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Atari Online News, Etc. Volume 13 Issue 16
Volume 13, Issue 16 Atari Online News, Etc. April 22, 2010
Published and Copyright (c) 1999 - 2011
All Rights Reserved
Atari Online News, Etc.
A-ONE Online Magazine
Dana P. Jacobson, Publisher/Managing Editor
Joseph Mirando, Managing Editor
Rob Mahlert, Associate Editor
Atari Online News, Etc. Staff
Dana P. Jacobson -- Editor
Joe Mirando -- "People Are Talking"
Michael Burkley -- "Unabashed Atariophile"
Albert Dayes -- "CC: Classic Chips"
Rob Mahlert -- Web site
Thomas J. Andrews -- "Keeper of the Flame"
With Contributions by:
Fred Horvat
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=~=~=~=
A-ONE #1316 04/22/10
~ Win7 Still in XP Shadow ~ People Are Talking! ~ Price Drop for Wii!
~ RIM Launches PlayBook! ~ Spontaneity Is on Wane ~ Sony Axes PSP Go!
~ Tablets Replace Waiter? ~ No New Consoles Soon! ~ Hotz Donates $10K!
-* Winklevoss Twins File Appeal *-
-* Amazon Failure Causes Site Problems *-
-* Spain Wants Internet Right To Be Forgotten *-
=~=~=~=
->From the Editor's Keyboard "Saying it like it is!"
""""""""""""""""""""""""""
The month of April is almost over, but we're still waiting for more
positive signs that Spring is here. Sure, the mountains of snow that
buried New England are gone, but we can't seem to escape the grip of
cold weather here. Yes, my lawn is starting to get more green, and
flowers and other plants are starting to grow, but it's been cold!
The golf course where I work my second job has been open for a couple
of weeks, but only the diehards are out there trying to swing a golf
club. Heck, I don't intend to return to work there until the first of
May, when hopefully, the temperatures will be bearable to work outside
all day!
Not only does the weather still have many of us still down a little bit,
but health issues are putting a drain on A-ONE these days. As you may
have noticed, there hasn't been a People Are Talking column here for the
past few weeks. Poor Joe has been ailing due to some undiagnosed
condition which continues to render him extremely tired and unable to
"function" at 100 per cent.
And, as I've mentioned over the past year or so, I'm continuing to be
plagued with pain in my leg due to some degeneration of some of the
vertebrae in my back. I've recently decided to try a suggestion from
the neurosurgeon that I saw last year, and enter into a pain management
program and get some cortisone injections. The problem is, I got the
referral from my primary care physician, but the pain management
department can't seem to find the referral - so I have to start all over
again with the process. Gotta love the health care red tape just to get
an appointment these days!!
So, I continue to find ways to be able to sit for any length of time
before I get shooting pains in my leg, and hope to find ways to stay
focused on whatever I'm doing at the time. Hopefully, in the very near
future, both Joe and I will be able to put all of this behind us and get
back into the swing of things, with no health issues to get in the way!
Until next time...
=~=~=~=
->In This Week's Gaming Section - Wii Price Drops, New Wii Soon?
""""""""""""""""""""""""""""" Hotz Donates $10K to EFF!
Sony Axes PSP Go!
And more!
=~=~=~=
->A-ONE's Game Console Industry News - The Latest Gaming News!
""""""""""""""""""""""""""""""""""
Nintendo Wii Price Drops $30, New Wii Coming Soon?
Several major retailers are offering a $30 discount on the Nintendo Wii
console, lending credence to rumors that the company will soon unveil a
revamped version of the gaming console.
The Nintendo Wii, usually priced at $199.99, is now available for $169.99
at a variety of stores, including Best Buy, GameStop, Amazon, Wal-Mart,
and Target.
"Still don't own a Nintendo Wii? There's never been a better time to
pick one up!" Best Buy tweeted.
