes, you can receive all
of this for only $.15 postage and about 2 minutes of your time. I NEED to
know the number of users reading Amy Today, and the type of Amigas they use
in order to improve the magazine. Also, after I have received what I feel
is most of the registrations there will be a drawing. One registered user
will win 20 of the newest public domain disks including Fred Fish's newest.
I cannot make every user do this, but I am pleading with you to honor this
one request. 34 issues a year for the cost of ONE postcard! What could be
easier? I know that in the past, users have abused public domain and
shareware requests. Let's change this! Send your postcard today! Amy
Today might not survive if I only receive ten postcards. (I'm certainly not
going to spend hours and hours a week so that 10 people can read the
magazine!) I know you can do it, send your postcard and become a registered
user with the chance to win 20 public domain disks. You'll help Amy Today
and keep it going strong. Show your support today!
Mail to:
I READ AMY TODAY!
640 Willowglen Rd.
Santa Barbara, CA 93105
Enjoy the issue,
John Rydell
(Editor)
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Distributing "Amy Today":
Amy Today is file-based magazine which has been copyrighted by John Rydell.
I am allowing everyone to freely distribute it as long as they give credit
to Amy Today for anything taken from the magazine. I also request that the
magazine, itself, remains "AS IS" when being distributed. Please do not
modify it in any way if you are going to distribute it.
About Distributing: Please upload Amy Today EVERYWHERE! This magazine
simply will not flourish if it is not uploaded whenever possible. Every
issue is kept near 15,000 bytes ARCed so that upload/download time should
never be a problem. So, please, if you have the chance spread the magazine
around the country! Give a copy to your friend! Keep Amy Today alive and
going strong!
A great way to spread Amy Today to non-modem users is to put the textfiles
on your monthly user group disks. Please do this. Full permission is
granted!
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Amiga Happenings:
(John Rydell)
DeluxePaint III-
Electronic Arts is now shipping DPaint III. An upgrade from Deluxe Paint 1
or 2 will cost $50.00 plus the front of the manual. If Deluxe Paint was
purchased between 12/1/88 and 3/1/89 the upgrade will only cost $20.00. A
brand-new copy will cost you $149.95. All users who sent in their
registration card should have received an upgrade form in the mail.
Fred Fish-
Fred has been working hard and has released disks 179-194 into the public
domain. Very soon, disks up to #200 will be available. Amy Today will have
an overview of these disks in an upcoming issue.
Commodore-
According to Amy Today's information, Commodore has finally sold 1 million
Amigas. Great job!
Emerald Intelligence-
Negotiations with Lotus Development Corporation and Emerald Intelligence
have ended. MAGELLAN will continue to be sold for the Amiga under the same
name.
Mastertronic-
Recently Mastertronic released their long-awaiting game, "War in the Middle
Earth". WAR in the Middle Earth is based on J.R.R. Tolkien's Lord of the
Rings. The game is a fantasy role-playing adventure with a huge world to
explore. (A review of the game will be published in an upcoming issue of
Amy Today.)
Premier Software-
Premier Software has started a new business in selling public domain disks.
There are more than thirty disks already available. Each disk is well-
organized and comes with a HOT label. One disk available is an AMY TODAY
BACK ISSUEs disk. All programs on every disk can be run from CLI. I have
used the disk "FONTLIB" which contains many fonts organized perfectly. The
disks sell for $7.00 each. Currently there are disks available with
Animations, Terminals, Virus Protectors, CLI utilities, Games, and much,
much more. For more information use service #105.
Amy Today-
In this issue Amy Today starts a Advertiser Information service as well as a
list of registered users. Registering is free and all readers should send
in their registration. (Both of these new items are discussed elsewhere in
the issue.)
Amiga Happenings is a column dedicated to giving you information on what is
happening in the Amiga community. Some of the information could possibly be
wrong due to the fact that I am trying to get early information. I do not
in any way guarantee that the information will be accurate although I will
try my hardest to protect the innocent.
