Magazine articles about Steve Jobs
1988 February 10 - ZMAGAZINE ST-REPORT ISSUE #21
Atari Versus Apple - A Possibility?
The rumor mill within the computer industry on occasion can come up with a whopper (it makes writing this column definitely interesting). One source of rumors/gossip from time to time is InfoWorld, the weekly computer news magazine. Over the past year, a news policy has been implemented by InfoWorld which stresses business use of computers as opposed to small business/home applications. As a consequence, little mention of Atari has appeared in the general columns. (Of course, this is also because they consider themselves to be serious minded. Who knows, maybe they are serious since my subscription has just been cancelled). In any event, two InfoWorld columnists are exceptions to this general policy, Jerry Pournelle and Robert Cringely who write occasionally on events impacting the Atari Corporation.
Cringely, in his January 11, 1988 column, mentioned some possible business between Steve Jobs (founder of Apple) and Jack Tramiel. It is best that I quote the column directly.
"I bumped heads with one of Jack Tramiel's secret agents from Atari. It looks like Jack has been paying very close attention to Apple, and in fact it seems he's readying a couple of 68020-based PCs that will run Macintosh software as well as ST programs. The machines are supposed to be products of the long-rumored collaboration between Atari and Next Inc., which nobody could figure out until now.
"Fans of Russian novels take note-here's the plot: Steve Jobs, hating John Sculley for firing him and wanting to destroy Apple as an act of revenge, commissions a Mac emulator, possibly from wunderkind Andy Hertzfeld. But Steve has no extra money to build it, and he's saddled with an agreement that lets Apple see his technology before it goes to market.
"Enter Jack Tramiel, who also hates John Sculley (Jack hates everybody) and who envies the large Mac software base. Steve gives the Mac emulator to Jack, who will produce a zillion low-priced Mac clones in Taiwan, while Jack lets Steve use Atari's amazing eight-voice Amy sound chip for the Next workstation. Steve wins, Jack wins, John loses. Film at eleven."
Hey, this is far out stuff. But, how does this make David Small feel (Mr. Magic Sac)? Does anyone really believe that John Sculley will stand by and let this happen? I, for one, don't think it's likely. Talk about lawsuits! They will be flying all over the West Coast courtesy of Apple. In fact, such a course of events could even spawn a growth industry for lawyers.
Business and the Mac - an insight:
Numerous articles have been written by the national press concerning Apple and its penetration of the corporate market. While it is correct in thrust, some of what has been said needs to be put in perspective.
For 1987, it is estimated that approximately 390,000 Mac II's and SE's have been shipped by Apple to its dealers. According to Apple, about 40% of the SE's and 65 to 70% of the Mac's have been going to companies with at least 1000 employees. This means roughly 180,000 Mac II/SE computers are in the hands of major corporations as a result of purchases in 1987 (translates into a demand of 15,000 computers per month.)
If one were to measure Mac's sales performance against total national sales for an average month, 15,000 computers quickly becomes miniscule. In fact, Apple's share of the Fortune 500 market is estimated for 1987 at 3 1/2 to 4%. By way of comparison with Compaq Computer's share of the business market, Apple is probably somewhere in the neighborhood of being 1/4 as large as Compaq's. Thus, Apple is light years away from IBM.
The fact cannot be ignored that the Mac has introduced more competition to the IBM/clone dominated corporate market. In my mind, there is no doubt that the Mac is a superior machine in terms of technical capabilities and ease of use. The economics of its purchase in lieu of an IBM or clone is, however, certainly negative. To really gain market share, Apple's Mac prices must become more competitive. Further, with the advent of Sun Computers joining forces with AT&T; Next, Inc., Steve Job's new company, introducing a new machine in 1988; and IBM's move to a Mac look-alike interface (Presentation Manager), Apple's fight for market share is certainly just beginning.
See you here next month...... Oh ...