The retailers are offering the Wii in black or white bundles. The Wii
Black Bundle includes a Black Wii system, Wii MotionPlus Remote, Wii
Nunchuck Controller in black, "Wii Sports," and "Wii Sports Resort." The
Wii White Bundle includes the same thing, except the console and
controllers are in white. The red Wii hardware bundle is still $199.99.
At GameStop, the store is offering the Nintendo Wii Nyko Accessory
bundle (in black and white) for $189.97, down from $219.97. That includes
the Wii system, "Wii Sports," "Wii Sports Resort," the Wii MotionPlus
remote control, the Wii Nunchuk controller, the Wii Nyko wand controller,
and the Wii Nyko Wired Karma controller.
GameStop is also offering $30 off the Nintendo Wii Michael Jackson
bundle, which includes the black Wii system, the MotionPlus remote and
Nunchuk controller in black, "Wii Sports" and "Wii Sports Resort," a
pre-owned copy of "Michael Jackson The Experience," and a DVD of "Michael
Jackson's This Is It."
Do these price drops mean a new Wii is on the horizon? Nintendo has
declined to comment, but the latest rumor is that the company will
unveil an updated Wii at the E3 gaming conference in June. Nintendo
first unveiled the Wii in 2006.
Late last month, Nintendo also released its 3DS console in the U.S., and
quickly sold almost 400,000 of the devices.
PS3 Hacker Hotz Donates $10K to EFF, Takes Another Shot at Sony
PS3 hacker George "Geohot" Hotz has donated $10,000 to the Electronic
Frontier Foundation, which supported Hotz in his defense against Sony.
Hotz posted a screen shot of his $10,000 PayPal donation on his blog.
"As promised, all left over legal defense money, plus a little to bump
it to a nice number, has been sent to EFF," he wrote. "Thank you all so
much for your support, without it, things could have been much worse."
Earlier this month, Hotz and Sony mutually agreed to settle their suit,
and Hotz agreed to a permanent injunction against posting information that
Sony wanted removed. Sony and Hotz were at odds after Hotz hacked the Sony
PS3 and posted his circumvention technique on his Web site, as well as
links for others to do the same. Sony claimed that Hotz violated the
Digital Millennium Copyright Act (DMCA) by doing so, and that Sony would
have suffered irreparable harm if Hotz's actions were not curtailed.
The EFF has not commented on the Hotz donation, but in a blog post
after the settlement was announced, the organization suggested that the
deal might "chill security research on Sony products."
"The judicial process should never be used to shut down lawful
communication and investigation. Here's hoping future security
researchers will refuse to be intimidated and that other companies will
decline to follow Sony's heavy-handed example," wrote EFF's Corynne
McSherry.
Hotz wasn't so sure that would be the case. "If you piss them off enough
for them to pull out the legal team and their million dollar checkbook,
worst thing that happens is you have to super swear to never do it
again," he wrote on his blog.
Hotz won't be the one to piss them off next time, though. "As much as I
don't respect the goons at Sony, I do respect the court," he wrote. "At
the end of the day, something I take comfort in. The PS3 got OWNED."
Hotz did speculate how Sony will handle security for its next-generation
portable device, codenamed NGP, the successor to the PlayStation Portable
(PSP).
"I'm curious as to who Sony is hiring for NGP security. Lawyers? Get the
code to sign a contract that it won't have exploits? You shouldn't piss
off the community of people who are actually talented at this stuff.
Hell, maybe you even pissed off your engineering employees enough to
leave some nice backdoors?" he wrote.
Sony Axes PSP Go After Short-lived Attempt To Topple iPod
Sony on Wednesday confirmed rumors that it was stopping PSP Go production.
The company in a statement said it had 'completed' production and was only
selling remaining stock before it disappeared entirely. Firmware patches
and repairs would still go on, the company told Impress, but the focus was
on the NGP's release at the end of the year.