>>If you have some new information you would like to share please submit it
to Amy Today.
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Advertiser Information comes to Amy Today:
(John Rydell)
Amy Today adds a new and exciting addition to its magazine in this issue.
Each issue, Amy Today will assign a number to each of its advertisers. Any
registered reader of Amy Today (see message from editor) will be able to
receive more information from the advertisers by sending a postcard or
letter to Amy Today with the numbers of the companies they would like to
know more about. Twice a month, these names will be given to the
advertisers so that they can provide you with more information about their
products. Please include your full name and address along with the type of
Amiga you are using when you send your request.
This issues numbers are:
100 - Electronic Ecstasy
101 - NoodTech Productions
102 - Hermes' IconLab
103 - Amy Today's Fred Fish Disk Sale
104 - Amy Today's Advertising Rates
105 - Premier Software
Send requests (postcards are best) to:
Amy Today Advertiser Information
640 Willowglen Rd.
Santa Barbara, CA 93105
I hope you take advantage of this new service which is being provided to Amy
Today readers and advertisers.
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An Interview with Max Toy:
(Tom Limoncelli)
<Reprinted from Comp.Sys.Amiga)
I took a lot of notes at the JAUG meeting last night when Max Toy,
President of CBM USA spoke. He was an excellent speaker. He didn't
have any particular order to what he spoke about and I'm going to
basically re-count what I was able to write down in the order that he
mentioned it. Someone video taped the event. Will that be available,
Eric?
(My comments are in []s. Paraphrasing is done in ''s. Real quotes are in
""s. Everything is as complete and as accurate as my little fingers could
move my pen. I disclaim any mistakes... Evil Elvis made me do it! This is
really long and there are bound to be many typos.)
He started out by giving us his private phone number (his direct line into
the company) and told us that he wants to hear from us. He seems to be a
really hard working person and is really setting CBM on the right route. I
think that with his leadership Commodore (and the Amiga) will have a very
good future.
Max has been with CBM for 1.5 years (and had previously worked for
Compaq).
"Our greatest asset has always been the people that have supported the
Amiga... even when we didn't."
The problem with the Amiga started with it's introduction. (which
happened a long time before he came to CBM). Commodore had just lost 215
million dollars and wrote off a lot of warehouse junk. In the middle of
all that, they tried to introduce a new line of computers. They had
almost perfect plans but couldn't follow through on them because of the
stress they were under.
Most of their cash was coming in from the C-64 line, but that was
declining. (BTW, now the C-64 line is on the *rise* and they plan on
selling 2-3 million of them this year. Also, that makes them the "largest
microcomputer [vender] in the world."
The Amiga line is also on the rise (as we all know). Commodore "will ship
our 1 millionth Amiga about Tuesday of next week". This is significant
because many companies will not develop software until the 1 million mark
is reached. He also noted that they are planning on a big press to-do in
about a month all about their millionth Amiga (not on Tuesday... they need
more time to plan and make it a "media event"). He also emphasized that
most computer companies can't say that they've sold one million
*anything*.
He noted that Apple sold their 1 millionth Macintosh last year. [That
implies that Amiga accelerated faster]
He took some time to thank the third part people (software, hardware, etc)
that support the Amiga. He noted that they count 2200 titles available
for the Amiga.
MS-DOS news: The initial reaction to their MS-DOS line was unbelievably
good. Therefore they are going to support a complete line of that BUT
they will continue the Amiga and & C-64 market.
Another successful change: He noted that production of new third-party
and CBM peripherals almost completely stopped at one time... he has made
that change.
He spoke a little about the fact that more and more people are using
Amigas. He mentioned a number of companies and included DEC, IBM and
Apple. paraphrased: 'Of course Apple! They use Amiga's in their
presentation area.' (that got a lot of laughs) Stanford Linear
Accelerator only has 3 approved computers (I think he meant micros) and
the Amiga is one of them. I can't remember the other companies that he
mentioned, but he said that many airports with the fancy displays "that
tell you about the flight that you just missed" :-) are using Amigas (and
more will very soon)
60% of Commodore's revenue comes from Europe even though the USA has the
second largest market (I guess he's talking about population) BUT in
America people are more "upscale and sophisticated". For example, the US
sells mostly Amiga 2000s and in Europe mostly Amiga 500s are sold.