1988 April 4 - ST-REPORT WEEKLY ONLINE MAGAZINE Issue #29
APPLE COMPUTER CO-FOUNDER STEVE JOBS DODGES QUESTIONS ON NEW COMPUTER
BERKELEY, Calif. (MARCH 29) UPI - Steve Jobs, the mercurial entrepreneur who co-founded Apple Computer Inc., dodged questions Tuesday about a new computer he has promised to deliver to the market in early 1988.
''I wish I could tell you about our product today,'' Jobs told an annual meeting of the Software Publishers Association in Berkeley. ''I cannot,'' Jobs said, telling an audience of approximately 200 that he will introduce what is expected to be a computer workstation for use in colleges ''when it's ready''.
Jobs, who has founded a new company called NeXT Inc. to produce a machine to fit his vision of the needs of academia, explained his silence by saying, ''a young company needs the advantage of surprise.'' But he described the machine under production as ''the best product that I've ever seen in my life. The product that we're working on will speak louder than anything I can say.''
Jobs also expressed puzzlement over a copyright infringement lawsuit recently filed by Apple Computer against two other computer companies, Microsoft Corp., of Redmond, Wash., and Hewlett-Packard Co., of Palo Alto, Calif.
The suit alleges that Microsoft and Hewlett-Packard illegally copied the audio-visual display of Apple's Macintosh computer in designing their own software.
Jobs urged software developers in the audience to ''express themselves'' on the subject, saying the issue of copyrights and computer software is vital to innovation in the industry.
1988 OCT. 17 - ST REPORT WEEKLY ONLINE MAGAZINE Vol II No. 57
HE BELIEVES IN AMERICA!
NeXT Inc. introduces a new type of computer system aimed at higher education
NeXT Inc., of Palo Alto,
Wednesday, unveiled the NeXT Computer System, designed to meet the demanding and diverse needs of higher education.
The system encompasses the best attributes of work stations and personal computers, adds features previously found only on mainframes and introduces entirely new innovations.
"NeXT's mission is to collaborate with higher education to develop innovative, personal and affordable computer solutions for the next decade and beyond," said Steven P. Jobs, president and chief executive officer of NeXT.
"We began our product design process at key higher education centers in this country, discovering what they wanted from a computer. Based on what we heard, we have created a revolutionary learning and research environment that represents what computing will be like in the 1990s.
"Currently, there is a revolution in software development and use on college and university campuses, generating powerful concepts such as simulated environments for both research and learning. The problem is that higher education lacks a predictable computing target for software developers, which slows emergence of practical products.
"NeXT intends to provide this target by raising the lowest common denominator for standard capabilities in academic computing. In this way, we will help spur the realization of some innovative and important software ideas," Jobs said.
NeXT saw the need in higher education for a computer that combined qualities of workstations and personal computers, with cabilities far-exceeding either.
Specifically, the company took the workstation concepts of built-in networking, large standard display screens, multitasking and a robust application development environment, and designed and packaged them in a one-foot cube with personal computer-like characteristics such as affordability, efficient manufacturability and cool, quiet and reliable use.
At the same time, NeXT recognized that significant innovations were necessary to extend its computer system beyond a laundry list of impressive features.
NeXT chose to innovate in four main areas:
A mainframe on two chips:
The architectures of both workstations and personal computers contain inherent bottlenecks to higher performance that cannot be resolved by faster processors alone. To manage the flow of information within the system to yield peak efficiency, NeXT designed the ICP and OSP, two proprietary VLSI (very large-scale integration) chips that endow the system with mainframe-like capabilities.
NextStep:
Although UNIX provides powerful capabilities and is the most prevalent operating system for higher education and research, the complexity of UNIX-based computers has put them beyond the reach of almost everyone except scientists and engineers. At the same time, developing graphical application software has traditionally extracted an inordinate amount of time and expertise.
NeXT has addressed both these problems with NextStep, an object-oriented software environment. NextStep makes the power of UNIX accessible to all users, while it also significantly reduces the time, expertise and software code developers need to construct graphical, end-user applications.