The Go first shipped in October 2009 and was conspicuously designed as
an answer to the arrival of the iPod touch, whose Internet-based game
economy was already cutting into PSP game revenue. It scrapped the
slower and bulkier UMD disc drive in place of 16GB of built-in flash
memory and the usual Memory Stick slot. Instead, it relied solely on
downloadable games. The slider design also was meant to make it more
pocketable and appeal to those who liked the iPod for the smaller size.
The Go never reached the sales volume of the regular PSP design. Apart
from Sony believing it deserved a "premium" $250 price, the newer PSP
was locked out of most of the catalog from before it was launched and
didn't necessarily get downloadable versions on time. Sony even faced
pushback from retailers that wanted to force it to use a traditional
business model; it had already been selling coupons for individual games
in stores as a way of appeasing chains like GameStop.
The iPod touch has been helped as a game device both by using more
modern hardware than the PSP but also by having a business model that
encouraged much lower prices on games, where even professional titles
cost $10 or less versus the $40 for a full PSP game. As a
smartphone-level platform, iOS has also been much more capable for web
browsing, media playback, general-purpose apps and other devices that
save gamers the trouble of having to keep multiple devices.
Sony, Microsoft Aren't Launching New Consoles Until 2014
Hope you're not bored playing your 8-year-old Xbox 360 or 9-year-old
PlayStation 3 just yet.
Gaming blog Kotaku reports that Microsoft and Sony aren't launching a
new console until 2014, due to strong Xbox 360 and PS3 sales.
"Both MS and Sony are telegraphing to each other that they're delaying,
to milk the current [generation] and fill in previous craters better,"
said an anonymous source, who Kotaku described as an "insider who has
worked with the first-party companies like Sony and Microsoft."
Microsoft launched the Xbox 360 in 2005, while Sony unveiled the PS3 in
2006. So based on the traditional five-year lifecycle of gaming consoles,
a refresh is due this year.
However, both companies appear to be enjoying strong console sales. Last
week, Sony reported that it has sold more than 50 million PlayStation 3
units worldwide since 2006, despite taking a reputation hit with all the
PS3 hacker lawsuits. NPD recently called Microsoft's Xbox 360 the
best-selling hardware system during the non-holiday months, thanks to the
launch of the Kinect motion sensor. Furthermore, in March Microsoft
announced that it had sold more than 10 million Kinect sensors since
November, earning it a Guinness World Record for fastest-selling consumer
electronics device.
Speaking to another "insider," Kotaku reports that Microsoft will likely
push out Kinect upgrades rather than release an entirely new console.
The source also said Microsoft hasn't decided what will be the "next big
thing" in its next-generation console.
Does anybody? In March Nintendo USA president Reggie Fils-Aime ruled out
3D technology as the killer app in its next-generation console.
Meanwhile, there are many compelling signs that Nintendo is announcing its
next-generation console this June at the E3 Expo in Los Angeles, suggesting
a potential launch in 2012.
=~=~=~=
A-ONE's Headline News
The Latest in Computer Technology News
Compiled by: Dana P. Jacobson
Amazon Failure Takes Down Sites Across Internet
Major websites including Foursquare and Reddit crashed or suffered
slowdowns Thursday after technical problems rattled Amazon.com's widely
used Web servers, frustrating millions of people who couldn't access their
favorite sites.
Though better known for selling books, DVDs and other consumer goods,
Amazon also rents out space on huge computer servers that run many
websites and other online services.
The problems began at an Amazon data center near Dulles Airport outside
Washington and persisted into the afternoon. The failures were
widespread, but they varied in severity.
HootSuite, which lets users monitor Twitter and other social networks
more easily, was down completely, as was questions-and-answers site Quora.
The location-sharing social network Foursquare experienced glitches,
while the news-sharing site Reddit was in "emergency read-only mode."
Many other companies that use Amazon Web Services, like Netflix Inc. and
Zynga Inc., which runs Facebook games, appeared to be unscathed. Amazon
has at least one other major data center that stayed up, in California.