Within the next year he predicted that there would be a sudden large
growth of business software. Business graphics is one area to watch. He
also suggested [as if he knows the programmers doing it or something :-)]
that there is going to be a growth in your basic business software (i.e.
you can't buy an Amiga for business right now because there isn't any good
accounting/spreadsheet/etc software... this will be changing).
They have started a new distribution system. They have 1700 dealers and
CBM wants them all well trained. Next week Computer Factory will start
carrying Commodore MS-DOS computers (and slowly introduce the Amiga line).
He started talking about financial things. He said that as far as
"Business and General Business"... "the company is strong". They are up
$1.5 per share this year. Commodore is actually *investing* again! They
also have *cash* now!
The ol' complaint department: They get 5,000 phone calls per day. They
have set up a better organized system for that but what he really wants to
do now is reduce the number of calls. (I.e. if 90% of your calls are the
same 5 questions he wants to get those 5 problems solved). He also will
be putting more people in support.
Repair support: 18 months ago there was a 9 month backlog on parts. That
is now been fixed. [Fixed? I'd say "reduced". I know there are still
some problems there... but it is getting better. -Tom] He made an
interesting point. He also wants the repair centers to be strong. Some
of the "The place doing my repair can't get parts" complaints were
actually about places that hadn't paid their bills.
Ooops. Correction. It was now that he gave us his direct phone number.
He stated that he has a habit of sitting at his office from 6-9 PM making
phone calls to customers and user groups and companies. He told an
interesting story that on his first day he asked for one of every computer
they sell in its packaging just like they sell it. He opened each one and
installed each one. paraphrased: 'it was one of the biggest learning
experiences in my life'. He also requested the complaints file and
started reading through them.
On his third day he called a person in Atlanta named "Eric" who had
written a letter to "President Max Toy". He figured that this guy must be
a real big fan because he was only in office THREE days and this guy
addressed a letter to HIM. Well, it turned out this person was a 10-year
old. Eric was *very* nervous but eventually told Max all about how
he loves his C-64, and how all his friends use them. Max was amazed at
how much this little kid loved the computer and did so much with it.
(Awwwwww :-). Anyway, (paraphrased) 'Eric then proceeded to tell me
explicitly and exactly what he should do to make Commodore a better
company' (pause) 'and you know what? He was exactly right.' Basically
Eric told him that what makes Commodore so great is the non-Commodore
people that stand behind them. All the user groups, net.people, etc.
Max said that he likes talking to his customers and he *loves* to get
ideas from them. He also encouraged people to call him at his direct line
when they felt they needed to. [Personal comment: This guy knows his
st*ff and I'm *very* happy to have him in charge now]
Then he started to take questions. If he couldn't answer it, he took the
people's names & phone numbers and promised to get back to them or have a
technician get back to him. He also made sure that everyone understood
that he couldn't pre-announce things. [I was happy to see that nobody
rudely asked him to make predictions about major things after that warning.]
Question: Since the US is a smaller market than Europe, how does that
affect future R&D investments?"
o US is still the 2nd largest as far as sales but the 1st largest
market. In the long term CBM will be looking forward to the Pacific Rim &
the People's Republic of China). In the short term, CBM will be aggressive
as far as storage capabilities and connectivity. (Expect high end *AND*
low end networking solutions in the next year). Also, the US is richer in
business products than in Europe.
