1997 September: Steve Jobs presents the "Think Different" campaign

@SteveJobs

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 · 4 years ago

In this video Steve Jobs describes the introduction of the Think Different Ad campaign shortly after returning to Apple in 1997.

Apple decided not to show products in the Ad, nor to compare their products with competitor products. Instead, like NIKE, Apple will honor great men.

We believe people with passion can change the world for the better. That´s what we believe. And we believe that those people who are crazy enough to think they can change the word are the ones that actually do.