Personal Optical Storage and the Digital Library:
The potential for desktop computers to open the world's knowledge to an individual has been restricted, in part, by inadequate mass storage and poor searching and indexing capabilities. To break through these restrictions, NeXT used a new storage technology called magneto-optics to create a removable, read/write/erasable 256 Megabyte Optical Disk as the Computer System's standard mass storage device.
The Optical Disk makes possible the concept of the "Digital Library," which can comprise on-line reference and literary works, musical scores or images of photographic quality.
Included with every system is a powerful searching and indexing tool called the Digital Librarian and a "starter" Digital Library.
Sound and Music:
Sound is considered a vital communication medium. As a result, NeXT has made sound capabilities integral to its computer system:
- .. a microphone jack for input, CD-quality stereo output.
- .. a powerful 10 MIPS Digital Signal Processor (DSP).
- .. a standard voice mail application.
To encourage the development of applications that include sound, music and voice, the system also includes the SoundKit and MusicKit.
The Sum is greater than the parts:
" Many of the NeXT Computer System's individual components represent major technological breakthroughs, " Jobs said.
" Taken in sum, they generate capabilities and potential exceeding that of any existing category of computer system. "
The system's basic hardware configuration includes the computer, a one-foot cube that houses on a single board all the computer's highly integrated silicon chips; the 256 Megabyate Optical Disk for editable storage and retrieval of vast amounts of information; the 17-inch, extremely high-resolution MegaPixel Display; and the 400 dpi Laser Printer, which is the first affordable PostScript laser printer and the first low-cost laser printer to provide 400 dots per inch (dpi) resolution.
Underlying all the system's capabilities is a small, powerful and efficient set of computer chips, all of which are standard and fit onto a single board. There are three high-performance processors in every system.
The main processor is Motorola's top-of-the-line microprocessor, the 68030.
Accompanying it is Motorola's 68882 Floating-Point Unit, for fast mathematical computations. Both these chips run at 25 megahertz.
The third processor is a 10 MIPS Motorola 56001 Digital Signal Processor chip, for real-time sound and array processing. The board can also support up to 16 megabytes (MB) of main memory.
Two proprietary VLSI chips, designed by NeXT, give the system its mainframe-like qualities.
The Integrated Channel Processor (ICP) manages the flow of data among the central processing unit (the 68030), main memory and all peripheral devices. By offloading the 68030 and ensuring the efficient flow of data within the system, the ICP allows the 68030 to run at its full rated capacity of 5 MIPS.
The ICP provides 12 dedicated DMA (direct memory access) channels, including channels for Ethernet networking and for disks, monitor, printer and other peripheral devices. The single ICP chip replaces several hundred chips performing similar functions on a mainframe computer, and it raises sustained system throughput to a level impossible with either personal computer or workstation architectures.
The other VLSI chip, the Optical Storage Processor, controls the 256 Megabyte Optical Disk, making possible this new storage technology.
The Optical Disk combines the vast storage capacities, removability and reliability of laser technology with the fast access and full read/write/erase capabilities of Winchester (magnetic) technology.
The Optical Disk provides unprecedented information storage, manipulation and retrieval. With the Optical Disk working in conjunction with the Digital Librarian, a specially designed searching and indexing tool, users can almost instantaneously locate any textual information, in any form, anywhere in the computer.
They can also browse through the system to uncover information, ideas or connections between concepts. Software as Part of the System
NeXT includes an unparalled amount of software in the price of every NeXT Computer System. The software starts with Mach, an advanced multitasking operating system compatible with 4.3BSD UNIX, which is the standard operating system in higher education communities.
In addition, the NeXT Computer System includes NextStep, a complete software environment consisting of four components: the Window Server, the Workspace Manager, the Application Kit and the Interface Builder.
The object-oriented environment was developed with the Objective-C programming language, from the Stepstone Corp.
NextStep solves the two major problems with UNIX-based systems:
They are too complex and difficult for most non-programmers to use. They require developers to spend an inordinate amount of time and expertise creating graphical, end-user applications.