Question: How will you penetrate the business sector?
o He admitted that CBM has done a bad job so far.
o The 1988 annual report stated that North America lost 23 million
dollars. In the future they plan on spending money where leverage is the
best. (more on that later).
o Before, Commodore had no direction in their marketing [Remember when
someone said that their marketing strategy was "Ready! Shoot! Aim!"?]
and had not identified any markets to target. Now they have
identified markets that they will be aiming at. First of all, they are
aimed at the video market and has seminars using huge (lavish?) Amiga
systems to show off things really being done. In the seminar you learn how
to do it with the Amiga and why only the Amiga makes it possible.
o What he meant by leverage was that if the big people use the Amiga, word
will spread. For example, all the preliminary work for "Roger Rabbit" was
done on Amigas. The title work for "3 Men & A Baby" was done with an Amiga.
The people that did those projects will now want to use Amigas on their
future projects and word will spread. If you consider that those people
also split up and do many, many projects word spreads faster. "now
Hollywood is talking". Pepsi is using Amigas to do 100% of their
proto-typing. They can't risk going into production of an advertisement
without knowing every detail FIRST. Only the Amiga lets them do that.
o Commodore's advertising will be solution oriented from now on. This
means you will see advertisements in (my example) a marketing trade
journal with specific solutions to marketing applications.
o Next week for the first time in years Commodore will start advertising
in The Wallstreet Journal again!
o Boeing Aircraft one year ago *wouldn't* talk to Commodore. This year
they called Max!
Question: Does Commodore plan on running a BBS?
o They considered it. They feel that the support that they do on QLink,
Usenet, Bix and CompuServe, etc is enough and are still considering it but
it is not a priority. [Actually, it was Eric that jumped in and mentioned
BIX and Usenet]
Question: "How will connectivity be done? Are you going to use AppleTalk?"
Answer: [long pause followed by a grin] "That sounds like a nice idea!"
Question: Student discount plans in the works? What about the
educational market place?
o Back when CBM went through tough times they couldn't. At that time
others stuck in and they aren't in business any more. He was very glad to
say that as of Jan '88 they reentered it. (They are still #2 in
education). He said that it takes about 1.5 years to start seeing good
educational software. In the future they will "make it easier for
students" to own Amigas.
o For higher education, expect connectivity (cheapo and high-end), Unix,
in-house and third party support.
o The "Teacher of the year award"'s prize is a IBM PS/2 Model 25 [Ugh!
Completely useless! IBM could afford something a little nicer considering
all the hype they make about donating the prize!] Of course, she
won a prize for the innovative things that she did on her... (you guessed
it) Amiga!
o Commodore has reinstated their "Teacher Council" which includes all
levels of teachers (early learning to college). ...and the "Teacher of
the year" is on that council!
Question: What opportunity's for CBM stock should we expect? What does
it mean?
o Some info about the fact that CBM stock has been doing well recently
and something about what it did today (3/18/89)
o He came on the job 3 days after the crash!
o 1 year ago -- 8x earnings [I'm not sure what that means]
o now -- 11x earnings
o Prediction -- "two ten or two twenty by the end of this year" (I
assumed he meant $21.0 - $22.0 per share???)
o Now that their stock is doing so well, Computer Factory called THEM.
o "Music is going to be an important market" ... and they'll be taking
the Mac head-on.
Question: Any possibility of an extended warrantee or dealer-extended?
o No plans. They have examined it and should be doing a
dealer-extended plan. They really want to get all their dealers up to
par first.
Question: What about AT&T's new TARGA board for the Amiga?
o "You'll have to talk to AT&T" [ Is there such a thing? Was this guy
talking about a rumor? I know someone is working on a TARGA board
*something* but was it AT&T?]
Question: What do you do about pro-Mac salespeople that also carry the
Amiga and push customers away from the Amiga?
o He had a good idea: He wants to make sure that every dealer has one
super-Amiga-salesperson. The gist was that if one person can
go home with a nice commission check every week then the other salespeople
will want to do it too. He also wants to make sure the technical support
of each site is really strong so that the salesperson can rely on them.
