Clearing Up the Confusion E-Zine Vol 01 Issue 19

eZine lover (@eZine)

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Clearing Up the Confusion E Zi

 · 4 years ago

  

	------- Clearing Up the Confusion E-Zine ------- 
Vol 1, Issue 19 

There's a chill to the air and the brisk Autumn wind is chasing 
the leaves up and down our street.  The weatherman even said that 
we might see the first snow of the season tomorrow -- which 
always brings out the kid in me.  So, you might as well stay 
inside and do something fun while trying to stay warm.  I know! 
Let's work on our web presence!  How about we focus on writing an 
e-zine this time? 

 
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In This Issue... 
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1. Article: Stop the Presses! 
2. Blog Posts 
3. Shameless Self-Promotion 
4. The Fine Print 

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1. Article: Stop the Presses! 
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I've recommended starting an e-zine or electronic newsletter in 
the past, but it's a topic which bears repeating.  Sending out a 
regular email newsletter to those who've requested it is just a 
great way to have those in your network view you as an expert. 
It keeps you "top of mind" and, if you are doing it properly, 
provides tham with valuable information.  It's a win all around. 

People have many excuses for not starting e-zines.  Believe it or 
not, all of these issues are relatively easy to overcome.  Let's 
take a look at a few. 

* I can't write -- If someone asked you to send them a brief 
  description of some small part of your business, could you do 
  that?  Then you can write. 

* No, really, I can't write -- If you decide that you simply 
  cannot put fingers to keyboard, do a quick search on "ezine 
  articles".  You will find a plethora of services which provide 
  free e-zine content.  You are doing your readers a service by 
  just filtering through those articles and forwarding along the 
  best. 

* I don't have time -- How many individual emails do you send out 
  each week?  This will be just one more and will keep you "top 
  of mind" with more people.  After the first couple of times, 
  you can probably create a new issue in about an hour. 

* I don't know how to set up an e-zine -- An e-zine is, at it's 
  heart, just a formatted email message sent to a list of people. 
  Your web hosting service probably has mailing list management 
  software as a part of your account.  If you don't want to do it 
  yourself, check out one of the commercial services such as 
  "Constant Contact" (http://constantcontact.com), "iContact" 
  (http://icontact.com). 

* I'm no expert.  What would I write about? -- No matter what 
  business you are in, no one understands it like you do.  If you 
  sat down right now, you could easily jot down ten to twenty 
  short topics about your business unknown to the general 
  public.  remember, you don't have to write a treatise.  A quick 
  paragraph about the proper way to plant a tree from a landscape 
  architect, or a short piece on a specific regular computer 
  practices from an IT support professional would be of great 
  value to a number of people. 

Now, to avoid having your e-zine classified as SPAM, be sure to 
follow these guidelines: 

* Do not sign people up without their express permission.  This 
  is not only annoying, it might be illegal under the CAN-SPAM 
  act. 

* Remember, you are teaching, not selling.  If you are sending 
  them ads, they will ignore you. 

* Give them a means to unsubscribe and take those requests 
  seriously. 

Whether you educate your clients, networking partners, or 
employees, you give of yourself.  Those who receive and value 
that gift will look upon you as an expert and industry leader. 
Isn't that worth taking a little time to prepare and share your 
knowledge? 

 
Copyright 2007, Greg Peters 

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2. Blog Posts 
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Links to posts on the "Clearing Up the Confusion" Blog from the 
last year: 

Monday, November 05, 2007 -- Cool Tool: Light Keeper PRO 
http://clearing-confusion.blogspot.com/2007/11/cool-tool-light-keeper-pro.html 

Sunday, October 28, 2007 -- Building for a Reason 
http://clearing-confusion.blogspot.com/2007/10/building-for-reason.html 

 
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3. Shameless Self-Promotion 
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The "Clearing Up the Confusion" E-Zine is a production of Greg 
Peters, owner, chief cook, and bottlewasher of Cyber Data 
Solutions.  CDS has been helping website designers develop better 
web presence for their clients for more than a decade.  Visit us 
on the Web at www.cyberdatasolns.com to see how we can help your 
webmaster. 

 
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4. The Fine Print 
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Subscribe: 
You can subscribe to the "Clearing Up The Confusion" E-zine at: 
http://www.cyberdatasolns.com/ezine 

Questions: 
If you have any questions, concerns or comments regarding the 
Clearing Up the Confusion E-zine, please email Greg Peters at: 
gpeters@cyberdatasolns.com 

This content may be forwarded in full, with copyright and contact 
information intact, without specific permission, when used only 
in a not for-profit format. If any other use is desired, 
permission in writing from Greg Peters is required, with 
notification to the original author. 

We never send the "Clearing Up the Confusion" E-zine uninvited, 
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