It's not uncommon for Internet services to become inaccessible due to
technical problems, sometimes for hours or even days. But Thursday's
outages were notable because Amazon's servers are so commonly used,
meaning many sites went down at once.
Amazon did not respond to requests for comment. It has not revealed how
many companies use its Web services or how many were affected by the
outage.
No one knew for sure how many people were inconvenienced, but the
services affected are used by millions.
Amazon Web Services provide "cloud" or utility-style computing in which
customers pay only for the computing power and storage they need, on
remote computers.
Seattle-based Amazon has big plans for AWS. Although it now makes up
just a few percent of the company's revenue, CEO Jeff Bezos said last
year that it could eventually be as large as Amazon's retail business.
Competitors include Rackspace Hosting Inc. and Microsoft Corp.'s Azure
platform.
Some people consider cloud computing more reliable than conventional
hosting services in which a small company might rent a handful of
computers in a data center.
If one of them malfunctions, the failure can take down a website. But
"clouds" like AWS use vast banks of computers. If one fails, the tasks
that it performs, such as running a website or a game, can immediately
be taken over by others.
When a company needs more capacity, maybe because of a surge in visitors
to its website, it only takes minutes to rent more computers from Amazon.
But cloud computing isn't immune to failure, either.
Lydia Leong, an analyst for the tech research firm Gartner, said that
judging by details posted on Amazon's AWS status page, a network
connection failed Thursday morning, triggering an automatic recovery
mechanism that then also failed.
Amazon's computers are divided into groups that are supposed to be
independent of each other. If one group fails, others should stay up.
And customers are encouraged to spread the computers they rent over
several groups to ensure reliable service. But Thursday's problem took
out many groups simultaneously.
Outages with Amazon's services are rare but not unprecedented. In 2008,
several companies lost access to their own files for about two hours
when one of Amazon's data centers failed. The companies included
DigitalChalk Inc., which delivers multimedia training over the Web.
In general, Amazon Web Services have been more reliable and, above all,
cheaper than many other hosting systems, said Josh Cochrane, vice
president of product development at Palo Alto Software in Eugene, Ore.
But the firm's websites and Web-based applications that create business
plans were all brought down by Thursday's crash.
"It's a pretty vulnerable feeling," he said. "This is a really big
message to us that we need to revisit our strategy."
That might include spreading the applications more widely over Amazon's
network, so that problems at one data center won't bring down
everything, he said.
Amazon engineers struggled throughout the day to rectify the problem.
Leong said the problems are of a type that's not covered by Amazon's
money-back guarantees.
Winklevoss Twins Appeal (Again) for More Facebook Cash
The Winklevoss twins are not ready to give up their fight for Facebook.
One week after a judge ruled against them, Cameron and Tyler Winklevoss
have once again appealed the decision.
"American courts have long held that a settlement agreement procured by
fraud may be rescinded," the duo's lawyers wrote in the filing.
As fans of "The Social Network" might recall, the Winklevoss twins -or
the Winkelvii as they are known in some circles - claim that Mark
Zuckerberg stole the idea for Facebook from them, and they are therefore
entitled to a piece of the Facebook pie. In 2008, the two sides agreed
to a $65 million deal whereby the twins would get a $20 million chunk of
change, plus a stake in the company worth $45 million.
The number of shares issued to the Winkelvii was based on a $15 billion
valuation cited when Microsoft invested $240 million in the company back
in 2007, putting the per-share value at $35.90. But the twins said
Facebook's own expert valuation put the per-stock value at $8.88,
unbeknownest to them. "Had [the Winklevii] known of the $8.88 valuation,
they would have challenged the $35.90 value on which Facebook's
settlement offer was based," according to the filing - and presumably
obtained more shares.
As a result, the twins claimed the deal was a fraud. Facebook turned to
the courts, and in June 2008, U.S. District Judge James Ware sided with
Facebook.
The twins again appealed, but last week, the 9th U.S. Circuit Court of
Appeals again agreed with Facebook.