Question: What are you doing to encourage software support?
o There are three things you can do.
o 1--The most important thing that can be done is to sell one million
Amigas. He implied that after this is reached (next Tuesday) we should
expect some major announcements from some big places. [The last time
anyone said that WordPerfect introduced WP!]
o 2--Make sure that the software support is there. He mentioned that a
lot of people won't do development if there isn't anything like CATS.
o 3--Just ask them. Simple as that. Some companies just haven't heard
of the Amiga and he said that sometimes you have to just get on a plane,
go to them, and ask them.
o He told "The Perfect Story" [WordPerfect] about how some real
Amiga-fan at WordPerfect did a prototype and management liked it and
*then* decided to look into the Amiga! From the release of
AmigaWordPerfect it only took SEVEN DAYS to break even!
o He also mentioned that they have re-started the developers
meetings (DevCon).
Question: When I show someone my Amiga I often talk them into buying one.
How could you encourage that?
o The Partner's Program was successful but next time they will implement
it MUCH better.
Question: When will Commodore offer more serial and parallel ports?
o "That's a good idea [grin] [pause...] Next question?"
Question: What about "popular advertising"? (meaning network TV and
national TV)
o No. Print has longer life, you can put more information in it, you can
attack a specific market effectively. Things will be primarily print.
Question: What about CDI and DVI?
o 'Yes. Next question?'
Question: BridgeBoard is too expensive to expect a business to buy it
just to justify the purchase of an Amiga. Any other plans?
o He said how he things that MS-DOS has to be a hardware solution. The
Transformer isn't too great. (Though, they keep looking into other
software solutions)
o Their research shows that MS-DOS use on Amigas is *incidental* use.
But if they try to compete by offering MS-DOS in the Amiga, people ignore
the Amiga. So... the solution is to have the Amiga do the same things with
similar (equally good) software running under AmigaDOS.
Question: What to do about recognition? Nobody knows who CBM is.
o Agreed. He wants to influence the people that influence the industry.
o (Example) When he worked for Compaq, they made sure that when
big companies like Ashton-Tate gave huge mega-presentations they did it on
Compaq equipment. They also made sure that big accounting firms who were
telling their clients "this is the software we require you to use" they
were showing it on Compaqs.
o Now he wants to make sure the big leverage people use Amigas.
o Example: Pepsi previews all advertisements (video & print) on Amigas.
A lot of people look at how Pepsi does things for solutions.
Question: Most of the effort is in the A2000! What about the A500?
o It was designed with cost in mind [And almost nothing else :^) -Tom]
o It will be supported. [Software can't help but be compatible, eh? -Tom]
o The A590 (2meg ram and 20 meg HD) is shipping NOW.
Question: What about advertisements on radio?
o No. The Amiga is so visual words can't describe it. Their tests have
not shown good results.
Question: What about High Definition TV (HDTV)?
o I like it... "maybe we'll even be part of it as a country!" :-) :-)
o We are "not actively involved in the standardization" but we are
following it.
Question: Will Commodore try to compete with Sun?
o "I believe that Commodore has tremendous opportunity to be *the* low
end workstation"
Question: Name the vertical markets that you plan to attack.
o No. We are hitting vertical *applications* and affect *many* markets.
o Concentration is on revenue-side solutions. In tough times companies
spend on revenue generators so we want to supply revenue generating
solutions.
o Women are a big potential market.
Question: Will Commodore make their own color printer?
o "That's a good idea."
o More likely, other companies have great printer technology and we want
to make solutions that include their printers.
o (Small tangent about the current and near-future printer technology
that he thinks should really make the US Treasury *very* worried)
Closing: He wants us all to know that dealer training has been improved
and repair center training is improving. He wants us to keep up the good
work. "You measure us not by what we *plan* to do, but by what we *have*
done!" 'Watch us.'