For users, NextStep makes the power of UNIX available by substituting a window-based, graphical and intuitive interface for the traditional UNIX comand-line interface. For developers, NextStep includes the Application Kit, a set of interacting software "objects" for building applications.
Also included in NextStep is Interface Builder, a completely new kind of software development tool. Interface Builder works graphically, letting the developer construct an application by choosing from a palette of available objects and using the mouse and keyboard to modify the objects as needed, define the layout and establish connections between objects.
This process permits the rapid construction of graphical user interfaces and makes application development accessible to a much larger community.
NextStep uses the Display PostScript system to ensure true WYSIWYG (What You See Is What You Get) between the screen and the printer.
The Display PostScript system includes a high-performance implementation of the PostScript language, the de-facto imaging standard for printing. It simplifies the programming of graphical applications that support high-quality printing.
To further aid developers, the NeXT Computer System includes the SoundKit, MusicKit, array processing routines, assemblers, compilers, debuggers and a terminal emulator.
Standard with each system, on the 256 Megabyte Optical Disk, is a basic Digital Library. A Digital Library can contain complete reference works, books, images or musical scores.
The bundled library includes the Webster's Ninth New Collegiate Dictionary, including definitions, pronunciations and illustrations, not just spelling; Webster's Collegiate Thesaurus; the Oxford Dictionary of Quotations; the Oxford University Press edition of William Shakespeare; The Complete Works.
NeXT technical references and other pertinent technical references.
The NeXT Computer System also includes a rich set of bundled application software. These applications include WriteNow, a full-featured word processing program; Mathematica, a symbolic mathematics program; the powerful NeXT SQL Database Server, from Sybase; Allegro CL Common Lisp; Jot, a personal text database manager; and a graphical electronic mail application with integrated voice mail capabilities.
NeXT has built its business plan and products to meet the needs of higher education. The company determined these needs through close collaboration with leaders at college and university campuses nationwide, uncovering the gaps between current and ideal computer technology for this marketplace.
"Higher education is a huge market, certainly big enough in itself to grow NeXT to critical mass," said Dan Lewin, vice president of sales and marketing and NeXT. "Beyond that, higher education is the most demanding and diverse marketplace conceivable. It provides a real acid test. If we can do well here, were can do well anywhere.
"The key is understanding and committing to a business model that works the way higher education does, both in its generic form and as it varies from campus to campus. That's where NeXT has the edge, because we are the only computer company that has amassed both the market knowledge and the technological ability to deliver the right computing tools," Lewin said.
During 1988, NeXT will market its computer System directly to several dozen of the nation's top institutions and software developers. NeXT expects to appeal to higher education on the strength of its technology tools and through the personal business relationships the company has established with the higher education community.
Price and Availability
The standard NeXT Computer System configuration, which includes 8 MB of main memory, the 256 Megabyte Optical Disk, the MegaPixel Display, keyboard, mouse and complete system software, will sell for $6,500.
The 400 dpi Laser Printer will sell for $2,000.
All prices quoted are for higher education.
NeXT will ship systems to its key customers and developers starting this quarter, and expects to ship systems with final software by the second quarter of 1989 to a broader base of institutions and developers.
Available options to the standard configuration include 4 MB RAM expansion modules (up to 16 MB total), 660 MB and 330 MB high-performance Winchester drives, an Ethernet kit, blank Optical Disks and printer toner cartridges.
NeXT Inc., of Palo Alto, was founded in October 1985 by Steven P. Jobs, co-founder and former chairman of Apple Computer Inc., and five other individuals. The mission of the privately held company is to collaborate with higher education to develop innovative, personal and affordable computer solutions for the 1990s and beyond.
Ed. Note:
How sweet it is to see a Computer Company have some REAL FAITH in the United States of America. Can IBM, Apple, Commodore and ALL the companies be so totally wrong and ATARI be so right??? I think NOT! Atari had better get with the program, or be left in the "micro-dust"!