In their latest appeal, the twins claim that Facebook's valuation scheme
is securities fraud. "Rescinding a securities transaction on the ground
of fraud is hardly 'backing out,' they argued.
"The opinion's implication that [the Winkelvoss twins] should take the
nowmore-valuable stock and stop complaining about Facebook's blatant
violation of Rule 10b-5 inappropriately minimizes federal securities
laws that command honest dealing and full disclosure in the sale or
exchange of securities," according to the filing.
"Whether Appellants would be better off financially keeping the proceeds
of the settlement rather than rescinding and proceeding with their
lawsuit against Facebook is a personal judgment for them - not an
appellate court - to make," they said.
RIM Launches PlayBook But Fans Don't Play Along
Research In Motion's PlayBook tablet computer launched in thousands of
stores on Tuesday and mostly stayed there, a grim reminder of Apple's
lasting allure for tech-hungry consumers.
By mid-afternoon, two carriers and two electronic stores in one of
downtown Toronto's main shopping malls - where long lines greeted last
month's iPad 2 launch - had stock available. Each started the day with
no more than 5 PlayBooks.
"It's going to be a tough sell to the consumer," BGC Partner analyst
Colin Gillis said of the tablet, a sleek but flawed gadget that doesn't
yet offer the secure email that is the trademark of RIM's ubiquitous
BlackBerry.
RIM, which has priced the PlayBook to match the iPad, has struggled to
win consumer fans since Apple's iPhone and a slew of devices running
Google's Android entered the smartphone fray.
But reviewers panned the PlayBook for the absence of inbuilt email and
organizer functions - the gadget needs a BlackBerry to access those -
and said it appeared to have been rushed to market before it was ready.
The stakes could not be higher for RIM, whose security-focused
BlackBerry once reigned supreme in financial, corporate and government
circles. Its shares closed almost 3 percent lower at $53.22 on the
Nasdaq.
RIM must now persuade its corporate base to ignore the poor consumer
turnout and scathing reviews and see the merit in a powerful new
operating system and complex arrangement that retains RIM's famed
BlackBerry security.
"When RIM launches a tablet they have the luxury of knowing there is at
least some guaranteed demand from the enterprise," said Morgan Keegan
analyst Tavis McCourt. Limited supply and lack of major advertising
hinted RIM was easing into the launch, he added.
Adding to a feeling that the launch was not thought through, AT&T, the
second largest U.S. carrier, said it was still testing the secure Bridge
software that lets BlackBerry users get email and other services on the
larger PlayBook screen without incurring additional fees.
"We just got the app for testing. Before we make it available to our
customers we want to make sure we deliver the type of experience our
customers would expect," AT&T spokesman Mark Siegel said. "We have to
test this app."
The PlayBook launch, more than a year after Apple created the tablet
market, was in stark contrast to the frenzy when Apple launched its iPad
2 a month ago and consumers lined up overnight to buy the gadget.
Apple sold almost 15 million iPads in 2010; RIM is expected to move 3
million PlayBooks in a similar window in 2011, according to 18 analysts
polled by Reuters.
Analysts say RIM should stay in the hunt with the PlayBook despite the
slow start, as it overhauls its creaky platform with the QNX operating
system it acquired last year. The Canadian company expects large
businesses to buy PlayBooks in "the tens of thousands."
Gartner, a research outfit focused on technology, estimates one in 10
tablets sold in 2015, or some 30 million, will be powered by QNX, which
will likely find its way onto RIM's smartphones in the next 12 months.
That would place it third behind Apple at almost half the market and
Android at just under 40 percent, leaving little room for
Hewlett-Packard's soon-to-launch WebOS tablet and completely ignoring a
possible Windows tablet platform.
Retailers say solid pre-orders suggest there will be pent-up demand for
a capable alternative to the iPad.
"Based on those numbers coming in, we expect it to be successful," said
Steve Coffin, operations manager at a Future Shop big box store near
Toronto's financial district, dismissing the absence of lines of eager
shoppers when doors opened and highlighting strong pre-orders.
