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Amiga Update (1995-07-10)
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// Amiga Update - News and Rumors //
\X/ (A Very Occasional Newsletter) \X/
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950710
C E I I N V O L V E M E N T W I T H A M I G A A N N O U N C E D
P R I C I N G F O R A 4 0 0 0 T s A N N O U N C E D
Some interesting news from CEI, one of the losing bidders for Commodore's
remains, came our way over the weekend. In short, it looks like CEI will
be the distributors of Amigas in both North and South America. That's
probably good news.
CEI apparently has informed its dealer community of pricing for the new
A4000T models. We feel the pricing is about $1000 too high. That's very
worrisome news. Following are the press release and text of the note that
supposedly went to dealers (supposely because we haven't seen an actual
paper copy).
Brad
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
(Transcript from CEI fax this morning {July 7, ed. }, two parts. First is a PR,
the second is a letter to dealers.)
Friday, July 7 4:34am Creative Equipment Int.
N E W S R E L E A S E
FOR IMMEDIATE RELEASE
Creative Equipment International is pleased to announce that it will distribute
the new line of Amiga computers through CEI dealers in North and South America.
The first machines are already being built by Amiga Technologies in the United
States and should be available in the last part of Q3.
Alex Amor President of CEI states, "We are excited to be able to re-introduce
the
Amiga back into the Americas. This agreement opens the door for joint future
projects under discussions. We are and have always been committed to the
Amiga."
Ed Goff, Amiga Technologies North American representative states, "We are
extremely pleased that CEI will be distributing the Amiga into North and South
America. They will be bringing a strong dealer network and countless years of
Amiga experience.
The new Amiga 4000T is being positioned as a high end video workstation. The
base model will have a Motorola 68040 processor operating at 25 Mhz. The new
4000T will be packaged in a sleek tower unit. Exact pricing and specifications
will be announced shortly.
Creative Equipment International is a Miami based international distributor of
multimedia products. Amiga Technologies GmbH is a German based company. Amiga
is a trademark of Escom AG. For more information contact Director of Marketing
Chuck Schenk at (305) 266-2800 ext 111.
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(On company letterhead)
Dear CEI Dealers:
Good news as promised! The Amiga 4000T will be the first machine to be
available. New models will follow shortly thereafter. In North America, Amiga
Technologies GmbH is concentrating on the high end desktop video market first.
CEI is assisting Amiga Technologies in various aspects of creative marketing
and
product development.
The Amiga 4000T will be a tower based model with the Motorola 68040 processor
operating at 25Mhz. Initial configurations are expected to be 6MBs of Ram and
540MB hard disk. Introductory pricing is set for a street price of $3499.00
CEI
will be offering different configurations including complete Flyer workstations
ready to plug and play.
Everything that is humanly and legally possible to maintain the dealers profit
margins will be done. Our goal is to make all dealers profitable. We will be
instituting a number of programs that will reward dealers that maintain high
service standards, local customer support and proper profit margins.
Enclosed (BY MAIL) you will find our new dealer application, dealer contract,
credit application and forecast sheet. CEI is reinstituting credit terms to
those that qualify. Machines will only be available to those that return the
completed forms. If you assume that because you purchased from us in the past
you do not need to fill out the new applications, you are mistaken. A new
marketing campaign with dealer referral service is being instituted and without
the applications you will be left off.
We realize that the price of the Amiga 4000T is slightly higher than we all
would
have wished. At the same token there is pent up market demand and the
A4000T/FLYER combo is still unbeatable.
The number of computers built will be determined by the number of completed
dealer applications and your forecasts. Please fax the forecast as soon as
possible. Mail the other forms to our address above.
We are quite excited about the Amiga's long term prospects. During the coming
months, you will see a number of announcements that will regain our dominance
in
the multimedia markets.
Sincerely,
Alex Amor
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|| Brad Webb - available at:
// Commodore has fallen || webb@malamute.med.ge.com
\X/ and it can't get up || GEnie -- B.Webb
(but ESCOM can - ?) || Portal -- XJumpdisk
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