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The AMIGA Plus--A new journal with disk:
(Udo Pernisz)
<Reprinted from the March 1989 issue of Tri-City Amiga User's Group>
The premier issue of a new computer journal is out, AMIGA Plus, for the
obviously growing Amiga population. It is dated April/March 1989 and is
published bi-monthly by James Capparell of Antic Publishing, Inc. (Ed's
Note: Antic Publishing has been publishing ST and Atari magazines for a
long time.) The super-glossy cover promises a high quality journal. Its
single issue newsstand price is $14.95, including a disk which contains
demonstrations or software examples of many of the articles. Incidentally,
the disk itself is available from the publisher for $10.95 plus $2.00
shipping and handling. A year's subscription gives you six issues for
$39.95.
This issue's theme is "DiskTop Video Power" and accordingly the disk
contains a lot of graphics and animation. There is a total of 21 articles,
ten of which are reviews of hardware or software. Of the remaining eleven,
nine articles are represented on the disk. There is Steve Segal's "Happy
Guy", a rubber hose style cartoon sequence which is really great, done with
Byte by Byte's Sculpt 3D. For easy animation there is an article on color
cycling. Games are covered by two examples, Jim Kent's Kamikaze Chess, and
Mastermind in BASIC by Arnie Cachelin (of the editorial staff).
More on the tutorial side are demos accompanying articles on the AMIGA Shell
(on WorkBench 1.3), C programming routines, and assembly language tips. To
round it off, still timely, is a 1988 Federal Income Tax template for the
MaxiPlan spreadsheet. In addition to the two directories Art and
Programming which contain the collection listed above, the root directory
features another version of More (the text display program), the latest
version of VirusX, and a copy of IconX (executes Amiga-DOS script files from
the workbench, comes with WorkBench 1.3 disk). There is also a universal
IFF picture viewer by David Grothe that includes overscan and scrolling
around in larger-than-screen pictures. Smooth transitions between pictures
can be specified, and the pointer is suppressed during display. Supported
display modes are Hi-Res, Interlace, HAM, and Extra-HalfBrite. Quite a
useful utility if you display a lot of graphics on your Amiga.
The departments include New Amiga Products, an Advertiser's Index, and a
Reader Art Gallery to which you may submit your pictures. Harv Laser heads
Guru Busters where is answers Amiga users' technical questions. There is
also Simon Rockman's View from a Brit, a European Amiga News column. More
specific to this first issue, Ed Bercovitz writes about A-MAX, a Macintosh
compatibility program for the Amiga (which emulates a Macintosh) - that's
interesting news in regard to the established software base. New MIDI
software, Amiga word processors, a program affording PostScript
capabilities, and a Games Galaxy are also discussed. Nat Friedland, AMIGA
Plus' editor, tells us in his Editorial column that there will be much more
than just graphics and desktop video in this magazine. He announces
programming information covering C, BASIC, assembler, and the Amiga
operation systems, everything supported on the accompanying disk. An
interesting magazine start-up.
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Newest Fred Fish Available!
Amy Today is once again offering the newest Fred Fish disks at fantastic
prices. All disks from 170 to 194 are available. You may buy the disks
from Amy Today for $2.50 a piece if you are ordering less than five. Or you
may buy them for ONLY $2.00 each when ordering five or more. That works out
to be only $32.00 for disks 179-194. Compared to the $6.00 or $7.00 you
will pay from other companies, this is a great deal for Amy Today readers!
Fred Fish's newest disks will be overviewed in an upcoming issue.
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Amy Today Advertising:
How would you like your own custom-made advertisement to be spread
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For more information on our low-cost ads call or write:
Amy Today Advertising
640 Willowglen Rd.
Santa Barbara, CA 93105
(805)687-5643
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"Amy Today" is copyright 1988/89 by John Rydell. Portions of the magazine
may be reprinted but the content of this magazine may NOT be changed without
the expressed consent of John Rydell. Yet everyone is encouraged to
distribute it AS IS. Please give credit to "Amy Today" as well as to the
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its authors are not responsible for any damages that occur because of errors
or omissions. Articles reprinted from other newsletters, as noted, are not
property of Amy Today but are under the control of their original authors.
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Remember to send in your registration today! 15 cents for a year of Amy
Today is one of the best deals around!