Cellular-connected versions of the PlayBook are due out later in the year.
"It's not going to be in the same league as the iPad," said Al Hilwa, a
Seattle-based analyst at IDC. "The question is will it sell more than
the Xoom but less than the Galaxy," he added, referring to Android-based
tablets from Motorola Mobility and Samsung.
Internet 'Right To Be Forgotten' Debate Hits Spain
Their ranks include a plastic surgeon, a prison guard and a high school
principal. All are Spanish, but have little else in common except this:
They want old Internet references about them that pop up in Google searches
wiped away.
In a case that Google Inc. and privacy experts call a first of its kind,
Spain's Data Protection Agency has ordered the search engine giant to
remove links to material on about 90 people. The information was
published years or even decades ago but is available to anyone via
simple searches.
Scores of Spaniards lay claim to a "Right to be Forgotten" because
public information once hard to get is now so easy to find on the
Internet. Google has decided to challenge the orders and has appealed
five cases so far this year to the National Court.
Some of the information is embarrassing, some seems downright banal. A
few cases involve lawsuits that found life online through news reports,
but whose dismissals were ignored by media and never appeared on the
Internet. Others concern administrative decisions published in official
regional gazettes.
In all cases, the plaintiffs petitioned the agency individually to get
information about them taken down.
And while Spain is backing the individuals suing to get links taken
down, experts say a victory for the plaintiffs could create a troubling
precedent by restricting access to public information.
The issue isn't a new one for Google, whose search engine has become a
widely used tool for learning about the backgrounds about potential
mates, neighbors and co-workers. What it shows can affect romantic
relationships, friendships and careers.
For that reason, Google regularly receives pleas asking that it remove
links to embarrassing information from its search index or least ensure
the material is buried in the back pages of its results. The company,
based in Mountain View, Calif., almost always refuses in order to
preserve the integrity of its index.
A final decision on Spain's case could take months or even years because
appeals can be made to higher courts. Still, the ongoing fight in Spain
is likely to gain more prominence because the European Commission this
year is expected to craft controversial legislation to give people more
power to delete personal information they previously posted online.
"This is just the beginning, this right to be forgotten, but it's going
to be much more important in the future," said Artemi Rallo, director of
the Spanish Data Protection Agency. "Google is just 15 years old, the
Internet is barely a generation old and they are beginning to detect
problems that affect privacy. More and more people are going to see
things on the Internet that they don't want to be there."
Many details about the Spaniards taking on Google via the government are
shrouded in secrecy to protect the privacy of the plaintiffs. But the
case of plastic surgeon Hugo Guidotti vividly illustrates the debate.
In Google searches, the first link that pops up is his clinic, complete
with pictures of a bare-breasted women and a muscular man as evidence of
what plastic surgery can do for clients. But the second link takes
readers to a 1991 story in Spain's leading El Pais newspaper about a
woman who sued him for the equivalent of euro5 million for a breast job
that she said went bad.
At 18 Months, Windows 7 Still Living in WinXP's Shadow
On the 18-month anniversary of the launch of Windows 7, Microsoft
reported Friday that its flagship operating system has sold more than
350 million licenses. Its market share, though, still pales in
comparison to Windows XP.
In a blog post, the company emphasized the business cases for companies
to transition over to the new operating system, and launched a dedicated
customer showcase page to highlight customers like Tsingtao, Energizer, and
the City of Miami, and their success stories with their transitions over to
Windows 7.
The numbers for Windows 7 at the 18-month mark show that Microsoft's
sales of Windows 7 have plateaued somewhat; at the one-year mark,
Microsoft announced that 240 million licenses of Windows 7 had been
sold. Microsoft did not release sales figures for the first siz months
of Windows 7.
On the other hand, the market share of Windows 7 has steadily increased;
according to Net Applications, the market share of Windows 7 now stands at
24.17 percent for the month of March, inching ahead a percentage point or
two since May 2010, when it recorded a 12.68 percent share. Windows 7
doesn't appear like it will upend Windows XP anytime soon, however; WinXP's
market share still stands at 54.39 percent of the market, and dipped only
about a percentage point in the first three months of 2011.
Windows Vista, however, has steadily if slowly declined to 10.56 percent.
Microsoft, however, has attempted to place Windows 7 in the context of a
"positive and productive experience". "Analyst firms like IDC estimate
that more than 90% of businesses are currently in progress with their
Windows 7 migrations," Microsoft's Brandon LeBlanc wrote in his blog
post. "And we've seen that companies who have deployed Windows 7 save an
average of $140 per PC per year - showing a 131% return on investment in
just more than 12 months.
Meanwhile, some have already began looking ahead to Windows 8, even as
early as last year. With rumors that Windows 8 is due as early as 2012,
we've already started making our wish list for Microsoft's next operating
system.
Seasoned Users Shun Spontaneity on the Web
Spontaneous activity on the Internet is on the wane among experienced users
as they shun aimless surfing and plan their online sessions more, according
to a study published by Microsoft and two agencies.
The survey found that spontaneous use of the Internet fell to 21 percent
in 2009/10 according to diaries kept by users in Brazil, Britain, France
and Canada from 39 percent in 2007, when a similar survey was conducted
in those countries.
Microsoft and its survey partners, mec and Mindshare, attributed the
change in usage patterns to a growing resistance among seasoned Internet
users to becoming too dependent on the Web, as well as to greater
efficiency.
"I've stopped bringing my laptop into the bedroom at night, as I would
just sit there for hours surfing aimlessly," said one French user.
Another said: "I spend less time on the Internet but I manage to do much
more than before."
In all, more than 7,000 people were surveyed by market research firm
Ipsos in 11 countries: in addition to the four above, Spain, Russia,
China, India, Japan, Mexico and the United States were added in 2010.
The survey also found that users in emerging economies were far more
open to online ads than those in mature markets.
Respondents in mature markets said there was too much online advertising
of every kind, while those in emerging markets said they were happy to
see more of several types, especially map-based ads and video ads.
"When the Internet is a novelty, even advertising is a novelty," Beth
Uyenco, head of research at Microsoft advertising, told Reuters by
telephone.
Pop-up ads were the least popular type of online advertising in both
mature and emerging markets.
Microsoft made $1.9 billion in revenue from online advertising in 2010,
about 3 percent of its total sales.
Tablets Poised To Replace Waiters' Primary Functions
Sick of long wait times or restaurants? Loathe idle banter? Suffer no more!
One startup company called E la Carte (get it? 'E' for electronic. Hah!),
is offering tablets which will be able to take your order, entertain you,
and accept your payments. They're calling it a "Restaurant Revolution."
Touché!
The company has so far raised more than 1 million dollars in funding
from investors like Y Combinator, and aim to launch their tablets in 20
restaurants on the West coast (yay for me!). You might even see them on
your next trip to Applebee's - according to Mashable, the restaurant
chain's executives have taken an interest. And E la Carte has the potential
to be profitable: E la Carte CEO Rajat Suri claims that customers seated at
tables outfitted with their tablets spent 10 to 12% more than those at
other tables during the pilot run.
So what does the future of ordering food look like? The tablets allow
you to browse the menu, and check out what your meal look like before
you order. You can then share what you find with others at the table.
Once you and your group find something that you like, the tablet relays
your order directly to the kitchen. Not only can you order and pay with
the tablet, but you can play social games to entertain your table while
you wait.
E la Carte says that the tablet isn't meant to compliment, and not replace
the waiter. They'll string bring you your food and help you make decisions
if you can't make up your mind after looking at all of that delicious food
on the tablet.
Robot apocalypse or not, I for one look forward to ordering my first meal
from a tablet.
=~=~=~=
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